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Dec 2025
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Home/Insights/Retailers/swissnavy.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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32.6K
Revenue
Dec 25
12.2K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Swiss Navy is a website offering a variety of personal care and intimacy products. Their inventory includes lubricants, supplements, and creams designed for enhancing sexual wellness and intimacy. In addition, the website provides accessories and merchandise aimed at further supporting personal health and relationships.

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swissnavy.com Annual Revenue and Growth

swissnavy.com's annual sales on its online store amounted to $584.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$584.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
swissnavy.com revenue by year

swissnavy.com's monthly revenueOVER TIME
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Over the past three months, swissnavy.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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swissnavy.com revenue decline for last six months
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OVERVIEW
In December 2025, swissnavy.com generated $32,626 in online sales, significantly below the health industry's median of $97,286 and far from industry leader walgreens.com, which achieved $134,927,102. With a conversion rate of 2.50-3.00%, swissnavy's performance lags behind the industry high of 5.42%, while its average order value (AOV) of $100-125 also trails the high of $363. The site recorded 12,168 sessions, considerably fewer than the median of 27,706, and dwarfed by walgreens.com's 74,557,289 sessions, indicating a need for improvement in traffic and sales metrics.
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swissnavy.com competitors

In December 2025, swissnavy.com generated $32,626 in revenue from 323 transactions with 12,168 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. In comparison, its competitor lubelife.com outperformed with $112,725 in revenue from 997 transactions and 39,311 sessions, maintaining similar AOV and conversion rate metrics. On the other hand, k-y.com fell behind swissnavy.com with $45,802 in revenue from 536 transactions and 49,792 sessions, displaying a lower AOV range of $75-$100 and a conversion rate of 1.00-1.50%. Overall, while swissnavy.com performed well in terms of revenue and conversion rate, it faces tough competition from lubelife.com in the domain of adult intimacy products.

lubelife.com screenshot
#1 lubelife.com
112.7K
Revenue
39.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
k-y.com screenshot
#2 k-y.com
45.8K
Revenue
49.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
swissnavy.com vs top market performers
swissnavy.com
top retailers
conversion rate vs average order value for swissnavy.com and its competitors
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Revenue share by device at swissnavy.com

In December large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swissnavy.com channels

Identify top traffic channels that drive growth for swissnavy.comand discover how performance of traffic channels has changed over time.

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swissnavy.com Google Ads spend

Evaluate swissnavy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissnavy.com devices

Review swissnavy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissnavy.com top markets

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swissnavy.com country & global rank

Assess the ranking of swissnavy.com among other retailers within its primary country and worldwide.

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