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Sep 2025
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Home/Insights/Retailers/thegreenreaper.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thegreenreaper.co.ukthegreenreaper.co.uk

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253.3K
Revenue
Sep 25
46.1K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lawn mowers and lawn tractors from the UK's favourite supplier of garden machinery. Top brands, online discounts and free UK delivery

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thegreenreaper.co.uk's monthly revenueOVER TIME
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Over the past three months, thegreenreaper.co.uk revenue has experienced decline of 37%, compared to the preceding three months.

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thegreenreaper.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, thegreenreaper.co.uk achieved online sales revenue of $253,315, significantly exceeding the home and garden median of $113,901, with a conversion rate between 2.00-2.50%, just shy of the industry high of 3.36%. Its average order value (AOV) ranged from $225 to $250, lower than the industry high of $677, while it recorded 46,065 sessions, surpassing the median of 32,433 but far behind homedepot.com's leading 148,597,767 sessions, indicating a competitive performance in the home and garden sector despite significant room for growth against market leaders.
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thegreenreaper.co.uk competitors

In September 2025, thegreenreaper.co.uk generated a revenue of £253,315 from 1,077 transactions and 46,065 sessions, with an average order value (AOV) of £225-250 and a conversion rate of 2.00-2.50%. Compared to its competitors, Garden Machinery Direct had the highest revenue at £686,237 from 1,027 transactions and 134,631 sessions, with an AOV of £650-675 and a conversion rate of 0.50-1.00%. Mowers Online followed with a revenue of £319,637 from 712 transactions and 45,336 sessions, with an AOV of £425-450 and a conversion rate of 1.50-2.00%. Mountfield Lawn Mowers had a revenue of £131,068 from 529 transactions and 30,539 sessions, with an AOV matching that of The Green Reaper and a conversion rate of 1.50-2.00%. Lastly, Atco had the lowest revenue at £7,029 from 69 transactions and 6,073 sessions, with an AOV of £100-125 and a conversion rate of 1.00-1.50%.

gardenmachinerydirect.co.uk screenshot
#1 gardenmachinerydirect.co.uk
686.2K
Revenue
134.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
mowers-online.co.uk screenshot
#2 mowers-online.co.uk
319.6K
Revenue
45.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
mountfieldlawnmowers.co.uk screenshot
#3 mountfieldlawnmowers.co.uk
131.1K
Revenue
30.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
atco.co.uk screenshot
#4 atco.co.uk
7K
Revenue
6.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
greenworkstools.co.uk screenshot
#5 greenworkstools.co.uk
84.9K
Revenue
27.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
thegreenreaper.co.uk vs top market performers
thegreenreaper.co.uk
top retailers
conversion rate vs average order value for thegreenreaper.co.uk and its competitors
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Revenue share by device at thegreenreaper.co.uk

In September large majority of sales on thegreenreaper.co.uk, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thegreenreaper.co.uk, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thegreenreaper.co.uk channels

Identify top traffic channels that drive growth for thegreenreaper.co.ukand discover how performance of traffic channels has changed over time.

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thegreenreaper.co.uk Google Ads spend

Evaluate thegreenreaper.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thegreenreaper.co.uk devices

Review thegreenreaper.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thegreenreaper.co.uk top markets

Explore thegreenreaper.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thegreenreaper.co.uk country & global rank

Assess the ranking of thegreenreaper.co.uk among other retailers within its primary country and worldwide.

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