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Home/Insights/Retailers/sutrabeauty.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for sutrabeauty.comsutrabeauty.com

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2.5M
Revenue
Jul 26
713.6K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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sutrabeauty.com offers a wide range of beauty products for sale on their website. Their inventory includes skincare items, makeup, hair care products, and other personal care essentials. The website provides a convenient platform for customers to explore and purchase various beauty products.

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sutrabeauty.com Annual Revenue and Growth

sutrabeauty.com's annual sales on its online store amounted to $828K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$828K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
sutrabeauty.com revenue by year

sutrabeauty.com's monthly revenueOVER TIME
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Over the past three months, sutrabeauty.com revenue has experienced growth of 641%, compared to the preceding three months.

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sutrabeauty.com revenue growth for last six months
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OVERVIEW
sutrabeauty.com significantly outperforms the average store in the beauty and cosmetics category across various metrics. In July 2026, it generated $2.5 million in online sales, far exceeding the average store's $39,200. With a conversion rate of 3.50-4.00%, sutrabeauty.com remains within the typical range of 1.1% to 4.37%. Its average order value (AOV) of $75-100 aligns closely with the category's typical range of $52 to $207. Additionally, sutrabeauty.com attracted 714,000 sessions, compared to the average store's 17,100 sessions.
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sutrabeauty.com competitors

The competitive set includes sutrabeauty.com, sultra.com, and adagiocalifornia.com. As of July 2026, sutrabeauty.com leads significantly with a revenue of $2.5 million, surpassing sultra.com by $2.48 million and adagiocalifornia.com by $2.49 million. In terms of transactions, sutrabeauty.com has 28,300, outpacing sultra.com by 28,219 and adagiocalifornia.com by 28,271. With 714,000 sessions, sutrabeauty.com also leads sultra.com by 710,185 sessions and adagiocalifornia.com by 712,458 sessions. While sutrabeauty.com boasts a higher average order value (AOV) between $75-100, both competitors have much higher AOV ranges, with sultra.com at $275-300 and adagiocalifornia.com at $200-225, yet they trail significantly in overall performance metrics.

sultra.com screenshot
#1 sultra.com
22.8K
Revenue
3.8K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
adagiocalifornia.com screenshot
#2 adagiocalifornia.com
6.2K
Revenue
1.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
sutrabeauty.com vs top market performers
sutrabeauty.com
top retailers
conversion rate vs average order value for sutrabeauty.com and its competitors
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Revenue share by device at sutrabeauty.com

In July large majority of sales on sutrabeauty.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In July large majority of sales on sutrabeauty.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

Industries sutrabeauty.com operates in

sutrabeauty.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sutrabeauty.com channels

Identify top traffic channels that drive growth for sutrabeauty.comand discover how performance of traffic channels has changed over time.

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sutrabeauty.com Google Ads spend

Evaluate sutrabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sutrabeauty.com devices

Review sutrabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sutrabeauty.com top markets

Explore sutrabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sutrabeauty.com country & global rank

Assess the ranking of sutrabeauty.com among other retailers within its primary country and worldwide.

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