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Jul 2025
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Home/Insights/Retailers/thelapelproject.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for thelapelproject.comthelapelproject.com

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22.2K
Revenue
8.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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The website thelapelproject.com focuses on selling customizable fabric lapels for individuals seeking to enhance their outfits. It offers various lapel designs and patterns, allowing customers to personalize their attire. Additionally, it provides an easy platform for customers to navigate and purchase lapels that suit their style.

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thelapelproject.com's revenueOVER TIME
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Over the past three months, thelapelproject.com revenue has experienced growth of 26%, compared to the preceding three months.

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thelapelproject.com revenue growth for last six months
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OVERVIEW
thelapelproject.com, a FASHION AND APPAREL website, had a revenue of $22,203 in July 2025, with a conversion rate of 1.50-2.00% and an AOV of $150-175. The site had 8,122 sessions during the month. In comparison, shein.com, the largest online store in the category, had a revenue of $817,680,251, a conversion rate of 2.96%, an AOV of $402, and 294,721,604 sessions. The median revenue, conversion rate, AOV, and sessions for FASHION AND APPAREL were $82,875, 0.62%, $82, and 36,317, respectively.
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thelapelproject.com competitors

In July 2025, thelapelproject.com had a revenue of $22,203 from 145 transactions and 8,122 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, the Lapel Project falls behind in revenue when looking at similar_domain 'mrsbowtie.com' which generated $38,428 from 422 transactions and 15,405 sessions. However, the Lapel Project outperforms 'tailoreddetroit.com' in terms of AOV with a range of $175-200 compared to their $100-125 AOV. When it comes to conversion rates, 'friartux.com' has the lowest at 0.50-1.00%, while the Lapel Project falls in the middle of the pack. Overall, the Lapel Project holds its own in the competitive landscape, showcasing strong AOV numbers and a respectable conversion rate.

mrsbowtie.com screenshot
#1 mrsbowtie.com
38.4K
Revenue
15.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bowtieclub.com screenshot
#2 bowtieclub.com
28.3K
Revenue
12.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
highcottonties.com screenshot
#3 highcottonties.com
25K
Revenue
11.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tailoreddetroit.com screenshot
#4 tailoreddetroit.com
3.2K
Revenue
634.8
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
friartux.com screenshot
#5 friartux.com
148.3K
Revenue
66.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
thelapelproject.com vs top market performers
thelapelproject.com
top retailers
conversion rate vs average order value for thelapelproject.com and its competitors
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Revenue share by device at thelapelproject.com

In July large majority of sales on thelapelproject.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thelapelproject.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thelapelproject.com channels

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thelapelproject.com Google Ads spend

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thelapelproject.com devices

Review thelapelproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thelapelproject.com top markets

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thelapelproject.com country & global rank

Assess the ranking of thelapelproject.com among other retailers within its primary country and worldwide.

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