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Jun 2025
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Home/Insights/Retailers/thelapelproject.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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16K
Revenue
6.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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The website thelapelproject.com focuses on selling customizable fabric lapels for individuals seeking to enhance their outfits. It offers various lapel designs and patterns, allowing customers to personalize their attire. Additionally, it provides an easy platform for customers to navigate and purchase lapels that suit their style.

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thelapelproject.com's revenueOVER TIME
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Over the past three months, thelapelproject.com revenue has experienced decline of 61%, compared to the preceding three months.

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thelapelproject.com revenue decline for last six months
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OVERVIEW
thelapelproject.com in the FASHION AND APPAREL industry had a revenue of $15,975 in June 2025, with a conversion rate of 1.50-2.00% and an AOV of $125-150. The store had 6,648 sessions, while the highest session count in the industry was 269,380,116 from shein.com. The median revenue in the industry was $77,815, with a very high conversion rate of 3.04% and a very low conversion rate of 0.65%. The AOV ranged from $80 (low) to $405 (high), and the median number of sessions in the industry was 31,714.
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thelapelproject.com competitors

In June 2025, The Lapel Project had a revenue of $15,975 from 121 transactions with 6,648 sessions, an average order value (AOV) ranging from $125 to $150, and a conversion rate between 1.50% and 2.00%. When comparing these metrics to its competitors, we see that Bowtie Club had a higher revenue of $22,568 from 236 transactions and 10,543 sessions, with a lower AOV of $75 to $100 but a slightly higher conversion rate of 2.00% to 2.50%. High Cotton Ties had revenue of $21,266 from 166 transactions and 9,561 sessions, with a similar AOV range as The Lapel Project but the same conversion rate. Mrs. Bowtie outperformed all with a revenue of $42,267 from 499 transactions and 18,706 sessions, with an AOV of $75 to $100 and a conversion rate of 2.50% to 3.00%. The Lapel Project's performance falls within the range of its competitors in terms of revenue and AOV, but its conversion rate is on the lower end.

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thelapelproject.com vs top market performers
thelapelproject.com
top retailers
conversion rate vs average order value for thelapelproject.com and its competitors
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Revenue share by device at thelapelproject.com

In June large majority of sales on thelapelproject.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on thelapelproject.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thelapelproject.com channels

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thelapelproject.com Google Ads spend

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thelapelproject.com devices

Review thelapelproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thelapelproject.com top markets

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thelapelproject.com country & global rank

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