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Home/Insights/Retailers/sutrabeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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51.4K
Revenue
Sep 25
13.8K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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sutrabeauty.com offers a wide range of beauty products for sale on their website. Their inventory includes skincare items, makeup, hair care products, and other personal care essentials. The website provides a convenient platform for customers to explore and purchase various beauty products.

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sutrabeauty.com Annual Revenue and Growth

sutrabeauty.com's annual sales on its online store amounted to $1.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sutrabeauty.com revenue by year

sutrabeauty.com's monthly revenueOVER TIME
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Over the past three months, sutrabeauty.com revenue has experienced decline of 46%, compared to the preceding three months.

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sutrabeauty.com revenue decline for last six months
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OVERVIEW
In September 2025, sutrabeauty.com achieved online sales revenue of $51,421, surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate between 3.50-4.00%, close to the sector's high of 4.54%. The site's average order value (AOV) ranged from $100-125, below the category's peak of $203. With 13,798 sessions, sutrabeauty.com falls short of the median sessions at 18,928, yet it remains competitive within the dynamic beauty and cosmetics industry, particularly against major players like ulta.com and sephora.com.
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sutrabeauty.com competitors

In September 2025, sutrabeauty.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. sutrabeauty.com generated $51,421 in revenue from 485 transactions and 13,798 sessions, with a conversion rate ranging from 3.50-4.00%. In comparison, sultra.com only made $22,555 in revenue from 86 transactions and 3,373 sessions, with a lower conversion rate of 2.50-3.00%. Similarly, adagiocalifornia.com lagged behind with $3,978 in revenue from 17 transactions and 1,239 sessions, along with a conversion rate of 1.00-1.50%. Although both competitors had higher average order values (AOV) in the range of $225-275, sutrabeauty.com's overall performance indicates its stronger market position and appeal to customers in the beauty industry.

sultra.com screenshot
#1 sultra.com
22.6K
Revenue
3.4K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
adagiocalifornia.com screenshot
#2 adagiocalifornia.com
4K
Revenue
1.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
sutrabeauty.com vs top market performers
sutrabeauty.com
top retailers
conversion rate vs average order value for sutrabeauty.com and its competitors
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Revenue share by device at sutrabeauty.com

In September large majority of sales on sutrabeauty.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on sutrabeauty.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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sutrabeauty.com channels

Identify top traffic channels that drive growth for sutrabeauty.comand discover how performance of traffic channels has changed over time.

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sutrabeauty.com Google Ads spend

Evaluate sutrabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sutrabeauty.com devices

Review sutrabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sutrabeauty.com top markets

Explore sutrabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sutrabeauty.com country & global rank

Assess the ranking of sutrabeauty.com among other retailers within its primary country and worldwide.

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