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Sep 2026
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Home/Insights/Retailers/southernswords.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for southernswords.co.uksouthernswords.co.uk

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17.2K
Revenue
Sep 26
13.4K
Sessions
Sep 26
0.0-0.5%
Conv. rate
Sep 26
$275-300
AOV
Sep 26
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Southern Swords is a premier retailer of Medieval Swords, Katanas and Armour for both display & Re-enactment with weaponry supplied to HEMA, Movie & Theatre and Museums.

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southernswords.co.uk Annual Revenue and Growth

southernswords.co.uk's annual sales on its online store amounted to $403.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$403.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
southernswords.co.uk revenue by year

southernswords.co.uk's monthly revenueOVER TIME
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Over the past three months, southernswords.co.uk revenue has experienced decline of 33%, compared to the preceding three months.

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southernswords.co.uk revenue decline for last six months
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OVERVIEW
southernswords.co.uk's revenue for online sales reached $17,200 in September 2026, significantly lower than a typical games store, which generates around $49,900 monthly. The site's conversion rate was 0.00-0.50%, falling short of the typical games store range of 0.56% to 3.83%. Additionally, with an average order value (AOV) of $275-300, southernswords.co.uk is within the typical games category AOV range of $72 to $430. Lastly, the site attracted 13,400 sessions, which is below the typical games store's 23,500 sessions per month, illustrating opportunities for improvement in both traffic and conversion metrics.
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southernswords.co.uk competitors

southernswords.co.uk trails behind medievalcollectibles.com significantly in key metrics, with the latter achieving a revenue of $692,000, compared to southernswords.co.uk's $17,200. In September 2026, medievalcollectibles.com led with 3,398 transactions and 779,000 sessions, while southernswords.co.uk recorded 59 transactions and 13,400 sessions. The average order value (AOV) at southernswords.co.uk falls within the range of $275-300, which is higher than medievalcollectibles.com's AOV of $200-225. However, southernswords.co.uk's conversion rate stands at 0.00-0.50%, similar to that of medievalcollectibles.com, but significantly lower than dnaleisure.co.uk’s impressive 2.50-3.00% and blades.co.uk’s 1.50-2.00%. Overall, southernswords.co.uk ranks fourth among its competitors in revenue, transactions, and sessions, highlighting the competitive challenges it faces in the market.

medievalcollectibles.com screenshot
#1 medievalcollectibles.com
691.6K
Revenue
779K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
truekatana.com screenshot
#2 truekatana.com
104.2K
Revenue
128.7K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
dnaleisure.co.uk screenshot
#3 dnaleisure.co.uk
6.6K
Revenue
715
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
blades.co.uk screenshot
#4 blades.co.uk
82.1K
Revenue
27.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
southernswords.co.uk vs top market performers
southernswords.co.uk
top retailers
conversion rate vs average order value for southernswords.co.uk and its competitors
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Revenue share by device at southernswords.co.uk

In September large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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southernswords.co.uk channels

Identify top traffic channels that drive growth for southernswords.co.ukand discover how performance of traffic channels has changed over time.

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southernswords.co.uk Google Ads spend

Evaluate southernswords.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southernswords.co.uk devices

Review southernswords.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southernswords.co.uk top markets

Explore southernswords.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southernswords.co.uk country & global rank

Assess the ranking of southernswords.co.uk among other retailers within its primary country and worldwide.

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