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Nov 2025
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Home/Insights/Retailers/southernswords.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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18.5K
Revenue
Nov 25
16.2K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Southern Swords is a premier retailer of Medieval Swords, Katanas and Armour for both display & Re-enactment with weaponry supplied to HEMA, Movie & Theatre and Museums.

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southernswords.co.uk's monthly revenueOVER TIME
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Over the past three months, southernswords.co.uk revenue has experienced decline of 3.8%, compared to the preceding three months.

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southernswords.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, southernswords.co.uk generated $18,517 in revenue from online sales, significantly lower than the industry median of $75,113, while the leading competitor, tcgplayer.com, achieved an impressive $143,002,130. The website's conversion rate ranged between 0.00-0.50%, far below the industry high of 3.82% and close to the low of 0.62%. The average order value (AOV) stood at $250-275, also lower than the high AOV of $419 in the industry. With 16,161 sessions, southernswords.co.uk's traffic remains below the median of 27,423 sessions in the games category.
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southernswords.co.uk competitors

In November 2025, southernswords.co.uk lagged behind its competitors in terms of revenue and transactions. While southernswords.co.uk generated $18,517 in revenue from 72 transactions with 16,161 sessions, medievalcollectibles.com outperformed with $366,541 in revenue from 2,146 transactions and 455,498 sessions. truekatana.com also surpassed southernswords.co.uk with $215,168 in revenue from 1,056 transactions and 162,811 sessions. blades.co.uk and wulflund.com also had higher revenue figures compared to southernswords.co.uk. However, southernswords.co.uk did have a competitive average order value (AOV) range of $250-275, falling within the range of its competitors. Despite a lower conversion rate range of 0.00-0.50%, southernswords.co.uk could potentially improve its revenue and transactions by analyzing the strategies employed by its higher-performing competitors.

medievalcollectibles.com screenshot
#1 medievalcollectibles.com
366.5K
Revenue
455.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
truekatana.com screenshot
#2 truekatana.com
215.2K
Revenue
162.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
blades.co.uk screenshot
#3 blades.co.uk
74K
Revenue
28.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
wulflund.com screenshot
#4 wulflund.com
225.2K
Revenue
153.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
southernswords.co.uk vs top market performers
southernswords.co.uk
top retailers
conversion rate vs average order value for southernswords.co.uk and its competitors
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Revenue share by device at southernswords.co.uk

In November large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In November large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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southernswords.co.uk channels

Identify top traffic channels that drive growth for southernswords.co.ukand discover how performance of traffic channels has changed over time.

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southernswords.co.uk Google Ads spend

Evaluate southernswords.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southernswords.co.uk devices

Review southernswords.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southernswords.co.uk top markets

Explore southernswords.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southernswords.co.uk country & global rank

Assess the ranking of southernswords.co.uk among other retailers within its primary country and worldwide.

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