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Apr 2026
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Home/Insights/Retailers/swissnavy.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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24.3K
Revenue
Apr 26
7.8K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Swiss Navy is a website offering a variety of personal care and intimacy products. Their inventory includes lubricants, supplements, and creams designed for enhancing sexual wellness and intimacy. In addition, the website provides accessories and merchandise aimed at further supporting personal health and relationships.

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swissnavy.com Annual Revenue and Growth

swissnavy.com's annual sales on its online store amounted to $302.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$302.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swissnavy.com revenue by year

swissnavy.com's monthly revenueOVER TIME
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Over the past three months, swissnavy.com revenue has experienced decline of 51%, compared to the preceding three months.

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swissnavy.com revenue decline for last six months
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OVERVIEW
In April 2026, swissnavy.com, operating in the health sector, generated $24,297 in online sales, significantly below the industry median of $84,099 and far from the $113 million revenue of the leading competitor, walgreens.com. The site achieved a conversion rate of 2.50-3.00%, which is above the lower benchmark of 1.23% but still shy of the impressive 4.81% seen in top performers. With an average order value (AOV) between $100-125, it also falls short of the high AOV of $364, while its 7,800 sessions contrast sharply with the industry median of 24,080.
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swissnavy.com competitors

In April 2026, lubelife.com outperformed swissnavy.com with a revenue of $104,424 from 1,258 transactions, significantly benefiting from a higher traffic volume of 43,297 sessions and an AOV of $75-100. Both sites share a similar conversion rate of 2.50-3.00%. However, swissnavy.com, with a revenue of $24,297 from 219 transactions across 7,800 sessions, presents a more modest profile. k-y.com also trails behind in revenue, earning $42,366 from 354 transactions over 43,937 sessions, with a comparable AOV of $100-125 but a lower conversion rate of 0.50-1.00%. Overall, while swissnavy.com holds a competitive AOV, it faces challenges in traffic and overall sales compared to its competitors.

lubelife.com screenshot
#1 lubelife.com
104.4K
Revenue
43.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
k-y.com screenshot
#2 k-y.com
42.4K
Revenue
43.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
swissnavy.com vs top market performers
swissnavy.com
top retailers
conversion rate vs average order value for swissnavy.com and its competitors
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Revenue share by device at swissnavy.com

In April large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swissnavy.com channels

Identify top traffic channels that drive growth for swissnavy.comand discover how performance of traffic channels has changed over time.

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swissnavy.com Google Ads spend

Evaluate swissnavy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissnavy.com devices

Review swissnavy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissnavy.com top markets

Explore swissnavy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swissnavy.com country & global rank

Assess the ranking of swissnavy.com among other retailers within its primary country and worldwide.

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