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Nov 2025
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Home/Insights/Retailers/smulderstextiel.nl
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.6M
Revenue
Nov 25
594.9K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: NETHERLANDS
  • Website category: MARKETPLACE

Smulderstextiel.nl is a website that offers a wide range of textiles. They specialize in selling various home and bedding products such as towels, bed linen, duvets, pillows, and curtains. Customers can find a diverse selection of high-quality textiles to suit their preferences and needs.

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smulderstextiel.nl Annual Revenue and Growth

smulderstextiel.nl's annual sales on its online store amounted to $20.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$20.8M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
smulderstextiel.nl revenue by year

smulderstextiel.nl's monthly revenueOVER TIME
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Over the past three months, smulderstextiel.nl revenue has experienced growth of 30%, compared to the preceding three months.

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smulderstextiel.nl revenue growth for last six months
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OVERVIEW
In November 2025, smulderstextiel.nl achieved impressive online sales revenue of $2,581,329, significantly surpassing the e-commerce and shopping marketplace median of $470,147, while its conversion rate of 2.50-3.00% remains competitive against the sector's high of 4.97%. The site's average order value (AOV) ranged between $150-175, aligning well with industry benchmarks where high AOVs reach $285. Additionally, with 594,893 sessions, smulderstextiel.nl stands out compared to the median of 159,615 sessions, demonstrating its strong market presence in the competitive landscape dominated by industry giant amazon.com.
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smulderstextiel.nl competitors

In November 2025, smulderstextiel.nl generated a revenue of €2,581,329 with 16,053 transactions and 594,893 sessions, boasting an average order value (AOV) of €150-175 and a conversion rate of 2.50-3.00%. In comparison, its competitor swisssense.nl outperformed in terms of revenue with €3,707,291, but had fewer transactions (4,408) and sessions (409,326). Despite the higher revenue, swisssense.nl had a significantly higher AOV of €825-850, resulting in a lower conversion rate of 1.00-1.50%. smulderstextiel.nl excelled in generating a higher number of transactions and sessions, indicating a stronger customer engagement and retention strategy compared to swisssense.nl, which relied on higher-priced products to boost revenue.

swisssense.nl screenshot
#1 swisssense.nl
3.7M
Revenue
409.3K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
smulderstextiel.nl vs top market performers
smulderstextiel.nl
top retailers
conversion rate vs average order value for smulderstextiel.nl and its competitors
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Revenue share by device at smulderstextiel.nl

In November large majority of sales on smulderstextiel.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on smulderstextiel.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smulderstextiel.nl channels

Identify top traffic channels that drive growth for smulderstextiel.nland discover how performance of traffic channels has changed over time.

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smulderstextiel.nl Google Ads spend

Evaluate smulderstextiel.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smulderstextiel.nl devices

Review smulderstextiel.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smulderstextiel.nl top markets

Explore smulderstextiel.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smulderstextiel.nl country & global rank

Assess the ranking of smulderstextiel.nl among other retailers within its primary country and worldwide.

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