swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com's revenueOVER TIME
Over the past three months, swps.com revenue has experienced decline of 14%, compared to the preceding three months.
swps.com competitors
In July 2025, swps.com generated a revenue of $12,790 with 62 transactions and 6,596 sessions. Their average order value (AOV) ranged from $200 to $225, and their conversion rate was between 0.50% to 1.00%. Compared to its competitors, swps.com falls behind in revenue and transactions but has a similar conversion rate. Dana Safety Supply (danasafetysupply.com) outperformed swps.com with revenue of $88,760, 153 transactions, and 24,760 sessions. Whelen (whelen.com) also had significantly higher revenue at $713,220 with 2,912 transactions and 82,572 sessions, along with a higher AOV and conversion rate. While swps.com may have a lower performance in terms of revenue and transactions, it is on par with some competitors in terms of conversion rate, showcasing potential for growth in these areas.
Revenue share by device at swps.com
In July large majority of sales on swps.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
