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Oct 2025
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Home/Insights/Retailers/softlinens.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.7K
Revenue
Oct 25
1.5K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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silky soft cooling bed linens is what soft linens is all about. the buttery soft bamboo fabrics or the delicious silky eucalyptus tencel linens. huge collections of colors and bed sizes you can find anywhere in the usa.

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softlinens.com Annual Revenue and Growth

softlinens.com's annual sales on its online store amounted to $72K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$72K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
softlinens.com revenue by year

softlinens.com's monthly revenueOVER TIME
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Over the past three months, softlinens.com revenue has experienced decline of 10%, compared to the preceding three months.

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softlinens.com revenue decline for last six months
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OVERVIEW
In October 2025, softlinens.com achieved an online sales revenue of $4,716, with a conversion rate ranging from 1.50% to 2.00%, an average order value (AOV) between $175 and $200, and recorded a total of 1,495 sessions on the site.
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softlinens.com competitors

In October 2025, softlinens.com had a revenue of $4,716 from 25 transactions and 1,495 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. In comparison, commahome.com had a higher revenue of $9,592 from 42 transactions and 2,033 sessions, with a higher AOV of $225-250 and a slightly higher conversion rate of 2.00-2.50%. saphyrhome.com had a lower revenue of $3,370 from 27 transactions and 1,225 sessions, with a lower AOV of $100-125 and a similar conversion rate of 2.00-2.50%. Meanwhile, sijohome.com had a significantly higher revenue of $379,224 from 2,270 transactions and 91,433 sessions, with a similar AOV of $150-175 and a comparable conversion rate of 2.00-2.50%. eucalypsohome.com had a revenue of $30,077 from 136 transactions and 32,968 sessions, with a higher AOV of $200-225 but a lower conversion rate of 0.00-0.50%. Finally, sheetsgiggles.com had a revenue of $20,006 from 103 transactions and 16,473 sessions, with a similar AOV of $175-200 but a lower conversion rate of 0.50-1.00%. Overall, softlinens.com falls in the middle in terms of revenue and metrics compared to its competitors in the home linen industry.

commahome.com screenshot
#1 commahome.com
9.6K
Revenue
2K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
saphyrhome.com screenshot
#2 saphyrhome.com
3.4K
Revenue
1.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sijohome.com screenshot
#3 sijohome.com
379.2K
Revenue
91.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
eucalypsohome.com screenshot
#4 eucalypsohome.com
30.1K
Revenue
33K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
sheetsgiggles.com screenshot
#5 sheetsgiggles.com
20K
Revenue
16.5K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
softlinens.com vs top market performers
softlinens.com
top retailers
conversion rate vs average order value for softlinens.com and its competitors
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Revenue share by device at softlinens.com

In October large majority of sales on softlinens.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In October large majority of sales on softlinens.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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softlinens.com channels

Identify top traffic channels that drive growth for softlinens.comand discover how performance of traffic channels has changed over time.

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softlinens.com Google Ads spend

Evaluate softlinens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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softlinens.com devices

Review softlinens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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softlinens.com top markets

Explore softlinens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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softlinens.com country & global rank

Assess the ranking of softlinens.com among other retailers within its primary country and worldwide.

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