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Sep 2025

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Home/Insights/Retailers/southernswords.co.uk

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

southernswords.co.uk

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22.5K

Revenue

Sep 25

19K

Sessions

Sep 25

0.0-0.5%

Conv. rate

Sep 25

$275-300

AOV

Sep 25

Main country of store: UNITED KINGDOM
Website category: GAMES

Southern Swords is a premier retailer of Medieval Swords, Katanas and Armour for both display & Re-enactment with weaponry supplied to HEMA, Movie & Theatre and Museums.

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southernswords.co.uk's monthly revenueOVER TIME
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Over the past three months, southernswords.co.uk revenue has experienced decline of 14%, compared to the preceding three months.

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southernswords.co.uk revenue decline for last six months

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OVERVIEW

In September 2025, southernswords.co.uk generated $22,508 in revenue, significantly below the games industry's median of $64,500, while its conversion rate ranged from 0.00-0.50%, well below the industry high of 3.83%. The average order value (AOV) was $275-300, which is also lower than the high of $447. The site recorded 18,994 sessions, far from the industry median of 28,356 and drastically lower than lego.com’s leading 48,909,019 sessions, highlighting considerable room for improvement across multiple performance metrics in the competitive GAMES sector.

southernswords.co.uk competitors

In September 2025, southernswords.co.uk reported a revenue of £22,508 from 77 transactions with 18,994 sessions, boasting an average order value (AOV) between £275-£300 and a conversion rate ranging from 0.00-0.50. When comparing these metrics to its competitors, medievalcollectibles.com leads the pack with a revenue of £374,491 from 2,135 transactions and 489,463 sessions, with an AOV between £175-£200 and a conversion rate of 0.00-0.50. truekatana.com follows closely behind with £180,336 in revenue from 849 transactions and 237,100 sessions, AOV £200-£225, and a conversion rate of 0.00-0.50. blades.co.uk recorded £92,509 revenue from 505 transactions and 35,978 sessions, with an AOV £175-£200 and a conversion rate of 1.00-1.50. Lastly, wulflund.com achieved £200,369 revenue from 717 transactions and 127,110 sessions, boasting an AOV £275-£300 and a conversion rate between 0.50-1.00.

#1 medievalcollectibles.com

374.5K

Revenue

489.5K

Sessions

0.0-0.5%

Conv. rate

$175-200

AOV

#2 truekatana.com

180.3K

Revenue

237.1K

Sessions

0.0-0.5%

Conv. rate

$200-225

AOV

#3 blades.co.uk

92.5K

Revenue

36K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#4 wulflund.com

200.4K

Revenue

127.1K

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

CLOSEST COMPETITORSby revenue

medievalcollectibles.com

TOP MARKET PERFORMERSby revenue

medievalcollectibles.com

southernswords.co.uk vs top market performers

southernswords.co.uk

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Revenue share by device at southernswords.co.uk

In September large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

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southernswords.co.uk channels

Identify top traffic channels that drive growth for southernswords.co.ukand discover how performance of traffic channels has changed over time.

southernswords.co.uk Google Ads spend

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southernswords.co.uk devices

Review southernswords.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

southernswords.co.uk top markets

Explore southernswords.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.