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Sep 2025
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Home/Insights/Retailers/steelsupplements.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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182.5K
Revenue
Sep 25
261.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Steelsupplements.com is a website that offers a range of dietary supplements. They sell various products like workout enhancers, fat burners, pre-workouts, proteins, and other nutritional supplements. Visitors can explore their collection and make purchases online. The website provides information on ingredients and product features to assist customers in making informed choices.

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steelsupplements.com Annual Revenue and Growth

steelsupplements.com's annual sales on its online store amounted to $8.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
steelsupplements.com revenue by year

steelsupplements.com's monthly revenueOVER TIME
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Over the past three months, steelsupplements.com revenue has experienced decline of 12%, compared to the preceding three months.

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steelsupplements.com revenue decline for last six months
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OVERVIEW
In September 2025, steelsupplements.com generated $182,500 in online sales, significantly surpassing the SPORTS median of $77,565, but still far below the leading competitor, garmin.com, at $183,476,907; with a conversion rate of 0.50-1.00%, it remains below the industry high of 3.05% and close to the low of 0.59%; their average order value (AOV) ranged between $100-125, which is below the sector high of $539 and above the low of $73; finally, the site recorded 261,347 sessions, well above the median of 30,275 yet dwarfed by garmin.com's 47,231,640 sessions.
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steelsupplements.com competitors

In September 2025, when comparing steelsupplements.com to its competitors, we can see that Steel Supplements has a revenue of $182,500 with 1,660 transactions and 261,347 sessions. Their Average Order Value (AOV) falls between $100-$125, and their conversion rate ranges from 0.50-1.00. In contrast, muscleandstrength.com leads the pack with a revenue of $8,114,940, 107,419 transactions, and 4,213,381 sessions. Their AOV is $75-$100, and their conversion rate is 2.50-3.00. bodybuilding.com follows with $923,410 in revenue, 16,496 transactions, and 622,914 sessions. Legion Athletics and Swolverine also show strong numbers in revenue and transactions, while dmoose.com trails behind in revenue and sessions compared to Steel Supplements. Overall, Steel Supplements holds its own in the competitive supplement industry, especially in terms of AOV and conversion rate.

muscleandstrength.com screenshot
#1 muscleandstrength.com
8.1M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bodybuilding.com screenshot
#2 bodybuilding.com
923.4K
Revenue
622.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
legionathletics.com screenshot
#3 legionathletics.com
912.6K
Revenue
568.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
swolverine.com screenshot
#4 swolverine.com
541.1K
Revenue
687K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
dmoose.com screenshot
#5 dmoose.com
109.9K
Revenue
225.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
steelsupplements.com vs top market performers
steelsupplements.com
top retailers
conversion rate vs average order value for steelsupplements.com and its competitors
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Revenue share by device at steelsupplements.com

In September large majority of sales on steelsupplements.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on steelsupplements.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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steelsupplements.com channels

Identify top traffic channels that drive growth for steelsupplements.comand discover how performance of traffic channels has changed over time.

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steelsupplements.com Google Ads spend

Evaluate steelsupplements.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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steelsupplements.com devices

Review steelsupplements.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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steelsupplements.com top markets

Explore steelsupplements.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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steelsupplements.com country & global rank

Assess the ranking of steelsupplements.com among other retailers within its primary country and worldwide.

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