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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for swims.comswims.com

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630.1K
Revenue
130K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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Swims.com is an e-commerce platform offering an extensive range of swimming-related products. Their inventory showcases swimwear, accessories, swim goggles, swim caps, swimming training aids, and pool equipment. Additionally, the website provides customer support, a user-friendly interface, secured payment options, and facilitates easy online shopping experiences for enthusiasts and professionals.

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swims.com's revenueOVER TIME
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Over the past three months, swims.com revenue has experienced growth of 39%, compared to the preceding three months.

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swims.com revenue growth for last six months
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OVERVIEW
swims.com's performance metrics for July 2025: online sales revenue $630,133, conversion rate 2.00-2.50%, AOV $200-225, sessions 129,985. In the FASHION AND APPAREL industry, the median revenue is $82,875, highest revenue by shein.com $817,680,251, highest conversion rate 2.96%, lowest conversion rate 0.62%, highest AOV $402, lowest AOV $82, median sessions 36,317, highest sessions by shein.com 294,721,604.
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swims.com competitors

In July 2025, swims.com outperformed its competitor mbmswim.com in various metrics. swims.com generated a significantly higher revenue of $630,133 compared to mbmswim.com's $45,493. The number of transactions on swims.com stood at 3,119, while mbmswim.com recorded only 396 transactions. swims.com also had a much higher number of sessions at 129,985, as opposed to mbmswim.com's 14,707 sessions. Additionally, swims.com showcased a higher Average Order Value (AOV) range of $200-225, whereas mbmswim.com's AOV range was lower at $100-125. Despite mbmswim.com having a slightly higher conversion rate of 2.50-3.00%, swims.com maintained a competitive conversion rate of 2.00-2.50%. Overall, swims.com demonstrated superior performance across multiple domains when compared to mbmswim.com in July 2025.

mbmswim.com screenshot
#1 mbmswim.com
45.5K
Revenue
14.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
swims.com vs top market performers
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conversion rate vs average order value for swims.com and its competitors
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Revenue share by device at swims.com

In July large majority of sales on swims.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on swims.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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swims.com channels

Identify top traffic channels that drive growth for swims.comand discover how performance of traffic channels has changed over time.

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swims.com Google Ads spend

Evaluate swims.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swims.com devices

Review swims.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swims.com top markets

Explore swims.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swims.com country & global rank

Assess the ranking of swims.com among other retailers within its primary country and worldwide.

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