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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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8.6M
Revenue
Sep 25
2.1M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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thule.com's monthly revenueOVER TIME
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Over the past three months, thule.com revenue has experienced decline of 6.6%, compared to the preceding three months.

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thule.com revenue decline for last six months
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OVERVIEW
In September 2025, thule.com generated $8,590,214 in online sales, significantly exceeding the industry median of $188,211, yet still far behind the leader, autozone.com, at $80,177,278. Its conversion rate of 1.00-1.50% is below the industry's high of 2.97%, while its average order value (AOV) of $275-300 falls short of the high benchmark of $861. Additionally, thule.com attracted 2,146,675 sessions, substantially lower than the leading autozone.com, which saw 32,250,762 sessions, and the industry's median of 45,688 sessions highlights the competitive landscape in the vehicles/automotive sector.
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thule.com competitors

thule.com outperforms its competitors in terms of revenue, with a significantly higher revenue of $8,590,214 in September 2025. thule.com also leads in the number of transactions with 29,175, compared to its closest competitor, yakima.com, with 1,251 transactions. thule.com also excels in sessions with 2,146,675, surpassing yakima.com's 175,946 sessions. However, thule.com falls behind in average order value (AOV) with a range of $275-300, while Rack Attack has the highest AOV range of $475-500. thule.com has a competitive conversion rate range of 1.00-1.50%, matching Hollywood Racks, but falling short of ReRack's impressive conversion rate range of 2.00-2.50%. Overall, thule.com's strong performance in revenue and transactions sets it apart from its competitors in the outdoor equipment industry.

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thule.com vs top market performers
thule.com
top retailers
conversion rate vs average order value for thule.com and its competitors
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Revenue share by device at thule.com

In September large majority of sales on thule.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thule.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thule.com channels

Identify top traffic channels that drive growth for thule.comand discover how performance of traffic channels has changed over time.

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thule.com Google Ads spend

Evaluate thule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thule.com devices

Review thule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thule.com top markets

Explore thule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thule.com country & global rank

Assess the ranking of thule.com among other retailers within its primary country and worldwide.

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