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Dec 2025
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Home/Insights/Retailers/thrivemarket.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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9.2M
Revenue
Dec 25
4.1M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Thrive Market is an online retail platform offering a wide variety of natural, organic, and sustainably sourced groceries, beauty and household products. They stock products that cater to different dietary needs and preferences, featuring a range of certified organic, non-GMO, gluten-free, and vegan options to provide healthier and ethical shopping alternatives.

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thrivemarket.com Annual Revenue and Growth

thrivemarket.com's annual sales on its online store amounted to $126.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$126.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thrivemarket.com revenue by year

thrivemarket.com's monthly revenueOVER TIME
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Over the past three months, thrivemarket.com revenue has experienced growth of 32%, compared to the preceding three months.

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thrivemarket.com revenue growth for last six months
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OVERVIEW
In December 2025, thrivemarket.com achieved online sales revenue of $9,158,842, significantly surpassing the median of $58,922 in the FOOD AND DRINK sector, though it trails the market leader, kroger.com, with $331,830,173. Its conversion rate ranged from 3.00% to 3.50%, below the sector high of 6.41%, while its average order value (AOV) stood between $75 and $100, far from the top AOV of $182. The site garnered 4,056,774 sessions, well above the industry median of 19,185 but far behind kroger.com's impressive 47,270,812 sessions, reflecting both growth opportunities and competitive challenges.
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thrivemarket.com competitors

In December 2025, Thrive Market had a revenue of $9,158,842 with 122,073 transactions and 4,056,774 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, Thrive Causemetics generated $5,994,585 in revenue from 90,565 transactions and 2,113,103 sessions, with an AOV of $50-75 and a conversion rate of 4.00-4.50%. Public Goods had a revenue of $118,133 with 2,232 transactions and 135,300 sessions, AOV $50-75, and a conversion rate of 1.50-2.00%. Vitacost outperformed all with a revenue of $34,585,858 from 325,179 transactions and 3,922,035 sessions, boasting an AOV of $100-125 and a high conversion rate of 8.00-8.50%. In terms of revenue and transaction volume, Thrive Market falls between Thrive Causemetics and Vitacost but has a lower conversion rate compared to the latter.

thrivecausemetics.com screenshot
#1 thrivecausemetics.com
6M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
publicgoods.com screenshot
#2 publicgoods.com
118.1K
Revenue
135.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vitacost.com screenshot
#3 vitacost.com
34.6M
Revenue
3.9M
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
thrivemarket.com vs top market performers
thrivemarket.com
top retailers
conversion rate vs average order value for thrivemarket.com and its competitors
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Revenue share by device at thrivemarket.com

In December large majority of sales on thrivemarket.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on thrivemarket.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thrivemarket.com channels

Identify top traffic channels that drive growth for thrivemarket.comand discover how performance of traffic channels has changed over time.

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thrivemarket.com Google Ads spend

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thrivemarket.com devices

Review thrivemarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thrivemarket.com top markets

Explore thrivemarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thrivemarket.com country & global rank

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