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Sep 2025
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Home/Insights/Retailers/thesecretbmx.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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117.6K
Revenue
Sep 25
13.8K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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The Secret BMX website features a range of products dedicated to BMX enthusiasts. Their inventory includes a wide selection of BMX bikes, parts, and accessories. Additionally, they provide apparel and safety gear, catering to both beginners and experienced riders. The website facilitates browsing, purchasing, and delivery of these items.

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thesecretbmx.com Annual Revenue and Growth

thesecretbmx.com's annual sales on its online store amounted to $1.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
thesecretbmx.com revenue by year

thesecretbmx.com's monthly revenueOVER TIME
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Over the past three months, thesecretbmx.com revenue has experienced growth of 23%, compared to the preceding three months.

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thesecretbmx.com revenue growth for last six months
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OVERVIEW
In September 2025, thesecretbmx.com generated $117,565 in revenue from online sales, outperforming the sports industry median of $77,565, with a conversion rate between 3.50% and 4.00%, exceeding the industry average of 3.05%. The average order value (AOV) ranged from $200 to $225, significantly lower than the high AOV benchmark of $539. The site recorded 13,751 sessions, falling short of the sports category median of 30,275 sessions, while the top competitor, garmin.com, achieved an impressive $183,476,907 in revenue and 47,231,640 sessions, illustrating the competitive landscape of the sports retail market.
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thesecretbmx.com competitors

When comparing thesecretbmx.com to its competitors in September 2025, it is evident that the website falls behind in terms of revenue and transactions. The Secret BMX generated a revenue of $117,565 with 544 transactions and 13,751 sessions. In contrast, sourcebmx.com outperformed with revenue of $369,996, 1,021 transactions, and 303,356 sessions. Similarly, danscomp.com recorded $245,460 in revenue, 460 transactions, and 161,429 sessions. Despite having a lower revenue, kunstform.org achieved 1,656 transactions and 77,223 sessions, indicating a higher conversion rate. The AOV of the competitors also varies, with bmxguru.com and cultcrew.com having similar revenue to The Secret BMX but with different conversion rates and AOV. Overall, The Secret BMX has room for improvement in increasing revenue and transactions to compete effectively in the market.

sourcebmx.com screenshot
#1 sourcebmx.com
370K
Revenue
303.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
danscomp.com screenshot
#2 danscomp.com
245.5K
Revenue
161.4K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
kunstform.org screenshot
#3 kunstform.org
211.6K
Revenue
77.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bmxguru.com screenshot
#4 bmxguru.com
19.5K
Revenue
11.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cultcrew.com screenshot
#5 cultcrew.com
65.8K
Revenue
56.7K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
thesecretbmx.com vs top market performers
thesecretbmx.com
top retailers
conversion rate vs average order value for thesecretbmx.com and its competitors
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Revenue share by device at thesecretbmx.com

In September large majority of sales on thesecretbmx.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In September large majority of sales on thesecretbmx.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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thesecretbmx.com channels

Identify top traffic channels that drive growth for thesecretbmx.comand discover how performance of traffic channels has changed over time.

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thesecretbmx.com Google Ads spend

Evaluate thesecretbmx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thesecretbmx.com devices

Review thesecretbmx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thesecretbmx.com top markets

Explore thesecretbmx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thesecretbmx.com country & global rank

Assess the ranking of thesecretbmx.com among other retailers within its primary country and worldwide.

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