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May 2025
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Home/Insights/Retailers/sutrabeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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64.2K
Revenue
17.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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sutrabeauty.com offers a wide range of beauty products for sale on their website. Their inventory includes skincare items, makeup, hair care products, and other personal care essentials. The website provides a convenient platform for customers to explore and purchase various beauty products.

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sutrabeauty.com's revenueOVER TIME
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Over the past three months, sutrabeauty.com revenue has experienced growth of 47%, compared to the preceding three months.

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sutrabeauty.com revenue growth for last six months
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OVERVIEW
sutrabeauty.com's performance metrics for May 2025 in the BEAUTY AND COSMETICS industry include online sales revenue of $64,179 (median: $46,882), conversion rate of 3.00-3.50% (high: 4.51%, low: 1.17%), AOV of $100-125 (high: $213, low: $53), and sessions of 17,787 (median: 19,997). The top performing online store in this category is ulta.com with revenue of $96,002,620 and the highest sessions from sephora.com at 38,510,361.
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sutrabeauty.com competitors

In May 2025, sutrabeauty.com outperformed its competitors adagiocalifornia.com and sultra.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. sutrabeauty.com generated $64,179 in revenue from 586 transactions and 17,787 sessions, with an AOV of $100-$125 and a conversion rate of 3.00-3.50%. In comparison, adagiocalifornia.com earned $22,817 from 102 transactions and 6,207 sessions, with an AOV of $200-$225 and a conversion rate of 1.50-2.00%. sultra.com performed even lower with $13,770 revenue from 49 transactions and 1,812 sessions, an AOV of $275-$300, and a conversion rate of 2.50-3.00%. Overall, sutrabeauty.com demonstrated stronger metrics across the board compared to its competitors in the beauty industry in May 2025.

sultra.com screenshot
#1 sultra.com
13.8K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
adagiocalifornia.com screenshot
#2 adagiocalifornia.com
22.8K
Revenue
6.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
sutrabeauty.com vs top market performers
sutrabeauty.com
top retailers
conversion rate vs average order value for sutrabeauty.com and its competitors
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Revenue share by device at sutrabeauty.com

In May large majority of sales on sutrabeauty.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

In May large majority of sales on sutrabeauty.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.
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sutrabeauty.com channels

Identify top traffic channels that drive growth for sutrabeauty.comand discover how performance of traffic channels has changed over time.

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sutrabeauty.com Google Ads spend

Evaluate sutrabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sutrabeauty.com devices

Review sutrabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sutrabeauty.com top markets

Explore sutrabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sutrabeauty.com country & global rank

Assess the ranking of sutrabeauty.com among other retailers within its primary country and worldwide.

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