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Home/Insights/Retailers/simplehuman.co.uk

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

simplehuman.co.uk

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537K

Revenue

Oct 25

100.4K

Sessions

Oct 25

2.5-3.0%

Conv. rate

Oct 25

$175-200

AOV

Oct 25

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

We design tools that make people more efficient at home. Through innovation and technology, we find ways to streamline daily life. Truly built to last, our products are the opposite of fast fashion and disposable. And we only make products we use ourselves and are proud to share with friends and family.

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simplehuman.co.uk's monthly revenueOVER TIME
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Over the past three months, simplehuman.co.uk revenue has experienced growth of 6.9%, compared to the preceding three months.

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simplehuman.co.uk revenue growth for last six months

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OVERVIEW

In October 2025, simplehuman.co.uk generated $536,980 in online sales, significantly exceeding the home_and_garden industry median of $117,921. With a conversion rate of 2.50-3.00%, it performed well, though still below the industry's high of 3.47%. The average order value (AOV) ranged from $175 to $200, again trailing the top tier AOV of $676. The site attracted 100,400 sessions, a notable figure compared to the median of 30,856 in its category, yet dwarfed by homedepot.com, which boasted an impressive 152,722,965 sessions. Overall, simplehuman.co.uk showcased robust metrics relative to its niche.

simplehuman.co.uk competitors

In October 2025, simplehuman.co.uk lagged behind its competitors in terms of revenue, with only £536,980 compared to brabantia.com at £1,397,440 and simplehuman.com at £1,553,491. Despite this, simplehuman.co.uk had a decent number of transactions at 2,989 and a high average order value (AOV) of £175-200, falling in between its competitors. However, its conversion rate of 2.50-3.00% was on par with only bin-shop.co.uk, with other competitors boasting higher rates. simplehuman.co.uk also had a lower number of sessions at 100,400 compared to competitors like simplehuman.com with 617,154 sessions. In terms of AOV, simplehuman.co.uk was closer to bin-shop.co.uk and umbra.com, but its conversion rate was not as high as brabantia.com. Overall, simplehuman.co.uk showed potential for growth but needed to improve its conversion rate and increase its sessions to compete with top competitors in the market.

#1 brabantia.com

1.4M

Revenue

376.5K

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#2 simplehuman.com

1.6M

Revenue

617.2K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#3 bin-shop.co.uk

42K

Revenue

5.4K

Sessions

2.5-3.0%

Conv. rate

$275-300

AOV

#4 umbra.com

356.2K

Revenue

201.1K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#5 eastcoastkitchens.co.uk

118.5K

Revenue

36.3K

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

eastcoastkitchens.co.uk

bin-shop.co.uk

TOP MARKET PERFORMERSby revenue

eastcoastkitchens.co.uk

bin-shop.co.uk

simplehuman.co.uk vs top market performers

simplehuman.co.uk

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Revenue share by device at simplehuman.co.uk

In October large majority of sales on simplehuman.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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simplehuman.co.uk channels

Identify top traffic channels that drive growth for simplehuman.co.ukand discover how performance of traffic channels has changed over time.

simplehuman.co.uk Google Ads spend

Evaluate simplehuman.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

simplehuman.co.uk devices

Review simplehuman.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

simplehuman.co.uk top markets

Explore simplehuman.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.