stetson.com
Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.
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stetson.com Annual Revenue and Growth
stetson.com's annual sales on its online store amounted to $22.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
stetson.com's monthly revenueOVER TIME
Over the past three months, stetson.com revenue has experienced growth of 23%, compared to the preceding three months.
stetson.com competitors
In November 2025, stetson.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. stetson.com reported a revenue of $2,173,854 with 11,458 transactions and 883,421 sessions, with an AOV ranging from $175 to $200 and a conversion rate between 1.00-1.50%. In comparison, americanhatmakers.com had a revenue of $568,045 with 2,917 transactions and 157,124 sessions, a similar AOV to stetson.com, and a higher conversion rate of 1.50-2.00%. Other competitors like hatcountry.com, villagehatshop.com, tenthstreethats.com, and pintoranch.com reported lower revenues, transactions, and sessions, with varying AOVs and conversion rates. stetson.com's strong performance in all these domains positions it as a leader in the online hat industry.
Revenue share by device at stetson.com
In November large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stetson.com channels
Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.
stetson.com Google Ads spend
Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stetson.com devices
Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
