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Nov 2025
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Home/Insights/Retailers/swissnavy.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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21.1K
Revenue
Nov 25
7.7K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Swiss Navy is a website offering a variety of personal care and intimacy products. Their inventory includes lubricants, supplements, and creams designed for enhancing sexual wellness and intimacy. In addition, the website provides accessories and merchandise aimed at further supporting personal health and relationships.

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swissnavy.com Annual Revenue and Growth

swissnavy.com's annual sales on its online store amounted to $584.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$584.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
swissnavy.com revenue by year

swissnavy.com's monthly revenueOVER TIME
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Over the past three months, swissnavy.com revenue has experienced decline of 2.1%, compared to the preceding three months.

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swissnavy.com revenue decline for last six months
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OVERVIEW
In November 2025, swissnavy.com, operating in the health sector, generated $21,124 in online sales, significantly below the median of $88,366 and far from the leading competitor, walgreens.com, with $159,710,012. The site achieved a conversion rate of 2.50-3.00%, under the industry high of 5.5% and above the low of 1.39%. Its average order value (AOV) ranged from $100 to $125, compared to the health sector high of $370 and a low of $60. swissnavy.com recorded 7,660 sessions, considerably less than the median of 24,054 and walgreens.com's staggering 57,360,068 sessions.
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swissnavy.com competitors

In November 2025, swissnavy.com reported a revenue of $21,124 with 202 transactions and 7,660 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, lubelife.com had a higher revenue of $92,619 with 1,069 transactions and 37,160 sessions, but a lower AOV of $75-100 and a similar conversion rate of 2.50-3.00%. On the other hand, k-y.com had a revenue of $60,464 with 660 transactions and 51,165 sessions, similar AOV of $75-100, but a lower conversion rate of 1.00-1.50%. While swissnavy.com falls behind lubelife.com in terms of revenue and transactions, it has a comparable AOV and conversion rate. Additionally, swissnavy.com outperforms k-y.com in terms of conversion rate despite lower revenue and transactions.

lubelife.com screenshot
#1 lubelife.com
92.6K
Revenue
37.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
k-y.com screenshot
#2 k-y.com
60.5K
Revenue
51.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
swissnavy.com vs top market performers
swissnavy.com
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conversion rate vs average order value for swissnavy.com and its competitors
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Revenue share by device at swissnavy.com

In November large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swissnavy.com channels

Identify top traffic channels that drive growth for swissnavy.comand discover how performance of traffic channels has changed over time.

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swissnavy.com Google Ads spend

Evaluate swissnavy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissnavy.com devices

Review swissnavy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissnavy.com top markets

Explore swissnavy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swissnavy.com country & global rank

Assess the ranking of swissnavy.com among other retailers within its primary country and worldwide.

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