thule.com
Since 1942, we're made it our business to bring you closer to the world and your passions. Shop directly on thule.com or find your local dealer here!
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thule.com Annual Revenue and Growth
thule.com's annual sales on its online store amounted to $121.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
thule.com's monthly revenueOVER TIME
Over the past three months, thule.com revenue has experienced decline of 12%, compared to the preceding three months.
thule.com competitors
In January 2026, thule.com outperformed its competitors in terms of revenue with $8,122,205. thule.com also had the highest number of transactions at 26,462 and the highest number of sessions at 2,090,565. However, when it comes to average order value (AOV), thule.com falls in the mid-range with an AOV of $300-325. In terms of conversion rate, thule.com falls within the average range at 1.00-1.50%. Comparing thule.com to its competitors, rackattack.com and rackwarehouse.com had lower revenue, transactions, and sessions, while rerack.com had slightly lower revenue but a higher conversion rate. yakima.com had higher revenue and sessions but a lower conversion rate, and hollywoodracks.com had significantly lower revenue, transactions, and sessions compared to thule.com.
Revenue share by device at thule.com
In January large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thule.com channels
Identify top traffic channels that drive growth for thule.comand discover how performance of traffic channels has changed over time.
thule.com Google Ads spend
Evaluate thule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thule.com devices
Review thule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
