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Dec 2025
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Home/Insights/Retailers/sturdysafe.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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29.9K
Revenue
Dec 25
5K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$375-400
AOV
Dec 25
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Sturdysafe.com is an online platform offering a range of sturdy and secure safes for sale. The website provides various types and sizes of safes, catering to diverse needs such as firearms, personal belongings, and documents. The site offers secure purchasing options and timely shipping for customer convenience.

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sturdysafe.com Annual Revenue and Growth

sturdysafe.com's annual sales on its online store amounted to $1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sturdysafe.com revenue by year

sturdysafe.com's monthly revenueOVER TIME
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Over the past three months, sturdysafe.com revenue has experienced decline of 21%, compared to the preceding three months.

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sturdysafe.com revenue decline for last six months
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OVERVIEW
In December 2025, sturdysafe.com generated $29,949 in online sales, significantly below the industry median of $110,843 for SPORTS, with a conversion rate between 1.50-2.00%, which trails the high benchmark of 2.62%. The average order value (AOV) ranged from $375 to $400, falling short of the sector's high of $632, while total sessions reached 4,981, a stark contrast to gunbroker.com’s dominant 14,932,027 sessions, and well below the median of 41,382 in the category, indicating a need for strategic improvement in traffic and conversion.
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sturdysafe.com competitors

In December 2025, sturdysafe.com reported revenue of $29,949 from 77 transactions with 4,981 sessions, an average order value (AOV) of $375-$400, and a conversion rate of 1.50-2.00%. In comparison, brownsafe.com led the pack with revenue of $396,760 from 697 transactions and 21,078 sessions, an AOV of $550-$575, and a conversion rate of 3.00-3.50%. Other competitors like gunsafes.com, secureitgunstorage.com, and deansafe.com also outperformed sturdysafe.com in terms of revenue, transactions, sessions, AOV, and conversion rate. While sturdysafe.com had a competitive conversion rate, it fell short in terms of revenue, transactions, and AOV compared to its competitors in the safe industry.

brownsafe.com screenshot
#1 brownsafe.com
396.8K
Revenue
21.1K
Sessions
3.0-3.5%
Conv. rate
$500-600
AOV
libertysafesofutah.com screenshot
#2 libertysafesofutah.com
6.3K
Revenue
1.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gunsafes.com screenshot
#3 gunsafes.com
142.8K
Revenue
39.9K
Sessions
0.0-0.5%
Conv. rate
$1400-1500
AOV
secureitgunstorage.com screenshot
#4 secureitgunstorage.com
360K
Revenue
64.2K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
deansafe.com screenshot
#5 deansafe.com
161.9K
Revenue
36.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
sturdysafe.com vs top market performers
sturdysafe.com
top retailers
conversion rate vs average order value for sturdysafe.com and its competitors
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Revenue share by device at sturdysafe.com

In December large majority of sales on sturdysafe.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In December large majority of sales on sturdysafe.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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sturdysafe.com channels

Identify top traffic channels that drive growth for sturdysafe.comand discover how performance of traffic channels has changed over time.

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sturdysafe.com Google Ads spend

Evaluate sturdysafe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sturdysafe.com devices

Review sturdysafe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sturdysafe.com top markets

Explore sturdysafe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sturdysafe.com country & global rank

Assess the ranking of sturdysafe.com among other retailers within its primary country and worldwide.

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