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Jan 2026
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Home/Insights/Retailers/swissnavy.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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32.3K
Revenue
Jan 26
10.8K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Swiss Navy is a website offering a variety of personal care and intimacy products. Their inventory includes lubricants, supplements, and creams designed for enhancing sexual wellness and intimacy. In addition, the website provides accessories and merchandise aimed at further supporting personal health and relationships.

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swissnavy.com Annual Revenue and Growth

swissnavy.com's annual sales on its online store amounted to $302.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$302.1K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
swissnavy.com revenue by year

swissnavy.com's monthly revenueOVER TIME
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Over the past three months, swissnavy.com revenue has experienced growth of 11%, compared to the preceding three months.

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swissnavy.com revenue growth for last six months
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OVERVIEW
In January 2026, swissnavy.com, operating in the health sector, generated $32,314 in online sales, significantly below the industry median of $95,642, with Walgreens leading at an impressive $109,095,070. The site achieved a conversion rate of 2.50-3.00%, underperforming against the high benchmark of 5.32% but above the low of 1.43%. Swissnavy's average order value (AOV) ranged between $100-125, again lower than the health sector's high of $375 and above the low of $57. The website attracted 10,799 sessions, considerably fewer than the industry median of 27,449 and Walgreens’ exceptional 63,073,346 sessions.
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swissnavy.com competitors

In January 2026, swissnavy.com reported a revenue of $32,314 from 314 transactions and 10,799 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, its competitor k-y.com outperformed in terms of revenue with $49,678 from 610 transactions and 52,319 sessions. However, k-y.com had a lower AOV of $75-100 and a conversion rate of 1.00-1.50%. While swissnavy.com had a slightly lower revenue compared to k-y.com, it had a higher AOV and conversion rate, indicating that swissnavy.com may be more effective in generating revenue from its existing customer base. It appears that swissnavy.com focuses on quality over quantity, resulting in higher value transactions.

k-y.com screenshot
#1 k-y.com
49.7K
Revenue
52.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
swissnavy.com vs top market performers
swissnavy.com
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conversion rate vs average order value for swissnavy.com and its competitors
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Revenue share by device at swissnavy.com

In January large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swissnavy.com channels

Identify top traffic channels that drive growth for swissnavy.comand discover how performance of traffic channels has changed over time.

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swissnavy.com Google Ads spend

Evaluate swissnavy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissnavy.com devices

Review swissnavy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissnavy.com top markets

Explore swissnavy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swissnavy.com country & global rank

Assess the ranking of swissnavy.com among other retailers within its primary country and worldwide.

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