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Home/Insights/Retailers/thegraymuse.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for thegraymuse.comthegraymuse.com

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11K
Revenue
Jan 26
16.7K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Thegraymuse.com is a website featuring a range of crafts and stationery products. The items sold include stamps, clear stamps, and crafting tools. The website offers a variety of creative supplies to inspire and enhance projects such as card making, scrapbooking, journaling, and other paper crafts.

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thegraymuse.com Annual Revenue and Growth

thegraymuse.com's annual sales on its online store amounted to $251.7K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$251.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thegraymuse.com revenue by year

thegraymuse.com's monthly revenueOVER TIME
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Over the past three months, thegraymuse.com revenue has experienced decline of 21%, compared to the preceding three months.

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thegraymuse.com revenue decline for last six months
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OVERVIEW
In January 2026, thegraymuse.com generated $10,952 in online sales, significantly below the GIFTS median of $50,312, with a conversion rate of 1.00-1.50%, lagging behind the high of 5.76%. The average order value (AOV) ranged between $50-75, while the industry high stands at $219. With 16,653 sessions, thegraymuse.com outperformed the median of 14,426 but remains far behind the industry leader, paperlesspost.com, which dominates with $46,836,523 in revenue and 12,597,789 sessions. Overall, these metrics indicate opportunities for growth in both conversion rates and revenue.
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thegraymuse.com competitors

When comparing thegraymuse.com to its competitors in January 2026, it is evident that the site falls behind in terms of revenue generation. The Gray Muse brought in $10,952 with 215 transactions and 16,653 sessions, resulting in a conversion rate of 1.00-1.50%. In contrast, wizardpins.com outperformed with revenue of $182,287, 451 transactions, and 89,545 sessions, albeit with a lower conversion rate of 0.00-0.50%. rebellionrepublic.com also surpassed The Gray Muse with $116,776 in revenue, 1,381 transactions, and 37,661 sessions, achieving a higher conversion rate of 3.50-4.00%. pinmart.com excelled with revenue of $465,039, 2,812 transactions, and 122,841 sessions, along with a conversion rate of 2.00-2.50%. Overall, The Gray Muse faces tough competition in the e-commerce space and may need to reassess its strategy to improve performance.

wizardpins.com screenshot
#1 wizardpins.com
182.3K
Revenue
89.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
rebellionrepublic.com screenshot
#2 rebellionrepublic.com
116.8K
Revenue
37.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
pinmart.com screenshot
#3 pinmart.com
465K
Revenue
122.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
thegraymuse.com vs top market performers
thegraymuse.com
top retailers
conversion rate vs average order value for thegraymuse.com and its competitors
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Revenue share by device at thegraymuse.com

In January large majority of sales on thegraymuse.com, 91% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.4% of sales coming from desktop devices.

In January large majority of sales on thegraymuse.com, 91% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.4% of sales coming from desktop devices.
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thegraymuse.com channels

Identify top traffic channels that drive growth for thegraymuse.comand discover how performance of traffic channels has changed over time.

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thegraymuse.com Google Ads spend

Evaluate thegraymuse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thegraymuse.com devices

Review thegraymuse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thegraymuse.com top markets

Explore thegraymuse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thegraymuse.com country & global rank

Assess the ranking of thegraymuse.com among other retailers within its primary country and worldwide.

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