swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $219.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced growth of 23%, compared to the preceding three months.
swps.com competitors
When comparing swps.com to its competitors in March 2026, swps.com falls behind in terms of revenue with $10,619. Its competitor danasafetysupply.com leads with $134,778 in revenue. However, swps.com has a higher average order value (AOV) ranging from $200-225 compared to danasafetysupply.com's AOV of $525-550. In terms of conversion rates, swps.com is on par with danasafetysupply.com, both ranging from 0.50-1.00%. Other competitors like whelen.com and strobesnmore.com outperform swps.com in terms of revenue, transactions, and sessions. whelen.com, for example, has a revenue of $600,778 with a higher conversion rate of 3.00-3.50%. Overall, swps.com may have room for improvement in increasing revenue and attracting more sessions, but it excels in AOV compared to some competitors.
Revenue share by device at swps.com
In March large majority of sales on swps.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
