thetutuproject.com
The website thetutuproject.com is a platform that showcases a photography project aimed at raising funds and awareness for women cancer patients. Their collection features artistic black and white images of women in tutus symbolizing strength and resilience. The profits generated from selling prints and merchandise contribute towards aiding cancer patients.
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thetutuproject.com Annual Revenue and Growth
thetutuproject.com's annual sales on its online store amounted to $670.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
thetutuproject.com's monthly revenueOVER TIME
Over the past three months, thetutuproject.com revenue has experienced decline of 21%, compared to the preceding three months.
thetutuproject.com competitors
In October 2025, thetutuproject.com generated significantly higher revenue of $19,868 compared to its competitor factgoods.com, which only brought in $749. The Tutu Project also had more transactions at 106, whereas Fact Goods only had 22 transactions. Additionally, The Tutu Project had a higher number of sessions at 6,274, while Fact Goods had 1,945 sessions. The average order value (AOV) for The Tutu Project ranged from $175-200, while Fact Goods had a lower AOV range of $25-50. Despite these differences, both companies had fairly similar conversion rates, with The Tutu Project ranging from 1.50-2.00% and Fact Goods ranging from 1.00-1.50%. Overall, The Tutu Project outperformed its competitor in terms of revenue, transactions, sessions, and AOV in October 2025.
Revenue share by device at thetutuproject.com
In October large majority of sales on thetutuproject.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thetutuproject.com channels
Identify top traffic channels that drive growth for thetutuproject.comand discover how performance of traffic channels has changed over time.
thetutuproject.com Google Ads spend
Evaluate thetutuproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thetutuproject.com devices
Review thetutuproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
