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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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8.7M
Revenue
Oct 25
2.1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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Since 1942, we're made it our business to bring you closer to the world and your passions. Shop directly on thule.com or find your local dealer here!

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thule.com's monthly revenueOVER TIME
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Over the past three months, thule.com revenue has experienced decline of 25%, compared to the preceding three months.

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thule.com revenue decline for last six months
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OVERVIEW
In October 2025, thule.com reported an impressive revenue of $8,739,162, significantly surpassing the automotive industry's median of $191,308, although still far from discounttire.com's leading $96,073,166. With a conversion rate of 1.00-1.50%, it lags behind the industry's high of 3.05% but remains above the low of 0.54%. The average order value (AOV) stood between $300-325, well below the industry high of $868 but above the low of $162. With 2,089,963 sessions, thule.com demonstrates substantial engagement, although it is dwarfed by autozone.com's 36,130,752 sessions, against an industry median of 44,540.
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thule.com competitors

When comparing thule.com to its competitors in October 2025, thule.com stands out with a significantly higher revenue of $8,739,162 and a large number of transactions at 28,751. thule.com also has a high number of sessions at 2,089,963, indicating strong traffic to the site. The average order value (AOV) falls within the range of $300-$325, and the conversion rate is between 1.00-1.50%. In contrast, rackattack.com has lower revenue, transactions, sessions, and AOV, with a wide range in conversion rate. rackwarehouse.com shows higher revenue and AOV but fewer transactions and sessions. rerack.com has lower revenue and sessions but a higher conversion rate. yakima.com has higher revenue and sessions but a lower conversion rate. Lastly, hollywoodracks.com falls behind in revenue and sessions compared to thule.com.

bikebox-shop.de screenshot
#1 bikebox-shop.de
210.4K
Revenue
79.1K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
camping-kaufhaus.com screenshot
#2 camping-kaufhaus.com
177.7K
Revenue
47.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
camping-outdoorshop.de screenshot
#3 camping-outdoorshop.de
155.3K
Revenue
31.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
kfzparts24.de screenshot
#4 kfzparts24.de
446.6K
Revenue
105.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
campingwagner.de screenshot
#5 campingwagner.de
3.9M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
thule.com vs top market performers
thule.com
top retailers
conversion rate vs average order value for thule.com and its competitors
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Revenue share by device at thule.com

In October large majority of sales on thule.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on thule.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thule.com channels

Identify top traffic channels that drive growth for thule.comand discover how performance of traffic channels has changed over time.

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thule.com Google Ads spend

Evaluate thule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thule.com devices

Review thule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thule.com top markets

Explore thule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thule.com country & global rank

Assess the ranking of thule.com among other retailers within its primary country and worldwide.

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