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Nov 2025
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Home/Insights/Retailers/thestrad.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for thestrad.comthestrad.com

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53.7K
Revenue
Nov 25
185.5K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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thestrad.com Annual Revenue and Growth

thestrad.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thestrad.com revenue by year

thestrad.com's monthly revenueOVER TIME
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Over the past three months, thestrad.com revenue has experienced growth of 5.2%, compared to the preceding three months.

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thestrad.com revenue growth for last six months
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OVERVIEW
In November 2025, thestrad.com, operating in the MUSIC sector, generated online sales revenue of $53,697, slightly above the industry median of $52,847, with a conversion rate between 0.00-0.50%, notably lower than the high of 3.65% in the category; the average order value (AOV) ranged from $50-75, contrasting sharply with the industry high of $690, while the site attracted 185,481 sessions, significantly below the median of 15,296 and far from reverb.com, the top store with 15,833,824 sessions.
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thestrad.com competitors

In November 2025, thestrad.com reported a revenue of $53,697 from 930 transactions and 185,481 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 0.00-0.50%. In comparison, fiddlershop.com generated a significantly higher revenue of $2,145,024 from 5,184 transactions and 183,222 sessions, with an AOV of $400-425 and a conversion rate of 2.50-3.00%. On the other hand, codabow.com had a revenue of $128,768 from 151 transactions and 14,207 sessions, with an AOV of $850-875 and a conversion rate of 1.00-1.50%. While thestrad.com may have a lower revenue and conversion rate compared to its competitors, it has a higher number of sessions, suggesting a potentially broader reach in the market.

fiddlershop.com screenshot
#1 fiddlershop.com
2.1M
Revenue
183.2K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
codabow.com screenshot
#2 codabow.com
128.8K
Revenue
14.2K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
TOP MARKET PERFORMERSby revenue
thestrad.com vs top market performers
thestrad.com
top retailers
conversion rate vs average order value for thestrad.com and its competitors
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Revenue share by device at thestrad.com

In November large majority of sales on thestrad.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In November large majority of sales on thestrad.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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thestrad.com channels

Identify top traffic channels that drive growth for thestrad.comand discover how performance of traffic channels has changed over time.

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thestrad.com Google Ads spend

Evaluate thestrad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thestrad.com devices

Review thestrad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thestrad.com top markets

Explore thestrad.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thestrad.com country & global rank

Assess the ranking of thestrad.com among other retailers within its primary country and worldwide.

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