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Sep 2026
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Home/Insights/Retailers/thegreenreaper.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for thegreenreaper.co.ukthegreenreaper.co.uk

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142.4K
Revenue
Sep 26
27K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$250-275
AOV
Sep 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lawn mowers and lawn tractors from the UK's favourite supplier of garden machinery. Top brands, online discounts and free UK delivery

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thegreenreaper.co.uk Annual Revenue and Growth

thegreenreaper.co.uk's annual sales on its online store amounted to $3.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$3.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thegreenreaper.co.uk revenue by year

thegreenreaper.co.uk's monthly revenueOVER TIME
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Over the past three months, thegreenreaper.co.uk revenue has experienced decline of 61%, compared to the preceding three months.

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thegreenreaper.co.uk revenue decline for last six months
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OVERVIEW
thegreenreaper.co.uk performs admirably within the home and garden category, generating $142,000 in revenue for online sales in September 2026, notably higher than the $110,000 seen by an average home and garden store. Its conversion rate stands between 2.00-2.50%, which is comfortably within the typical range of 0.64% to 3.34%. The site's average order value (AOV) ranges from $250 to $275, significantly exceeding the typical AOV of $98 to $681 for this category. With 27,000 sessions in September, thegreenreaper.co.uk's traffic is slightly below the average home and garden store, which sees around 30,400 sessions per month.
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thegreenreaper.co.uk competitors

The competitive set includes gardenmachinerydirect.co.uk, mowers-online.co.uk, lawnmowersdirect.co.uk, mountfieldlawnmowers.co.uk, and atco.co.uk. In September 2026, thegreenreaper.co.uk generated revenue of $142,000 from 551 transactions across 27,000 sessions, achieving an average order value (AOV) between $250-275 and a conversion rate of 2.00-2.50%. While thegreenreaper.co.uk ranks third in revenue and transactions, it trails gardenmachinerydirect.co.uk, which leads with $699,000 and 1,132 transactions from 168,000 sessions. mowers-online.co.uk, with revenue of $116,000 from 265 transactions, is closely positioned behind thegreenreaper.co.uk. In terms of sessions, gardenmachinerydirect.co.uk significantly outperforms with 168,000 sessions, while thegreenreaper.co.uk maintains a steady 27,000 sessions. Additionally, mountfieldlawnmowers.co.uk reports higher revenue and transaction figures than thegreenreaper.co.uk, with $217,000 and 873 transactions respectively. thegreenreaper.co.uk’s competitive edge lies in its superior conversion rate compared to some rivals, notably atco.co.uk, which has a conversion rate of 1.00-1.50%.

gardenmachinerydirect.co.uk screenshot
#1 gardenmachinerydirect.co.uk
698.5K
Revenue
168.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
mowers-online.co.uk screenshot
#2 mowers-online.co.uk
116.5K
Revenue
20K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
lawnmowersdirect.co.uk screenshot
#3 lawnmowersdirect.co.uk
710.7
Revenue
147.6
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
mountfieldlawnmowers.co.uk screenshot
#4 mountfieldlawnmowers.co.uk
216.5K
Revenue
50.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
atco.co.uk screenshot
#5 atco.co.uk
2.6K
Revenue
2.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
thegreenreaper.co.uk vs top market performers
thegreenreaper.co.uk
top retailers
conversion rate vs average order value for thegreenreaper.co.uk and its competitors
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brands overtime comparison

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thegreenreaper.co.uk channels

Identify top traffic channels that drive growth for thegreenreaper.co.ukand discover how performance of traffic channels has changed over time.

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thegreenreaper.co.uk Google Ads spend

Evaluate thegreenreaper.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thegreenreaper.co.uk devices

Review thegreenreaper.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thegreenreaper.co.uk top markets

Explore thegreenreaper.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thegreenreaper.co.uk country & global rank

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