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Jan 2026
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Home/Insights/Retailers/sunstaches.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for sunstaches.comsunstaches.com

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7.4K
Revenue
Jan 26
1.6K
Sessions
Jan 26
4.5-5.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Sunstaches.com sells a wide range of novelty eyewear items, including sunglasses, masks, and hats. Their products feature various themed designs, pop culture references, and iconic characters from movies, TV shows, and cartoons. Additionally, customers can find different shapes, colors, and styles to add a playful touch to their attire.

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sunstaches.com Annual Revenue and Growth

sunstaches.com's annual sales on its online store amounted to $263.4K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$263.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sunstaches.com revenue by year

sunstaches.com's monthly revenueOVER TIME
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Over the past three months, sunstaches.com revenue has experienced decline of 14%, compared to the preceding three months.

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sunstaches.com revenue decline for last six months
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OVERVIEW
In January 2026, sunstaches.com generated $7,437 in online sales, significantly below the GIFTS median of $50,312, with its conversion rate ranging between 4.50-5.00%, close to the sector's high of 5.76%. The average order value (AOV) stood at $75-100, notably lower than the category high of $219. With 1,587 sessions, sunstaches.com faces intense competition, as the largest player in this space, paperlesspost.com, recorded a staggering 12,597,789 sessions. This performance highlights both the challenges and opportunities for growth within the competitive lifestyle and gifts market.
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sunstaches.com competitors

In January 2026, sunstaches.com generated $7,437 in revenue from 76 transactions and 1,587 sessions, with an average order value (AOV) between $75-100 and a conversion rate of 4.50-5.00%. Comparing this to its competitors, bunnyeyez.com had $4,251 in revenue from 56 transactions and 3,701 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. paireyewear.com had significantly higher revenue of $1,436,506 from 11,941 transactions and 1,502,134 sessions, with an AOV of $100-125 and a conversion rate of 0.50-1.00%. Lastly, diffeyewear.com had $799,434 in revenue from 6,695 transactions and 606,478 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%. Overall, sunstaches.com has a competitive performance in terms of revenue, transactions, and conversion rate compared to its competitors in the eyewear industry.

bunnyeyez.com screenshot
#1 bunnyeyez.com
4.3K
Revenue
3.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
paireyewear.com screenshot
#2 paireyewear.com
1.4M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
diffeyewear.com screenshot
#3 diffeyewear.com
799.4K
Revenue
606.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
sunstaches.com vs top market performers
sunstaches.com
top retailers
conversion rate vs average order value for sunstaches.com and its competitors
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Revenue share by device at sunstaches.com

In January large majority of sales on sunstaches.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on sunstaches.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sunstaches.com channels

Identify top traffic channels that drive growth for sunstaches.comand discover how performance of traffic channels has changed over time.

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sunstaches.com Google Ads spend

Evaluate sunstaches.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunstaches.com devices

Review sunstaches.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunstaches.com top markets

Explore sunstaches.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunstaches.com country & global rank

Assess the ranking of sunstaches.com among other retailers within its primary country and worldwide.

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