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Aug 2025

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Home/Insights/Retailers/southernswords.co.uk

TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

southernswords.co.uk

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17.6K

Revenue

Aug 25

15.9K

Sessions

Aug 25

0.0-0.5%

Conv. rate

Aug 25

$225-250

AOV

Aug 25

Main country of store: UNITED KINGDOM
Website category: GAMES

Southern Swords is a premier retailer of Medieval Swords, Katanas and Armour for both display & Re-enactment with weaponry supplied to HEMA, Movie & Theatre and Museums.

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southernswords.co.uk's monthly revenueOVER TIME
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Over the past three months, southernswords.co.uk revenue has experienced decline of 31%, compared to the preceding three months.

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southernswords.co.uk revenue decline for last six months

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OVERVIEW

In August 2025, southernswords.co.uk, in the GAMES industry, generated $17,620 in online sales with a conversion rate of 0.00-0.50% and an average order value (AOV) of $225-250. The store had 15,932 sessions, while the highest sessions were seen on lego.com at 47,372,014. The median revenue in the industry was $68,204, with the largest online store being tcgplayer.com at $64,044,571. A very high conversion rate in the industry is 3.83%, while a very low conversion rate is 0.5%. Similarly, a very high AOV is $421, and a very low AOV is $71.

southernswords.co.uk competitors

In August 2025, southernswords.co.uk reported a revenue of £17,620 with 71 transactions and 15,932 sessions, boasting an average order value (AOV) ranging from £225 to £250 and a conversion rate between 0.00% to 0.50%. In comparison, medievalcollectibles.com led the pack with a revenue of £301,705, 1,749 transactions, and 489,058 sessions, featuring an AOV of £150 to £175 and a similar conversion rate. truekatana.com followed with £141,008 in revenue, 617 transactions, and 186,995 sessions, aligning closely with southernswords.co.uk in terms of AOV and conversion rate. blades.co.uk recorded £75,131 in revenue, 391 transactions, and 28,717 sessions, with a higher conversion rate of 1.00% to 1.50% but a lower AOV. wulflund.com generated £173,367 in revenue, 605 transactions, and 101,150 sessions, standing out with a higher AOV range of £275 to £300 and a conversion rate between 0.50% to 1.00%.

#1 medievalcollectibles.com

301.7K

Revenue

489.1K

Sessions

0.0-0.5%

Conv. rate

$150-175

AOV

#2 truekatana.com

141K

Revenue

187K

Sessions

0.0-0.5%

Conv. rate

$225-250

AOV

#3 blades.co.uk

75.1K

Revenue

28.7K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#4 wulflund.com

173.4K

Revenue

101.2K

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

CLOSEST COMPETITORSby revenue

medievalcollectibles.com

TOP MARKET PERFORMERSby revenue

medievalcollectibles.com

southernswords.co.uk vs top market performers

southernswords.co.uk

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Revenue share by device at southernswords.co.uk

In August large majority of sales on southernswords.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

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southernswords.co.uk channels

Identify top traffic channels that drive growth for southernswords.co.ukand discover how performance of traffic channels has changed over time.

southernswords.co.uk Google Ads spend

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southernswords.co.uk devices

Review southernswords.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

southernswords.co.uk top markets

Explore southernswords.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.