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Nov 2025
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Home/Insights/Retailers/smallpetselect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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231.2K
Revenue
Nov 25
90.3K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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SmallPetSelect.com is a website that offers a wide range of pet supplies and products. They sell various items catering to small animal owners such as hay, pellets, treats, toys, and bedding. The site provides a convenient platform for customers seeking high-quality products to meet their small pets needs.

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smallpetselect.com Annual Revenue and Growth

smallpetselect.com's annual sales on its online store amounted to $3.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smallpetselect.com revenue by year

smallpetselect.com's monthly revenueOVER TIME
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Over the past three months, smallpetselect.com revenue has experienced decline of 10%, compared to the preceding three months.

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smallpetselect.com revenue decline for last six months
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OVERVIEW
In November 2025, smallpetselect.com generated $231,159 in revenue, significantly surpassing the industry median of $62,853, but still far behind the market leader, chewy.com, which earned $293,183,203. With a conversion rate between 3.50-4.00%, smallpetselect.com is above the industry low of 1.8%, yet below the high of 6.58%. The average order value (AOV) ranged from $50-75, closely aligning with the industry’s low AOV of $48, but well below the high of $209. Additionally, the site recorded 90,294 sessions, markedly exceeding the median of 19,436 within the pet food and supplies category.
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smallpetselect.com competitors

In November 2025, smallpetselect.com outperformed its competitors in terms of revenue, transactions, and sessions. smallpetselect.com generated $231,159 in revenue from 3,203 transactions and 90,294 sessions. In comparison, guineadad.com had revenue of $67,634 from 1,437 transactions and 64,119 sessions, while homeandroost.co.uk recorded $17,148 in revenue from 415 transactions and 76,154 sessions. Furthermore, smallpetselect.com had a higher average order value (AOV) range of $50-75 and a conversion rate of 3.50-4.00%, indicating better customer engagement and purchase behavior. On the other hand, competitors like omlet.us, grubblyfarms.com, and andy.pet also showed strong performance in revenue and transactions, but their AOV and conversion rates varied, with omlet.us having the highest AOV of $300-325 but a lower conversion rate. Overall, smallpetselect.com demonstrated solid growth and competitiveness within the industry in November 2025.

guineadad.com screenshot
#1 guineadad.com
67.6K
Revenue
64.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
homeandroost.co.uk screenshot
#2 homeandroost.co.uk
17.1K
Revenue
76.2K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
omlet.us screenshot
#3 omlet.us
890.8K
Revenue
168.1K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
grubblyfarms.com screenshot
#4 grubblyfarms.com
111.5K
Revenue
132.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
andy.pet screenshot
#5 andy.pet
10.6K
Revenue
8.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
smallpetselect.com vs top market performers
smallpetselect.com
top retailers
conversion rate vs average order value for smallpetselect.com and its competitors
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Revenue share by device at smallpetselect.com

In November large majority of sales on smallpetselect.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on smallpetselect.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smallpetselect.com channels

Identify top traffic channels that drive growth for smallpetselect.comand discover how performance of traffic channels has changed over time.

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smallpetselect.com Google Ads spend

Evaluate smallpetselect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smallpetselect.com devices

Review smallpetselect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smallpetselect.com top markets

Explore smallpetselect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smallpetselect.com country & global rank

Assess the ranking of smallpetselect.com among other retailers within its primary country and worldwide.

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