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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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13.3M
Revenue
3.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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Since 1942, we're made it our business to bring you closer to the world and your passions. Shop directly on thule.com or find your local dealer here!

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thule.com's revenueOVER TIME
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Over the past three months, thule.com revenue has experienced growth of 19%, compared to the preceding three months.

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thule.com revenue growth for last six months
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OVERVIEW
In July 2025, thule.com in the VEHICLES had online sales revenue of $13,293,383, conversion rate of 1.00-1.50%, AOV of $300-325, and 3,089,704 sessions. The median revenue in the industry is $203,786, highest revenue from summitracing.com at $67,421,263, highest conversion rate of 2.86%, lowest conversion rate of 0.52%, highest AOV of $910, lowest AOV of $169, highest sessions from autozone.com at 31,543,441, and median sessions at 51,835.
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thule.com competitors

In July 2025, thule.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. thule.com generated $13,293,383 in revenue from 42,158 transactions and 3,089,704 sessions, with an AOV range of $300-325 and a conversion rate of 1.00-1.50. In comparison, rackattack.com reported $456,258 in revenue from 941 transactions and 230,485 sessions, with an AOV range of $475-500 and a conversion rate of 0.00-0.50. rackwarehouse.com had $343,428 in revenue from 867 transactions and 108,754 sessions, with an AOV range of $375-400 and a conversion rate of 0.50-1.00. rerack.com, yakima.com, and hollywoodracks.com also fell short of thule.com in various metrics. thule.com demonstrated strong performance in the outdoor gear industry compared to its competitors during the specified period.

bikebox-shop.de screenshot
#1 bikebox-shop.de
179K
Revenue
67.5K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
camping-kaufhaus.com screenshot
#2 camping-kaufhaus.com
267.9K
Revenue
67.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
camping-outdoorshop.de screenshot
#3 camping-outdoorshop.de
273.4K
Revenue
58.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
kfzparts24.de screenshot
#4 kfzparts24.de
299.8K
Revenue
65.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
campingwagner.de screenshot
#5 campingwagner.de
6.9M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
thule.com vs top market performers
thule.com
top retailers
conversion rate vs average order value for thule.com and its competitors
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Revenue share by device at thule.com

In July large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thule.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thule.com channels

Identify top traffic channels that drive growth for thule.comand discover how performance of traffic channels has changed over time.

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thule.com Google Ads spend

Evaluate thule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thule.com devices

Review thule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thule.com top markets

Explore thule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thule.com country & global rank

Assess the ranking of thule.com among other retailers within its primary country and worldwide.

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