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Nov 2025
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Home/Insights/Retailers/thetutuproject.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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19.6K
Revenue
Nov 25
3.5K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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The website thetutuproject.com is a platform that showcases a photography project aimed at raising funds and awareness for women cancer patients. Their collection features artistic black and white images of women in tutus symbolizing strength and resilience. The profits generated from selling prints and merchandise contribute towards aiding cancer patients.

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thetutuproject.com Annual Revenue and Growth

thetutuproject.com's annual sales on its online store amounted to $670.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$670.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thetutuproject.com revenue by year

thetutuproject.com's monthly revenueOVER TIME
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Over the past three months, thetutuproject.com revenue has experienced growth of 4.4%, compared to the preceding three months.

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thetutuproject.com revenue growth for last six months
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OVERVIEW
In November 2025, thetutuproject.com, operating in the HEALTH industry, generated $19,622 in revenue, slightly below the median of $20,224, with an AOV ranging between $275-$300. The site's conversion rate fluctuated between 1.50-2.00%, notably below the industry high of 4.1% but above the low of 0.97%. With 3,527 sessions, it significantly trails the median of 7,052 sessions in the sector and is far from the top competitor, illumiflow.com, which leads with a staggering $9,684,167 in sales. Overall, while showing potential, thetutuproject.com has room for improvement in various key performance areas.
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thetutuproject.com competitors

In November 2025, thetutuproject.com outperformed its competitor factgoods.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While thetutuproject.com generated a revenue of $19,622 with 67 transactions and 3,527 sessions, factgoods.com only made $496 in revenue with 17 transactions and 1,472 sessions. The AOV for thetutuproject.com ranged from $275 to $300, while factgoods.com had a lower AOV ranging from $25 to $50. Additionally, the conversion rate for thetutuproject.com was between 1.50% to 2.00%, compared to factgoods.com's conversion rate of 1.00% to 1.50%. Overall, thetutuproject.com demonstrated stronger performance in all these metrics compared to its competitor in November 2025.

factgoods.com screenshot
#1 factgoods.com
496.2
Revenue
1.5K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
thetutuproject.com vs top market performers
thetutuproject.com
top retailers
conversion rate vs average order value for thetutuproject.com and its competitors
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Revenue share by device at thetutuproject.com

In November large majority of sales on thetutuproject.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on thetutuproject.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thetutuproject.com channels

Identify top traffic channels that drive growth for thetutuproject.comand discover how performance of traffic channels has changed over time.

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thetutuproject.com Google Ads spend

Evaluate thetutuproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thetutuproject.com devices

Review thetutuproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thetutuproject.com top markets

Explore thetutuproject.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thetutuproject.com country & global rank

Assess the ranking of thetutuproject.com among other retailers within its primary country and worldwide.

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