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Nov 2025
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Home/Insights/Retailers/sutrabeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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58K
Revenue
Nov 25
14.1K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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sutrabeauty.com offers a wide range of beauty products for sale on their website. Their inventory includes skincare items, makeup, hair care products, and other personal care essentials. The website provides a convenient platform for customers to explore and purchase various beauty products.

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sutrabeauty.com Annual Revenue and Growth

sutrabeauty.com's annual sales on its online store amounted to $1.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sutrabeauty.com revenue by year

sutrabeauty.com's monthly revenueOVER TIME
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Over the past three months, sutrabeauty.com revenue has experienced decline of 11%, compared to the preceding three months.

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sutrabeauty.com revenue decline for last six months
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OVERVIEW
In November 2025, sutrabeauty.com generated $58,028 in online sales, outperforming the BEAUTY AND COSMETICS median of $52,547, while its conversion rate ranged between 4.00-4.50%, close to the high end of the industry average. The average order value (AOV) stood at $100-125, significantly lower than the sector's peak of $204. With 14,069 sessions, sutrabeauty.com had fewer visits compared to the median of 19,748, highlighting room for growth despite strong performance metrics within the competitive beauty and cosmetics market, particularly against major players like ulta.com, which leads with $145,643,880 in sales.
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sutrabeauty.com competitors

In November 2025, sutrabeauty.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. sutrabeauty.com generated $58,028 in revenue from 566 transactions and 14,069 sessions, with an AOV of $100-125 and a conversion rate of 4.00-4.50%. In comparison, sultra.com only generated $11,068 in revenue from 43 transactions and 1,646 sessions, with an AOV of $250-275 and a conversion rate of 2.50-3.00%. adagiocalifornia.com performed even lower, with only $1,820 in revenue from 8 transactions and 604 sessions, an AOV of $225-250, and a conversion rate of 1.00-1.50%. Overall, sutrabeauty.com showcased a stronger performance across all key metrics compared to its competitors in the beauty industry in November 2025.

sultra.com screenshot
#1 sultra.com
11.1K
Revenue
1.6K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
adagiocalifornia.com screenshot
#2 adagiocalifornia.com
1.8K
Revenue
603.9
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
sutrabeauty.com vs top market performers
sutrabeauty.com
top retailers
conversion rate vs average order value for sutrabeauty.com and its competitors
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Revenue share by device at sutrabeauty.com

In November large majority of sales on sutrabeauty.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In November large majority of sales on sutrabeauty.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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sutrabeauty.com channels

Identify top traffic channels that drive growth for sutrabeauty.comand discover how performance of traffic channels has changed over time.

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sutrabeauty.com Google Ads spend

Evaluate sutrabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sutrabeauty.com devices

Review sutrabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sutrabeauty.com top markets

Explore sutrabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sutrabeauty.com country & global rank

Assess the ranking of sutrabeauty.com among other retailers within its primary country and worldwide.

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