thule.com
Since 1942, we're made it our business to bring you closer to the world and your passions. Shop directly on thule.com or find your local dealer here!
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thule.com Annual Revenue and Growth
thule.com's annual sales on its online store amounted to $121.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
thule.com's monthly revenueOVER TIME
Over the past three months, thule.com revenue has experienced growth of 6.5%, compared to the preceding three months.
thule.com competitors
When comparing thule.com to its competitors in March 2026, we see that thule.com stands out in terms of revenue with $10,773,708, surpassing rackattack.com ($402,589), rackwarehouse.com ($369,222), rerack.com ($274,921), yakima.com ($655,591), and hollywoodracks.com ($103,986). thule.com also leads in transactions with 34,238, followed closely by yakima.com with 1,667. In sessions, thule.com has 2,377,192, outperforming all competitors. The average order value (AOV) for thule.com ranges from $300-$325, falling within the mid-range of its competitors. thule.com's conversion rate of 1.00-1.50% is comparable to rackwarehouse.com and hollywoodracks.com. Overall, thule.com maintains a strong position in the market with impressive revenue and high transaction and session numbers.
Revenue share by device at thule.com
In March large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thule.com channels
Identify top traffic channels that drive growth for thule.comand discover how performance of traffic channels has changed over time.
thule.com Google Ads spend
Evaluate thule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thule.com devices
Review thule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
