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Sep 2025
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Home/Insights/Retailers/surlybikes.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1M
Revenue
Sep 25
230.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$600-700
AOV
Sep 25
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Surlybikes.com is a website that offers a range of bicycles and biking accessories. They provide a wide selection of durable and well-designed bikes suitable for various purposes including commuting, mountain biking, and touring. The site offers various bike sizes and styles, along with additional equipment like frames, tires, and maintenance tools.

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surlybikes.com Annual Revenue and Growth

surlybikes.com's annual sales on its online store amounted to $10.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$10.7M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
surlybikes.com revenue by year

surlybikes.com's monthly revenueOVER TIME
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Over the past three months, surlybikes.com revenue has experienced growth of 15%, compared to the preceding three months.

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surlybikes.com revenue growth for last six months
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OVERVIEW
In September 2025, surlybikes.com generated $1,029,293 in online sales, significantly surpassing the sports industry median of $77,565, although still behind the leading store, garmin.com. With a conversion rate ranging from 0.50-1.00%, surlybikes is near the low end of the sports industry average, which peaks at 3.05%. The average order value (AOV) was $600-625, exceeding the industry low of $73 and close to the high of $539. Surlybikes attracted 230,419 sessions, well above the median of 30,275 but a fraction of garmin.com's impressive 47,231,640 sessions, indicating strong market presence and potential growth.
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surlybikes.com competitors

In September 2025, surlybikes.com outperformed its competitors in terms of revenue, with a total of $1,029,293 compared to huckleberrybikes.com ($85,507), universalcycles.com ($335,127), gravitycoalition.com ($101,750), and northwestbicycle.com ($105,883). surlybikes.com also had the highest number of transactions (1,702) and sessions (230,419) when compared to its competitors. Despite having a lower average order value (AOV) range of $600-$625, surlybikes.com still maintained a competitive conversion rate of 0.50-1.00%. In contrast, some competitors like huckleberrybikes.com and gravitycoalition.com had higher AOV ranges but lower overall revenue and transaction numbers. This indicates that surlybikes.com effectively attracts and converts a larger volume of customers compared to its competitors.

huckleberrybikes.com screenshot
#1 huckleberrybikes.com
85.5K
Revenue
10K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
universalcycles.com screenshot
#2 universalcycles.com
335.1K
Revenue
279.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gravitycoalition.com screenshot
#3 gravitycoalition.com
101.8K
Revenue
20.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
northwestbicycle.com screenshot
#4 northwestbicycle.com
105.9K
Revenue
23.7K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
surlybikes.com vs top market performers
surlybikes.com
top retailers
conversion rate vs average order value for surlybikes.com and its competitors
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Revenue share by device at surlybikes.com

In September large majority of sales on surlybikes.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on surlybikes.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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surlybikes.com channels

Identify top traffic channels that drive growth for surlybikes.comand discover how performance of traffic channels has changed over time.

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surlybikes.com Google Ads spend

Evaluate surlybikes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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surlybikes.com devices

Review surlybikes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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surlybikes.com top markets

Explore surlybikes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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surlybikes.com country & global rank

Assess the ranking of surlybikes.com among other retailers within its primary country and worldwide.

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