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Jul 2026
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Home/Insights/Retailers/thegreenreaper.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for thegreenreaper.co.ukthegreenreaper.co.uk

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199.7K
Revenue
Jul 26
40.8K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lawn mowers and lawn tractors from the UK's favourite supplier of garden machinery. Top brands, online discounts and free UK delivery

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thegreenreaper.co.uk Annual Revenue and Growth

thegreenreaper.co.uk's annual sales on its online store amounted to $3.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$3.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thegreenreaper.co.uk revenue by year

thegreenreaper.co.uk's monthly revenueOVER TIME
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Over the past three months, thegreenreaper.co.uk revenue has experienced growth of 11%, compared to the preceding three months.

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thegreenreaper.co.uk revenue growth for last six months
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OVERVIEW
In July 2026, thegreenreaper.co.uk generated $200,000 in revenue from online sales, significantly outperforming an average home and garden store, which typically earns around $118,000 monthly. Its conversion rate ranged from 1.50-2.00%, aligning well with the category's typical range of 0.64% to 3.35%. The average order value (AOV) of $250-275 also fits comfortably within the typical range of $99 to $687 for home and garden stores. With 40,800 sessions, thegreenreaper.co.uk attracted more traffic than an average home and garden store, which sees about 33,500 sessions a month, demonstrating its robust online presence in this competitive category.
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thegreenreaper.co.uk competitors

The competitive set includes thegreenreaper.co.uk, gardenmachinerydirect.co.uk, mowers-online.co.uk, lawnmowersdirect.co.uk, mountfieldlawnmowers.co.uk, and atco.co.uk. As of July 2026, thegreenreaper.co.uk achieved $200,000 in revenue from 793 transactions and 40,800 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 1.50-2.00%. In comparison, gardenmachinerydirect.co.uk leads significantly with $1.3 million in revenue, 2,175 transactions, and 254,000 sessions, outperforming thegreenreaper.co.uk by $1.1 million in revenue, 1,382 transactions, and 213,000 sessions. mowers-online.co.uk, while lower at $144,000 in revenue, has an AOV of $500-525, indicating a premium pricing strategy. Lawn mowers direct.co.uk and mountfieldlawnmowers.co.uk also trail behind, both with lower revenue and transactions. Overall, thegreenreaper.co.uk maintains a strong position in the market but still falls short in key performance metrics compared to its leading competitor, gardenmachinerydirect.co.uk.

gardenmachinerydirect.co.uk screenshot
#1 gardenmachinerydirect.co.uk
1.3M
Revenue
254.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
mowers-online.co.uk screenshot
#2 mowers-online.co.uk
143.8K
Revenue
26.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
lawnmowersdirect.co.uk screenshot
#3 lawnmowersdirect.co.uk
710.7
Revenue
147.6
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
mountfieldlawnmowers.co.uk screenshot
#4 mountfieldlawnmowers.co.uk
63.3K
Revenue
26.5K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
atco.co.uk screenshot
#5 atco.co.uk
3.9K
Revenue
4.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
thegreenreaper.co.uk vs top market performers
thegreenreaper.co.uk
top retailers
conversion rate vs average order value for thegreenreaper.co.uk and its competitors
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brands overtime comparison

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thegreenreaper.co.uk channels

Identify top traffic channels that drive growth for thegreenreaper.co.ukand discover how performance of traffic channels has changed over time.

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thegreenreaper.co.uk Google Ads spend

Evaluate thegreenreaper.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thegreenreaper.co.uk devices

Review thegreenreaper.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thegreenreaper.co.uk top markets

Explore thegreenreaper.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thegreenreaper.co.uk country & global rank

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