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May 2025
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Home/Insights/Retailers/stetson.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.7M
Revenue
682.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Stetson.com is an online platform that specializes in selling diverse hats and other accessories. The website offers a wide range of products including straw and leather hats, caps, boots, and fragrances. Stetson.com also provides details about the products, features customer reviews, and assists with secure online purchasing.

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stetson.com's revenueOVER TIME
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Over the past three months, stetson.com revenue has experienced decline of 23%, compared to the preceding three months.

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stetson.com revenue decline for last six months
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OVERVIEW
stetson.com, in the FASHION AND APPAREL industry, had a revenue of $1,678,095, a conversion rate of 1.00-1.50%, an AOV of $175-200, and 682,775 sessions in May 2025. Compared to the median revenue of $81,783, stetson.com performed well. However, in terms of conversion rate and AOV, there is room for improvement as they fall below the industry's high benchmarks of 3.09% and $415 respectively. With a high number of sessions, stetson.com has the opportunity to capitalize on its traffic and increase its online sales performance.
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stetson.com competitors

In May 2025, stetson.com generated a revenue of $1,678,095 with 8,459 transactions and 682,775 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, Tenth Street Hats had a revenue of $78,597 with 599 transactions and 68,346 sessions, an AOV of $125-150, and a conversion rate of 0.50-1.00%. Village Hat Shop recorded $544,899 in revenue, 3,833 transactions, and 213,081 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. Hat Country saw $213,236 in revenue, 1,079 transactions, and 65,484 sessions, an AOV of $175-200, and a conversion rate of 1.50-2.00%. American Hat Makers had $271,845 in revenue, 1,435 transactions, and 174,145 sessions, with an AOV of $175-200 and a conversion rate of 0.50-1.00%. Finally, Pinto Ranch reported $175,122 in revenue, 406 transactions, and 55,694 sessions, an AOV of $425-450, and a conversion rate of 0.50-1.00%. stetson.com stands out with higher revenue and sessions compared to its competitors, showcasing strong performance in the hat industry.

americanhatmakers.com screenshot
#1 americanhatmakers.com
271.8K
Revenue
174.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
hatcountry.com screenshot
#2 hatcountry.com
213.2K
Revenue
65.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
544.9K
Revenue
213.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tenthstreethats.com screenshot
#4 tenthstreethats.com
78.6K
Revenue
68.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
pintoranch.com screenshot
#5 pintoranch.com
175.1K
Revenue
55.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
stetson.com vs top market performers
stetson.com
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conversion rate vs average order value for stetson.com and its competitors
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Revenue share by device at stetson.com

In May large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

In May large majority of sales on stetson.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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stetson.com channels

Identify top traffic channels that drive growth for stetson.comand discover how performance of traffic channels has changed over time.

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stetson.com Google Ads spend

Evaluate stetson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stetson.com devices

Review stetson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stetson.com top markets

Explore stetson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stetson.com country & global rank

Assess the ranking of stetson.com among other retailers within its primary country and worldwide.

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