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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for supply.cosupply.co

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143.9K
Revenue
Sep 25
166K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Supply.co is a comprehensive online platform that offers a variety of products for purchase. Their catalog consists of an extensive range of items, ranging from home essentials, personal care products, electronics, and various other consumer goods. The website ensures a convenient shopping experience with diverse options available to customers.

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supply.co Annual Revenue and Growth

supply.co's annual sales on its online store amounted to $6.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
supply.co revenue by year

supply.co's monthly revenueOVER TIME
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Over the past three months, supply.co revenue has experienced decline of 42%, compared to the preceding three months.

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supply.co revenue decline for last six months
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OVERVIEW
In September 2025, supply.co achieved online sales revenue of $143,938, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, though still dwarfed by ulta.com's $93,223,020. The conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 4.54%, while the average order value (AOV) between $25-$50 fell short of the $203 high but exceeded the $47 low. Additionally, supply.co recorded 166,011 sessions, notably higher than the sector's median of 18,928 but far from the 45,764,193 sessions of the leading competitor, sephora.com, highlighting potential growth opportunities.
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supply.co competitors

In September 2025, supply.co outperformed its competitors in terms of revenue, with a total of $143,938. However, when looking at individual metrics, it falls behind some of its competitors. For example, onebladeshave.com had a lower revenue of $27,407, but a higher average order value (AOV) of $100-$125 and a slightly lower conversion rate of 0.50-1.00. maggardrazors.com also surpassed supply.co in revenue with $134,466, but had a similar AOV of $75-$100 and the same conversion rate of 1.50-2.00. leafshave.com had the highest revenue among the competitors at $186,605, with a similar AOV and conversion rate to supply.co. Overall, supply.co shows strong performance in revenue, but may need to focus on increasing its AOV and conversion rate to compete more effectively in the market.

onebladeshave.com screenshot
#1 onebladeshave.com
27.4K
Revenue
35.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
razoremporium.com screenshot
#2 razoremporium.com
54.9K
Revenue
64.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
maggardrazors.com screenshot
#3 maggardrazors.com
134.5K
Revenue
95.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
leafshave.com screenshot
#4 leafshave.com
186.6K
Revenue
106.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
blacklandrazors.com screenshot
#5 blacklandrazors.com
38.5K
Revenue
12.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
supply.co vs top market performers
supply.co
top retailers
conversion rate vs average order value for supply.co and its competitors
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Revenue share by device at supply.co

In September large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supply.co channels

Identify top traffic channels that drive growth for supply.coand discover how performance of traffic channels has changed over time.

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supply.co Google Ads spend

Evaluate supply.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supply.co devices

Review supply.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supply.co top markets

Explore supply.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supply.co country & global rank

Assess the ranking of supply.co among other retailers within its primary country and worldwide.

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