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Sep 2025
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Home/Insights/Retailers/smokehouse.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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106.3K
Revenue
Sep 25
31.2K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Smokehouse.com is an online platform that offers a range of smoked food products. The website sells various smoked meats, including beef, pork, and poultry. It also provides smoked fish, cheese, sausages, and jerky options. Smokehouse.com aims to cater to customers seeking high-quality smoked goods conveniently delivered to their doorstep.

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smokehouse.com Annual Revenue and Growth

smokehouse.com's annual sales on its online store amounted to $4.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smokehouse.com revenue by year

smokehouse.com's monthly revenueOVER TIME
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Over the past three months, smokehouse.com revenue has experienced decline of 22%, compared to the preceding three months.

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smokehouse.com revenue decline for last six months
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OVERVIEW
In September 2025, smokehouse.com generated online sales revenue of $106,321, significantly above the FOOD AND DRINK median of $38,144, though far below industry leader kroger.com at $315,080,626. The site’s conversion rate ranged from 3.00% to 3.50%, lower than the category high of 5.26% and above the low of 1.32%. smokehouse.com's average order value (AOV) was between $100 and $125, which is also below the high of $182 and above the low of $46 in the sector. With 31,173 sessions, smokehouse.com outperformed the median of 14,912 but fell short of kroger.com's staggering 38,495,850 sessions.
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smokehouse.com competitors

In September 2025, smokehouse.com generated a revenue of $106,321 from 1,040 transactions with 31,173 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, Nueske's had a higher revenue of $260,307 with 2,669 transactions and 29,388 sessions, showcasing a superior conversion rate of 9.00-9.50% despite a lower AOV of $75-100. Country Smokehouse trailed behind with $27,547 revenue from 405 transactions and 7,159 sessions, maintaining a conversion rate of 5.50-6.00%. Wisconsin Cheeseman recorded $150,854 revenue from 2,095 transactions and 90,327 sessions, showing a lower conversion rate of 2.00-2.50%. Pig of the Month and Hickory Farms both displayed varying metrics but were among the competitors with revenue figures of $20,900 and $656,704 respectively. smokehouse.com's performance, although not the highest, still remains competitive in the online smokehouse market.

nueskes.com screenshot
#1 nueskes.com
260.3K
Revenue
29.4K
Sessions
9.0-9.5%
Conv. rate
$75-100
AOV
countrysmokehouse.com screenshot
#2 countrysmokehouse.com
27.5K
Revenue
7.2K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
wisconsincheeseman.com screenshot
#3 wisconsincheeseman.com
150.9K
Revenue
90.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
pigofthemonth.com screenshot
#4 pigofthemonth.com
20.9K
Revenue
9.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hickoryfarms.com screenshot
#5 hickoryfarms.com
656.7K
Revenue
96.8K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
smokehouse.com vs top market performers
smokehouse.com
top retailers
conversion rate vs average order value for smokehouse.com and its competitors
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Revenue share by device at smokehouse.com

In September large majority of sales on smokehouse.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on smokehouse.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smokehouse.com channels

Identify top traffic channels that drive growth for smokehouse.comand discover how performance of traffic channels has changed over time.

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smokehouse.com Google Ads spend

Evaluate smokehouse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smokehouse.com devices

Review smokehouse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smokehouse.com top markets

Explore smokehouse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smokehouse.com country & global rank

Assess the ranking of smokehouse.com among other retailers within its primary country and worldwide.

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