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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for supply.cosupply.co

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115.3K
Revenue
Jan 26
163.2K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Supply.co is a comprehensive online platform that offers a variety of products for purchase. Their catalog consists of an extensive range of items, ranging from home essentials, personal care products, electronics, and various other consumer goods. The website ensures a convenient shopping experience with diverse options available to customers.

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supply.co Annual Revenue and Growth

supply.co's annual sales on its online store amounted to $2.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
supply.co revenue by year

supply.co's monthly revenueOVER TIME
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Over the past three months, supply.co revenue has experienced growth of 13%, compared to the preceding three months.

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supply.co revenue growth for last six months
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OVERVIEW
In January 2026, supply.co achieved impressive online sales revenue of $115,302, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, despite ulta.com leading with $104,496,353. The conversion rate ranged from 1.50% to 2.00%, lower than the sector's high of 4.7%, but above the low of 1.19%. With an average order value (AOV) between $25-50, supply.co falls short of the high AOV of $194 while exceeding the low of $45. Sessions totaled 163,178, greatly outpacing the median of 22,631 yet trailing ulta.com's staggering 47,691,438 sessions, highlighting its growing market presence.
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supply.co competitors

In January 2026, supply.co generated $115,302 in revenue from 2,799 transactions and 163,178 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. Compared to its competitors, supply.co falls behind in revenue when compared to Leaf Shave at $231,599, Maggard Razors at $167,450, and One Blade Shave at $92,702. However, supply.co surpasses Razor Emporium at $74,790 and Blackland Razors at $84,504. In terms of transactions and sessions, supply.co outperforms Blackland Razors but is surpassed by Maggard Razors and Leaf Shave. The AOV for supply.co is lower compared to most competitors who have an AOV of $75-100, while the conversion rate falls within the same range. Overall, supply.co is competitive in the market but may need to increase its revenue and AOV to match the top performers.

onebladeshave.com screenshot
#1 onebladeshave.com
92.7K
Revenue
52.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
razoremporium.com screenshot
#2 razoremporium.com
74.8K
Revenue
72.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
maggardrazors.com screenshot
#3 maggardrazors.com
167.4K
Revenue
95.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
leafshave.com screenshot
#4 leafshave.com
231.6K
Revenue
170K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
blacklandrazors.com screenshot
#5 blacklandrazors.com
84.5K
Revenue
31.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
supply.co vs top market performers
supply.co
top retailers
conversion rate vs average order value for supply.co and its competitors
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Revenue share by device at supply.co

In January large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supply.co channels

Identify top traffic channels that drive growth for supply.coand discover how performance of traffic channels has changed over time.

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supply.co Google Ads spend

Evaluate supply.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supply.co devices

Review supply.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supply.co top markets

Explore supply.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supply.co country & global rank

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