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Oct 2025
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Home/Insights/Retailers/swissgear.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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601.6K
Revenue
Oct 25
278.3K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Swissgear.com is an e-commerce website that offers a wide range of products. They primarily focus on selling backpacks, bags, luggage, and travel accessories. The website provides users with a convenient platform to find and purchase these items, offering various choices suited for different purposes and preferences.

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swissgear.com Annual Revenue and Growth

swissgear.com's annual sales on its online store amounted to $13.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$13.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
swissgear.com revenue by year

swissgear.com's monthly revenueOVER TIME
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Over the past three months, swissgear.com revenue has experienced growth of 4%, compared to the preceding three months.

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swissgear.com revenue growth for last six months
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OVERVIEW
In October 2025, swissgear.com generated $601,577 in online sales, significantly above the e-commerce median of $263,215, yet far below industry leader keurig.com at $31,453,621. The site's conversion rate ranged from 1.00% to 1.50%, compared to a high of 4.5% in the sector, with an average order value (AOV) of $150-175, below the high of $319 but above the low of $110. swissgear.com recorded 278,329 sessions, well above the e-commerce median of 92,375 but still short of keurig.com’s 2,303,850 sessions, indicating strong traffic performance despite room for improvement in conversions.
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swissgear.com competitors

When comparing swissgear.com to its competitors in October 2025, it is evident that SwissGear falls behind in terms of revenue, with a total of $601,577 compared to top performer Briggs & Riley at $2,571,662. However, SwissGear surpasses some competitors like Luggage Factory and Traveler Choice in terms of revenue. In terms of transactions, SwissGear has 3,582 transactions, which is more than American Tourister but less than Briggs & Riley and Timbuk2. SwissGear also has a lower average order value (AOV) range of $150-175 compared to brands like Briggs & Riley and Luggage Factory. While SwissGear's conversion rate falls within the competitive range of 1.00-1.50%, it lags behind Timbuk2 in this metric. Overall, SwissGear holds its own against some competitors but has room for improvement in terms of revenue and AOV.

briggs-riley.com screenshot
#1 briggs-riley.com
2.6M
Revenue
486.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
luggagefactory.com screenshot
#2 luggagefactory.com
35.1K
Revenue
80.9K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
americantourister.com screenshot
#3 americantourister.com
374.3K
Revenue
164K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
timbuk2.com screenshot
#4 timbuk2.com
706.6K
Revenue
313.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
travelerchoice.com screenshot
#5 travelerchoice.com
121.1K
Revenue
53K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
swissgear.com vs top market performers
swissgear.com
top retailers
conversion rate vs average order value for swissgear.com and its competitors
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Revenue share by device at swissgear.com

In October large majority of sales on swissgear.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on swissgear.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swissgear.com channels

Identify top traffic channels that drive growth for swissgear.comand discover how performance of traffic channels has changed over time.

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swissgear.com Google Ads spend

Evaluate swissgear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissgear.com devices

Review swissgear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissgear.com top markets

Explore swissgear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swissgear.com country & global rank

Assess the ranking of swissgear.com among other retailers within its primary country and worldwide.

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