Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/shopsteelcity.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for shopsteelcity.comshopsteelcity.com

Start benchmarking for free
Sign in with GoogleSign up with Google
399.4K
Revenue
Jul 26
69K
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
Loading...

classic american clothing brand. worn with pride and built with blood, sweat and steel.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

shopsteelcity.com Annual Revenue and Growth

shopsteelcity.com's annual sales on its online store amounted to $6.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.2M
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
shopsteelcity.com revenue by year

shopsteelcity.com's monthly revenueOVER TIME
View real-time data

Over the past three months, shopsteelcity.com revenue has experienced decline of 16%, compared to the preceding three months.

View real-time data
shopsteelcity.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
shopsteelcity.com generated $399,000 in revenue for online sales in July 2026, significantly higher than the typical american football retailer's monthly sales of around $23,600. The site boasts a conversion rate of 3.50-4.00%, which is within the typical range of 1.21% to 3.99% for the category. Additionally, its average order value (AOV) is $125-150, also within the typical range of $89 to $479. With 69,000 sessions, shopsteelcity.com far exceeds the typical american football retailer's monthly sessions of approximately 8,940.
Read more

shopsteelcity.com competitors

The competitive set includes shopsteelcity.com, shopfouronetwo.com, and compressmerch.com. In July 2026, shopsteelcity.com generated $399,000 in revenue, significantly outpacing compressmerch.com, which earned $37,800, and shopfouronetwo.com with $13,600. In terms of transactions, shopsteelcity.com led with 2,761, surpassing compressmerch.com by 2,083. With 69,000 sessions, shopsteelcity.com also outperformed compressmerch.com by 62,800 sessions. Although shopfouronetwo.com and compressmerch.com shared an AOV of $125-150, their overall metrics fell short, with shopfouronetwo.com's conversion rate at 3.00-3.50% and compressmerch.com’s at 10.50-11.00%. Overall, shopsteelcity.com firmly establishes itself as the market leader across these key performance metrics.

shopfouronetwo.com screenshot
#1 shopfouronetwo.com
13.6K
Revenue
3.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
compressmerch.com screenshot
#2 compressmerch.com
37.8K
Revenue
6.2K
Sessions
10.5-11.0%
Conv. rate
$50-75
AOV
shopsteelcity.com vs top market performers
shopsteelcity.com
top retailers
conversion rate vs average order value for shopsteelcity.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at shopsteelcity.com

In July large majority of sales on shopsteelcity.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In July large majority of sales on shopsteelcity.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

Industries shopsteelcity.com operates in

shopsteelcity.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

shopsteelcity.com channels

Identify top traffic channels that drive growth for shopsteelcity.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

shopsteelcity.com Google Ads spend

Evaluate shopsteelcity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

shopsteelcity.com devices

Review shopsteelcity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

shopsteelcity.com top markets

Explore shopsteelcity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

shopsteelcity.com country & global rank

Assess the ranking of shopsteelcity.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard