Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/thelapelproject.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thelapelproject.comthelapelproject.com

Start benchmarking for free
Sign in with GoogleSign up with Google
21.5K
Revenue
Sep 25
11.4K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
Loading...

The website thelapelproject.com focuses on selling customizable fabric lapels for individuals seeking to enhance their outfits. It offers various lapel designs and patterns, allowing customers to personalize their attire. Additionally, it provides an easy platform for customers to navigate and purchase lapels that suit their style.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

thelapelproject.com Annual Revenue and Growth

thelapelproject.com's annual sales on its online store amounted to $200.5K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$200.5K
Annual growth forecast2024/2025
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
thelapelproject.com revenue by year

thelapelproject.com's monthly revenueOVER TIME
View real-time data

Over the past three months, thelapelproject.com revenue has experienced growth of 54%, compared to the preceding three months.

View real-time data
thelapelproject.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, thelapelproject.com generated $21,532 in online sales, significantly below the FASHION AND APPAREL median of $74,931, with sessions totaling 11,367, far lower than the median of 34,221. Its conversion rate ranged from 1.50-2.00%, trailing the high benchmark of 3.2%, while the average order value (AOV) was $100-125, which sits below the high AOV of $382 in the industry. Comparatively, the largest player, shein.com, dominated with $819,580,923 in revenue and 297,137,690 sessions, highlighting thelapelproject.com's need for growth to compete effectively in this competitive landscape.
Read more

thelapelproject.com competitors

In September 2025, thelapelproject.com had a revenue of $21,532 from 177 transactions and 11,367 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. In comparison, its competitors had varying performances. mrsbowtie.com generated $39,299 in revenue from 428 transactions and 13,634 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%. bowtieclub.com had revenue of $18,031 from 223 transactions and 7,351 sessions, with similar AOV and conversion rate metrics. highcottonties.com, tailoreddetroit.com, and friartux.com also had different revenue, transactions, sessions, AOV, and conversion rate metrics, showcasing a diverse landscape within the online tie and bowtie market in September 2025.

mrsbowtie.com screenshot
#1 mrsbowtie.com
39.3K
Revenue
13.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bowtieclub.com screenshot
#2 bowtieclub.com
18K
Revenue
7.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
highcottonties.com screenshot
#3 highcottonties.com
13.9K
Revenue
5.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tailoreddetroit.com screenshot
#4 tailoreddetroit.com
3.2K
Revenue
661.9
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
friartux.com screenshot
#5 friartux.com
270.4K
Revenue
119.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
thelapelproject.com vs top market performers
thelapelproject.com
top retailers
conversion rate vs average order value for thelapelproject.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at thelapelproject.com

In September large majority of sales on thelapelproject.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thelapelproject.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

thelapelproject.com channels

Identify top traffic channels that drive growth for thelapelproject.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

thelapelproject.com Google Ads spend

Evaluate thelapelproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

thelapelproject.com devices

Review thelapelproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

thelapelproject.com top markets

Explore thelapelproject.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

thelapelproject.com country & global rank

Assess the ranking of thelapelproject.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard