stetson.com
Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.
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stetson.com Annual Revenue and Growth
stetson.com's annual sales on its online store amounted to $20.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
stetson.com's monthly revenueOVER TIME
Over the past three months, stetson.com revenue has experienced growth of 5.7%, compared to the preceding three months.
stetson.com competitors
In May 2026, stetson.com generated impressive revenue of $2,411,029 from 12,769 transactions across 918,199 sessions, achieving an average order value (AOV) of $175-200 and a conversion rate between 1.00-1.50%. In contrast, competitors such as villagehatshop.com earned $637,395 with 4,709 transactions, supported by a higher conversion rate of 1.50-2.00% across 259,594 sessions and a lower AOV of $125-150. hatcountry.com reported $302,471 in revenue, driven by 1,880 transactions at a conversion rate of 1.50-2.00%. americanhatmakers.com lagged significantly with only $178,476 in revenue from 1,110 transactions at a conversion rate of 0.50-1.00%. The highest AOV among competitors belonged to pintoranch.com at $450-475, yet it earned only $157,211. Overall, stetson.com outperforms most competitors in total revenue, transactions, and session metrics, solidifying its leadership in the online hat market.
Revenue share by device at stetson.com
In May large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries stetson.com operates in
stetson.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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stetson.com channels
Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.
stetson.com Google Ads spend
Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stetson.com devices
Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
