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Nov 2025
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Home/Insights/Retailers/silhouetteamerica.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.8M
Revenue
Nov 25
445.9K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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SilhouetteAmerica.com is a website offering a range of products related to crafting and DIY projects. Their inventory consist of cutting machines, heat transfer materials, adhesive vinyl, screen printing supplies, and related accessories. The website also provides resources such as tutorials, design ideas, and software updates for their devices, catering to creative enthusiasts.

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silhouetteamerica.com Annual Revenue and Growth

silhouetteamerica.com's annual sales on its online store amounted to $27.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$27.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
silhouetteamerica.com revenue by year

silhouetteamerica.com's monthly revenueOVER TIME
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Over the past three months, silhouetteamerica.com revenue has experienced growth of 14%, compared to the preceding three months.

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silhouetteamerica.com revenue growth for last six months
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OVERVIEW
In November 2025, silhouetteamerica.com, operating in the computers, electronics, and technology sector, generated $1,802,757 in online sales, significantly surpassing the median revenue of $606,892. With a conversion rate of 1.00-1.50%, it falls below the industry high of 6.35% but well above the low of 0.62%. The average order value (AOV) ranged from $325 to $350, nearing the high of $379 in the sector. Additionally, the site recorded 445,865 sessions, outperforming the median of 169,565 but trailing behind the leader at 2,562,645 sessions from simplisafe.com.
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silhouetteamerica.com competitors

In November 2025, silhouetteamerica.com outperformed its competitors swingdesign.com and therhinestoneworld.com in terms of revenue, transactions, sessions, and average order value (AOV). silhouetteamerica.com generated a revenue of $1,802,757 with 5,314 transactions and 445,865 sessions, boasting an AOV range of $325-350 and a conversion rate of 1.00-1.50%. In comparison, swingdesign.com reported a revenue of $539,865 with 1,166 transactions and 137,007 sessions, a higher AOV range of $450-475, and a conversion rate of 0.50-1.00%. Similarly, therhinestoneworld.com had a revenue of $118,049 with 591 transactions and 29,719 sessions, a lower AOV range of $175-200, but a higher conversion rate of 1.50-2.00%. Overall, silhouetteamerica.com demonstrated stronger performance across these key metrics, showcasing its dominance in the industry.

swingdesign.com screenshot
#1 swingdesign.com
539.9K
Revenue
137K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
therhinestoneworld.com screenshot
#2 therhinestoneworld.com
118K
Revenue
29.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
silhouetteamerica.com vs top market performers
silhouetteamerica.com
top retailers
conversion rate vs average order value for silhouetteamerica.com and its competitors
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Revenue share by device at silhouetteamerica.com

In November large majority of sales on silhouetteamerica.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on silhouetteamerica.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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silhouetteamerica.com channels

Identify top traffic channels that drive growth for silhouetteamerica.comand discover how performance of traffic channels has changed over time.

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silhouetteamerica.com Google Ads spend

Evaluate silhouetteamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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silhouetteamerica.com devices

Review silhouetteamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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silhouetteamerica.com top markets

Explore silhouetteamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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silhouetteamerica.com country & global rank

Assess the ranking of silhouetteamerica.com among other retailers within its primary country and worldwide.

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