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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for supply.cosupply.co

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140.1K
Revenue
Oct 25
140.5K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Supply.co is a comprehensive online platform that offers a variety of products for purchase. Their catalog consists of an extensive range of items, ranging from home essentials, personal care products, electronics, and various other consumer goods. The website ensures a convenient shopping experience with diverse options available to customers.

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supply.co Annual Revenue and Growth

supply.co's annual sales on its online store amounted to $6.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
supply.co revenue by year

supply.co's monthly revenueOVER TIME
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Over the past three months, supply.co revenue has experienced decline of 44%, compared to the preceding three months.

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supply.co revenue decline for last six months
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OVERVIEW
In October 2025, supply.co, a player in the lifestyle and beauty sector, generated online sales revenue of $140,135, significantly above the industry median of $41,294. With a conversion rate between 2.00-2.50%, it falls short of the high benchmark of 4.65%, yet exceeds the low of 1.19%. The average order value (AOV) ranges from $25-50, well below the high of $202, but above the low of $47. Additionally, supply.co recorded 140,512 sessions, considerably higher than the industry median of 18,156, but dwarfed by the leader, sephora.com, at 49,510,502 sessions.
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supply.co competitors

In October 2025, supply.co outperformed some of its competitors in terms of revenue, transactions, and sessions. While supply.co generated a revenue of $140,135 with 3,121 transactions and 140,512 sessions, its closest competitor, onebladeshave.com, lagged behind with a revenue of $39,596, 374 transactions, and 35,907 sessions. In terms of average order value (AOV), supply.co fell in the range of $25-50, which was lower compared to some competitors like leafshave.com with an AOV of $75-100. However, supply.co's conversion rate of 2.00-2.50% was on par with maggardrazors.com, which had similar revenue and transaction numbers. Overall, supply.co demonstrated strong performance in revenue and transactions, showcasing its competitive edge in the market.

onebladeshave.com screenshot
#1 onebladeshave.com
39.6K
Revenue
35.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
razoremporium.com screenshot
#2 razoremporium.com
73.9K
Revenue
65.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
maggardrazors.com screenshot
#3 maggardrazors.com
164.7K
Revenue
95.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
leafshave.com screenshot
#4 leafshave.com
181.9K
Revenue
127.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
blacklandrazors.com screenshot
#5 blacklandrazors.com
43K
Revenue
15.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
supply.co vs top market performers
supply.co
top retailers
conversion rate vs average order value for supply.co and its competitors
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Revenue share by device at supply.co

In October large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supply.co channels

Identify top traffic channels that drive growth for supply.coand discover how performance of traffic channels has changed over time.

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supply.co Google Ads spend

Evaluate supply.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supply.co devices

Review supply.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supply.co top markets

Explore supply.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supply.co country & global rank

Assess the ranking of supply.co among other retailers within its primary country and worldwide.

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