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Jul 2026
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Home/Insights/Retailers/thelapelproject.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for thelapelproject.comthelapelproject.com

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25.9K
Revenue
Jul 26
10.1K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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The website thelapelproject.com focuses on selling customizable fabric lapels for individuals seeking to enhance their outfits. It offers various lapel designs and patterns, allowing customers to personalize their attire. Additionally, it provides an easy platform for customers to navigate and purchase lapels that suit their style.

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thelapelproject.com Annual Revenue and Growth

thelapelproject.com's annual sales on its online store amounted to $313.5K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$313.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thelapelproject.com revenue by year

thelapelproject.com's monthly revenueOVER TIME
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Over the past three months, thelapelproject.com revenue has experienced growth of 18%, compared to the preceding three months.

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thelapelproject.com revenue growth for last six months
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OVERVIEW
thelapelproject.com recorded 10,100 sessions in July 2026, significantly lower than the typical fashion and apparel retailer's 28,400 sessions. The revenue from online sales reached $25,900, falling short of the typical fashion and apparel retailer’s $71,300. With a conversion rate of 1.50-2.00%, thelapelproject.com remains within the typical fashion and apparel retailer range of 0.66% to 3.1%. Its average order value (AOV) of $125-150 also sits comfortably within the typical range of $84 to $403.
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thelapelproject.com competitors

In July 2026, mrsbowtie.com generated $41,100 in revenue from 452 transactions over 15,900 sessions, achieving a conversion rate of 2.50-3.00%. In comparison, thelapelproject.com earned $25,900 with 191 transactions across 10,100 sessions, resulting in a conversion rate of 1.50-2.00%. While thelapelproject.com ranks 4th out of 6 in revenue, it trails mrsbowtie.com by $15,200 and by 261 transactions. bowtieclub.com, another competitor, reported $29,800 in revenue, indicating that thelapelproject.com also trails it. Overall, thelapelproject.com faces significant competition, particularly from friartux.com, which dominates the market with revenue of $334,000, and leads thelapelproject.com by a staggering $308,000.

mrsbowtie.com screenshot
#1 mrsbowtie.com
41.1K
Revenue
15.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bowtieclub.com screenshot
#2 bowtieclub.com
29.8K
Revenue
12.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
highcottonties.com screenshot
#3 highcottonties.com
17.3K
Revenue
8.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tailoreddetroit.com screenshot
#4 tailoreddetroit.com
2.2K
Revenue
339.4
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
friartux.com screenshot
#5 friartux.com
333.6K
Revenue
144.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
thelapelproject.com vs top market performers
thelapelproject.com
top retailers
conversion rate vs average order value for thelapelproject.com and its competitors
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Revenue share by device at thelapelproject.com

In July large majority of sales on thelapelproject.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thelapelproject.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thelapelproject.com operates in

thelapelproject.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thelapelproject.com channels

Identify top traffic channels that drive growth for thelapelproject.comand discover how performance of traffic channels has changed over time.

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thelapelproject.com Google Ads spend

Evaluate thelapelproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thelapelproject.com devices

Review thelapelproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thelapelproject.com top markets

Explore thelapelproject.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thelapelproject.com country & global rank

Assess the ranking of thelapelproject.com among other retailers within its primary country and worldwide.

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