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Home/Insights/Retailers/sutrabeauty.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for sutrabeauty.comsutrabeauty.com

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101.8K
Revenue
Jan 26
26K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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sutrabeauty.com offers a wide range of beauty products for sale on their website. Their inventory includes skincare items, makeup, hair care products, and other personal care essentials. The website provides a convenient platform for customers to explore and purchase various beauty products.

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sutrabeauty.com Annual Revenue and Growth

sutrabeauty.com's annual sales on its online store amounted to $828K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$828K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
sutrabeauty.com revenue by year

sutrabeauty.com's monthly revenueOVER TIME
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Over the past three months, sutrabeauty.com revenue has experienced growth of 76%, compared to the preceding three months.

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sutrabeauty.com revenue growth for last six months
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OVERVIEW
In January 2026, sutrabeauty.com generated $101,802 in online sales, surpassing the BEAUTY AND COSMETICS median of $51,477, while its conversion rate ranged between 3.50% and 4.00%, just below the sector's high of 4.7%. The average order value (AOV) was between $100 and $125, significantly below the category's peak of $194. With 25,980 sessions, sutrabeauty.com performed above the median of 22,631 but far behind ulta.com, the industry's largest player, which recorded 47,691,438 sessions and a staggering $104,496,353 in revenue. Overall, sutrabeauty.com demonstrates solid performance in a competitive market.
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sutrabeauty.com competitors

In January 2026, sutrabeauty.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. sutrabeauty.com generated $101,802 in revenue from 986 transactions and 25,980 sessions, with a conversion rate ranging from 3.50% to 4.00%. In comparison, sultra.com earned $60,402 from 227 transactions and 9,059 sessions, with a lower conversion rate of 2.50% to 3.00%. adagiocalifornia.com lagged even further behind with only $21,799 in revenue from 99 transactions and 6,719 sessions, and a conversion rate of 1.00% to 1.50%. sutrabeauty.com also had a competitive average order value (AOV) of $100-$125, falling within the range of its competitors' AOVs of $200-$275 and $200-$225. Overall, sutrabeauty.com demonstrated stronger performance across various metrics compared to sultra.com and adagiocalifornia.com in January 2026.

sultra.com screenshot
#1 sultra.com
60.4K
Revenue
9.1K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
adagiocalifornia.com screenshot
#2 adagiocalifornia.com
21.8K
Revenue
6.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
sutrabeauty.com vs top market performers
sutrabeauty.com
top retailers
conversion rate vs average order value for sutrabeauty.com and its competitors
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Revenue share by device at sutrabeauty.com

In January large majority of sales on sutrabeauty.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In January large majority of sales on sutrabeauty.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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sutrabeauty.com channels

Identify top traffic channels that drive growth for sutrabeauty.comand discover how performance of traffic channels has changed over time.

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sutrabeauty.com Google Ads spend

Evaluate sutrabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sutrabeauty.com devices

Review sutrabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sutrabeauty.com top markets

Explore sutrabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sutrabeauty.com country & global rank

Assess the ranking of sutrabeauty.com among other retailers within its primary country and worldwide.

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