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Dec 2025
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Home/Insights/Retailers/thestrad.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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52.3K
Revenue
Dec 25
209.3K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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thestrad.com Annual Revenue and Growth

thestrad.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thestrad.com revenue by year

thestrad.com's monthly revenueOVER TIME
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Over the past three months, thestrad.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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thestrad.com revenue decline for last six months
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OVERVIEW
In December 2025, thestrad.com, operating in the MUSIC industry, generated $52,282 in online sales with a conversion rate of 0.00-0.50%, significantly below the industry median of 3.49%. The site's average order value (AOV) ranged from $50-75, aligned with the lower end of the industry scale, while it attracted 209,297 sessions, far less than the 16,862,935 sessions seen by leading competitor reverb.com. Overall, thestrad.com performs below the median revenue of $60,316, highlighting areas for improvement in both conversion and engagement to enhance its competitive position in the market.
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thestrad.com competitors

In December 2025, thestrad.com generated $52,282 in revenue from 1,024 transactions and 209,297 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 0.00-0.50%. In comparison, fiddlershop.com outperformed thestrad.com with a revenue of $721,168 from 3,021 transactions and 173,074 sessions, boasting an AOV of $225-250 and a conversion rate of 1.50-2.00%. On the other hand, codabow.com had a revenue of $128,752 from 146 transactions and 14,168 sessions, with an impressive AOV of $875-900 and a conversion rate of 1.00-1.50%. While thestrad.com had a lower revenue and conversion rate compared to its competitors, it attracted more sessions than codabow.com, showcasing potential for growth in the future.

fiddlershop.com screenshot
#1 fiddlershop.com
721.2K
Revenue
173.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
codabow.com screenshot
#2 codabow.com
128.8K
Revenue
14.2K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
thestrad.com vs top market performers
thestrad.com
top retailers
conversion rate vs average order value for thestrad.com and its competitors
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Revenue share by device at thestrad.com

In December large majority of sales on thestrad.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In December large majority of sales on thestrad.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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thestrad.com channels

Identify top traffic channels that drive growth for thestrad.comand discover how performance of traffic channels has changed over time.

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thestrad.com Google Ads spend

Evaluate thestrad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thestrad.com devices

Review thestrad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thestrad.com top markets

Explore thestrad.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thestrad.com country & global rank

Assess the ranking of thestrad.com among other retailers within its primary country and worldwide.

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