swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $219.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced growth of 63%, compared to the preceding three months.
swps.com competitors
The competitive set includes swps.com, danasafetysupply.com, whelen.com, strobesnmore.com, thecasestore.com, and fleetsafety.com. As of September 2026, swps.com generated $18,000 in revenue from 83 transactions over 10,300 sessions, with an average order value (AOV) between $200 and $225 and a conversion rate of 0.50-1.00%. In contrast, whelen.com leads with $588,000 in revenue, 2,899 transactions, and 87,300 sessions, while strobesnmore.com follows with $345,000 in revenue. danasafetysupply.com outperforms swps.com in revenue and transactions, with $183,000 and 302 transactions, respectively. thecasestore.com, with $32,300 and 92 transactions, also surpasses swps.com, which ranks 5 of 6 across all metrics.
Revenue share by device at swps.com
In September large majority of sales on swps.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
Industries swps.com operates in
swps.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
