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Jul 2025

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Home/Insights/Retailers/southernswords.co.uk

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

southernswords.co.uk

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20.3K

Revenue

16.4K

Sessions

0.5-1.0%

Conv. rate

$225-250

AOV

Main country of store: UNITED KINGDOM
Website category: GAMES

Southern Swords is a premier retailer of Medieval Swords, Katanas and Armour for both display & Re-enactment with weaponry supplied to HEMA, Movie & Theatre and Museums.

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southernswords.co.uk's revenueOVER TIME
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Over the past three months, southernswords.co.uk revenue has experienced decline of 45%, compared to the preceding three months.

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southernswords.co.uk revenue decline for last six months

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OVERVIEW

southernswords.co.uk, an online store in the GAMES industry, had a revenue of $20,339 in July 2025, with a conversion rate of 0.00-0.50% and an AOV of $225-250. It had 16,447 sessions, while the highest sessions in the industry were 44,379,856 for lego.com and the median was 28,713. The largest online store in the category was tcgplayer.com with $68,011,359 in revenue. The highest conversion rate in the industry was 3.81%, and the highest AOV was $432, while the lowest conversion rate was 0.52% and the lowest AOV was $68.

southernswords.co.uk competitors

In July 2025, southernswords.co.uk lags behind its competitors in terms of revenue and transactions. While southernswords.co.uk generated $20,339 in revenue from 83 transactions, medievalcollectibles.com leads the pack with $273,765 in revenue from 1,582 transactions. Additionally, truekatana.com recorded $178,820 in revenue from 810 transactions, indicating stronger performance compared to southernswords.co.uk. However, southernswords.co.uk has a higher Average Order Value (AOV) ranging from $225 to $250, outperforming some competitors like blades.co.uk with an AOV of $175-$200. Furthermore, southernswords.co.uk has a competitive conversion rate falling within the range of 0.00-0.50, similar to most competitors. Despite facing tough competition, southernswords.co.uk stands out with its higher AOV and comparable conversion rates, highlighting areas of strength in the market.

#1 medievalcollectibles.com

273.8K

Revenue

487.8K

Sessions

0.0-0.5%

Conv. rate

$150-175

AOV

#2 truekatana.com

178.8K

Revenue

222.3K

Sessions

0.0-0.5%

Conv. rate

$200-225

AOV

#3 dnaleisure.co.uk

11.7K

Revenue

1.3K

Sessions

2.0-2.5%

Conv. rate

$375-400

AOV

#4 blades.co.uk

69.7K

Revenue

24.7K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#5 wulflund.com

174.5K

Revenue

98.6K

Sessions

0.5-1.0%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

medievalcollectibles.com

TOP MARKET PERFORMERSby revenue

medievalcollectibles.com

southernswords.co.uk vs top market performers

southernswords.co.uk

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Revenue share by device at southernswords.co.uk

In July large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

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southernswords.co.uk channels

Identify top traffic channels that drive growth for southernswords.co.ukand discover how performance of traffic channels has changed over time.

southernswords.co.uk Google Ads spend

Evaluate southernswords.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

southernswords.co.uk devices

Review southernswords.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

southernswords.co.uk top markets

Explore southernswords.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.