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Nov 2025
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Home/Insights/Retailers/thrivemarket.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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9.8M
Revenue
Nov 25
4M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Thrive Market is an online retail platform offering a wide variety of natural, organic, and sustainably sourced groceries, beauty and household products. They stock products that cater to different dietary needs and preferences, featuring a range of certified organic, non-GMO, gluten-free, and vegan options to provide healthier and ethical shopping alternatives.

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thrivemarket.com Annual Revenue and Growth

thrivemarket.com's annual sales on its online store amounted to $126.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$126.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thrivemarket.com revenue by year

thrivemarket.com's monthly revenueOVER TIME
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Over the past three months, thrivemarket.com revenue has experienced growth of 26%, compared to the preceding three months.

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thrivemarket.com revenue growth for last six months
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OVERVIEW
In November 2025, thrivemarket.com reported online sales revenue of $9,811,763, significantly higher than the median of $55,990 in the food and drink/groceries industry, though still far behind kroger.com's leading $431,369,162. With a conversion rate of 3.00-3.50%, thrivemarket.com performed above the low benchmark of 1.8% but below the industry high of 6.77%. The average order value ranged from $75-100, trailing the high of $184 but above the low of $49. With 4,004,001 sessions, thrivemarket.com's traffic was notably lower than kroger.com's 42,332,652, yet surpassed the median of 15,991 sessions.
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thrivemarket.com competitors

In November 2025, thrivemarket.com outperformed its competitors in terms of revenue, with $9,811,763 compared to thrivecausemetics.com at $6,608,277, publicgoods.com at $120,990, and vitacost.com at $35,749,950. thrivemarket.com also had the highest number of transactions at 123,682, followed by vitacost.com at 324,814, thrivecausemetics.com at 95,053, and publicgoods.com at 2,611. However, when it comes to conversion rate, thrivecausemetics.com had the highest at 5.00-5.50%, followed by vitacost.com at 8.50-9.00%, thrivemarket.com at 3.00-3.50%, and publicgoods.com at 2.00-2.50%. In terms of average order value (AOV), vitacost.com had the highest range at $100-125, followed by thrivemarket.com at $75-100, thrivecausemetics.com at $50-75, and publicgoods.com at $25-50. Overall, while thrivemarket.com excelled in revenue and transactions, it lagged behind in conversion rate and AOV compared to some of its competitors in November 2025.

thrivecausemetics.com screenshot
#1 thrivecausemetics.com
6.6M
Revenue
1.8M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
publicgoods.com screenshot
#2 publicgoods.com
121K
Revenue
116.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
vitacost.com screenshot
#3 vitacost.com
35.7M
Revenue
3.8M
Sessions
8.5-9.0%
Conv. rate
$100-125
AOV
thrivemarket.com vs top market performers
thrivemarket.com
top retailers
conversion rate vs average order value for thrivemarket.com and its competitors
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Revenue share by device at thrivemarket.com

In November large majority of sales on thrivemarket.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on thrivemarket.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thrivemarket.com channels

Identify top traffic channels that drive growth for thrivemarket.comand discover how performance of traffic channels has changed over time.

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thrivemarket.com Google Ads spend

Evaluate thrivemarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thrivemarket.com devices

Review thrivemarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thrivemarket.com top markets

Explore thrivemarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thrivemarket.com country & global rank

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