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May 2025
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Home/Insights/Retailers/thedirtlabel.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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13.4K
Revenue
8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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TheDirtLabel.com is a website that focuses on selling a wide range of products. Their inventory includes various clothing items, accessories, and footwear for individuals wanting to stay updated with the latest fashion trends. The platform offers an easy and convenient online shopping experience for customers.

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thedirtlabel.com's revenueOVER TIME
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Over the past three months, thedirtlabel.com revenue has experienced growth of 49%, compared to the preceding three months.

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thedirtlabel.com revenue growth for last six months
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OVERVIEW
In May 2025, thedirtlabel.com, an online FASHION AND APPAREL store, generated $13,368 in revenue with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. Compared to the industry, the store falls below the median revenue of $81,783 and AOV of $82, but well below the highest revenue and AOV of $731,622,726 and $415, respectively. With 7,952 sessions, thedirtlabel.com lags behind the median of 33,223 sessions, while the top-performing shein.com amassed a whopping 224,142,058 sessions.
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thedirtlabel.com competitors

In May 2025, thedirtlabel.com outperformed its competitor doyou247.com in terms of revenue, transactions, sessions, and Average Order Value (AOV). The Dirt Label generated $13,368 in revenue from 162 transactions and 7,952 sessions, with an AOV ranging from $75 to $100 and a conversion rate between 2.00% to 2.50%. On the other hand, doyou247.com only earned $1,076 in revenue from 9 transactions and 407 sessions, with a higher AOV of $100 to $125 but a similar conversion rate of 2.00% to 2.50%. Overall, thedirtlabel.com demonstrated stronger performance across key metrics compared to its competitor in the online retail space.

doyou247.com screenshot
#1 doyou247.com
1.1K
Revenue
407.2
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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thedirtlabel.com vs top market performers
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conversion rate vs average order value for thedirtlabel.com and its competitors
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Revenue share by device at thedirtlabel.com

In May large majority of sales on thedirtlabel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on thedirtlabel.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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thedirtlabel.com channels

Identify top traffic channels that drive growth for thedirtlabel.comand discover how performance of traffic channels has changed over time.

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thedirtlabel.com Google Ads spend

Evaluate thedirtlabel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thedirtlabel.com devices

Review thedirtlabel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thedirtlabel.com top markets

Explore thedirtlabel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thedirtlabel.com country & global rank

Assess the ranking of thedirtlabel.com among other retailers within its primary country and worldwide.

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