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May 2026
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Home/Insights/Retailers/swissnavy.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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17.8K
Revenue
May 26
5.6K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Swiss Navy is a website offering a variety of personal care and intimacy products. Their inventory includes lubricants, supplements, and creams designed for enhancing sexual wellness and intimacy. In addition, the website provides accessories and merchandise aimed at further supporting personal health and relationships.

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swissnavy.com Annual Revenue and Growth

swissnavy.com's annual sales on its online store amounted to $302.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$302.1K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
swissnavy.com revenue by year

swissnavy.com's monthly revenueOVER TIME
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Over the past three months, swissnavy.com revenue has experienced decline of 34%, compared to the preceding three months.

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swissnavy.com revenue decline for last six months
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OVERVIEW
In May 2026, swissnavy.com generated $17,758 in online sales, significantly lower than the health industry median of $83,723, with a conversion rate of 2.50-3.00%, below the high benchmark of 5.15%. Their average order value (AOV) ranged from $100-125, notably less than the sector's high of $353. With 5,635 sessions, swissnavy.com lags behind the health industry's median of 22,535 sessions and far from walgreens.com’s massive 62,619,521 sessions, indicating room for growth in engagement and revenue. Overall, the site's metrics reveal challenges in performance compared to larger competitors and industry standards.
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swissnavy.com competitors

In May 2026, swissnavy.com reported a revenue of $17,758 from 160 transactions, resulting in 5,635 sessions, with an average order value (AOV) between $100 and $125 and a conversion rate of 2.50-3.00%. In comparison, lubelife.com significantly outperformed with $117,615 in revenue from 1,313 transactions across 50,266 sessions, achieving a similar AOV of $75-100 but maintaining the same conversion rate range. k-y.com generated $61,937 in revenue with 614 transactions from 50,542 sessions, also falling within the same AOV range as swissnavy.com. However, k-y.com faced a lower conversion rate of 1.00-1.50%. Overall, while swissnavy.com maintains competitive AOV and conversion metrics, it lags considerably in revenue and transactions when set against its larger competitors like lubelife.com and k-y.com.

lubelife.com screenshot
#1 lubelife.com
117.6K
Revenue
50.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
k-y.com screenshot
#2 k-y.com
61.9K
Revenue
50.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
swissnavy.com vs top market performers
swissnavy.com
top retailers
conversion rate vs average order value for swissnavy.com and its competitors
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Revenue share by device at swissnavy.com

In May large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on swissnavy.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries swissnavy.com operates in

swissnavy.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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swissnavy.com channels

Identify top traffic channels that drive growth for swissnavy.comand discover how performance of traffic channels has changed over time.

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swissnavy.com Google Ads spend

Evaluate swissnavy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissnavy.com devices

Review swissnavy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissnavy.com top markets

Explore swissnavy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swissnavy.com country & global rank

Assess the ranking of swissnavy.com among other retailers within its primary country and worldwide.

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