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Sep 2025
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Home/Insights/Retailers/thelaundress.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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300.8K
Revenue
Sep 25
130.7K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Thelaundress.com is an e-commerce platform offering a wide range of laundry-care products. The products sold on the website include detergents, fabric conditioners, stain removers, and various cleaning accessories, catering to customers who prioritize high-quality and eco-friendly solutions for their laundry needs.

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thelaundress.com Annual Revenue and Growth

thelaundress.com's annual sales on its online store amounted to $7.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thelaundress.com revenue by year

thelaundress.com's monthly revenueOVER TIME
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Over the past three months, thelaundress.com revenue has experienced growth of 6.9%, compared to the preceding three months.

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thelaundress.com revenue growth for last six months
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OVERVIEW
In September 2025, thelaundress.com, operating in the BEAUTY AND COSMETICS sector, achieved $300,826 in online sales, significantly surpassing the median of $40,540. With a conversion rate between 1.50-2.00%, it remains below the industry high of 4.54% but above the low of 1.08%. The average order value (AOV) ranged from $125-150, notably lower than the industry high of $203. The site attracted 130,713 sessions, far below the leading competitor, sephora.com, which garnered 45,764,193 sessions, yet exceeded the sector median of 18,928. Overall, performance indicates solid sales, with opportunities for growth in traffic and conversion.
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thelaundress.com competitors

In September 2025, thelaundress.com outperformed its competitors in terms of revenue, with $300,826 compared to grabgreenhome.com ($77), shopethica.com ($5,694), moth-prevention.com ($113,953), and mollyssuds.com ($74,395). The number of transactions on thelaundress.com was also higher at 2,265, compared to grabgreenhome.com (3), shopethica.com (73), moth-prevention.com (604), and mollyssuds.com (1,510). Additionally, thelaundress.com had a significantly higher number of sessions at 130,713, compared to grabgreenhome.com (613), shopethica.com (3,811), moth-prevention.com (83,402), and mollyssuds.com (36,916). The average order value (AOV) on thelaundress.com fell within the range of $125-$150, which was competitive with its peers. However, the conversion rate on thelaundress.com was slightly lower at 1.50-2.00% compared to shopethica.com (1.50-2.00%) and mollyssuds.com (4.00-4.50%), but higher than grabgreenhome.com (0.50-1.00%) and moth-prevention.com (0.50-1.00%).

grabgreenhome.com screenshot
#1 grabgreenhome.com
77.3
Revenue
612.7
Sessions
0.5-1.0%
Conv. rate
$0-25
AOV
shopethica.com screenshot
#2 shopethica.com
5.7K
Revenue
3.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
moth-prevention.com screenshot
#3 moth-prevention.com
114K
Revenue
83.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
mollyssuds.com screenshot
#4 mollyssuds.com
74.4K
Revenue
36.9K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
thelaundress.com vs top market performers
thelaundress.com
top retailers
conversion rate vs average order value for thelaundress.com and its competitors
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Revenue share by device at thelaundress.com

In September large majority of sales on thelaundress.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thelaundress.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thelaundress.com channels

Identify top traffic channels that drive growth for thelaundress.comand discover how performance of traffic channels has changed over time.

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thelaundress.com Google Ads spend

Evaluate thelaundress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thelaundress.com devices

Review thelaundress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thelaundress.com top markets

Explore thelaundress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thelaundress.com country & global rank

Assess the ranking of thelaundress.com among other retailers within its primary country and worldwide.

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