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Jan 2026

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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

solware.co.uk

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215.5K

Revenue

Jan 26

63.7K

Sessions

Jan 26

1.0-1.5%

Conv. rate

Jan 26

$275-300

AOV

Jan 26

Main country of store: UNITED KINGDOM
Website category: SPORTS

Here at Solware we offer almost every brand of air rifle and pistol available in the UK.

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solware.co.uk Annual Revenue and Growth

solware.co.uk's annual sales on its online store amounted to $2.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$2.9M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

solware.co.uk's monthly revenueOVER TIME
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Over the past three months, solware.co.uk revenue has experienced decline of 15%, compared to the preceding three months.

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solware.co.uk revenue decline for last six months

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OVERVIEW

In January 2026, solware.co.uk generated online sales revenue of $215,548, significantly exceeding the SPORTS industry median of $87,253, yet far below the leading mauijim.com at $2,952,672; its conversion rate ranged from 1.00% to 1.50%, below the high of 3.31% but above the low of 0.93%, while its average order value (AOV) fell between $275 and $300, just shy of the industry high of $291; the site recorded 63,690 sessions, well above the median of 33,207 but dwarfed by outdoorresearch.com's 795,275 sessions.

solware.co.uk competitors

When comparing solware.co.uk to its competitors in the air rifle and gun industry in January 2026, it is evident that solware.co.uk falls in the middle in terms of revenue. solware.co.uk generated $215,548 with 736 transactions and 63,690 sessions. The average order value (AOV) ranges between $275-$300, and the conversion rate is between 1.00-1.50%. In comparison, rangeandcountry.co.uk leads in revenue with $2,036,357, followed by airrifleshop.co.uk with $342,176. Both competitors have higher transaction and session numbers than solware.co.uk. However, solware.co.uk outperforms mcavoyguns.co.uk and airgunbuyer.com in revenue, transactions, and sessions. Despite having a similar AOV and conversion rate to some competitors, solware.co.uk has room for growth to match the revenue and traffic numbers of the industry leaders.

#1 airrifleshop.co.uk

342.2K

Revenue

65.6K

Sessions

0.5-1.0%

Conv. rate

$600-700

AOV

#2 rangeandcountry.co.uk

Revenue

139.1K

Sessions

2.5-3.0%

Conv. rate

$500-600

AOV

#3 mcavoyguns.co.uk

70.4K

Revenue

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

#4 airgunbuyer.com

219K

Revenue

26.5K

Sessions

1.0-1.5%

Conv. rate

$700-800

AOV

CLOSEST COMPETITORSby revenue

rangeandcountry.co.uk

TOP MARKET PERFORMERSby revenue

rangeandcountry.co.uk

solware.co.uk vs top market performers

solware.co.uk

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Revenue share by device at solware.co.uk

In January large majority of sales on solware.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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solware.co.uk channels

Identify top traffic channels that drive growth for solware.co.ukand discover how performance of traffic channels has changed over time.

solware.co.uk Google Ads spend

Evaluate solware.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

solware.co.uk devices

Review solware.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

solware.co.uk top markets

Explore solware.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.