swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $219.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced decline of 46%, compared to the preceding three months.
swps.com competitors
In June 2026, swps.com reported a revenue of $9,475 from 43 transactions over 5,644 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. Comparatively, its competitors show significantly higher performance. For instance, danasafetysupply.com achieved $187,241 with 296 transactions from 45,753 sessions, boasting an AOV of $625-650 and the same conversion rate range. whelen.com excelled with $653,125 in revenue, 2,820 transactions, and 87,263 sessions, featuring an AOV of $225-250 and a conversion rate of 3.00-3.50%. Similarly, strobesnmore.com generated $721,031 with 1,375 transactions over 73,786 sessions, showcasing a strong AOV of $500-525 and a conversion rate of 1.50-2.00%. The stark differences highlight swps.com's challenges in competing against these more lucrative sites.
Revenue share by device at swps.com
In June large majority of sales on swps.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
Industries swps.com operates in
swps.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
