swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $173.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced decline of 11%, compared to the preceding three months.
swps.com competitors
In September 2025, swps.com had a revenue of $22,173 with 112 transactions and 12,358 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 0.50-1.00%. Compared to its competitors, swps.com falls behind in terms of revenue, transactions, and sessions. For example, danasafetysupply.com generated $113,370 in revenue with 203 transactions and 38,717 sessions, boasting a higher AOV of $550-575. whelen.com and strobesnmore.com also outperformed swps.com with significantly higher revenues, transactions, and sessions. Although swps.com has a similar conversion rate to its competitors, it will need to increase its revenue, transactions, and sessions to remain competitive in the market.
Revenue share by device at swps.com
In September large majority of sales on swps.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
