swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $219.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced decline of 51%, compared to the preceding three months.
swps.com competitors
In May 2026, swps.com reported a revenue of $9,973 with 47 transactions from 6,337 sessions, yielding an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. In contrast, competitors like whelen.com led the pack with a significant revenue of $615,523 from 2,732 transactions across 83,620 sessions, boasting an AOV of $225-250 and a high conversion rate of 3.00-3.50%. Similarly, strobesnmore.com generated $435,125 from 811 transactions over 47,228 sessions, with an AOV of $525-550 and a conversion rate of 1.50-2.00%. Other competitors such as danasafetysupply.com and thecasestore.com also surpassed swps.com, achieving revenues of $119,393 and $63,144, respectively. Overall, swps.com struggles to compete in both revenue and transaction volume compared to its competitors, highlighting the need for strategic improvements in performance.
Revenue share by device at swps.com
In May large majority of sales on swps.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
Industries swps.com operates in
swps.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
