Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for thule.comthule.com

Start benchmarking for free
Sign in with GoogleSign up with Google
8.4M
Revenue
Dec 25
2.1M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
Loading...

Since 1942, we're made it our business to bring you closer to the world and your passions. Shop directly on thule.com or find your local dealer here!

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

thule.com's monthly revenueOVER TIME
View real-time data

Over the past three months, thule.com revenue has experienced decline of 22%, compared to the preceding three months.

View real-time data
thule.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, thule.com achieved online sales revenue of $8,422,536, significantly surpassing the industry median of $212,605, though still trailing behind the largest competitor, discounttire.com, at $102,026,235. With a conversion rate between 1.00-1.50%, thule.com falls short of the industry's high of 2.96%, while maintaining an average order value (AOV) of $275-300, below the industry's peak of $854. Additionally, thule.com recorded 2,094,184 sessions, far below the leading auto industry site, autozone.com, with 36,128,342 sessions, but exceeding the industry median of 50,255 sessions.
Read more

thule.com competitors

In December 2025, thule.com outperformed its competitors in terms of revenue, with a total of $8,422,536. rackattack.com generated $344,349, rackwarehouse.com brought in $396,664, rerack.com had $259,895, yakima.com reached $601,782, and hollywoodracks.com made $160,161 in revenue. thule.com also had the highest number of transactions at 28,375, compared to its competitors. In terms of sessions, thule.com had 2,094,184, while rackattack.com had 163,611, rackwarehouse.com had 60,257, rerack.com had 37,001, yakima.com had 218,267, and hollywoodracks.com had 24,956. thule.com also had a competitive average order value (AOV) range of $275-300, similar to its competitors. However, thule.com had a higher conversion rate of 1.00-1.50% compared to the other websites.

bikebox-shop.de screenshot
#1 bikebox-shop.de
222.6K
Revenue
89.5K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
camping-kaufhaus.com screenshot
#2 camping-kaufhaus.com
129.7K
Revenue
32.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
camping-outdoorshop.de screenshot
#3 camping-outdoorshop.de
181.4K
Revenue
33K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
kfzparts24.de screenshot
#4 kfzparts24.de
354.1K
Revenue
88.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
campingwagner.de screenshot
#5 campingwagner.de
2.9M
Revenue
922K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
thule.com vs top market performers
thule.com
top retailers
conversion rate vs average order value for thule.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at thule.com

In December large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

thule.com channels

Identify top traffic channels that drive growth for thule.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

thule.com Google Ads spend

Evaluate thule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

thule.com devices

Review thule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

thule.com top markets

Explore thule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

thule.com country & global rank

Assess the ranking of thule.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard