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Nov 2025
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Home/Insights/Retailers/thewineclub.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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27.7K
Revenue
Nov 25
2.6K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Thewineclub.com is an online platform that sells a wide variety of wines. The website features an extensive selection of different types and brands of wines available for purchase. Additionally, the site offers further details about the origins, flavors, and tasting notes of the wines to aid customers in making informed choices.

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thewineclub.com Annual Revenue and Growth

thewineclub.com's annual sales on its online store amounted to $377.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$377.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewineclub.com revenue by year

thewineclub.com's monthly revenueOVER TIME
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Over the past three months, thewineclub.com revenue has experienced growth of 41%, compared to the preceding three months.

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thewineclub.com revenue growth for last six months
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OVERVIEW
In November 2025, thewineclub.com generated $27,653 in online sales, significantly below the FOOD AND DRINK median of $41,147, with sessions totaling 2,560 against a median of 9,805; its conversion rate ranged between 4.00-4.50%, just shy of the industry's high of 5.12%, while the average order value (AOV) stood at $250-275, aligning closely with the sector's high of $263, revealing opportunities for improvement compared to leading competitor totalwine.com, which boasts $112,033,261 in revenue and 12,159,791 sessions.
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thewineclub.com competitors

In November 2025, thewineclub.com generated a revenue of $27,653 with 105 transactions and 2,560 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 4.00-4.50%. Compared to its competitors, NPR Wine Club (nprwineclub.org) outperformed thewineclub.com with a revenue of $99,906 from 711 transactions and 10,340 sessions, boasting a higher conversion rate of 6.50-7.00% despite a lower AOV of $125-150. On the other hand, Wine of the Month Club (wineofthemonthclub.com) fell between the two, with $45,461 in revenue from 223 transactions and 4,462 sessions, an AOV of $200-225, and a conversion rate of 5.00-5.50%. Overall, thewineclub.com's performance metrics place it in the middle of its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

nprwineclub.org screenshot
#1 nprwineclub.org
99.9K
Revenue
10.3K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
wineofthemonthclub.com screenshot
#2 wineofthemonthclub.com
45.5K
Revenue
4.5K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
thewineclub.com vs top market performers
thewineclub.com
top retailers
conversion rate vs average order value for thewineclub.com and its competitors
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Revenue share by device at thewineclub.com

In November large majority of sales on thewineclub.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on thewineclub.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thewineclub.com channels

Identify top traffic channels that drive growth for thewineclub.comand discover how performance of traffic channels has changed over time.

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thewineclub.com Google Ads spend

Evaluate thewineclub.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewineclub.com devices

Review thewineclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewineclub.com top markets

Explore thewineclub.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewineclub.com country & global rank

Assess the ranking of thewineclub.com among other retailers within its primary country and worldwide.

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