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Oct 2025
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Home/Insights/Retailers/silhouetteamerica.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.7M
Revenue
Oct 25
429.9K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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SilhouetteAmerica.com is a website offering a range of products related to crafting and DIY projects. Their inventory consist of cutting machines, heat transfer materials, adhesive vinyl, screen printing supplies, and related accessories. The website also provides resources such as tutorials, design ideas, and software updates for their devices, catering to creative enthusiasts.

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silhouetteamerica.com Annual Revenue and Growth

silhouetteamerica.com's annual sales on its online store amounted to $27.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$27.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
silhouetteamerica.com revenue by year

silhouetteamerica.com's monthly revenueOVER TIME
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Over the past three months, silhouetteamerica.com revenue has experienced decline of 6.4%, compared to the preceding three months.

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silhouetteamerica.com revenue decline for last six months
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OVERVIEW
In October 2025, silhouetteamerica.com, operating in the computers, electronics, and technology sector, generated $1,695,117 in online sales, significantly outperforming the median of $559,430, although it lags behind the top competitor, philips.de, with $7,155,958. Its conversion rate ranged between 1.00-1.50%, notably below the industry high of 5.77%, while its average order value (AOV) stood at $325-350, close to the industry high of $380. With 429,948 sessions, silhouetteamerica.com far exceeded the median of 152,325, but remains behind the leading site, simplisafe.com, which garnered 2,211,866 sessions.
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silhouetteamerica.com competitors

When comparing silhouetteamerica.com to its competitors in October 2025, we see that silhouetteamerica.com has a significantly higher revenue of $1,695,117 compared to swingdesign.com with $437,255 and therhinestoneworld.com with $110,677. In terms of transactions, silhouetteamerica.com also outperforms its competitors with 4,876 transactions, while swingdesign.com has 968 transactions and therhinestoneworld.com has 612 transactions. Additionally, silhouetteamerica.com boasts a higher number of sessions at 429,948, showing a strong level of user engagement. While swingdesign.com has 143,762 sessions and therhinestoneworld.com has 36,106 sessions. When it comes to average order value (AOV), silhouetteamerica.com falls within the range of $325-350, which is competitive with swingdesign.com's $450-475 and therhinestoneworld.com's $175-200. Overall, silhouetteamerica.com demonstrates a strong performance in revenue, transactions, and user engagement compared to its competitors.

swingdesign.com screenshot
#1 swingdesign.com
437.3K
Revenue
143.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
therhinestoneworld.com screenshot
#2 therhinestoneworld.com
110.7K
Revenue
36.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
silhouetteamerica.com vs top market performers
silhouetteamerica.com
top retailers
conversion rate vs average order value for silhouetteamerica.com and its competitors
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Revenue share by device at silhouetteamerica.com

In October large majority of sales on silhouetteamerica.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on silhouetteamerica.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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silhouetteamerica.com channels

Identify top traffic channels that drive growth for silhouetteamerica.comand discover how performance of traffic channels has changed over time.

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silhouetteamerica.com Google Ads spend

Evaluate silhouetteamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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silhouetteamerica.com devices

Review silhouetteamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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silhouetteamerica.com top markets

Explore silhouetteamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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silhouetteamerica.com country & global rank

Assess the ranking of silhouetteamerica.com among other retailers within its primary country and worldwide.

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