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Nov 2025
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Home/Insights/Retailers/thegraymuse.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for thegraymuse.comthegraymuse.com

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16.5K
Revenue
Nov 25
23.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Thegraymuse.com is a website featuring a range of crafts and stationery products. The items sold include stamps, clear stamps, and crafting tools. The website offers a variety of creative supplies to inspire and enhance projects such as card making, scrapbooking, journaling, and other paper crafts.

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thegraymuse.com Annual Revenue and Growth

thegraymuse.com's annual sales on its online store amounted to $362.7K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$362.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thegraymuse.com revenue by year

thegraymuse.com's monthly revenueOVER TIME
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Over the past three months, thegraymuse.com revenue has experienced decline of 14%, compared to the preceding three months.

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thegraymuse.com revenue decline for last six months
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OVERVIEW
In November 2025, thegraymuse.com generated $16,486 in online sales, significantly below the GIFTS median of $46,553, with a conversion rate between 1.00-1.50%, well below the industry high of 6.42%. Their average order value (AOV) ranged from $50-75, consistent with the lower end of the sector's AOV spectrum. The site recorded 23,166 sessions, surpassing the median of 10,739 but far behind the leading competitor, paperlesspost.com, which achieved an impressive 13,058,084 sessions and a staggering revenue of $54,793,464, highlighting the competitive landscape of the GIFTS market.
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thegraymuse.com competitors

In November 2025, thegraymuse.com had a revenue of $16,486 with 311 transactions and 23,166 sessions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. Compared to its competitors, thegraymuse.com falls behind in revenue, transactions, and sessions. wizardpins.com leads with a revenue of $150,778, 378 transactions, and 67,476 sessions, boasting an AOV of $375-400 and a conversion rate of 0.50-1.00%. rebellionrepublic.com follows closely with a revenue of $169,981, 1,559 transactions, and 39,705 sessions, showcasing an AOV of $100-125 and a conversion rate of 3.50-4.00%. pinmart.com surpasses all with a revenue of $363,930, 2,253 transactions, and 76,358 sessions, featuring an AOV of $150-175 and a conversion rate of 2.50-3.00%. thegraymuse.com may need to work on improving its performance metrics to compete effectively in the market.

wizardpins.com screenshot
#1 wizardpins.com
150.8K
Revenue
67.5K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
rebellionrepublic.com screenshot
#2 rebellionrepublic.com
170K
Revenue
39.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
pinmart.com screenshot
#3 pinmart.com
363.9K
Revenue
76.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
thegraymuse.com vs top market performers
thegraymuse.com
top retailers
conversion rate vs average order value for thegraymuse.com and its competitors
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Revenue share by device at thegraymuse.com

In November large majority of sales on thegraymuse.com, 91% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.4% of sales coming from desktop devices.

In November large majority of sales on thegraymuse.com, 91% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.4% of sales coming from desktop devices.
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thegraymuse.com channels

Identify top traffic channels that drive growth for thegraymuse.comand discover how performance of traffic channels has changed over time.

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thegraymuse.com Google Ads spend

Evaluate thegraymuse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thegraymuse.com devices

Review thegraymuse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thegraymuse.com top markets

Explore thegraymuse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thegraymuse.com country & global rank

Assess the ranking of thegraymuse.com among other retailers within its primary country and worldwide.

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