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Jul 2025
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Home/Insights/Retailers/thestrad.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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47.9K
Revenue
192.2K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
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thestrad.com's revenueOVER TIME
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Over the past three months, thestrad.com revenue has experienced decline of 13%, compared to the preceding three months.

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thestrad.com revenue decline for last six months
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OVERVIEW
In July 2025, the performance metrics for thestrad.com in the MUSIC industry included a revenue of $47,899 (below the median of $50,773), a conversion rate of 0.00-0.50% (lower than the high of 3.54% and low of 0.69%), an average order value (AOV) of $50-75 (lower than the high of $653 and low of $53), and a total of 192,158 sessions (higher than the median of 15,877). The highest revenue in the category was from reverb.com at $122,246,938, with the highest number of sessions at 15,735,439.
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thestrad.com competitors

In July 2025, thestrad.com, with revenue of $47,899 from 885 transactions and 192,158 sessions, has a moderate Average Order Value (AOV) of $50-75 and a conversion rate of 0.00-0.50. In comparison, fiddlershop.com generates significantly higher revenue of $588,894 from 1,458 transactions and 152,975 sessions, with a higher AOV of $400-425 and a conversion rate of 0.50-1.00. On the other hand, codabow.com also outperforms thestrad.com with revenue of $328,538 from 394 transactions and 36,554 sessions, boasting an impressive AOV of $825-850 and a conversion rate of 1.00-1.50. Both competitors have higher revenue, AOV, and conversion rates compared to thestrad.com, indicating potential areas for improvement in thestrad.com's performance metrics to remain competitive in the market.

fiddlershop.com screenshot
#1 fiddlershop.com
588.9K
Revenue
153K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
codabow.com screenshot
#2 codabow.com
328.5K
Revenue
36.6K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
thestrad.com vs top market performers
thestrad.com
top retailers
conversion rate vs average order value for thestrad.com and its competitors
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Revenue share by device at thestrad.com

In July large majority of sales on thestrad.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In July large majority of sales on thestrad.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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thestrad.com channels

Identify top traffic channels that drive growth for thestrad.comand discover how performance of traffic channels has changed over time.

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thestrad.com Google Ads spend

Evaluate thestrad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thestrad.com devices

Review thestrad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thestrad.com top markets

Explore thestrad.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thestrad.com country & global rank

Assess the ranking of thestrad.com among other retailers within its primary country and worldwide.

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