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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

stokke.com

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2.4M

Revenue

916.6K

Sessions

0.5-1.0%

Conv. rate

$325-350

AOV

Main country of store: GERMANY
Website category: FURNITURE
D2C

Stokke.com is an online platform that features a variety of products for babies and children. The website offers furniture, strollers, high chairs, and other accessories designed with an emphasis on quality, function, and aesthetics. Additionally, Stokke.com provides useful information and inspiration for parents looking for innovative solutions for their little ones.

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stokke.com's revenueOVER TIME
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Over the past three months, stokke.com revenue has experienced decline of 15%, compared to the preceding three months.

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stokke.com revenue decline for last six months

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OVERVIEW

stokke.com's performance metrics for July 2025 in the FURNITURE industry include a revenue of $2,409,865, a conversion rate of 0.50-1.00%, an average order value of $325-350, and 916,578 sessions. Comparatively, the largest online store in the industry is ikea.com with a revenue of $904,379,801, a conversion rate of 1.91%, an AOV of $1,215, and 243,283,438 sessions. The median revenue for the industry is $157,301, the median conversion rate is 0.24%, the median AOV is $273, and the median number of sessions is 36,085.

stokke.com competitors

In July 2025, stokke.com outperformed its competitors skandic.de and babyprofi.de in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. stokke.com generated a revenue of $2,409,865 from 7,262 transactions and 916,578 sessions, with an AOV range of $325-$350 and a conversion rate of 0.50-1.00. On the other hand, skandic.de had a revenue of $156,890 from 795 transactions and 97,405 sessions, with an AOV range of $175-$200 and a conversion rate of 0.50-1.00. babyprofi.de earned $173,215 from 698 transactions and 48,286 sessions, with an AOV range of $225-$250 and a conversion rate of 1.00-1.50. stokke.com's significantly higher revenue and traffic metrics demonstrate its strong performance and competitive edge in the market.

#1 skandic.de

156.9K

Revenue

97.4K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#2 babyprofi.de

173.2K

Revenue

48.3K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

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TOP MARKET PERFORMERSby revenue

stokke.com vs top market performers

stokke.com

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Revenue share by device at stokke.com

In July large majority of sales on stokke.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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stokke.com channels

Identify top traffic channels that drive growth for stokke.comand discover how performance of traffic channels has changed over time.

stokke.com Google Ads spend

Evaluate stokke.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

stokke.com devices

Review stokke.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

stokke.com top markets

Explore stokke.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.