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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for supply.cosupply.co

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181.3K
Revenue
Dec 25
234.7K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Supply.co is a comprehensive online platform that offers a variety of products for purchase. Their catalog consists of an extensive range of items, ranging from home essentials, personal care products, electronics, and various other consumer goods. The website ensures a convenient shopping experience with diverse options available to customers.

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supply.co Annual Revenue and Growth

supply.co's annual sales on its online store amounted to $6.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
supply.co revenue by year

supply.co's monthly revenueOVER TIME
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Over the past three months, supply.co revenue has experienced decline of 0.38%, compared to the preceding three months.

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supply.co revenue decline for last six months
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OVERVIEW
In December 2025, supply.co, operating in the BEAUTY AND COSMETICS sector, generated $181,296 in online sales, significantly outperforming the median of $53,444, yet trailing behind ulta.com’s $152,769,917. The site's conversion rate of 1.50-2.00% is above the lower benchmark of 1.29%, but below the high of 4.87%. The average order value (AOV) ranged between $25-50, underperforming compared to the industry’s high AOV of $191. With 234,694 sessions, supply.co surpassed the median of 23,270 sessions but lagged far behind sephora.com’s impressive 76,213,109 sessions, highlighting potential growth opportunities.
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supply.co competitors

In December 2025, supply.co recorded revenue of $181,296 from 4,602 transactions and 234,694 sessions, with an average order value (AOV) ranging between $25-$50 and a conversion rate of 1.50-2.00%. Comparing supply.co to its competitors, onebladeshave.com had revenue of $110,860 from 1,165 transactions and 52,127 sessions, with an AOV of $75-$100 and a conversion rate of 2.00-2.50%. razoremporium.com had revenue of $88,615 from 1,107 transactions and 97,319 sessions, with an AOV of $75-$100 and a conversion rate of 1.00-1.50%. maggardrazors.com recorded revenue of $180,060 from 2,392 transactions and 151,124 sessions, with an AOV of $75-$100 and a conversion rate of 1.50-2.00%. leafshave.com stood out with revenue of $410,898 from 4,657 transactions and 164,246 sessions, AOV of $75-$100, and a high conversion rate of 2.50-3.00%. blacklandrazors.com lagged behind with revenue of $75,545 from 365 transactions and 28,997 sessions, a high AOV of $200-$225, but a low conversion rate of 1.00-1.50%.

onebladeshave.com screenshot
#1 onebladeshave.com
110.9K
Revenue
52.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
razoremporium.com screenshot
#2 razoremporium.com
88.6K
Revenue
97.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
maggardrazors.com screenshot
#3 maggardrazors.com
180.1K
Revenue
151.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
leafshave.com screenshot
#4 leafshave.com
410.9K
Revenue
164.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
blacklandrazors.com screenshot
#5 blacklandrazors.com
75.5K
Revenue
29K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
supply.co vs top market performers
supply.co
top retailers
conversion rate vs average order value for supply.co and its competitors
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Revenue share by device at supply.co

In December large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on supply.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supply.co channels

Identify top traffic channels that drive growth for supply.coand discover how performance of traffic channels has changed over time.

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supply.co Google Ads spend

Evaluate supply.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supply.co devices

Review supply.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supply.co top markets

Explore supply.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supply.co country & global rank

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