swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
GRIPS CUSTOMERS & RESEARCH PARTNERS
swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $173.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced decline of 7.2%, compared to the preceding three months.
swps.com competitors
In November 2025, swps.com reported revenue of $14,101 from 69 transactions with 8,780 sessions, an AOV of $200-225, and a conversion rate of 0.50-1.00. In comparison, danasafetysupply.com generated $117,702 from 187 transactions with 22,936 sessions, an AOV of $625-650, and a similar conversion rate. whelen.com outperformed both with revenue of $464,222 from 2,129 transactions with 63,867 sessions, an AOV of $200-225, and a higher conversion rate of 3.00-3.50. strobesnmore.com also surpassed swps.com with revenue of $523,036 from 963 transactions with 60,763 sessions, an AOV of $525-550, and a conversion rate of 1.50-2.00. Even thecasestore.com outpaced swps.com with revenue of $59,169 from 176 transactions with 17,649 sessions, an AOV of $325-350, and a similar conversion rate.
Revenue share by device at swps.com
In November large majority of sales on swps.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
