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Dec 2025
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Home/Insights/Retailers/thetutuproject.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for thetutuproject.comthetutuproject.com

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16.1K
Revenue
Dec 25
3.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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The website thetutuproject.com is a platform that showcases a photography project aimed at raising funds and awareness for women cancer patients. Their collection features artistic black and white images of women in tutus symbolizing strength and resilience. The profits generated from selling prints and merchandise contribute towards aiding cancer patients.

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thetutuproject.com Annual Revenue and Growth

thetutuproject.com's annual sales on its online store amounted to $670.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$670.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thetutuproject.com revenue by year

thetutuproject.com's monthly revenueOVER TIME
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Over the past three months, thetutuproject.com revenue has experienced growth of 30%, compared to the preceding three months.

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thetutuproject.com revenue growth for last six months
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OVERVIEW
In December 2025, thetutuproject.com generated $16,142 in revenue, slightly below the industry median of $16,994, with a conversion rate of 2.00-2.50%, which is below the high benchmark of 3.83%. Its average order value (AOV) ranged from $200 to $225, lower than the industry high of $234, and the site recorded 3,696 sessions, significantly less than the median of 9,174 in the HEALTH sector. In comparison, illumiflow.com leads the category with $8,884,397 in revenue, while freestylelibre.de boasts the highest sessions at 752,822.
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thetutuproject.com competitors

In December 2025, thetutuproject.com outperformed its competitor factgoods.com in terms of revenue, with thetutuproject.com bringing in $16,142 compared to factgoods.com's $1,352. The number of transactions on thetutuproject.com was also higher at 77, while factgoods.com had 42 transactions. However, factgoods.com had a slightly higher number of sessions with 3,702 compared to thetutuproject.com's 3,696. The Average Order Value (AOV) for thetutuproject.com was much higher at $200-225, while factgoods.com had a lower AOV range of $25-50. In terms of conversion rates, thetutuproject.com also had a higher rate at 2.00-2.50%, while factgoods.com had a conversion rate of 1.00-1.50%. Overall, thetutuproject.com demonstrated superior performance in revenue and AOV compared to its competitor factgoods.com in December 2025.

factgoods.com screenshot
#1 factgoods.com
1.4K
Revenue
3.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
thetutuproject.com vs top market performers
thetutuproject.com
top retailers
conversion rate vs average order value for thetutuproject.com and its competitors
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Revenue share by device at thetutuproject.com

In December large majority of sales on thetutuproject.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on thetutuproject.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thetutuproject.com channels

Identify top traffic channels that drive growth for thetutuproject.comand discover how performance of traffic channels has changed over time.

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thetutuproject.com Google Ads spend

Evaluate thetutuproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thetutuproject.com devices

Review thetutuproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thetutuproject.com top markets

Explore thetutuproject.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thetutuproject.com country & global rank

Assess the ranking of thetutuproject.com among other retailers within its primary country and worldwide.

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