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Dec 2025
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Home/Insights/Retailers/solware.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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247.3K
Revenue
Dec 25
72.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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Here at Solware we offer almost every brand of air rifle and pistol available in the UK.

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solware.co.uk's monthly revenueOVER TIME
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Over the past three months, solware.co.uk revenue has experienced decline of 19%, compared to the preceding three months.

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solware.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, solware.co.uk generated $247,339 in online sales, significantly above the SPORTS industry median of $123,135, while its conversion rate ranged between 1.00-1.50%, below the industry's high of 3.19%. The average order value (AOV) was between $275-300, close to the high AOV of $294 in the sector. With 72,342 sessions, solware.co.uk outperformed the median of 30,366 but fell short of outdoorresearch.com’s leading 1,212,570 sessions, highlighting its competitive position in the SPORTS category despite challenges from larger competitors like mauijim.com, which earned $3,660,978 in revenue.
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solware.co.uk competitors

In December 2025, solware.co.uk had a revenue of $247,339 with 852 transactions and 72,342 sessions, resulting in an AOV of $275-300 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, we see that airrifleshop.co.uk generated $316,709 in revenue with 504 transactions and 65,572 sessions, showcasing a higher AOV of $625-650 but a lower conversion rate of 0.50-1.00%. rangeandcountry.co.uk outperformed all with a revenue of $2,405,548, 4,470 transactions, and 150,239 sessions, boasting an AOV of $525-550 and a high conversion rate of 2.50-3.00%. mcavoyguns.co.uk and airgunbuyer.com had revenues of $83,923 and $289,677, respectively, with varying transaction numbers and session counts. Overall, solware.co.uk holds its own among its competitors in the air gun industry with competitive metrics across the board.

airrifleshop.co.uk screenshot
#1 airrifleshop.co.uk
316.7K
Revenue
65.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
rangeandcountry.co.uk screenshot
#2 rangeandcountry.co.uk
2.4M
Revenue
150.2K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
mcavoyguns.co.uk screenshot
#3 mcavoyguns.co.uk
83.9K
Revenue
9.8K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
airgunbuyer.com screenshot
#4 airgunbuyer.com
289.7K
Revenue
33.8K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
solware.co.uk vs top market performers
solware.co.uk
top retailers
conversion rate vs average order value for solware.co.uk and its competitors
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Revenue share by device at solware.co.uk

In December large majority of sales on solware.co.uk, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In December large majority of sales on solware.co.uk, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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solware.co.uk channels

Identify top traffic channels that drive growth for solware.co.ukand discover how performance of traffic channels has changed over time.

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solware.co.uk Google Ads spend

Evaluate solware.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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solware.co.uk devices

Review solware.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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solware.co.uk top markets

Explore solware.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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solware.co.uk country & global rank

Assess the ranking of solware.co.uk among other retailers within its primary country and worldwide.

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