swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $219.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced growth of 15%, compared to the preceding three months.
swps.com competitors
In January 2026, swps.com generated $34,362 in revenue from 167 transactions with 17,997 sessions, boasting an average order value (AOV) range of $200-$225 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, danasafetysupply.com leads the pack with $145,724 in revenue, 247 transactions, and 28,652 sessions, with an AOV range of $575-$600 and a similar conversion rate. whelen.com outperforms swps.com with $879,061 in revenue, 3,552 transactions, and 101,038 sessions, with an AOV range of $225-$250 and a conversion rate of 3.50-4.00%. strobesnmore.com also surpasses swps.com with $564,680 in revenue, 1,041 transactions, and 55,860 sessions, boasting an AOV range of $525-$550 and a conversion rate of 1.50-2.00%. thecasestore.com lags behind swps.com with $63,298 in revenue, 184 transactions, and 15,866 sessions, showcasing an AOV range of $325-$350 and a conversion rate of 1.00-1.50%.
Revenue share by device at swps.com
In January large majority of sales on swps.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
