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Oct 2025
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Home/Insights/Retailers/smallrig.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.7M
Revenue
Oct 25
675.2K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Smallrig.com is an online platform that sells camera gear and accessories. They offer a wide range of products including camera cages, tripods, handles, mounting brackets, and other accessories for both professional filmmakers and hobbyists. The website provides a user-friendly interface, detailed product descriptions, and worldwide shipping options.

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smallrig.com Annual Revenue and Growth

smallrig.com's annual sales on its online store amounted to $23.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$23.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smallrig.com revenue by year

smallrig.com's monthly revenueOVER TIME
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Over the past three months, smallrig.com revenue has experienced decline of 11%, compared to the preceding three months.

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smallrig.com revenue decline for last six months
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OVERVIEW
In October 2025, smallrig.com achieved remarkable online sales of $2,668,299, significantly surpassing the median of $73,312 in the PHOTOGRAPHY industry, although still far behind market leader mpb.com at $57,083,568; its conversion rate of 2.00-2.50% is just shy of the industry's high of 3.62%, with an average order value (AOV) of $150-175, well below the top AOV of $695, while generating 675,179 sessions, vastly exceeding the median of 22,470 but still trailing behind lifetouch.com's peak of 6,918,767 sessions.
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smallrig.com competitors

In October 2025, smallrig.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. smallrig.com generated $2,668,299 in revenue from 15,298 transactions and 675,179 sessions, with an AOV ranging between $150-$175 and a conversion rate of 2.00-2.50%. In comparison, tilta.com had revenue of $437,938 from 862 transactions and 319,024 sessions, with an AOV of $500-$525 and a conversion rate of 0.00-0.50%. kondorblue.com achieved revenue of $693,532 from 1,697 transactions and 91,596 sessions, with an AOV of $400-$425 and a conversion rate of 1.50-2.00%. woodencamera.com, cvp.com, and promediagear.com also had lower revenue, transactions, sessions, AOV, and conversion rates compared to smallrig.com, indicating smallrig.com's strong performance and competitiveness in the market.

tilta.com screenshot
#1 tilta.com
437.9K
Revenue
319K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
kondorblue.com screenshot
#2 kondorblue.com
693.5K
Revenue
91.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
woodencamera.com screenshot
#3 woodencamera.com
83.1K
Revenue
39.9K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
cvp.com screenshot
#4 cvp.com
4.8M
Revenue
482K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
promediagear.com screenshot
#5 promediagear.com
57.9K
Revenue
19.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
smallrig.com vs top market performers
smallrig.com
top retailers
conversion rate vs average order value for smallrig.com and its competitors
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Revenue share by device at smallrig.com

In October large majority of sales on smallrig.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on smallrig.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smallrig.com channels

Identify top traffic channels that drive growth for smallrig.comand discover how performance of traffic channels has changed over time.

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smallrig.com Google Ads spend

Evaluate smallrig.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smallrig.com devices

Review smallrig.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smallrig.com top markets

Explore smallrig.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smallrig.com country & global rank

Assess the ranking of smallrig.com among other retailers within its primary country and worldwide.

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