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Aug 2026
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Home/Insights/Retailers/southernswords.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for southernswords.co.uksouthernswords.co.uk

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15.1K
Revenue
Aug 26
16.5K
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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Southern Swords is a premier retailer of Medieval Swords, Katanas and Armour for both display & Re-enactment with weaponry supplied to HEMA, Movie & Theatre and Museums.

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southernswords.co.uk Annual Revenue and Growth

southernswords.co.uk's annual sales on its online store amounted to $403.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$403.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
southernswords.co.uk revenue by year

southernswords.co.uk's monthly revenueOVER TIME
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Over the past three months, southernswords.co.uk revenue has experienced decline of 38%, compared to the preceding three months.

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southernswords.co.uk revenue decline for last six months
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OVERVIEW
southernswords.co.uk generated $15,100 in revenue for online sales in August 2026, significantly below the typical games store's figure of around $59,600. Its conversion rate of 0.00-0.50% falls below the typical games store range of 0.52% to 3.8%. The average order value (AOV) is $200-225, which is within the typical range of $77 to $415 for the category. Additionally, with 16,500 sessions, southernswords.co.uk sees fewer visits than a typical games store, which typically experiences around 22,800 sessions per month.
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southernswords.co.uk competitors

southernswords.co.uk trails behind medievalcollectibles.com significantly, generating $15,100 in revenue compared to $505,000. In August 2026, southernswords.co.uk recorded 74 transactions from 16,500 sessions, whereas medievalcollectibles.com achieved 2,415 transactions across 755,000 sessions, clearly illustrating the latter's dominance in both revenue and engagement. Similarly, truekatana.com, with $116,000 in revenue and 471 transactions from 129,000 sessions, surpasses southernswords.co.uk in both metrics. Even dnaleisure.co.uk, with $6,619 and 21 transactions, outpaces southernswords.co.uk in conversion rate, boasting a 2.50-3.00% rate, while southernswords.co.uk's conversion rate is at 0.00-0.50%. In contrast, blades.co.uk, with $93,000 in revenue and 517 transactions, also demonstrates stronger performance overall. Overall, southernswords.co.uk ranks 4 out of 5 in revenue, transactions, and sessions among its competitors.

medievalcollectibles.com screenshot
#1 medievalcollectibles.com
505.4K
Revenue
755.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
truekatana.com screenshot
#2 truekatana.com
115.8K
Revenue
129.4K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
dnaleisure.co.uk screenshot
#3 dnaleisure.co.uk
6.6K
Revenue
715
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
blades.co.uk screenshot
#4 blades.co.uk
93K
Revenue
35.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
southernswords.co.uk vs top market performers
southernswords.co.uk
top retailers
conversion rate vs average order value for southernswords.co.uk and its competitors
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Revenue share by device at southernswords.co.uk

In August large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In August large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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southernswords.co.uk channels

Identify top traffic channels that drive growth for southernswords.co.ukand discover how performance of traffic channels has changed over time.

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southernswords.co.uk Google Ads spend

Evaluate southernswords.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southernswords.co.uk devices

Review southernswords.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southernswords.co.uk top markets

Explore southernswords.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southernswords.co.uk country & global rank

Assess the ranking of southernswords.co.uk among other retailers within its primary country and worldwide.

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