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Mar 2026
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Home/Insights/Retailers/southernswords.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for southernswords.co.uksouthernswords.co.uk

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25K
Revenue
Mar 26
21.6K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$225-250
AOV
Mar 26
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Southern Swords is a premier retailer of Medieval Swords, Katanas and Armour for both display & Re-enactment with weaponry supplied to HEMA, Movie & Theatre and Museums.

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southernswords.co.uk Annual Revenue and Growth

southernswords.co.uk's annual sales on its online store amounted to $403.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$403.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
southernswords.co.uk revenue by year

southernswords.co.uk's monthly revenueOVER TIME
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Over the past three months, southernswords.co.uk revenue has experienced decline of 0.35%, compared to the preceding three months.

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southernswords.co.uk revenue decline for last six months
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OVERVIEW
In March 2026, southernswords.co.uk generated $24,981 in revenue from online sales, significantly below the GAMES industry median of $66,733, with a conversion rate of 0.50-1.00%, lower than the industry average of 3.81%. Their average order value (AOV) ranged from $225-250, also below the high of $410. With 21,610 sessions, southernswords.co.uk is close to the median of 22,530, yet far from industry leader tcgplayer.com, which reported $120,655,345 in revenue, indicating potential growth opportunities in enhancing conversion rates and attracting more sessions to increase overall performance.
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southernswords.co.uk competitors

In March 2026, southernswords.co.uk reported a revenue of $24,981 from 109 transactions and 21,610 sessions, with an average order value (AOV) ranging between $225-$250 and a conversion rate of 0.50-1.00%. Compared to its competitors, Medieval Collectibles had the highest revenue at $367,239 from 2,087 transactions and 539,393 sessions, with an AOV of $175-$200 and a conversion rate of 0.00-0.50%. True Katana followed with $215,583 revenue from 1,094 transactions and 178,517 sessions, AOV $175-$200, and conversion rate 0.50-1.00%. blades.co.uk had a revenue of $108,581 from 620 transactions and 30,479 sessions, AOV $175-$200, and a high conversion rate of 2.00-2.50%. wulflund.com generated $230,587 in revenue from 823 transactions and 157,769 sessions, with a higher AOV of $275-$300 and a conversion rate of 0.50-1.00%. Overall, southernswords.co.uk falls in the middle range compared to its competitors in terms of revenue and conversion rate.

medievalcollectibles.com screenshot
#1 medievalcollectibles.com
367.2K
Revenue
539.4K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
truekatana.com screenshot
#2 truekatana.com
215.6K
Revenue
178.5K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
blades.co.uk screenshot
#3 blades.co.uk
108.6K
Revenue
30.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
wulflund.com screenshot
#4 wulflund.com
230.6K
Revenue
157.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
southernswords.co.uk vs top market performers
southernswords.co.uk
top retailers
conversion rate vs average order value for southernswords.co.uk and its competitors
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Revenue share by device at southernswords.co.uk

In March large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In March large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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southernswords.co.uk channels

Identify top traffic channels that drive growth for southernswords.co.ukand discover how performance of traffic channels has changed over time.

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southernswords.co.uk Google Ads spend

Evaluate southernswords.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southernswords.co.uk devices

Review southernswords.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southernswords.co.uk top markets

Explore southernswords.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southernswords.co.uk country & global rank

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