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Apr 2026
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Home/Insights/Retailers/sutrabeauty.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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98.5K
Revenue
Apr 26
24.1K
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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sutrabeauty.com offers a wide range of beauty products for sale on their website. Their inventory includes skincare items, makeup, hair care products, and other personal care essentials. The website provides a convenient platform for customers to explore and purchase various beauty products.

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sutrabeauty.com Annual Revenue and Growth

sutrabeauty.com's annual sales on its online store amounted to $828K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$828K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
sutrabeauty.com revenue by year

sutrabeauty.com's monthly revenueOVER TIME
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Over the past three months, sutrabeauty.com revenue has experienced growth of 80%, compared to the preceding three months.

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sutrabeauty.com revenue growth for last six months
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OVERVIEW
In April 2026, sutrabeauty.com generated $98,471 in online sales, significantly surpassing the median of $40,161 in the BEAUTY AND COSMETICS industry, with a solid conversion rate of 4.00-4.50%, just above the high benchmark of 4.38%. The Average Order Value (AOV) ranged from $100 to $125, indicating healthy spending compared to the industry high of $195 and low of $45. With 24,107 sessions, sutrabeauty.com performed better than the median of 20,819 but far behind sephora.com's staggering 84,653,344 sessions, showcasing both opportunities for growth and strong performance within its market segment.
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sutrabeauty.com competitors

As of April 2026, sutrabeauty.com outperforms its competitors significantly. It generated $98,471 in revenue from 971 transactions across 24,107 sessions, yielding an average order value (AOV) between $100-125 and a conversion rate of 4.00-4.50%. In contrast, sultra.com earned $28,762 with only 107 transactions and 4,985 sessions, achieving a higher AOV of $250-275 but a lower conversion rate of 2.00-2.50%. adagiocalifornia.com lagged further behind with revenue of just $7,228 from 38 transactions over 2,557 sessions, offering an AOV of $175-200 and a conversion rate of 1.00-1.50%. Overall, sutrabeauty.com not only attracts more traffic but also converts a higher percentage of that traffic into sales, solidifying its position as a market leader among its peers.

sultra.com screenshot
#1 sultra.com
28.8K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
adagiocalifornia.com screenshot
#2 adagiocalifornia.com
7.2K
Revenue
2.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
sutrabeauty.com vs top market performers
sutrabeauty.com
top retailers
conversion rate vs average order value for sutrabeauty.com and its competitors
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Revenue share by device at sutrabeauty.com

In April large majority of sales on sutrabeauty.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In April large majority of sales on sutrabeauty.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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brands overtime comparison

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sutrabeauty.com channels

Identify top traffic channels that drive growth for sutrabeauty.comand discover how performance of traffic channels has changed over time.

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sutrabeauty.com Google Ads spend

Evaluate sutrabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sutrabeauty.com devices

Review sutrabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sutrabeauty.com top markets

Explore sutrabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sutrabeauty.com country & global rank

Assess the ranking of sutrabeauty.com among other retailers within its primary country and worldwide.

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