tonal.com
Tonal.com is an online platform offering fitness enthusiasts a range of high-tech exercise equipment. The website sells a variety of AI-powered home gym systems incorporating large video screens, adjustable weights, and personalized coaching, aimed at providing users with an immersive and effective workout experience in the comfort of their homes.
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tonal.com Annual Revenue and Growth
tonal.com's annual sales on its online store amounted to $15M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
tonal.com's monthly revenueOVER TIME
Over the past three months, tonal.com revenue has experienced growth of 5.2%, compared to the preceding three months.
tonal.com competitors
In October 2025, tonal.com reported a revenue of $1,209,620 with 4,855 transactions and 384,270 sessions. The average order value (AOV) ranged from $225 to $250, with a conversion rate of 1.00-1.50%. In comparison, marcypro.com had a revenue of $438,920, prxperformance.com reported $639,130, lifefitness.com had $1,819,059, and legionathletics.com earned $931,254. marcypro.com had an AOV of $425-450 and a conversion rate of 2.00-2.50%, while prxperformance.com had an AOV of $600-625 and a conversion rate of 0.50-1.00%. lifefitness.com had an AOV of $275-300 and a conversion rate of 1.00-1.50%, while legionathletics.com had an AOV of $100-125 and a conversion rate of 1.50-2.00%. Overall, tonal.com falls in the middle in terms of revenue and sessions but has a lower AOV compared to its competitors.
Revenue share by device at tonal.com
In October large majority of sales on tonal.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tonal.com channels
Identify top traffic channels that drive growth for tonal.comand discover how performance of traffic channels has changed over time.
tonal.com Google Ads spend
Evaluate tonal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tonal.com devices
Review tonal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
