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Dec 2025
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Home/Insights/Retailers/smulderstextiel.nl
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.7M
Revenue
Dec 25
585.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: NETHERLANDS
  • Website category: MARKETPLACE

Smulderstextiel.nl is a website that offers a wide range of textiles. They specialize in selling various home and bedding products such as towels, bed linen, duvets, pillows, and curtains. Customers can find a diverse selection of high-quality textiles to suit their preferences and needs.

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smulderstextiel.nl Annual Revenue and Growth

smulderstextiel.nl's annual sales on its online store amounted to $20.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$20.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smulderstextiel.nl revenue by year

smulderstextiel.nl's monthly revenueOVER TIME
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Over the past three months, smulderstextiel.nl revenue has experienced growth of 42%, compared to the preceding three months.

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smulderstextiel.nl revenue growth for last six months
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OVERVIEW
In December 2025, smulderstextiel.nl generated $1,714,931 in online sales, significantly outperforming the e-commerce and shopping marketplace median of $558,585. With a conversion rate of 1.50-2.00%, it is within the industry range, although below the high mark of 4.66%. The average order value (AOV) stands between $150-175, again below the top-tier AOV of $293. The site attracted 585,562 sessions, surpassing the median of 184,801 but dwarfed by industry leader Amazon’s 3 billion sessions, indicating strong performance within its niche but potential for growth in traffic and conversion optimization.
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smulderstextiel.nl competitors

In December 2025, smulderstextiel.nl generated a revenue of $1,714,931 with 10,734 transactions and 585,562 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, swisssense.nl, a competitor, had a higher revenue of $2,147,655 but with significantly fewer transactions at 2,495 and sessions at 341,106. swisssense.nl boasted a higher AOV of $850-875, but a lower conversion rate of 0.50-1.00%. Overall, while smulderstextiel.nl had a higher conversion rate, swisssense.nl had a higher revenue and AOV, indicating a potential focus on higher-priced items or a more efficient marketing strategy.

swisssense.nl screenshot
#1 swisssense.nl
2.1M
Revenue
341.1K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
smulderstextiel.nl vs top market performers
smulderstextiel.nl
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conversion rate vs average order value for smulderstextiel.nl and its competitors
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Revenue share by device at smulderstextiel.nl

In December large majority of sales on smulderstextiel.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on smulderstextiel.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smulderstextiel.nl channels

Identify top traffic channels that drive growth for smulderstextiel.nland discover how performance of traffic channels has changed over time.

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smulderstextiel.nl Google Ads spend

Evaluate smulderstextiel.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smulderstextiel.nl devices

Review smulderstextiel.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smulderstextiel.nl top markets

Explore smulderstextiel.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smulderstextiel.nl country & global rank

Assess the ranking of smulderstextiel.nl among other retailers within its primary country and worldwide.

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