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Jul 2025
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Home/Insights/Retailers/sutrabeauty.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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60.3K
Revenue
16.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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sutrabeauty.com offers a wide range of beauty products for sale on their website. Their inventory includes skincare items, makeup, hair care products, and other personal care essentials. The website provides a convenient platform for customers to explore and purchase various beauty products.

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sutrabeauty.com's revenueOVER TIME
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Over the past three months, sutrabeauty.com revenue has experienced decline of 33%, compared to the preceding three months.

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sutrabeauty.com revenue decline for last six months
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OVERVIEW
sutrabeauty.com, a BEAUTY AND COSMETICS website, recorded $60,292 in online sales revenue with a conversion rate of 3.00-3.50% and an average order value of $100-125 for July 2025. In comparison, the top-performing store in the category, themancompany.com, achieved $113,233,299 in revenue. Despite having 16,654 sessions, sutrabeauty.com falls short of the category median of 20,909 sessions, with the highest recorded at 41,064,568 on sephora.com. The conversion rate of 4.31% and the average order value of $211 set benchmarks within the BEAUTY AND COSMETICS industry, while a conversion rate of 1.0% and an AOV of $51 represent lower ends of the spectrum.
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sutrabeauty.com competitors

In July 2025, sutrabeauty.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. sutrabeauty.com generated a revenue of $60,292 from 548 transactions and 16,654 sessions, with an AOV ranging between $100-$125 and a conversion rate of 3.00-3.50%. In comparison, sultra.com had a revenue of $15,896 from 59 transactions and 2,262 sessions, with a higher AOV of $250-$275 but a slightly lower conversion rate of 2.50-3.00%. adagiocalifornia.com lagged further behind with a revenue of $10,374 from 46 transactions and 2,980 sessions, an AOV of $225-$250, and a conversion rate of 1.50-2.00%. Overall, sutrabeauty.com demonstrated stronger performance across all key metrics when compared to its competitors in the beauty industry.

sultra.com screenshot
#1 sultra.com
15.9K
Revenue
2.3K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
adagiocalifornia.com screenshot
#2 adagiocalifornia.com
10.4K
Revenue
3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
sutrabeauty.com vs top market performers
sutrabeauty.com
top retailers
conversion rate vs average order value for sutrabeauty.com and its competitors
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Revenue share by device at sutrabeauty.com

In July large majority of sales on sutrabeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on sutrabeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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sutrabeauty.com channels

Identify top traffic channels that drive growth for sutrabeauty.comand discover how performance of traffic channels has changed over time.

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sutrabeauty.com Google Ads spend

Evaluate sutrabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sutrabeauty.com devices

Review sutrabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sutrabeauty.com top markets

Explore sutrabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sutrabeauty.com country & global rank

Assess the ranking of sutrabeauty.com among other retailers within its primary country and worldwide.

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