stetson.com
Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.
GRIPS CUSTOMERS & RESEARCH PARTNERS
stetson.com Annual Revenue and Growth
stetson.com's annual sales on its online store amounted to $20.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
stetson.com's monthly revenueOVER TIME
Over the past three months, stetson.com revenue has experienced growth of 51%, compared to the preceding three months.
stetson.com competitors
In January 2026, stetson.com outperformed its competitors in terms of revenue, with $1,830,382. Its closest competitor in revenue was villagehatshop.com with $584,954, while the lowest revenue came from tenthstreethats.com at $67,698. stetson.com also had the highest number of transactions at 9,375, compared to hatcountry.com with 1,274 transactions. When it comes to sessions, stetson.com had the highest at 791,461, followed by villagehatshop.com with 263,061 sessions. stetson.com and pintoranch.com both had the highest AOV at $175-200, while hatcountry.com had the lowest AOV at $150-175. In terms of conversion rate, stetson.com and villagehatshop.com were tied at 1.00-1.50%, with tenthstreethats.com and americanhatmakers.com having the lowest at 0.50-1.00%.
Revenue share by device at stetson.com
In January large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
stetson.com channels
Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.
stetson.com Google Ads spend
Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stetson.com devices
Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
