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Home/Insights/Retailers/silhouetteamerica.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.3M
Revenue
Aug 25
407.2K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$325-350
AOV
Aug 25
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SilhouetteAmerica.com is a website offering a range of products related to crafting and DIY projects. Their inventory consist of cutting machines, heat transfer materials, adhesive vinyl, screen printing supplies, and related accessories. The website also provides resources such as tutorials, design ideas, and software updates for their devices, catering to creative enthusiasts.

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silhouetteamerica.com Annual Revenue and Growth

silhouetteamerica.com's annual sales on its online store amounted to $27.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$27.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
silhouetteamerica.com revenue by year

silhouetteamerica.com's monthly revenueOVER TIME
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Over the past three months, silhouetteamerica.com revenue has experienced decline of 12%, compared to the preceding three months.

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silhouetteamerica.com revenue decline for last six months
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OVERVIEW
In August 2025, silhouetteamerica.com in the COMPUTERS AND TECHNOLOGY industry had online sales revenue of $1,276,613, with a conversion rate of 0.50-1.00% and an average order value of $325-350. The site had 407,172 sessions, falling below the industry median of 160,706. The largest online store in the category, philips.de, earned $7,279,152. The highest conversion rate in the industry was 4.04%, while the lowest was 0.54%. The highest AOV was $371, while the lowest was $47. simplisafe.com had the most sessions in the industry at 2,541,046.
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silhouetteamerica.com competitors

In August 2025, silhouetteamerica.com outperformed its competitors swingdesign.com and therhinestoneworld.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. silhouetteamerica.com generated a revenue of $1,276,613 from 3,673 transactions and 407,172 sessions, with an AOV ranging from $325 to $350 and a conversion rate between 0.50% to 1.00%. In comparison, swingdesign.com had a revenue of $362,382 from 786 transactions and 164,346 sessions, with a higher AOV of $450 to $475 but a lower conversion rate of 0.00% to 0.50%. Similarly, therhinestoneworld.com recorded a revenue of $79,626 from 413 transactions and 29,719 sessions, with a lower AOV of $175 to $200 but a slightly higher conversion rate of 1.00% to 1.50%. Overall, silhouetteamerica.com demonstrated superior performance across key metrics when compared to its competitors in the same month.

swingdesign.com screenshot
#1 swingdesign.com
362.4K
Revenue
164.3K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
therhinestoneworld.com screenshot
#2 therhinestoneworld.com
79.6K
Revenue
29.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silhouetteamerica.com vs top market performers
silhouetteamerica.com
top retailers
conversion rate vs average order value for silhouetteamerica.com and its competitors
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Revenue share by device at silhouetteamerica.com

In August large majority of sales on silhouetteamerica.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on silhouetteamerica.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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silhouetteamerica.com channels

Identify top traffic channels that drive growth for silhouetteamerica.comand discover how performance of traffic channels has changed over time.

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silhouetteamerica.com Google Ads spend

Evaluate silhouetteamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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silhouetteamerica.com devices

Review silhouetteamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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silhouetteamerica.com top markets

Explore silhouetteamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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silhouetteamerica.com country & global rank

Assess the ranking of silhouetteamerica.com among other retailers within its primary country and worldwide.

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