swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $219.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced growth of 30%, compared to the preceding three months.
swps.com competitors
The competitive set includes swps.com, danasafetysupply.com, whelen.com, strobesnmore.com, and thecasestore.com. As of August 2026, swps.com generated $15,800 from 69 transactions across 7,384 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 0.50-1.00%. In contrast, whelen.com leads significantly with revenue of $733,000 and 2,782 transactions, supported by 87,300 sessions and an AOV of $250-275, achieving a conversion rate of 3.00-3.50%. Similarly, danasafetysupply.com and strobesnmore.com surpass swps.com in both revenue and transactions, while thecasestore.com marginally outperforms swps.com in revenue but trails in transactions and sessions. Overall, swps.com ranks fifth in all key metrics among its competitors.
Revenue share by device at swps.com
In August large majority of sales on swps.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
Industries swps.com operates in
swps.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
