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Dec 2025
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Home/Insights/Retailers/theoryskate.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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9.4K
Revenue
Dec 25
6.3K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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theoryskate.com is a website that offers a range of skateboarding products. The platform sells skateboard decks, trucks, wheels, bearings, protective gear, and apparel. The website provides a convenient platform for skateboard enthusiasts to purchase essential equipment and accessories without promoting any personal preferences or opinions towards the brand.

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theoryskate.com's monthly revenueOVER TIME
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Over the past three months, theoryskate.com revenue has experienced decline of 19%, compared to the preceding three months.

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theoryskate.com revenue decline for last six months
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OVERVIEW
In December 2025, theoryskate.com, operating in the sports industry, generated online sales revenue of $9,416, significantly below the median of $90,105, while the industry's top performer, garmin.com, achieved an impressive $197,575,281. The site recorded a conversion rate of 1.50-2.00%, trailing the high benchmark of 3.13%, and its average order value (AOV) ranged from $75-100, just above the low end of $72 but far from the high of $535. Additionally, theoryskate.com had 6,265 sessions, compared to the sports category's median of 34,350, highlighting opportunities for growth and optimization.
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theoryskate.com competitors

In December 2025, theoryskate.com generated $9,416 in revenue from 101 transactions and 6,265 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 1.50-2.00%. In comparison, orchardshop.com outperformed Theory Skate with $81,233 in revenue from 834 transactions and 70,699 sessions, but had a slightly lower conversion rate of 1.00-1.50%. kineticskateboarding.com also had higher revenue at $53,741, with 339 transactions and 21,039 sessions, but with a higher AOV of $150-175. Garage Skate Shop, Pla Skateboarding, and 561 Skateboarding all had lower revenue and fewer transactions than theoryskate.com, but varied in AOV and conversion rates. Overall, theoryskate.com may not have the highest revenue compared to its competitors, but it has a strong conversion rate and consistent AOV.

orchardshop.com screenshot
#1 orchardshop.com
81.2K
Revenue
70.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
kineticskateboarding.com screenshot
#2 kineticskateboarding.com
53.7K
Revenue
21K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
garageskateshop.com screenshot
#3 garageskateshop.com
17K
Revenue
17.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
plaskateboarding.com screenshot
#4 plaskateboarding.com
24.5K
Revenue
10.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
561skateboarding.com screenshot
#5 561skateboarding.com
451.5
Revenue
2.3K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
theoryskate.com vs top market performers
theoryskate.com
top retailers
conversion rate vs average order value for theoryskate.com and its competitors
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Revenue share by device at theoryskate.com

In December large majority of sales on theoryskate.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on theoryskate.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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theoryskate.com channels

Identify top traffic channels that drive growth for theoryskate.comand discover how performance of traffic channels has changed over time.

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theoryskate.com Google Ads spend

Evaluate theoryskate.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theoryskate.com devices

Review theoryskate.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theoryskate.com top markets

Explore theoryskate.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theoryskate.com country & global rank

Assess the ranking of theoryskate.com among other retailers within its primary country and worldwide.

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