thelapelproject.com
The website thelapelproject.com focuses on selling customizable fabric lapels for individuals seeking to enhance their outfits. It offers various lapel designs and patterns, allowing customers to personalize their attire. Additionally, it provides an easy platform for customers to navigate and purchase lapels that suit their style.
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thelapelproject.com Annual Revenue and Growth
thelapelproject.com's annual sales on its online store amounted to $313.5K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
thelapelproject.com's monthly revenueOVER TIME
Over the past three months, thelapelproject.com revenue has experienced decline of 35%, compared to the preceding three months.
thelapelproject.com competitors
In January 2026, thelapelproject.com generated a revenue of $14,499 with 114 transactions and 7,337 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, mrsbowtie.com had a higher revenue of $26,495 with 270 transactions and 10,941 sessions, but a lower AOV of $75-100. bowtieclub.com also outperformed thelapelproject.com with $18,394 in revenue, 235 transactions, and 9,887 sessions, with a similar AOV of $75-100. However, highcottonties.com had a revenue of $17,037, 134 transactions, and 6,653 sessions, with a matching AOV of $125-150 and a slightly higher conversion rate of 2.00-2.50%. In contrast, friartux.com excelled with a significant revenue of $250,956, 841 transactions, and 93,690 sessions, boasting the highest AOV of $275-300, but a lower conversion rate of 0.50-1.00%.
Revenue share by device at thelapelproject.com
In January large majority of sales on thelapelproject.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thelapelproject.com channels
Identify top traffic channels that drive growth for thelapelproject.comand discover how performance of traffic channels has changed over time.
thelapelproject.com Google Ads spend
Evaluate thelapelproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thelapelproject.com devices
Review thelapelproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
