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Jan 2026
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Home/Insights/Retailers/thegreenreaper.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for thegreenreaper.co.ukthegreenreaper.co.uk

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178.1K
Revenue
Jan 26
53.1K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lawn mowers and lawn tractors from the UK's favourite supplier of garden machinery. Top brands, online discounts and free UK delivery

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thegreenreaper.co.uk Annual Revenue and Growth

thegreenreaper.co.uk's annual sales on its online store amounted to $3.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$3.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thegreenreaper.co.uk revenue by year

thegreenreaper.co.uk's monthly revenueOVER TIME
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Over the past three months, thegreenreaper.co.uk revenue has experienced decline of 41%, compared to the preceding three months.

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thegreenreaper.co.uk revenue decline for last six months
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OVERVIEW
In January 2026, thegreenreaper.co.uk, operating in the home and garden sector, generated online sales revenue of $178,065, surpassing the median of $122,772, with a conversion rate between 2.00-2.50%, slightly below the high of 3.41%. Its average order value (AOV) ranged from $125 to $150, lower than the very high AOV of $677, while the site attracted 53,052 sessions, exceeding the median of 34,453 but far from the leader, homedepot.com, which had an impressive 138,848,672 sessions.
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thegreenreaper.co.uk competitors

In January 2026, thegreenreaper.co.uk outperformed its competitors in terms of revenue and conversion rate. The Green Reaper generated $178,065 from 1,252 transactions with a conversion rate of 2.00-2.50%. In comparison, gardenmachinerydirect.co.uk earned $668,241 from 956 transactions with a lower conversion rate of 0.50-1.00%. mowers-online.co.uk and mountfieldlawnmowers.co.uk also fell short in revenue, transactions, and conversion rate when compared to thegreenreaper.co.uk. mowers-online.co.uk made $133,356 from 261 transactions with a conversion rate of 1.00-1.50%, while mountfieldlawnmowers.co.uk earned $40,946 from 89 transactions with a conversion rate of 0.50-1.00%. Despite having a lower average order value (AOV) of 125-150, thegreenreaper.co.uk was able to outperform its competitors in revenue and conversion rate.

gardenmachinerydirect.co.uk screenshot
#1 gardenmachinerydirect.co.uk
668.2K
Revenue
129.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
mowers-online.co.uk screenshot
#2 mowers-online.co.uk
133.4K
Revenue
19.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
mountfieldlawnmowers.co.uk screenshot
#3 mountfieldlawnmowers.co.uk
40.9K
Revenue
16.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
greenworkstools.co.uk screenshot
#4 greenworkstools.co.uk
102.6K
Revenue
33.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bosch-diy.com screenshot
#5 bosch-diy.com
1.2M
Revenue
707.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
thegreenreaper.co.uk vs top market performers
thegreenreaper.co.uk
top retailers
conversion rate vs average order value for thegreenreaper.co.uk and its competitors
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Revenue share by device at thegreenreaper.co.uk

In January large majority of sales on thegreenreaper.co.uk, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on thegreenreaper.co.uk, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thegreenreaper.co.uk channels

Identify top traffic channels that drive growth for thegreenreaper.co.ukand discover how performance of traffic channels has changed over time.

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thegreenreaper.co.uk Google Ads spend

Evaluate thegreenreaper.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thegreenreaper.co.uk devices

Review thegreenreaper.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thegreenreaper.co.uk top markets

Explore thegreenreaper.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thegreenreaper.co.uk country & global rank

Assess the ranking of thegreenreaper.co.uk among other retailers within its primary country and worldwide.

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