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Jan 2026
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Home/Insights/Retailers/thrivemarket.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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11.7M
Revenue
Jan 26
5.2M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Thrive Market is an online retail platform offering a wide variety of natural, organic, and sustainably sourced groceries, beauty and household products. They stock products that cater to different dietary needs and preferences, featuring a range of certified organic, non-GMO, gluten-free, and vegan options to provide healthier and ethical shopping alternatives.

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thrivemarket.com Annual Revenue and Growth

thrivemarket.com's annual sales on its online store amounted to $106.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$106.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thrivemarket.com revenue by year

thrivemarket.com's monthly revenueOVER TIME
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Over the past three months, thrivemarket.com revenue has experienced growth of 21%, compared to the preceding three months.

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thrivemarket.com revenue growth for last six months
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OVERVIEW
In January 2026, thrivemarket.com reported online sales revenue of $11,662,855, significantly above the FOOD AND DRINK median of $54,450 but far below industry leader kroger.com at $286,165,357; the site's conversion rate ranged from 3.00-3.50%, lower than the high of 5.96% in the sector, while its average order value (AOV) between $50-75 compared favorably to the high AOV of $182; with sessions totaling 5,158,456, it trailed kroger.com’s 46,188,522 sessions and exceeded the median of 18,973 in its category, indicating a robust online presence within a competitive landscape.
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thrivemarket.com competitors

In January 2026, Thrive Market generated a revenue of $11,662,855 from 162,144 transactions with a conversion rate of 3.00-3.50%. Comparing this to its competitors, Thrive Causemetics had a revenue of $5,000,031 from 71,613 transactions with a higher conversion rate of 4.00-4.50% from 1,602,071 sessions. Public Goods, on the other hand, had a significantly lower revenue of $115,224 from 2,129 transactions with a conversion rate of 1.50-2.00% from 110,992 sessions. Lastly, Vitacost had the highest revenue of $37,053,972 from 338,469 transactions with a conversion rate of 8.00-8.50% from 3,982,678 sessions. While Thrive Market falls in between its competitors in terms of revenue and conversion rate, it maintains a steady performance in the market with room for potential growth.

thrivecausemetics.com screenshot
#1 thrivecausemetics.com
5M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
publicgoods.com screenshot
#2 publicgoods.com
115.2K
Revenue
111K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vitacost.com screenshot
#3 vitacost.com
37.1M
Revenue
4M
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
thrivemarket.com vs top market performers
thrivemarket.com
top retailers
conversion rate vs average order value for thrivemarket.com and its competitors
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Revenue share by device at thrivemarket.com

In January large majority of sales on thrivemarket.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on thrivemarket.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thrivemarket.com channels

Identify top traffic channels that drive growth for thrivemarket.comand discover how performance of traffic channels has changed over time.

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thrivemarket.com Google Ads spend

Evaluate thrivemarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thrivemarket.com devices

Review thrivemarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thrivemarket.com top markets

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thrivemarket.com country & global rank

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