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Home/Insights/Retailers/silhouetteamerica.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.4M
Revenue
May 26
357.6K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$325-350
AOV
May 26
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SilhouetteAmerica.com is a website offering a range of products related to crafting and DIY projects. Their inventory consist of cutting machines, heat transfer materials, adhesive vinyl, screen printing supplies, and related accessories. The website also provides resources such as tutorials, design ideas, and software updates for their devices, catering to creative enthusiasts.

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silhouetteamerica.com Annual Revenue and Growth

silhouetteamerica.com's annual sales on its online store amounted to $18.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
silhouetteamerica.com revenue by year

silhouetteamerica.com's monthly revenueOVER TIME
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Over the past three months, silhouetteamerica.com revenue has experienced decline of 15%, compared to the preceding three months.

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silhouetteamerica.com revenue decline for last six months
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OVERVIEW
In May 2026, silhouetteamerica.com generated online sales revenue of $1,398,056, significantly exceeding the median of $438,711 in the computers, electronics, and technology industry, though still behind the leading competitor, philips.de at $4,083,058. The site maintained a conversion rate between 1.00-1.50%, lower than the industry's high of 5.02% but above the low of 0.68%. The average order value (AOV) ranged from $325-350, slightly above the sector's average of $339, with total sessions at 357,557, markedly higher than the median of 129,983, yet far below simplisafe.com’s peak of 2,161,145.
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silhouetteamerica.com competitors

In May 2026, silhouetteamerica.com outperformed its competitors significantly in terms of revenue and transactions. With a revenue of $1,398,056 and 4,263 transactions, it achieved a conversion rate of 1.00-1.50%. In contrast, swingdesign.com generated $675,709 from 1,497 transactions at a lower conversion rate of 0.50-1.00% and a higher average order value (AOV) of $450-475. midsouthcraftingsupplies.com had minimal performance with only $4,177 in revenue from 18 transactions, boasting a high conversion rate of 4.50-5.00% but significantly lower revenue and sessions. Lastly, therhinestoneworld.com earned $191,858 with 919 transactions, showing a conversion rate of 1.50-2.00%. While silhouetteamerica.com excels in total revenue and transaction volume, midsouthcraftingsupplies.com's impressive conversion rate indicates a niche appeal. Overall, silhouetteamerica.com leads the competitive landscape by a substantial margin in most metrics.

swingdesign.com screenshot
#1 swingdesign.com
675.7K
Revenue
180.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
midsouthcraftingsupplies.com screenshot
#2 midsouthcraftingsupplies.com
4.2K
Revenue
395
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
therhinestoneworld.com screenshot
#3 therhinestoneworld.com
191.9K
Revenue
47.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
silhouetteamerica.com vs top market performers
silhouetteamerica.com
top retailers
conversion rate vs average order value for silhouetteamerica.com and its competitors
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Revenue share by device at silhouetteamerica.com

In May large majority of sales on silhouetteamerica.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on silhouetteamerica.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries silhouetteamerica.com operates in

silhouetteamerica.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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silhouetteamerica.com channels

Identify top traffic channels that drive growth for silhouetteamerica.comand discover how performance of traffic channels has changed over time.

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silhouetteamerica.com Google Ads spend

Evaluate silhouetteamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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silhouetteamerica.com devices

Review silhouetteamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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silhouetteamerica.com top markets

Explore silhouetteamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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silhouetteamerica.com country & global rank

Assess the ranking of silhouetteamerica.com among other retailers within its primary country and worldwide.

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