Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for supply.cosupply.co

Start benchmarking for free
Sign in with GoogleSign up with Google
190K
Revenue
Nov 25
158.2K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
Loading...

Supply.co is a comprehensive online platform that offers a variety of products for purchase. Their catalog consists of an extensive range of items, ranging from home essentials, personal care products, electronics, and various other consumer goods. The website ensures a convenient shopping experience with diverse options available to customers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

supply.co Annual Revenue and Growth

supply.co's annual sales on its online store amounted to $6.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
supply.co revenue by year

supply.co's monthly revenueOVER TIME
View real-time data

Over the past three months, supply.co revenue has experienced decline of 24%, compared to the preceding three months.

View real-time data
supply.co revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, supply.co, operating in the BEAUTY AND COSMETICS industry, generated online sales revenue of $189,950, significantly above the median of $52,547, but far behind ulta.com’s $145,643,880. The company achieved a conversion rate of 2.50-3.00%, lower than the high industry benchmark of 5.32% but above the low of 1.38%. With an average order value (AOV) between $25-50, it falls short of the industry’s high AOV of $204, while its sessions totaled 158,184, surpassing the median of 19,748 but lagging considerably behind the leader, sephora.com, at 76,114,809 sessions.
Read more

supply.co competitors

In November 2025, supply.co had a revenue of $189,950 with 4,171 transactions and 158,184 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 2.50-3.00%. In comparison, onebladeshave.com had a lower revenue of $52,250 with 486 transactions and 38,651 sessions, but a higher AOV of $100-125 and a lower conversion rate of 1.00-1.50%. On the other hand, maggardrazors.com outperformed supply.co with a revenue of $203,200 from 2,551 transactions and 122,105 sessions, similar AOV of $75-100, but a slightly higher conversion rate of 2.00-2.50%. leafshave.com and blacklandrazors.com also surpassed supply.co in revenue, transactions, and sessions, showcasing different AOV and conversion rates in the competitive landscape of the shaving industry in November 2025.

onebladeshave.com screenshot
#1 onebladeshave.com
52.3K
Revenue
38.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
razoremporium.com screenshot
#2 razoremporium.com
81.2K
Revenue
81.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
maggardrazors.com screenshot
#3 maggardrazors.com
203.2K
Revenue
122.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
leafshave.com screenshot
#4 leafshave.com
248.2K
Revenue
131.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
blacklandrazors.com screenshot
#5 blacklandrazors.com
75.1K
Revenue
25.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
supply.co vs top market performers
supply.co
top retailers
conversion rate vs average order value for supply.co and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at supply.co

In November large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

supply.co channels

Identify top traffic channels that drive growth for supply.coand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

supply.co Google Ads spend

Evaluate supply.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

supply.co devices

Review supply.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

supply.co top markets

Explore supply.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

supply.co country & global rank

Assess the ranking of supply.co among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard