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Jul 2025
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Home/Insights/Retailers/stetson.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.4M
Revenue
701.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.

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stetson.com's revenueOVER TIME
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Over the past three months, stetson.com revenue has experienced decline of 6.3%, compared to the preceding three months.

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stetson.com revenue decline for last six months
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OVERVIEW
In July 2025, stetson.com, in the FASHION AND APPAREL industry, generated $1,429,802 in online sales, with a conversion rate of 1.00-1.50% and an AOV of $175-200. The highest AOV in the category was $402, while the lowest was $82. stetson.com had 701,122 sessions, with the highest being 294,721,604 from shein.com, and the median sessions for the industry were 36,317. shein.com was the top online store in the category with $817,680,251 in revenue.
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stetson.com competitors

In July 2025, stetson.com stands out among its competitors in the hat industry with a revenue of $1,429,802 from 7,165 transactions and 701,122 sessions. The average order value (AOV) ranges from $175 to $200, and the conversion rate falls between 1.00% to 1.50%. Compared to American Hat Makers, Hat Country, Village Hat Shop, Tenth Street Hats, and Pinto Ranch, stetson.com leads in revenue, transactions, and sessions. While Village Hat Shop also boasts a high conversion rate similar to stetson.com, its revenue and number of transactions are lower. Pinto Ranch has a significantly higher AOV but lags behind in revenue and conversion rate. Overall, stetson.com demonstrates a strong performance across various metrics compared to its competitors in the hat industry.

americanhatmakers.com screenshot
#1 americanhatmakers.com
270.2K
Revenue
222.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
hatcountry.com screenshot
#2 hatcountry.com
186.9K
Revenue
110.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
486.6K
Revenue
243.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
tenthstreethats.com screenshot
#4 tenthstreethats.com
61.2K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
pintoranch.com screenshot
#5 pintoranch.com
138K
Revenue
35.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
stetson.com vs top market performers
stetson.com
top retailers
conversion rate vs average order value for stetson.com and its competitors
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Revenue share by device at stetson.com

In July large majority of sales on stetson.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on stetson.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stetson.com channels

Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.

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stetson.com Google Ads spend

Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stetson.com devices

Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stetson.com top markets

Explore stetson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stetson.com country & global rank

Assess the ranking of stetson.com among other retailers within its primary country and worldwide.

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