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Dec 2025
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Home/Insights/Retailers/surlybikes.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1M
Revenue
Dec 25
228.5K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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Surlybikes.com is a website that offers a range of bicycles and biking accessories. They provide a wide selection of durable and well-designed bikes suitable for various purposes including commuting, mountain biking, and touring. The site offers various bike sizes and styles, along with additional equipment like frames, tires, and maintenance tools.

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surlybikes.com Annual Revenue and Growth

surlybikes.com's annual sales on its online store amounted to $10.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$10.7M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
surlybikes.com revenue by year

surlybikes.com's monthly revenueOVER TIME
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Over the past three months, surlybikes.com revenue has experienced decline of 13%, compared to the preceding three months.

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surlybikes.com revenue decline for last six months
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OVERVIEW
In December 2025, surlybikes.com achieved impressive online sales of $1,002,162, significantly surpassing the SPORTS median of $90,105, though far behind industry leader garmin.com at $197,575,281. The site maintained a conversion rate of 0.50-1.00%, below the high benchmark of 3.13%, while its average order value (AOV) ranged from $600-625, above the sector's high of $535. With 228,476 sessions, surlybikes.com performed notably better than the median of 34,350, highlighting its strong market presence despite the competitive landscape exemplified by dickssportinggoods.com's staggering 64,737,034 sessions.
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surlybikes.com competitors

In December 2025, surlybikes.com outperformed its competitors in terms of revenue with $1,002,162. huckleberrybikes.com generated $83,661, universalcycles.com made $299,473, gravitycoalition.com earned $184,731, and northwestbicycle.com brought in $107,990. surlybikes.com also had the highest number of transactions at 1,649 compared to huckleberrybikes.com (80), universalcycles.com (1,859), gravitycoalition.com (301), and northwestbicycle.com (308). Additionally, surlybikes.com had the highest number of sessions with 228,476, followed by universalcycles.com with 217,380. surlybikes.com and gravitycoalition.com both had an average order value (AOV) of $600-$625, while huckleberrybikes.com had an AOV of $1025-$1050, universalcycles.com had an AOV of $150-$175, and northwestbicycle.com had an AOV of $350-$375. Conversion rates for all domains ranged from 0.50% to 1.00%.

huckleberrybikes.com screenshot
#1 huckleberrybikes.com
83.7K
Revenue
9.9K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
universalcycles.com screenshot
#2 universalcycles.com
299.5K
Revenue
217.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gravitycoalition.com screenshot
#3 gravitycoalition.com
184.7K
Revenue
38.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
northwestbicycle.com screenshot
#4 northwestbicycle.com
108K
Revenue
38.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
surlybikes.com vs top market performers
surlybikes.com
top retailers
conversion rate vs average order value for surlybikes.com and its competitors
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Revenue share by device at surlybikes.com

In December large majority of sales on surlybikes.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on surlybikes.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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surlybikes.com channels

Identify top traffic channels that drive growth for surlybikes.comand discover how performance of traffic channels has changed over time.

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surlybikes.com Google Ads spend

Evaluate surlybikes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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surlybikes.com devices

Review surlybikes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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surlybikes.com top markets

Explore surlybikes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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surlybikes.com country & global rank

Assess the ranking of surlybikes.com among other retailers within its primary country and worldwide.

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