swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $173.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced decline of 21%, compared to the preceding three months.
swps.com competitors
In December 2025, swps.com reported a revenue of $18,622 from 86 transactions and 10,222 sessions, with an Average Order Value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, danasafetysupply.com generated a revenue of $116,175 from 187 transactions and 26,708 sessions, with an AOV of $600-625 and a conversion rate of 0.50-1.00%. whelen.com had a revenue of $695,926 from 3,189 transactions and 96,919 sessions, with an AOV of $200-225 and a conversion rate of 3.00-3.50%. strobesnmore.com achieved a revenue of $532,017 from 1,009 transactions and 64,065 sessions, with an AOV of $525-550 and a conversion rate of 1.50-2.00%. Finally, thecasestore.com had a revenue of $70,486 from 212 transactions and 18,816 sessions, with an AOV of $325-350 and a conversion rate of 1.00-1.50%. Overall, swps.com falls behind in terms of revenue and transactions compared to its competitors, but has a similar AOV and conversion rate.
Revenue share by device at swps.com
In December large majority of sales on swps.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
