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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for swims.comswims.com

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488.4K
Revenue
87.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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Swims.com is an e-commerce platform offering an extensive range of swimming-related products. Their inventory showcases swimwear, accessories, swim goggles, swim caps, swimming training aids, and pool equipment. Additionally, the website provides customer support, a user-friendly interface, secured payment options, and facilitates easy online shopping experiences for enthusiasts and professionals.

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swims.com's revenueOVER TIME
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Over the past three months, swims.com revenue has experienced growth of 17%, compared to the preceding three months.

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swims.com revenue growth for last six months
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OVERVIEW
swims.com, a FASHION AND APPAREL online store, recorded a revenue of $488,387 in May 2025, with a conversion rate of 2.00-2.50% and an AOV of $200-225. Compared to the industry median revenue of $81,783, swims.com performed well. The highest converting store in the industry achieved a rate of 3.09%, while the lowest was 0.67%. With 87,408 sessions, swims.com falls below the highest at 224,142,058 from shein.com, but exceeds the median of 33,223. The online store shows strong performance metrics and potential for growth in the FASHION AND APPAREL category.
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swims.com competitors

In May 2025, swims.com outperformed its competitor mbmswim.com in several key metrics. swims.com generated significantly higher revenue of $488,387 compared to mbmswim.com's $19,325. swims.com also had more transactions with 2,180 compared to mbmswim.com's 162, as well as a higher number of sessions at 87,408 compared to 5,910. Although both companies had a similar conversion rate range, swims.com had a higher average order value (AOV) ranging from $200-225, while mbmswim.com had an AOV of $100-125. Overall, swims.com demonstrated superior performance in terms of revenue, transactions, sessions, and AOV compared to its competitor in May 2025.

mbmswim.com screenshot
#1 mbmswim.com
19.3K
Revenue
5.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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swims.com vs top market performers
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conversion rate vs average order value for swims.com and its competitors
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Revenue share by device at swims.com

In May large majority of sales on swims.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

In May large majority of sales on swims.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.
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swims.com channels

Identify top traffic channels that drive growth for swims.comand discover how performance of traffic channels has changed over time.

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swims.com Google Ads spend

Evaluate swims.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swims.com devices

Review swims.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swims.com top markets

Explore swims.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swims.com country & global rank

Assess the ranking of swims.com among other retailers within its primary country and worldwide.

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