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Jun 2026
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Home/Insights/Retailers/southernswords.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for southernswords.co.uksouthernswords.co.uk

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17.8K
Revenue
Jun 26
15.9K
Sessions
Jun 26
0.0-0.5%
Conv. rate
Jun 26
$225-250
AOV
Jun 26
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Southern Swords is a premier retailer of Medieval Swords, Katanas and Armour for both display & Re-enactment with weaponry supplied to HEMA, Movie & Theatre and Museums.

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southernswords.co.uk Annual Revenue and Growth

southernswords.co.uk's annual sales on its online store amounted to $403.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$403.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
southernswords.co.uk revenue by year

southernswords.co.uk's monthly revenueOVER TIME
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Over the past three months, southernswords.co.uk revenue has experienced decline of 36%, compared to the preceding three months.

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southernswords.co.uk revenue decline for last six months
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OVERVIEW
In June 2026, southernswords.co.uk generated $17,837 in revenue from online sales, significantly below the GAMES industry median of $52,738, with a conversion rate of 0.00-0.50%, much lower than the industry average of 3.85%. The average order value (AOV) ranged from $225-250, which is also below the high of $411, while total sessions reached 15,881, slightly under the median of 17,341 in the sector. Comparatively, tcgplayer.com leads with a staggering $127,420,046 in revenue and lego.com tops sessions at 53,103,985, indicating competitive challenges for southernswords.co.uk in this vibrant market.
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southernswords.co.uk competitors

In June 2026, southernswords.co.uk reported revenue of $17,837 from 79 transactions and 15,881 sessions, achieving an average order value (AOV) of $225-250. In comparison, medievalcollectibles.com outperformed significantly with a revenue of $355,530 and 1,858 transactions, but maintained a similar conversion rate of 0.00-0.50%. truekatana.com also surpassed southernswords.co.uk with $242,083 in revenue and 1,011 transactions, while its conversion rate was higher at 0.50-1.00%. dnaleisure.co.uk generated slightly more revenue at $19,594 with a low transaction count of 48 but excelled with a conversion rate of 3.00-3.50%. Lastly, blades.co.uk garnered $92,501 in revenue from 538 transactions and a conversion rate of 1.50-2.00%. Overall, while southernswords.co.uk has a strong AOV, its overall revenue and transaction volume are considerably lower compared to its competitors.

medievalcollectibles.com screenshot
#1 medievalcollectibles.com
355.5K
Revenue
555.5K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
truekatana.com screenshot
#2 truekatana.com
242.1K
Revenue
171.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
dnaleisure.co.uk screenshot
#3 dnaleisure.co.uk
19.6K
Revenue
1.4K
Sessions
3.0-3.5%
Conv. rate
$400-500
AOV
blades.co.uk screenshot
#4 blades.co.uk
92.5K
Revenue
27.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
southernswords.co.uk vs top market performers
southernswords.co.uk
top retailers
conversion rate vs average order value for southernswords.co.uk and its competitors
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Revenue share by device at southernswords.co.uk

In June large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In June large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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southernswords.co.uk channels

Identify top traffic channels that drive growth for southernswords.co.ukand discover how performance of traffic channels has changed over time.

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southernswords.co.uk Google Ads spend

Evaluate southernswords.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southernswords.co.uk devices

Review southernswords.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southernswords.co.uk top markets

Explore southernswords.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southernswords.co.uk country & global rank

Assess the ranking of southernswords.co.uk among other retailers within its primary country and worldwide.

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