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Sep 2025
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Home/Insights/Retailers/thermacell.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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113.7K
Revenue
Sep 25
69.7K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Thermacell.com is an online platform dedicated to providing customers with a range of effective mosquito and insect repellent products. They offer various devices like portable and patio bug repellent lanterns, mosquito repellent torches, and refill accessories. Thermacell aims to help outdoor enthusiasts enjoy insect-free activities effortlessly.

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thermacell.com Annual Revenue and Growth

thermacell.com's annual sales on its online store amounted to $2.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thermacell.com revenue by year

thermacell.com's monthly revenueOVER TIME
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Over the past three months, thermacell.com revenue has experienced decline of 54%, compared to the preceding three months.

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thermacell.com revenue decline for last six months
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OVERVIEW
In September 2025, thermacell.com achieved $113,714 in online sales, surpassing the sports industry median of $77,565, though significantly behind industry leader garmin.com at $183,476,907. The site's conversion rate ranged from 1.50-2.00%, below the high of 3.05% but above the low of 0.59%. Its average order value (AOV) fell between $75-100, slightly higher than the sports sector low of $73 but far below the high of $539. thermacell.com recorded 69,727 sessions, markedly higher than the industry median of 30,275, yet dwarfed by garmin.com's staggering 47,231,640 sessions.
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thermacell.com competitors

In September 2025, when comparing thermacell.com to its competitors, we see that thermacell.com generated $113,714 in revenue from 1,193 transactions and 69,727 sessions with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. On the other hand, mosquitomagnet.com had revenue of $77,643 from 133 transactions and 37,127 sessions, with a higher AOV of $575-600 but a lower conversion rate of 0.00-0.50%. dynatrap.com outperformed thermacell.com in revenue at $115,938 from 511 transactions and 52,491 sessions, with an AOV of $225-250 and a conversion rate of 0.50-1.00%. Lastly, papaswarehouse.com lagged behind with only $1,300 in revenue from 23 transactions and 1,369 sessions, an AOV of $50-75, and a conversion rate matching thermacell.com at 1.50-2.00%.

mosquitomagnet.com screenshot
#1 mosquitomagnet.com
77.6K
Revenue
37.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
dynatrap.com screenshot
#2 dynatrap.com
115.9K
Revenue
52.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
papaswarehouse.com screenshot
#3 papaswarehouse.com
1.3K
Revenue
1.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
thermacell.com vs top market performers
thermacell.com
top retailers
conversion rate vs average order value for thermacell.com and its competitors
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Revenue share by device at thermacell.com

In September large majority of sales on thermacell.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thermacell.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thermacell.com channels

Identify top traffic channels that drive growth for thermacell.comand discover how performance of traffic channels has changed over time.

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thermacell.com Google Ads spend

Evaluate thermacell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thermacell.com devices

Review thermacell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thermacell.com top markets

Explore thermacell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thermacell.com country & global rank

Assess the ranking of thermacell.com among other retailers within its primary country and worldwide.

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