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May 2025
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Home/Insights/Retailers/swissnavy.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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21.7K
Revenue
8.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Swiss Navy is a website offering a variety of personal care and intimacy products. Their inventory includes lubricants, supplements, and creams designed for enhancing sexual wellness and intimacy. In addition, the website provides accessories and merchandise aimed at further supporting personal health and relationships.

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swissnavy.com's revenueOVER TIME
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Over the past three months, swissnavy.com revenue has experienced decline of 20%, compared to the preceding three months.

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swissnavy.com revenue decline for last six months
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OVERVIEW
In May 2025, swissnavy.com in the HEALTH industry generated $21,677 in online sales with a conversion rate of 2.50-3.00% and an AOV of $75-100. With 8,921 sessions, swissnavy.com falls below the median revenue of $93,599 and median sessions of 27,872, while also trailing behind the highest online store, walgreens.com, with $84,074,439 in revenue and 54,921,193 sessions. Despite the average performance metrics, swissnavy.com has room for improvement in increasing its revenue and sessions to reach higher levels within the HEALTH industry.
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swissnavy.com competitors

In May 2025, swissnavy.com generated a revenue of $21,677 from 224 transactions and 8,921 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.50% to 3.00%. Comparing this data to its competitors, lubelife.com stands out with a revenue of $69,851 from 665 transactions and 24,959 sessions, offering a higher AOV of $100 to $125 while maintaining a similar conversion rate. On the other hand, k-y.com generated $46,780 in revenue from 515 transactions and 42,988 sessions, with an AOV of $75 to $100 and a lower conversion rate of 1.00% to 1.50%. Overall, swissnavy.com's performance metrics are competitive but could benefit from higher revenue and transaction numbers to match the success of lubelife.com in the same market.

lubelife.com screenshot
#1 lubelife.com
69.9K
Revenue
25K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
k-y.com screenshot
#2 k-y.com
46.8K
Revenue
43K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
swissnavy.com vs top market performers
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conversion rate vs average order value for swissnavy.com and its competitors
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Revenue share by device at swissnavy.com

In May large majority of sales on swissnavy.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices.

In May large majority of sales on swissnavy.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices.
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swissnavy.com channels

Identify top traffic channels that drive growth for swissnavy.comand discover how performance of traffic channels has changed over time.

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swissnavy.com Google Ads spend

Evaluate swissnavy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissnavy.com devices

Review swissnavy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissnavy.com top markets

Explore swissnavy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swissnavy.com country & global rank

Assess the ranking of swissnavy.com among other retailers within its primary country and worldwide.

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