stetson.com
Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.
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stetson.com Annual Revenue and Growth
stetson.com's annual sales on its online store amounted to $20.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
stetson.com's monthly revenueOVER TIME
Over the past three months, stetson.com revenue has experienced decline of 19%, compared to the preceding three months.
stetson.com competitors
When comparing stetson.com to its competitors in the hat industry as of March 2026, stetson.com stands out with a revenue of $1,749,571 from 9,086 transactions and 704,604 sessions. With an average order value (AOV) ranging from $175 to $200 and a conversion rate between 1.00% and 1.50%, stetson.com shows strong performance. In comparison, americanhatmakers.com generated $172,575 in revenue from 1,092 transactions and 153,355 sessions with an AOV of $150 to $175 and a conversion rate of 0.50% to 1.00%. Meanwhile, villagehatshop.com achieved $539,720 in revenue from 4,204 transactions and 210,577 sessions, with an AOV of $125 to $150 and a conversion rate of 1.50% to 2.00%. Despite the competition from other players like hatcountry.com, tenthstreethats.com, and pintoranch.com, stetson.com continues to lead in terms of revenue, transactions, and sessions.
Revenue share by device at stetson.com
In March large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stetson.com channels
Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.
stetson.com Google Ads spend
Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
stetson.com devices
Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
