swps.com
SWPS.com is a website that offers a wide array of products for law enforcement and security professionals. The website sells equipment including but not limited to: lights, sirens, police badges, body armor, personal defense items, surveillance tools, handcuffs, and uniforms. It caters explicitly to the needs of law enforcement and security personnel.
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swps.com Annual Revenue and Growth
swps.com's annual sales on its online store amounted to $219.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
swps.com's monthly revenueOVER TIME
Over the past three months, swps.com revenue has experienced growth of 6.7%, compared to the preceding three months.
swps.com competitors
The competitive set includes swps.com, danasafetysupply.com, whelen.com, strobesnmore.com, thecasestore.com, and fleetsafety.com. In July 2026, swps.com generated $15,700 from 75 transactions across 8,014 sessions, with an AOV of $200-225 and a conversion rate of 0.50-1.00%. Comparatively, whelen.com leads significantly with $1.1 million in revenue, 3,986 transactions, and 112,000 sessions, leaving swps.com trailing by $1.1 million in revenue and 3,911 transactions. strobesnmore.com outperforms swps.com in sessions, with a gap of 116,000. thecasestore.com and danasafetysupply.com also surpass swps.com, though with varying AOVs and conversion rates that show their competitive advantages.
Revenue share by device at swps.com
In July large majority of sales on swps.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
Industries swps.com operates in
swps.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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swps.com channels
Identify top traffic channels that drive growth for swps.comand discover how performance of traffic channels has changed over time.
swps.com Google Ads spend
Evaluate swps.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swps.com devices
Review swps.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
