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Sep 2025
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Home/Insights/Retailers/thrivemarket.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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7.4M
Revenue
Sep 25
4M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Thrive Market is an online retail platform offering a wide variety of natural, organic, and sustainably sourced groceries, beauty and household products. They stock products that cater to different dietary needs and preferences, featuring a range of certified organic, non-GMO, gluten-free, and vegan options to provide healthier and ethical shopping alternatives.

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thrivemarket.com Annual Revenue and Growth

thrivemarket.com's annual sales on its online store amounted to $126.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$126.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thrivemarket.com revenue by year

thrivemarket.com's monthly revenueOVER TIME
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Over the past three months, thrivemarket.com revenue has experienced growth of 1.8%, compared to the preceding three months.

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thrivemarket.com revenue growth for last six months
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OVERVIEW
In September 2025, thrivemarket.com generated $7,358,420 in online sales, significantly outperforming the median revenue of $38,144 in the food and drink/groceries sector. With a conversion rate of 2.00-2.50%, it sits above the lower threshold of 1.32% but well below the high of 5.26%. The average order value (AOV) ranges from $75-100, which is reasonable compared to the high AOV of $182. thrivemarket.com had 4,013,975 sessions, a considerable number compared to the sector's median of 14,912, but dwarfed by kroger.com’s 38,495,850 sessions, highlighting its competitive landscape.
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thrivemarket.com competitors

In September 2025, thrivemarket.com outperformed its competitors in terms of revenue, with $7,358,420 compared to thrivecausemetics.com's $4,316,766, publicgoods.com's $111,000, and vitacost.com's $34,518,640. thrivemarket.com also had the highest number of transactions at 96,639, followed by vitacost.com with 307,812, thrivecausemetics.com with 60,598, and publicgoods.com with 2,390. In terms of sessions, thrivemarket.com had 4,013,975, trailing behind vitacost.com with 3,493,836, thrivecausemetics.com with 1,381,320, and publicgoods.com with 120,188. The average order value (AOV) for thrivemarket.com was between $75-100, lower than vitacost.com's $100-125 but higher than thrivecausemetics.com's $50-75 and publicgoods.com's $25-50. However, thrivemarket.com had a conversion rate of 2.00-2.50%, which was lower than thrivecausemetics.com's 4.00-4.50% and vitacost.com's 8.50-9.00% but higher than publicgoods.com's 1.50-2.00%.

thrivecausemetics.com screenshot
#1 thrivecausemetics.com
4.3M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
publicgoods.com screenshot
#2 publicgoods.com
111K
Revenue
120.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
vitacost.com screenshot
#3 vitacost.com
34.5M
Revenue
3.5M
Sessions
8.5-9.0%
Conv. rate
$100-125
AOV
thrivemarket.com vs top market performers
thrivemarket.com
top retailers
conversion rate vs average order value for thrivemarket.com and its competitors
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Revenue share by device at thrivemarket.com

In September large majority of sales on thrivemarket.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thrivemarket.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thrivemarket.com channels

Identify top traffic channels that drive growth for thrivemarket.comand discover how performance of traffic channels has changed over time.

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thrivemarket.com Google Ads spend

Evaluate thrivemarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thrivemarket.com devices

Review thrivemarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thrivemarket.com top markets

Explore thrivemarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thrivemarket.com country & global rank

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