Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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12.4M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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Since 1942, we're made it our business to bring you closer to the world and your passions. Shop directly on thule.com or find your local dealer here!

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thule.com's revenueOVER TIME
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Over the past three months, thule.com revenue has experienced growth of 27%, compared to the preceding three months.

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thule.com revenue growth for last six months
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OVERVIEW
In May 2025, thule.com in the VEHICLES had a revenue of $12,358,097, conversion rate of 1.00-1.50%, AOV of $300-325, and 2,792,326 sessions. Compared to the industry median revenue of $205,209, thule.com's performance metrics are strong, but fall short of the largest player summitracing.com with $75,139,626 in revenue. The very high conversion rate of 2.87% and AOV of $912 in the industry show room for improvement for thule.com. Additionally, the sessions of 2,792,326 are below the industry median of 46,870 and the highest performer autozone.com with 27,208,922 sessions.
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thule.com competitors

In May 2025, thule.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. thule.com generated a revenue of $12,358,097 from 39,151 transactions and 2,792,326 sessions, with an AOV ranging from $300 to $325 and a conversion rate between 1.00% to 1.50%. In comparison, rackattack.com had a revenue of $568,375 from 1,077 transactions and 253,184 sessions, with an AOV between $525 to $550 and a conversion rate of 0.00% to 0.50%. Similarly, yakima.com, hollywoodracks.com, rackwarehouse.com, and rerack.com also fell short of thule.com in various metrics such as revenue, transactions, sessions, AOV, and conversion rate. thule.com emerged as a strong competitor with impressive performance across all domains in the outdoor gear industry in May 2025.

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Conv. rate
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AOV
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253.2K
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224.6K
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44.9K
Sessions
1.0-1.5%
Conv. rate
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AOV
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292.6K
Revenue
65.5K
Sessions
2.0-2.5%
Conv. rate
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AOV
campingwagner.de screenshot
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6.3M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
thule.com vs top market performers
thule.com
top retailers
conversion rate vs average order value for thule.com and its competitors
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Revenue share by device at thule.com

In May large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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brands overtime comparison

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thule.com channels

Identify top traffic channels that drive growth for thule.comand discover how performance of traffic channels has changed over time.

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thule.com Google Ads spend

Evaluate thule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thule.com devices

Review thule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thule.com top markets

Explore thule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thule.com country & global rank

Assess the ranking of thule.com among other retailers within its primary country and worldwide.

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