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Jun 2025

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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

supply.co

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256K

Revenue

189.2K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Supply.co is a comprehensive online platform that offers a variety of products for purchase. Their catalog consists of an extensive range of items, ranging from home essentials, personal care products, electronics, and various other consumer goods. The website ensures a convenient shopping experience with diverse options available to customers.

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supply.co's revenueOVER TIME
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Over the past three months, supply.co revenue has experienced growth of 16%, compared to the preceding three months.

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supply.co revenue growth for last six months

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OVERVIEW

supply.co, a BEAUTY AND COSMETICS industry retailer, recorded a revenue of $256,033 for online sales in June 2025, with a conversion rate of 2.00-2.50% and an AOV of $50-75. In comparison, the largest online store in the category, ulta.com, achieved a revenue of $86,039,297. supply.co had 189,245 sessions, while the store with the highest sessions was sephora.com with 36,910,068. The median revenue in the industry was $43,095, the median sessions were 19,241, a very high conversion rate was 4.4%, and a very high AOV was $209.

supply.co competitors

In June 2025, supply.co outperformed its competitors in terms of revenue, with a total revenue of $256,033. While supply.co had a higher number of transactions (4,689) and sessions (189,245), its average order value (AOV) ranged from $50 to $75, with a conversion rate of 2.00-2.50%. Comparing this to its competitors, Blackland Razors had a revenue of $47,085, Razor Emporium had a revenue of $71,321, Maggard Razors had a revenue of $94,516, One Blade Shave had a revenue of $53,918, and Leaf Shave had a revenue of $194,462. However, Blackland Razors had the highest AOV of $225-$250, while Leaf Shave had the highest conversion rate of 1.50-2.00%. Despite the competition's strengths in certain metrics, supply.co maintained its lead in revenue and overall performance.

#1 onebladeshave.com

53.9K

Revenue

35.9K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 razoremporium.com

71.3K

Revenue

66.3K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#3 maggardrazors.com

94.5K

Revenue

67.4K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#4 leafshave.com

194.5K

Revenue

129.9K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#5 blacklandrazors.com

47.1K

Revenue

14.2K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

supply.co vs top market performers

supply.co

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Revenue share by device at supply.co

In June large majority of sales on supply.co, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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supply.co channels

Identify top traffic channels that drive growth for supply.coand discover how performance of traffic channels has changed over time.

supply.co Google Ads spend

Evaluate supply.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

supply.co devices

Review supply.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

supply.co top markets

Explore supply.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.