stetson.com
Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.
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stetson.com Annual Revenue and Growth
stetson.com's annual sales on its online store amounted to $22.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
stetson.com's monthly revenueOVER TIME
Over the past three months, stetson.com revenue has experienced decline of 8.7%, compared to the preceding three months.
stetson.com competitors
When comparing stetson.com to its competitors in October 2025, stetson.com stands out with the highest revenue of $1,692,113 and the most transactions at 8,911. Its sessions also lead the pack at 607,945. The average order value (AOV) for stetson.com falls within the range of $175-$200, and its conversion rate is between 1.00-1.50%. In contrast, American Hat Makers has a revenue of $514,135 with 2,669 transactions and 207,243 sessions. Village Hat Shop boasts a revenue of $596,912 with 4,633 transactions and 210,535 sessions. Hat Country and Tenth Street Hats have lower revenues, transactions, and sessions compared to stetson.com. Pinto Ranch, however, has a higher AOV of $375-$400 but a lower conversion rate than stetson.com.
Revenue share by device at stetson.com
In October large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stetson.com channels
Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.
stetson.com Google Ads spend
Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stetson.com devices
Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
