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Jun 2025
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Home/Insights/Retailers/swissnavy.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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29.5K
Revenue
11.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Swiss Navy is a website offering a variety of personal care and intimacy products. Their inventory includes lubricants, supplements, and creams designed for enhancing sexual wellness and intimacy. In addition, the website provides accessories and merchandise aimed at further supporting personal health and relationships.

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swissnavy.com's revenueOVER TIME
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Over the past three months, swissnavy.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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swissnavy.com revenue decline for last six months
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OVERVIEW
In June 2025, swissnavy.com in the HEALTH industry had online sales revenue of $29,521, with a median revenue of $87,365. Their conversion rate was 2.50-3.00%, while a high conversion rate in the industry was 5.24% and a low was 1.27%. The average order value (AOV) for swissnavy.com was $75-100, with a high AOV in the industry at $336 and a low at $54. The website had 11,655 sessions, with the highest being 13,726,932 from shop-apotheke.com and a median of 26,148 sessions in the HEALTH industry.
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swissnavy.com competitors

In June 2025, when comparing swissnavy.com to its competitors, swissnavy.com falls behind in revenue generation with $29,521 compared to lubelife.com at $83,090 and k-y.com at $70,339. In terms of transactions, swissnavy.com also lags behind with 307 transactions, while lubelife.com and k-y.com have 823 and 806 transactions respectively. However, swissnavy.com has a higher average order value (AOV) ranging from $75-100, similar to k-y.com, while lubelife.com has a higher AOV at $100-125. Additionally, swissnavy.com has a competitive conversion rate of 2.50-3.00%, which is on par with lubelife.com, but higher than k-y.com's conversion rate of 1.00-1.50%. Overall, swissnavy.com faces tough competition in the market but maintains a decent conversion rate and AOV compared to its competitors.

lubelife.com screenshot
#1 lubelife.com
83.1K
Revenue
29.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
k-y.com screenshot
#2 k-y.com
70.3K
Revenue
65.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
swissnavy.com vs top market performers
swissnavy.com
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conversion rate vs average order value for swissnavy.com and its competitors
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Revenue share by device at swissnavy.com

In June large majority of sales on swissnavy.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on swissnavy.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swissnavy.com channels

Identify top traffic channels that drive growth for swissnavy.comand discover how performance of traffic channels has changed over time.

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swissnavy.com Google Ads spend

Evaluate swissnavy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissnavy.com devices

Review swissnavy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissnavy.com top markets

Explore swissnavy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swissnavy.com country & global rank

Assess the ranking of swissnavy.com among other retailers within its primary country and worldwide.

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