thelapelproject.com
The website thelapelproject.com focuses on selling customizable fabric lapels for individuals seeking to enhance their outfits. It offers various lapel designs and patterns, allowing customers to personalize their attire. Additionally, it provides an easy platform for customers to navigate and purchase lapels that suit their style.
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thelapelproject.com's revenueOVER TIME
Over the past three months, thelapelproject.com revenue has experienced decline of 61%, compared to the preceding three months.
thelapelproject.com competitors
In June 2025, The Lapel Project had a revenue of $15,975 from 121 transactions with 6,648 sessions, an average order value (AOV) ranging from $125 to $150, and a conversion rate between 1.50% and 2.00%. When comparing these metrics to its competitors, we see that Bowtie Club had a higher revenue of $22,568 from 236 transactions and 10,543 sessions, with a lower AOV of $75 to $100 but a slightly higher conversion rate of 2.00% to 2.50%. High Cotton Ties had revenue of $21,266 from 166 transactions and 9,561 sessions, with a similar AOV range as The Lapel Project but the same conversion rate. Mrs. Bowtie outperformed all with a revenue of $42,267 from 499 transactions and 18,706 sessions, with an AOV of $75 to $100 and a conversion rate of 2.50% to 3.00%. The Lapel Project's performance falls within the range of its competitors in terms of revenue and AOV, but its conversion rate is on the lower end.
Revenue share by device at thelapelproject.com
In June large majority of sales on thelapelproject.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thelapelproject.com channels
Identify top traffic channels that drive growth for thelapelproject.comand discover how performance of traffic channels has changed over time.
thelapelproject.com Google Ads spend
Evaluate thelapelproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thelapelproject.com devices
Review thelapelproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
