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Dec 2025
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Home/Insights/Retailers/smallrig.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.9M
Revenue
Dec 25
915.8K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Smallrig.com is an online platform that sells camera gear and accessories. They offer a wide range of products including camera cages, tripods, handles, mounting brackets, and other accessories for both professional filmmakers and hobbyists. The website provides a user-friendly interface, detailed product descriptions, and worldwide shipping options.

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smallrig.com Annual Revenue and Growth

smallrig.com's annual sales on its online store amounted to $23.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$23.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smallrig.com revenue by year

smallrig.com's monthly revenueOVER TIME
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Over the past three months, smallrig.com revenue has experienced growth of 210%, compared to the preceding three months.

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smallrig.com revenue growth for last six months
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OVERVIEW
In December 2025, smallrig.com, operating in the PHOTOGRAPHY industry, achieved online sales revenue of $2,856,690, significantly surpassing the median of $76,084. The site maintained a conversion rate between 1.50% and 2.00%, below the category high of 3.67%. Its average order value (AOV) ranged from $150 to $175, compared to the high of $678. smallrig.com garnered 915,760 sessions, well above the median of 25,002, but notably lower than the leading store, snapfish.com, which recorded 5,779,458 sessions.
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smallrig.com competitors

smallrig.com outperforms its competitors in terms of revenue, with a total of $2,856,690 in December 2025. This is significantly higher than tilta.com, kondorblue.com, woodencamera.com, and promediagear.com, but falls short of cvp.com's revenue of $4,425,790. smallrig.com also excels in the number of transactions, with 17,948 transactions compared to its closest competitor, cvp.com, which had 5,022 transactions. In terms of sessions, smallrig.com had 915,760, outperforming all its competitors except for cvp.com, which had 459,151 sessions. smallrig.com has a competitive average order value (AOV) range of $150-$175, while cvp.com has the highest AOV of $875-$900. smallrig.com also boasts a strong conversion rate of 1.50-2.00%, putting it in a favorable position compared to most of its competitors.

tilta.com screenshot
#1 tilta.com
430.8K
Revenue
336.5K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
kondorblue.com screenshot
#2 kondorblue.com
274K
Revenue
91.6K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
woodencamera.com screenshot
#3 woodencamera.com
86.7K
Revenue
38.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
cvp.com screenshot
#4 cvp.com
4.4M
Revenue
459.2K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
promediagear.com screenshot
#5 promediagear.com
73.2K
Revenue
24.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
smallrig.com vs top market performers
smallrig.com
top retailers
conversion rate vs average order value for smallrig.com and its competitors
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Revenue share by device at smallrig.com

In December large majority of sales on smallrig.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on smallrig.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smallrig.com channels

Identify top traffic channels that drive growth for smallrig.comand discover how performance of traffic channels has changed over time.

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smallrig.com Google Ads spend

Evaluate smallrig.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smallrig.com devices

Review smallrig.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smallrig.com top markets

Explore smallrig.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smallrig.com country & global rank

Assess the ranking of smallrig.com among other retailers within its primary country and worldwide.

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