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Oct 2025
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Home/Insights/Retailers/sutrabeauty.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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44.1K
Revenue
Oct 25
11.8K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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sutrabeauty.com offers a wide range of beauty products for sale on their website. Their inventory includes skincare items, makeup, hair care products, and other personal care essentials. The website provides a convenient platform for customers to explore and purchase various beauty products.

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sutrabeauty.com Annual Revenue and Growth

sutrabeauty.com's annual sales on its online store amounted to $1.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sutrabeauty.com revenue by year

sutrabeauty.com's monthly revenueOVER TIME
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Over the past three months, sutrabeauty.com revenue has experienced decline of 26%, compared to the preceding three months.

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sutrabeauty.com revenue decline for last six months
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OVERVIEW
In October 2025, sutrabeauty.com generated online sales revenue of $44,119, surpassing the industry median of $41,294 in the lifestyle/beauty and cosmetics sector, with a conversion rate of 3.50-4.00%, slightly below the high of 4.65%. The average order value (AOV) ranged from $100-125, while the sector's high AOV is $202. The site attracted 11,833 sessions, notably less than the median of 18,156, indicating potential for growth compared to leaders like themancompany.com with revenue of $119,786,747 and sephora.com with 49,510,502 sessions.
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sutrabeauty.com competitors

In October 2025, sutrabeauty.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. sutrabeauty.com generated a revenue of $44,119 from 418 transactions and 11,833 sessions with a conversion rate of 3.50-4.00%. In comparison, sultra.com only earned $22,838 from 87 transactions and 3,520 sessions, with a lower conversion rate of 2.00-2.50%. Similarly, adagiocalifornia.com lagged behind with a revenue of $2,706 from 11 transactions and 862 sessions, and the lowest conversion rate of 1.00-1.50%. Despite offering a slightly lower average order value (AOV) range of $100-$125, sutrabeauty.com's superior performance in key metrics sets it apart from its competitors in the online beauty industry.

sultra.com screenshot
#1 sultra.com
22.8K
Revenue
3.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
adagiocalifornia.com screenshot
#2 adagiocalifornia.com
2.7K
Revenue
862.1
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
sutrabeauty.com vs top market performers
sutrabeauty.com
top retailers
conversion rate vs average order value for sutrabeauty.com and its competitors
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Revenue share by device at sutrabeauty.com

In October large majority of sales on sutrabeauty.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In October large majority of sales on sutrabeauty.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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sutrabeauty.com channels

Identify top traffic channels that drive growth for sutrabeauty.comand discover how performance of traffic channels has changed over time.

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sutrabeauty.com Google Ads spend

Evaluate sutrabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sutrabeauty.com devices

Review sutrabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sutrabeauty.com top markets

Explore sutrabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sutrabeauty.com country & global rank

Assess the ranking of sutrabeauty.com among other retailers within its primary country and worldwide.

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