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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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10.7M
Revenue
Aug 25
2.6M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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Since 1942, we're made it our business to bring you closer to the world and your passions. Shop directly on thule.com or find your local dealer here!

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thule.com's monthly revenueOVER TIME
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Over the past three months, thule.com revenue has experienced growth of 2.4%, compared to the preceding three months.

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thule.com revenue growth for last six months
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OVERVIEW
In August 2025, thule.com in the VEHICLES had a revenue of $10,683,677, a conversion rate of 1.00-1.50%, an AOV of $300-325, and 2,623,076 sessions. The highest revenue in the industry was $76,647,993 from discounttire.com, the highest conversion rate was 2.85%, the highest AOV was $901, and the highest sessions were 31,994,791 from autozone.com. The median revenue in the industry was $200,434, the median conversion rate was 0.5%, the median AOV was $165, and the median sessions were 49,847.
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thule.com competitors

In August 2025, thule.com stands out among its competitors in the outdoor gear industry. With a revenue of $10,683,677 and 34,516 transactions from 2,623,076 sessions, thule.com has a competitive average order value (AOV) of $300-$325 and a solid conversion rate of 1.00-1.50%. Comparing thule.com to its competitors, rackattack.com has lower revenue ($371,888) and sessions (189,384) but a higher AOV of $475-$500. rerack.com has a slightly lower revenue ($242,828) but a higher conversion rate of 1.50-2.00%. yakima.com, with a revenue of $697,224, has a higher AOV of $425-$450 but a similar conversion rate. Overall, thule.com demonstrates strong performance in terms of revenue, transactions, AOV, and conversion rate compared to its competitors in the market.

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176.9K
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0.5-1.0%
Conv. rate
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AOV
camping-kaufhaus.com screenshot
#2 camping-kaufhaus.com
285.4K
Revenue
74.8K
Sessions
2.0-2.5%
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AOV
camping-outdoorshop.de screenshot
#3 camping-outdoorshop.de
278.3K
Revenue
58.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
kfzparts24.de screenshot
#4 kfzparts24.de
417.8K
Revenue
84.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
campingwagner.de screenshot
#5 campingwagner.de
5.5M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
thule.com vs top market performers
thule.com
top retailers
conversion rate vs average order value for thule.com and its competitors
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Revenue share by device at thule.com

In August large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thule.com channels

Identify top traffic channels that drive growth for thule.comand discover how performance of traffic channels has changed over time.

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thule.com Google Ads spend

Evaluate thule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thule.com devices

Review thule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thule.com top markets

Explore thule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thule.com country & global rank

Assess the ranking of thule.com among other retailers within its primary country and worldwide.

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