Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for supply.cosupply.co

Start benchmarking for free
Sign in with GoogleSign up with Google
304.5K
Revenue
May 26
167K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$50-75
AOV
May 26
Loading...

Supply.co is a comprehensive online platform that offers a variety of products for purchase. Their catalog consists of an extensive range of items, ranging from home essentials, personal care products, electronics, and various other consumer goods. The website ensures a convenient shopping experience with diverse options available to customers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

supply.co Annual Revenue and Growth

supply.co's annual sales on its online store amounted to $2.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.7M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
supply.co revenue by year

supply.co's monthly revenueOVER TIME
View real-time data

Over the past three months, supply.co revenue has experienced growth of 47%, compared to the preceding three months.

View real-time data
supply.co revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, supply.co achieved remarkable online sales revenue of $304,474, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, while the industry's leading competitor, ulta.com, generated $131,310,258. With a conversion rate between 3.00-3.50%, supply.co is performing well against the industry high of 4.55% and low of 1.21%. Its average order value (AOV) stands at $50-75, aligning with the low end of the sector's range, which peaks at $205. Moreover, supply.co recorded 167,045 sessions, far exceeding the median of 16,416 yet dwarfed by sephora.com's 60,095,887 sessions.
Read more

supply.co competitors

In May 2026, supply.co outperformed its competitors with a revenue of $304,474, transactions totaling 5,480, and sessions at 167,045. Its average order value (AOV) ranged between $50-75, complemented by a conversion rate of 3.00-3.50%. In contrast, onebladeshave.com generated $77,478 with only 603 transactions from 37,747 sessions and a higher AOV of $125-150, but a lower conversion rate of 1.50-2.00%. razoremporium.com and maggardrazors.com showed revenues of $82,382 and $84,770 respectively, with similar AOVs but underwhelming conversion rates of 1.50-2.00%. leafshave.com had a notable revenue of $249,261 with a conversion rate of 2.00-2.50% from 130,681 sessions, yet still lagged behind supply.co. blacklandrazors.com had the least revenue at $44,970, further illustrating supply.co’s dominance in the market.

onebladeshave.com screenshot
#1 onebladeshave.com
77.5K
Revenue
37.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
razoremporium.com screenshot
#2 razoremporium.com
82.4K
Revenue
60K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
maggardrazors.com screenshot
#3 maggardrazors.com
84.8K
Revenue
65.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
leafshave.com screenshot
#4 leafshave.com
249.3K
Revenue
130.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
blacklandrazors.com screenshot
#5 blacklandrazors.com
45K
Revenue
16K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
supply.co vs top market performers
supply.co
top retailers
conversion rate vs average order value for supply.co and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at supply.co

In May large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries supply.co operates in

supply.co is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

supply.co channels

Identify top traffic channels that drive growth for supply.coand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

supply.co Google Ads spend

Evaluate supply.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

supply.co devices

Review supply.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

supply.co top markets

Explore supply.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

supply.co country & global rank

Assess the ranking of supply.co among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard