Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/southernswords.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for southernswords.co.uksouthernswords.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
24.5K
Revenue
Apr 26
21.6K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
Loading...

Southern Swords is a premier retailer of Medieval Swords, Katanas and Armour for both display & Re-enactment with weaponry supplied to HEMA, Movie & Theatre and Museums.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

southernswords.co.uk Annual Revenue and Growth

southernswords.co.uk's annual sales on its online store amounted to $403.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$403.4K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
southernswords.co.uk revenue by year

southernswords.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, southernswords.co.uk revenue has experienced decline of 36%, compared to the preceding three months.

View real-time data
southernswords.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, southernswords.co.uk, operating in the GAMES industry, generated $24,508 in online sales, significantly below the median revenue of $61,884; its conversion rate ranged between 0.50-1.00%, below the industry high of 3.72%, with an average order value (AOV) of $200-225, compared to a high of $434; the site attracted 21,647 sessions, slightly above the median of 20,854 but far behind leading competitors like tcgplayer.com and lego.com, which dominate the market with revenues of $122,090,055 and 49,221,259 sessions respectively.
Read more

southernswords.co.uk competitors

In April 2026, southernswords.co.uk generated a revenue of $24,508 from 110 transactions, with sessions totaling 21,647 and an average order value (AOV) of $200-225, translating to a conversion rate of 0.50-1.00%. In contrast, medievalcollectibles.com dominated with a revenue of $343,888 from 1,883 transactions and an AOV of $175-200, despite a lower conversion rate of 0.00-0.50%. truekatana.com also performed well, achieving $184,983 in revenue with 1,150 transactions, maintaining a similar conversion rate as southernswords.co.uk at 0.50-1.00%. Notably, blades.co.uk surpassed southernswords.co.uk in transactions with 413 and a conversion rate of 1.50-2.00%, despite lower revenue at $69,771. Meanwhile, dnaleisure.co.uk reported minimal figures with only $637 in revenue and an impressive conversion rate of 3.50-4.00%, albeit from just 49 sessions.

medievalcollectibles.com screenshot
#1 medievalcollectibles.com
343.9K
Revenue
561K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
truekatana.com screenshot
#2 truekatana.com
185K
Revenue
170.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
dnaleisure.co.uk screenshot
#3 dnaleisure.co.uk
636.8
Revenue
49
Sessions
3.5-4.0%
Conv. rate
$350-375
AOV
blades.co.uk screenshot
#4 blades.co.uk
69.8K
Revenue
23.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
southernswords.co.uk vs top market performers
southernswords.co.uk
top retailers
conversion rate vs average order value for southernswords.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at southernswords.co.uk

In April large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In April large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

southernswords.co.uk channels

Identify top traffic channels that drive growth for southernswords.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

southernswords.co.uk Google Ads spend

Evaluate southernswords.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

southernswords.co.uk devices

Review southernswords.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

southernswords.co.uk top markets

Explore southernswords.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

southernswords.co.uk country & global rank

Assess the ranking of southernswords.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard