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May 2025
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Home/Insights/Retailers/thelapelproject.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for thelapelproject.comthelapelproject.com

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18K
Revenue
7.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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The website thelapelproject.com focuses on selling customizable fabric lapels for individuals seeking to enhance their outfits. It offers various lapel designs and patterns, allowing customers to personalize their attire. Additionally, it provides an easy platform for customers to navigate and purchase lapels that suit their style.

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thelapelproject.com's revenueOVER TIME
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Over the past three months, thelapelproject.com revenue has experienced decline of 72%, compared to the preceding three months.

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thelapelproject.com revenue decline for last six months
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OVERVIEW
In May 2025, thelapelproject.com, in the FASHION AND APPAREL industry, had online sales revenue of $18,032 with a conversion rate of 1.50-2.00% and an AOV of $150-175. The store had 7,487 sessions, while the highest sessions were seen at shein.com with 224,142,058. The median revenue in the industry was $81,783, with shein.com leading at $731,622,726. A high conversion rate in the industry was 3.09% and a low was 0.67%. Additionally, a high AOV was $415 and a low was $82, with a median of 33,223 sessions.
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thelapelproject.com competitors

In May 2025, The Lapel Project, with a revenue of $18,032 from 120 transactions and 7,487 sessions, boasts an average order value (AOV) ranging from $150 to $175 and a conversion rate of 1.50% to 2.00%. Compared to its competitors, bowtieclub.com generates $23,717 in revenue from 286 transactions and 11,662 sessions, with an AOV of $75 to $100 and a slightly higher conversion rate of 2.00% to 2.50%. highcottonties.com follows closely with $21,036 in revenue from 163 transactions and 9,366 sessions, featuring an AOV of $125 to $150 and a comparable conversion rate of 1.50% to 2.00%. mrsbowtie.com stands out with $47,344 in revenue from 579 transactions and 22,191 sessions, showcasing a lower AOV of $75 to $100 but a higher conversion rate of 2.50% to 3.00%. friartux.com leads the pack with $273,685 in revenue from 1,008 transactions and 117,536 sessions, boasting the highest AOV of $250 to $275 but a lower conversion rate of 0.50% to 1.00%. Lastly, tailoreddetroit.com trails with $2,575 in revenue from 14 transactions and 490 sessions, with an AOV of $175 to $200 and a competitive conversion rate of 2.50% to 3.00%.

mrsbowtie.com screenshot
#1 mrsbowtie.com
47.3K
Revenue
22.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bowtieclub.com screenshot
#2 bowtieclub.com
23.7K
Revenue
11.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
highcottonties.com screenshot
#3 highcottonties.com
21K
Revenue
9.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tailoreddetroit.com screenshot
#4 tailoreddetroit.com
2.6K
Revenue
490.1
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
friartux.com screenshot
#5 friartux.com
273.7K
Revenue
117.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
thelapelproject.com vs top market performers
thelapelproject.com
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conversion rate vs average order value for thelapelproject.com and its competitors
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Revenue share by device at thelapelproject.com

In May large majority of sales on thelapelproject.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.

In May large majority of sales on thelapelproject.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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thelapelproject.com channels

Identify top traffic channels that drive growth for thelapelproject.comand discover how performance of traffic channels has changed over time.

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thelapelproject.com Google Ads spend

Evaluate thelapelproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thelapelproject.com devices

Review thelapelproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thelapelproject.com top markets

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thelapelproject.com country & global rank

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