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Home/Insights/Retailers/silhouetteamerica.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.7M
Revenue
Jan 26
446.4K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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SilhouetteAmerica.com is a website offering a range of products related to crafting and DIY projects. Their inventory consist of cutting machines, heat transfer materials, adhesive vinyl, screen printing supplies, and related accessories. The website also provides resources such as tutorials, design ideas, and software updates for their devices, catering to creative enthusiasts.

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silhouetteamerica.com Annual Revenue and Growth

silhouetteamerica.com's annual sales on its online store amounted to $18.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
silhouetteamerica.com revenue by year

silhouetteamerica.com's monthly revenueOVER TIME
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Over the past three months, silhouetteamerica.com revenue has experienced growth of 24%, compared to the preceding three months.

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silhouetteamerica.com revenue growth for last six months
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OVERVIEW
In January 2026, silhouetteamerica.com generated $1,680,488 in online sales, significantly exceeding the median revenue of $656,283 in the computers, electronics, and technology industry, though still below the leading competitor, philips.de at $3,814,078. With a conversion rate between 1.00-1.50%, it falls short of the high benchmark of 5.42%, while its average order value (AOV) of $325-350 is competitive yet below the industry's high of $370. The site attracted 446,441 sessions, notably higher than the median of 160,903 but far from the 1,787,386 sessions of the top performer, simplisafe.com.
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silhouetteamerica.com competitors

In January 2026, silhouetteamerica.com reported a revenue of $1,680,488 from 4,893 transactions and 446,441 sessions, with an average order value (AOV) of $325-350 and a conversion rate of 1.00-1.50%. Compared to its competitors, swingdesign.com generated $625,200 in revenue from 1,412 transactions and 221,937 sessions, with an AOV of $425-450 and a conversion rate of 0.50-1.00%. Meanwhile, therhinestoneworld.com recorded a revenue of $119,470 from 712 transactions and 30,206 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. silhouetteamerica.com outperformed swingdesign.com in terms of revenue and sessions but had a lower AOV and conversion rate. In contrast, silhouetteamerica.com surpassed therhinestoneworld.com in all metrics, highlighting its strong performance in the market.

swingdesign.com screenshot
#1 swingdesign.com
625.2K
Revenue
221.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
therhinestoneworld.com screenshot
#2 therhinestoneworld.com
119.5K
Revenue
30.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
silhouetteamerica.com vs top market performers
silhouetteamerica.com
top retailers
conversion rate vs average order value for silhouetteamerica.com and its competitors
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Revenue share by device at silhouetteamerica.com

In January large majority of sales on silhouetteamerica.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on silhouetteamerica.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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silhouetteamerica.com channels

Identify top traffic channels that drive growth for silhouetteamerica.comand discover how performance of traffic channels has changed over time.

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silhouetteamerica.com Google Ads spend

Evaluate silhouetteamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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silhouetteamerica.com devices

Review silhouetteamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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silhouetteamerica.com top markets

Explore silhouetteamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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silhouetteamerica.com country & global rank

Assess the ranking of silhouetteamerica.com among other retailers within its primary country and worldwide.

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