stetson.com
Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.
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stetson.com Annual Revenue and Growth
stetson.com's annual sales on its online store amounted to $22.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
stetson.com's monthly revenueOVER TIME
Over the past three months, stetson.com revenue has experienced decline of 18%, compared to the preceding three months.
stetson.com competitors
In September 2025, stetson.com outperformed its competitors in terms of revenue, with a total of $1,301,025. The closest competitor in revenue was villagehatshop.com with $402,801, followed by americanhatmakers.com with $293,640. In terms of transactions, stetson.com also had the highest number at 6,736, while villagehatshop.com followed with 3,155 transactions. stetson.com had the highest number of sessions at 520,882, with villagehatshop.com having 187,474 sessions. stetson.com and hatcountry.com had the highest average order value (AOV) at $175-$200. stetson.com and pintoranch.com shared a similar conversion rate range of 1.00-1.50. Overall, stetson.com performed strongly in all metrics compared to its competitors in the online hat market.
Revenue share by device at stetson.com
In September large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stetson.com channels
Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.
stetson.com Google Ads spend
Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stetson.com devices
Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
