swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $219.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced decline of 51%, compared to the preceding three months.
swps.com competitors
In April 2026, swps.com generated a revenue of $10,896 from 53 transactions across 7,203 sessions, achieving an average order value (AOV) of $200-225 with a conversion rate between 0.50-1.00%. Comparatively, dana safetysupply.com reported significantly higher revenue of $124,093, with 210 transactions from 31,356 sessions, and an impressive AOV of $575-600, while maintaining a similar conversion rate. whelen.com led the competition with revenue soaring to $788,398, driven by 3,418 transactions and 111,539 sessions, alongside an AOV of $225-250 and a high conversion rate of 3.00-3.50%. strobesnmore.com also outperformed swps.com with revenue of $478,221, 895 transactions, and an AOV of $525-550. thecasestore.com lagged with revenue at $41,029 from 120 transactions and a conversion rate matching that of swps.com, but its AOV was notably higher at $325-350.
Revenue share by device at swps.com
In April large majority of sales on swps.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
