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Dec 2025
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Home/Insights/Retailers/thelaundress.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for thelaundress.comthelaundress.com

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597.5K
Revenue
Dec 25
159.5K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Thelaundress.com is an e-commerce platform offering a wide range of laundry-care products. The products sold on the website include detergents, fabric conditioners, stain removers, and various cleaning accessories, catering to customers who prioritize high-quality and eco-friendly solutions for their laundry needs.

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thelaundress.com Annual Revenue and Growth

thelaundress.com's annual sales on its online store amounted to $7.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thelaundress.com revenue by year

thelaundress.com's monthly revenueOVER TIME
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Over the past three months, thelaundress.com revenue has experienced growth of 97%, compared to the preceding three months.

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thelaundress.com revenue growth for last six months
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OVERVIEW
In December 2025, thelaundress.com generated $597,491 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, although far behind ulta.com’s $152,769,917. The website's conversion rate ranged from 2.50% to 3.00%, above the low end of 1.29% but below the high of 4.87%. Its average order value (AOV) stood at $125-$150, while the high AOV in the industry is $191. The site recorded 159,496 sessions, markedly higher than the median of 23,270 but a fraction of sephora.com's 76,213,109 sessions, reflecting a strong but niche performance in the competitive market.
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thelaundress.com competitors

In December 2025, thelaundress.com generated $597,491 in revenue from 4,536 transactions with 159,496 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, shopethica.com generated only $3,253 in revenue from 40 transactions with 2,489 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. moth-prevention.com outperformed thelaundress.com with $110,134 in revenue from 629 transactions with 54,161 sessions, an AOV of $175-200, and a conversion rate of 1.00-1.50%. On the other hand, mollyssuds.com generated $109,148 in revenue from 2,363 transactions with 42,685 sessions, boasting the highest conversion rate of 5.50-6.00% but with the lowest AOV of $25-50.

shopethica.com screenshot
#1 shopethica.com
3.3K
Revenue
2.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
moth-prevention.com screenshot
#2 moth-prevention.com
110.1K
Revenue
54.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
mollyssuds.com screenshot
#3 mollyssuds.com
109.1K
Revenue
42.7K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
thelaundress.com vs top market performers
thelaundress.com
top retailers
conversion rate vs average order value for thelaundress.com and its competitors
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Revenue share by device at thelaundress.com

In December large majority of sales on thelaundress.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on thelaundress.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thelaundress.com channels

Identify top traffic channels that drive growth for thelaundress.comand discover how performance of traffic channels has changed over time.

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thelaundress.com Google Ads spend

Evaluate thelaundress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thelaundress.com devices

Review thelaundress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thelaundress.com top markets

Explore thelaundress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thelaundress.com country & global rank

Assess the ranking of thelaundress.com among other retailers within its primary country and worldwide.

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