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Oct 2025
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Home/Insights/Retailers/thermacell.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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110.2K
Revenue
Oct 25
55.5K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Thermacell.com is an online platform dedicated to providing customers with a range of effective mosquito and insect repellent products. They offer various devices like portable and patio bug repellent lanterns, mosquito repellent torches, and refill accessories. Thermacell aims to help outdoor enthusiasts enjoy insect-free activities effortlessly.

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thermacell.com Annual Revenue and Growth

thermacell.com's annual sales on its online store amounted to $2.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thermacell.com revenue by year

thermacell.com's monthly revenueOVER TIME
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Over the past three months, thermacell.com revenue has experienced decline of 20%, compared to the preceding three months.

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thermacell.com revenue decline for last six months
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OVERVIEW
In October 2025, thermacell.com generated $110,171 in online sales, surpassing the sports industry median of $84,340, with a conversion rate of 2.00-2.50%, slightly below the industry high of 3.14%. Their average order value (AOV) ranged between $75-100, aligning with the low end of the market. The site recorded 55,502 sessions, significantly exceeding the median of 29,455 but trailing far behind the leading site, dickssportinggoods.com, which attracted 38,669,098 sessions. Overall, thermacell.com demonstrates solid performance within its category, though there is room for growth compared to the largest competitors in the sports industry.
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thermacell.com competitors

In October 2025, when comparing thermacell.com to its competitors in the mosquito repellent industry, thermacell.com generated a revenue of $110,171 from 1,148 transactions and 55,502 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. In contrast, mosquitomagnet.com had a revenue of $67,923 from 118 transactions and 28,168 sessions, with an AOV of $550-$575 and a conversion rate of 0.00-0.50%. dynatrap.com outperformed both with a revenue of $205,286 from 810 transactions and 65,234 sessions, an AOV of $250-$275, and a conversion rate of 1.00-1.50%. Meanwhile, Papa's Warehouse lagged behind significantly, generating only $1,028 in revenue from 18 transactions and 1,036 sessions, with an AOV of $50-$75 and a conversion rate of 1.50-2.00%.

mosquitomagnet.com screenshot
#1 mosquitomagnet.com
67.9K
Revenue
28.2K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
dynatrap.com screenshot
#2 dynatrap.com
205.3K
Revenue
65.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
papaswarehouse.com screenshot
#3 papaswarehouse.com
1K
Revenue
1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
thermacell.com vs top market performers
thermacell.com
top retailers
conversion rate vs average order value for thermacell.com and its competitors
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Revenue share by device at thermacell.com

In October large majority of sales on thermacell.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on thermacell.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thermacell.com channels

Identify top traffic channels that drive growth for thermacell.comand discover how performance of traffic channels has changed over time.

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thermacell.com Google Ads spend

Evaluate thermacell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thermacell.com devices

Review thermacell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thermacell.com top markets

Explore thermacell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thermacell.com country & global rank

Assess the ranking of thermacell.com among other retailers within its primary country and worldwide.

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