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Sep 2026
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Home/Insights/Retailers/thelapelproject.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for thelapelproject.comthelapelproject.com

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17.3K
Revenue
Sep 26
6.7K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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The website thelapelproject.com focuses on selling customizable fabric lapels for individuals seeking to enhance their outfits. It offers various lapel designs and patterns, allowing customers to personalize their attire. Additionally, it provides an easy platform for customers to navigate and purchase lapels that suit their style.

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thelapelproject.com Annual Revenue and Growth

thelapelproject.com's annual sales on its online store amounted to $313.5K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$313.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thelapelproject.com revenue by year

thelapelproject.com's monthly revenueOVER TIME
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Over the past three months, thelapelproject.com revenue has experienced growth of 26%, compared to the preceding three months.

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thelapelproject.com revenue growth for last six months
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OVERVIEW
thelapelproject.com recorded 6,737 sessions in September 2026, significantly lower than the typical fashion and apparel retailer's 26,000 sessions. The site's revenue from online sales reached $17,300, which falls short of the typical fashion and apparel retailer's $63,500. With a conversion rate of 1.50-2.00%, thelapelproject.com is within the typical fashion and apparel retailer's range of 0.67% to 3.16%. Its average order value (AOV) stands at $125-150, also within the typical fashion and apparel retailer's range of $79 to $406.
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thelapelproject.com competitors

In September 2026, friartux.com stands out with a significant revenue of $309,000, despite a lower conversion rate of 0.50-1.00%. thelapelproject.com follows with $17,300 in revenue, ranking 4 of 6 among competitors. mrsbowtie.com generates $16,800 with a better conversion rate of 3.00-3.50%, surpassing thelapelproject.com. highcottonties.com also performs well with $18,400 in revenue and a conversion rate of 2.00-2.50%, placing above thelapelproject.com. In terms of sessions, thelapelproject.com records 6,737, ranking 3 of 6, while bowtieclub.com leads with 12,600 sessions. Overall, friartux.com excels in revenue, while thelapelproject.com faces competition from several peers in the market.

mrsbowtie.com screenshot
#1 mrsbowtie.com
16.8K
Revenue
5.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bowtieclub.com screenshot
#2 bowtieclub.com
32K
Revenue
12.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
highcottonties.com screenshot
#3 highcottonties.com
18.4K
Revenue
6.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tailoreddetroit.com screenshot
#4 tailoreddetroit.com
2.2K
Revenue
339.4
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
friartux.com screenshot
#5 friartux.com
308.7K
Revenue
150.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
thelapelproject.com vs top market performers
thelapelproject.com
top retailers
conversion rate vs average order value for thelapelproject.com and its competitors
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Revenue share by device at thelapelproject.com

In September large majority of sales on thelapelproject.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thelapelproject.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thelapelproject.com operates in

thelapelproject.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thelapelproject.com channels

Identify top traffic channels that drive growth for thelapelproject.comand discover how performance of traffic channels has changed over time.

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thelapelproject.com Google Ads spend

Evaluate thelapelproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thelapelproject.com devices

Review thelapelproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thelapelproject.com top markets

Explore thelapelproject.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thelapelproject.com country & global rank

Assess the ranking of thelapelproject.com among other retailers within its primary country and worldwide.

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