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Sep 2025
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Home/Insights/Retailers/swissnavy.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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31.1K
Revenue
Sep 25
11.7K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Swiss Navy is a website offering a variety of personal care and intimacy products. Their inventory includes lubricants, supplements, and creams designed for enhancing sexual wellness and intimacy. In addition, the website provides accessories and merchandise aimed at further supporting personal health and relationships.

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swissnavy.com Annual Revenue and Growth

swissnavy.com's annual sales on its online store amounted to $584.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$584.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
swissnavy.com revenue by year

swissnavy.com's monthly revenueOVER TIME
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Over the past three months, swissnavy.com revenue has experienced growth of 17%, compared to the preceding three months.

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swissnavy.com revenue growth for last six months
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OVERVIEW
In September 2025, swissnavy.com generated $31,131 in online sales, significantly below the health industry median of $86,581, while its conversion rate ranged between 2.50-3.00%, under the high benchmark of 5.22%. The site's average order value (AOV) stood between $75-100, well below the high AOV of $381 in the sector. With 11,708 sessions, swissnavy.com saw far fewer visitors compared to the median of 24,842 sessions in HEALTH, and it pales in comparison to walgreens.com, which dominated with $147,913,429 in revenue and 57,099,485 sessions, illustrating the competitive landscape.
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swissnavy.com competitors

In September 2025, swissnavy.com reported a revenue of $31,131 with 314 transactions and 11,708 sessions, boasting a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. Compared to its competitors, lubelife.com is leading the pack with a revenue of $124,693 from 1,518 transactions and 53,869 sessions, maintaining a similar AOV and conversion rate to swissnavy.com. On the other hand, k-y.com falls behind with a revenue of $58,166 from 684 transactions and 62,657 sessions, having a lower conversion rate of 1.00-1.50%. While swissnavy.com's performance metrics are not as high as lubelife.com, they outperform k-y.com in terms of revenue, transactions, and conversion rate, making them a strong competitor in the market.

lubelife.com screenshot
#1 lubelife.com
124.7K
Revenue
53.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
k-y.com screenshot
#2 k-y.com
58.2K
Revenue
62.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
swissnavy.com vs top market performers
swissnavy.com
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conversion rate vs average order value for swissnavy.com and its competitors
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Revenue share by device at swissnavy.com

In September large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swissnavy.com channels

Identify top traffic channels that drive growth for swissnavy.comand discover how performance of traffic channels has changed over time.

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swissnavy.com Google Ads spend

Evaluate swissnavy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissnavy.com devices

Review swissnavy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissnavy.com top markets

Explore swissnavy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swissnavy.com country & global rank

Assess the ranking of swissnavy.com among other retailers within its primary country and worldwide.

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