swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $173.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced growth of 9.9%, compared to the preceding three months.
swps.com competitors
In October 2025, swps.com reported a revenue of $13,234 from 64 transactions and 6,638 sessions, with an Average Order Value (AOV) ranging between $200-225 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, danasafetysupply.com outperformed swps.com with a revenue of $112,478 from 202 transactions and 27,010 sessions, with a higher AOV of $550-575 and a similar conversion rate. However, swps.com performed better than fleetsafety.com, which had a revenue of $3,226 from 13 transactions and 491 sessions, with a lower AOV of $250-275 but a higher conversion rate. Overall, while swps.com may not have the highest revenue compared to all its competitors, it is able to maintain a steady conversion rate and AOV, showcasing its strength in driving sales efficiently.
Revenue share by device at swps.com
In October large majority of sales on swps.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
