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Jul 2025
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Home/Insights/Retailers/steelcase.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.9M
Revenue
835.2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
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Steelcase.com is a website that provides a wide range of products related to modern office spaces. Their offerings include ergonomic furniture, new concepts for workspace design, and technology-integrated solutions. The website showcases an extensive collection of seating, desks, storage units, modular systems, and collaborative furniture, facilitating efficient and stylish work environments.

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steelcase.com's revenueOVER TIME
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Over the past three months, steelcase.com revenue has experienced decline of 15%, compared to the preceding three months.

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steelcase.com revenue decline for last six months
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OVERVIEW
In July 2025, steelcase.com in the FURNITURE industry generated $2,919,208 in revenue, with a conversion rate ranging from 0.00-0.50% and an AOV of $925-950. The site had 835,246 sessions, falling below the median of 36,085 in the industry. Despite its performance, steelcase.com was outshone by ikea.com, the category's largest online store with revenue of $904,379,801 and 243,283,438 sessions. The highest and lowest conversion rates in the industry were 1.91% and 0.24% respectively, while AOVs ranged from $273 to $1,215.
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steelcase.com competitors

In July 2025, steelcase.com stands out in terms of revenue compared to its competitors. With a revenue of $2,919,208 and 3,095 transactions from 835,246 sessions, steelcase.com has a relatively high average order value (AOV) ranging between $925-$950. However, when looking at similar competitors like crandalloffice.com, smartfurniture.com, thehumansolution.com, madisonseating.com, and seatingmind.com, steelcase.com falls behind in terms of conversion rate. While steelcase.com has a conversion rate of 0.00-0.50, its competitors have conversion rates ranging from 0.50-1.50. Additionally, some competitors like smartfurniture.com have significantly lower revenue at $21,861 but boast higher AOVs and conversion rates. This suggests that steelcase.com may need to focus on improving its conversion rate to better compete with its rivals in the industry.

crandalloffice.com screenshot
#1 crandalloffice.com
1.5M
Revenue
138.5K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
smartfurniture.com screenshot
#2 smartfurniture.com
21.9K
Revenue
4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
thehumansolution.com screenshot
#3 thehumansolution.com
83.2K
Revenue
56.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
madisonseating.com screenshot
#4 madisonseating.com
1.3M
Revenue
198.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
seatingmind.com screenshot
#5 seatingmind.com
378.1K
Revenue
41.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
steelcase.com vs top market performers
steelcase.com
top retailers
conversion rate vs average order value for steelcase.com and its competitors
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Revenue share by device at steelcase.com

In July large majority of sales on steelcase.com, 91% was finalized on desktop devices, with 9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on steelcase.com, 91% was finalized on desktop devices, with 9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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steelcase.com channels

Identify top traffic channels that drive growth for steelcase.comand discover how performance of traffic channels has changed over time.

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steelcase.com Google Ads spend

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steelcase.com devices

Review steelcase.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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steelcase.com top markets

Explore steelcase.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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steelcase.com country & global rank

Assess the ranking of steelcase.com among other retailers within its primary country and worldwide.

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