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Sep 2025
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Home/Insights/Retailers/thetutuproject.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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13.4K
Revenue
Sep 25
3K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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The website thetutuproject.com is a platform that showcases a photography project aimed at raising funds and awareness for women cancer patients. Their collection features artistic black and white images of women in tutus symbolizing strength and resilience. The profits generated from selling prints and merchandise contribute towards aiding cancer patients.

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thetutuproject.com Annual Revenue and Growth

thetutuproject.com's annual sales on its online store amounted to $670.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$670.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thetutuproject.com revenue by year

thetutuproject.com's monthly revenueOVER TIME
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Over the past three months, thetutuproject.com revenue has experienced decline of 51%, compared to the preceding three months.

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thetutuproject.com revenue decline for last six months
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OVERVIEW
In September 2025, thetutuproject.com, operating in the HEALTH sector, generated $13,428 in online sales, notably below the industry median of $20,156. Its conversion rate ranged from 2.00-2.50%, while the sector's high is 4.18%. The average order value (AOV) stood between $200-225, contrasting with the high of $305 in the industry. The website attracted 2,969 sessions, far behind the median of 11,653 and the top performer, freestylelibre.de, with 317,172 sessions. These metrics suggest a need for strategic improvements to enhance revenue, conversion, and overall engagement within the competitive market.
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thetutuproject.com competitors

In September 2025, when comparing thetutuproject.com to its competitor factgoods.com, thetutuproject.com outperformed in terms of revenue, transactions, and conversion rate. thetutuproject.com generated $13,428 in revenue from 65 transactions and 2,969 sessions with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 2.00% to 2.50%. On the other hand, factgoods.com only generated $1,621 in revenue from 56 transactions and 4,790 sessions, with an AOV of $25 to $50 and a conversion rate of 1.00% to 1.50%. Despite having a higher number of sessions, factgoods.com's revenue and conversion rate were significantly lower compared to thetutuproject.com, indicating that thetutuproject.com is performing better in these metrics.

factgoods.com screenshot
#1 factgoods.com
1.6K
Revenue
4.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
thetutuproject.com vs top market performers
thetutuproject.com
top retailers
conversion rate vs average order value for thetutuproject.com and its competitors
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Revenue share by device at thetutuproject.com

In September large majority of sales on thetutuproject.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thetutuproject.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thetutuproject.com channels

Identify top traffic channels that drive growth for thetutuproject.comand discover how performance of traffic channels has changed over time.

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thetutuproject.com Google Ads spend

Evaluate thetutuproject.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thetutuproject.com devices

Review thetutuproject.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thetutuproject.com top markets

Explore thetutuproject.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thetutuproject.com country & global rank

Assess the ranking of thetutuproject.com among other retailers within its primary country and worldwide.

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