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Jun 2026
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Home/Insights/Retailers/stetson.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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2.4M
Revenue
Jun 26
909.1K
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$175-200
AOV
Jun 26
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Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.

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stetson.com Annual Revenue and Growth

stetson.com's annual sales on its online store amounted to $20.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$20.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
stetson.com revenue by year

stetson.com's monthly revenueOVER TIME
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Over the past three months, stetson.com revenue has experienced growth of 32%, compared to the preceding three months.

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stetson.com revenue growth for last six months
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OVERVIEW
In June 2026, stetson.com, operating in the lifestyle/fashion and apparel sector, generated online sales of $2,409,757, significantly surpassing the median of $72,361; with a conversion rate between 1.00-1.50%, it remains below the high benchmark of 3.17% and above the low of 0.69%; their average order value (AOV) ranged from $175 to $200, well below the high of $404 but above the low of $82; stetson.com recorded 909,069 sessions, a stark contrast to the leading shein.com, which boasted 281,242,442 sessions, while the median in the industry was only 28,254.
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stetson.com competitors

In June 2026, stetson.com achieved remarkable performance metrics, generating $2,409,757 in revenue from 12,578 transactions over 909,069 sessions, with an Average Order Value (AOV) ranging from $175 to $200 and a conversion rate between 1.00% and 1.50%. In contrast, its competitors like americanhatmakers.com and hatcountry.com reported revenues of $236,964 and $186,537 respectively, with lower transaction counts of 1,476 and 1,142. villagehatshop.com, although stronger with $569,254 in revenue, had a higher conversion rate of 1.50% to 2.00%, but still lagged behind stetson.com in total revenue. tenthstreethats.com and pintoranch.com struggled with revenues of $65,293 and $155,588 respectively. stetson.com stands out not only for its superior revenue but also for its strong engagement and conversion efficiency, showcasing its market leadership in the hat industry.

americanhatmakers.com screenshot
#1 americanhatmakers.com
237K
Revenue
223.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
hatcountry.com screenshot
#2 hatcountry.com
186.5K
Revenue
114.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
569.3K
Revenue
221.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tenthstreethats.com screenshot
#4 tenthstreethats.com
65.3K
Revenue
42.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pintoranch.com screenshot
#5 pintoranch.com
155.6K
Revenue
37.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
stetson.com vs top market performers
stetson.com
top retailers
conversion rate vs average order value for stetson.com and its competitors
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Revenue share by device at stetson.com

In June large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries stetson.com operates in

stetson.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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stetson.com channels

Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.

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stetson.com Google Ads spend

Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stetson.com devices

Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stetson.com top markets

Explore stetson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stetson.com country & global rank

Assess the ranking of stetson.com among other retailers within its primary country and worldwide.

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