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Sep 2025
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Home/Insights/Retailers/thegraymuse.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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15.1K
Revenue
Sep 25
25.5K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Thegraymuse.com is a website featuring a range of crafts and stationery products. The items sold include stamps, clear stamps, and crafting tools. The website offers a variety of creative supplies to inspire and enhance projects such as card making, scrapbooking, journaling, and other paper crafts.

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thegraymuse.com Annual Revenue and Growth

thegraymuse.com's annual sales on its online store amounted to $362.7K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$362.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thegraymuse.com revenue by year

thegraymuse.com's monthly revenueOVER TIME
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Over the past three months, thegraymuse.com revenue has experienced decline of 47%, compared to the preceding three months.

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thegraymuse.com revenue decline for last six months
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OVERVIEW
In September 2025, thegraymuse.com, a player in the GIFTS sector, generated $15,088 in online sales, significantly below the median of $37,404, while its conversion rate stood at 1.00-1.50%, trailing the industry high of 5.54%. With an average order value (AOV) between $25-50, it falls short of the category's high of $235. The website attracted 25,531 sessions, well above the median of 10,647 but dwarfed by the leading site, paperlesspost.com, which garnered 12,757,809 sessions and an impressive $41,349,964 in revenue.
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thegraymuse.com competitors

In September 2025, thegraymuse.com generated $15,088 in revenue from 313 transactions and 25,531 sessions, with an Average Order Value (AOV) ranging from $25 to $50 and a conversion rate between 1.00% and 1.50%. In comparison, wizardpins.com outperformed with $123,582 in revenue from 290 transactions and 66,362 sessions, boasting an AOV between $425 and $450 but a lower conversion rate of 0.00% to 0.50%. rebellionrepublic.com also excelled, generating $157,201 from 1,606 transactions and 39,705 sessions, with an AOV between $75 and $100 and a high conversion rate of 4.00% to 4.50%. pinmart.com was the top performer, bringing in $242,848 from 1,521 transactions and 59,717 sessions, with an AOV ranging from $150 to $175 and a conversion rate between 2.50% and 3.00%. Overall, thegraymuse.com may benefit from improving its conversion rate and increasing its AOV to remain competitive in the market.

wizardpins.com screenshot
#1 wizardpins.com
123.6K
Revenue
66.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
rebellionrepublic.com screenshot
#2 rebellionrepublic.com
157.2K
Revenue
39.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
pinmart.com screenshot
#3 pinmart.com
242.8K
Revenue
59.7K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
thegraymuse.com vs top market performers
thegraymuse.com
top retailers
conversion rate vs average order value for thegraymuse.com and its competitors
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Revenue share by device at thegraymuse.com

In September large majority of sales on thegraymuse.com, 91% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.4% of sales coming from desktop devices.

In September large majority of sales on thegraymuse.com, 91% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.4% of sales coming from desktop devices.
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thegraymuse.com channels

Identify top traffic channels that drive growth for thegraymuse.comand discover how performance of traffic channels has changed over time.

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thegraymuse.com Google Ads spend

Evaluate thegraymuse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thegraymuse.com devices

Review thegraymuse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thegraymuse.com top markets

Explore thegraymuse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thegraymuse.com country & global rank

Assess the ranking of thegraymuse.com among other retailers within its primary country and worldwide.

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