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Jul 2025
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Home/Insights/Retailers/smallrig.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.5M
Revenue
706K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
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Smallrig.com is an online platform that sells camera gear and accessories. They offer a wide range of products including camera cages, tripods, handles, mounting brackets, and other accessories for both professional filmmakers and hobbyists. The website provides a user-friendly interface, detailed product descriptions, and worldwide shipping options.

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smallrig.com's revenueOVER TIME
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Over the past three months, smallrig.com revenue has experienced decline of 7.2%, compared to the preceding three months.

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smallrig.com revenue decline for last six months
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OVERVIEW
In July 2025, smallrig.com in the PHOTOGRAPHY industry generated online sales revenue of $1,528,019 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $200-225. The highest conversion rate in the category was 3.39%, while the lowest was 0.42%. The highest AOV was $734, while the lowest was $57. The website had 705,955 sessions, with the highest sessions at 4,423,388 coming from canon.com and a median of 25,109 sessions in the industry.
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smallrig.com competitors

In July 2025, smallrig.com reported a revenue of $1,528,019 with 7,448 transactions and 705,955 sessions, resulting in an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50%. Compared to its competitors, smallrig.com outperforms in terms of revenue and sessions. For example, tilta.com generated $297,164 in revenue with 573 transactions and 264,809 sessions, while kondorblue.com had $134,398 revenue, 361 transactions, and 89,758 sessions. Additionally, smallrig.com's AOV falls in the mid-range among its competitors, with woodencamera.com having a slightly higher AOV at $375-$400. In terms of conversion rate, smallrig.com is on par with cvp.com and promediagear.com, both of which fall within the 0.50-1.00% range. Overall, smallrig.com stands out for its higher revenue and sessions compared to most of its competitors in the market.

tilta.com screenshot
#1 tilta.com
297.2K
Revenue
264.8K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
kondorblue.com screenshot
#2 kondorblue.com
134.4K
Revenue
89.8K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
woodencamera.com screenshot
#3 woodencamera.com
50.6K
Revenue
39.9K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
cvp.com screenshot
#4 cvp.com
3.6M
Revenue
482K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
promediagear.com screenshot
#5 promediagear.com
83.5K
Revenue
27.8K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
smallrig.com vs top market performers
smallrig.com
top retailers
conversion rate vs average order value for smallrig.com and its competitors
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Revenue share by device at smallrig.com

In July large majority of sales on smallrig.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on smallrig.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smallrig.com channels

Identify top traffic channels that drive growth for smallrig.comand discover how performance of traffic channels has changed over time.

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smallrig.com Google Ads spend

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smallrig.com devices

Review smallrig.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smallrig.com top markets

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smallrig.com country & global rank

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