swims.com
Swims.com is an e-commerce platform offering an extensive range of swimming-related products. Their inventory showcases swimwear, accessories, swim goggles, swim caps, swimming training aids, and pool equipment. Additionally, the website provides customer support, a user-friendly interface, secured payment options, and facilitates easy online shopping experiences for enthusiasts and professionals.
GRIPS CUSTOMERS & RESEARCH PARTNERS
swims.com Annual Revenue and Growth
swims.com's annual sales on its online store amounted to $3.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
swims.com's monthly revenueOVER TIME
Over the past three months, swims.com revenue has experienced decline of 28%, compared to the preceding three months.
swims.com competitors
In December 2025, swims.com outperformed its competitor mbmswim.com in terms of revenue, with swims.com generating $304,011 compared to mbmswim.com's $183,654. However, mbmswim.com had a slightly higher number of transactions at 1,662 compared to swims.com's 1,459. When looking at sessions, swims.com had a higher number at 86,053, surpassing mbmswim.com's 67,805. In terms of average order value (AOV), swims.com had a range of $200-225 while mbmswim.com's AOV ranged from $100-125. Interestingly, mbmswim.com had a higher conversion rate at 2.00-2.50%, while swims.com's conversion rate fell within the range of 1.50-2.00%. Overall, swims.com demonstrated stronger revenue generation and session numbers, while mbmswim.com showed higher conversion rates and a slightly higher number of transactions.
Revenue share by device at swims.com
In December large majority of sales on swims.com, 99% was finalized on desktop devices, with 0.87% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
swims.com channels
Identify top traffic channels that drive growth for swims.comand discover how performance of traffic channels has changed over time.
swims.com Google Ads spend
Evaluate swims.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swims.com devices
Review swims.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
