stetson.com
Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.
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stetson.com Annual Revenue and Growth
stetson.com's annual sales on its online store amounted to $22.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
stetson.com's monthly revenueOVER TIME
Over the past three months, stetson.com revenue has experienced growth of 58%, compared to the preceding three months.
stetson.com competitors
In December 2025, stetson.com outperformed its competitors in terms of revenue, with a total of $2,390,998. americanhatmakers.com had the lowest revenue at $291,251, while villagehatshop.com had the highest at $769,367. stetson.com also had the highest number of transactions at 12,192, followed by villagehatshop.com with 5,930 transactions. In terms of sessions, stetson.com had 882,627, surpassing all its competitors. The average order value (AOV) for stetson.com was in the range of $175-200, similar to American Hat Makers, Hat Country, and Pinto Ranch. stetson.com had a competitive conversion rate of 1.00-1.50%, matching both Tenth Street Hats and Pinto Ranch. Overall, stetson.com showed strong performance compared to its competitors in December 2025.
Revenue share by device at stetson.com
In December large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stetson.com channels
Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.
stetson.com Google Ads spend
Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stetson.com devices
Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
