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Jul 2025
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Home/Insights/Retailers/thewineclub.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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42.4K
Revenue
3.7K
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
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Thewineclub.com is an online platform that sells a wide variety of wines. The website features an extensive selection of different types and brands of wines available for purchase. Additionally, the site offers further details about the origins, flavors, and tasting notes of the wines to aid customers in making informed choices.

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thewineclub.com's revenueOVER TIME
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Over the past three months, thewineclub.com revenue has experienced growth of 36%, compared to the preceding three months.

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thewineclub.com revenue growth for last six months
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OVERVIEW
In July 2025, thewineclub.com in the FOOD AND DRINK industry had an online sales revenue of $42,440, a conversion rate of 4.00-4.50%, an AOV of $250-275, and 3,712 sessions. This performance falls slightly below the median revenue of $42,449 and sessions of 11,400 in the category. However, the conversion rate and AOV are within a competitive range. The top performer in online sales revenue and sessions is totalwine.com with $72,481,283 and 8,074,123 sessions respectively. The industry benchmarks for a very high conversion rate is 4.82% and a very high AOV is $275, while a very low conversion rate is 1.33% and a very low AOV is $58.
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thewineclub.com competitors

In July 2025, thewineclub.com generated $42,440 in revenue from 156 transactions with 3,712 sessions, boasting an average order value (AOV) of $250-$275 and a conversion rate of 4.00-4.50%. Compared to its competitors, thewineclub.com falls behind in revenue and transactions. NPR Wine Club (nprwineclub.org) outperformed with $113,537 in revenue, 695 transactions, and 11,062 sessions, with a lower AOV of $150-$175 but a higher conversion rate of 6.00-6.50%. Similarly, Wine of the Month Club (wineofthemonthclub.com) also surpassed thewineclub.com with $139,180 in revenue, 650 transactions, and 12,885 sessions, with an AOV of $200-$225 and a conversion rate of 5.00-5.50%. Despite thewineclub.com's decent AOV and conversion rate, its lower revenue and transaction numbers indicate room for improvement in competitiveness.

nprwineclub.org screenshot
#1 nprwineclub.org
113.5K
Revenue
11.1K
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
wineofthemonthclub.com screenshot
#2 wineofthemonthclub.com
139.2K
Revenue
12.9K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
thewineclub.com vs top market performers
thewineclub.com
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conversion rate vs average order value for thewineclub.com and its competitors
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Revenue share by device at thewineclub.com

In July large majority of sales on thewineclub.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thewineclub.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thewineclub.com channels

Identify top traffic channels that drive growth for thewineclub.comand discover how performance of traffic channels has changed over time.

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thewineclub.com Google Ads spend

Evaluate thewineclub.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewineclub.com devices

Review thewineclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewineclub.com top markets

Explore thewineclub.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewineclub.com country & global rank

Assess the ranking of thewineclub.com among other retailers within its primary country and worldwide.

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