thule.com
Since 1942, we're made it our business to bring you closer to the world and your passions. Shop directly on thule.com or find your local dealer here!
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thule.com Annual Revenue and Growth
thule.com's annual sales on its online store amounted to $121.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thule.com's monthly revenueOVER TIME
Over the past three months, thule.com revenue has experienced decline of 19%, compared to the preceding three months.
thule.com competitors
As of April 2026, thule.com significantly outperforms its competitors in the outdoor gear market. With a revenue of $9,238,950 from 28,440 transactions and over 2.5 million sessions, its average order value (AOV) ranges from $300-325 and a conversion rate between 1.00-1.50%. In contrast, rackattack.com generates $484,102 from 955 transactions, boasting a higher AOV of $500-525 but a much lower conversion rate of 0.00-0.50%. rackwarehouse.com follows with $342,301 in revenue, an AOV of $425-450, and a similar conversion rate to thule.com at 1.00-1.50%. rerack.com and hollywoodracks.com trail further, with revenues of $251,658 and $132,489, respectively. While rerack.com has a higher conversion rate of 1.50-2.00%, its overall metrics remain modest compared to thule.com’s robust performance, underscoring thule.com’s dominant position in the market.
Revenue share by device at thule.com
In April large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries thule.com operates in
thule.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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thule.com channels
Identify top traffic channels that drive growth for thule.comand discover how performance of traffic channels has changed over time.
thule.com Google Ads spend
Evaluate thule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thule.com devices
Review thule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
