tonal.com
Tonal.com is an online platform offering fitness enthusiasts a range of high-tech exercise equipment. The website sells a variety of AI-powered home gym systems incorporating large video screens, adjustable weights, and personalized coaching, aimed at providing users with an immersive and effective workout experience in the comfort of their homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
tonal.com Annual Revenue and Growth
tonal.com's annual sales on its online store amounted to $15M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
tonal.com's monthly revenueOVER TIME
Over the past three months, tonal.com revenue has experienced growth of 16%, compared to the preceding three months.
tonal.com competitors
In November 2025, tonal.com outperformed its competitors in terms of revenue, with $1,089,597 compared to marcypro.com's $575,641, prxperformance.com's $873,183, lifefitness.com's $1,831,288, and legionathletics.com's $1,128,880. tonal.com also had a higher number of transactions at 4,918, compared to marcypro.com's 1,389, prxperformance.com's 1,438, lifefitness.com's 6,601, and legionathletics.com's 9,514. However, tonal.com had a lower number of sessions at 416,928 compared to lifefitness.com's 558,906 and legionathletics.com's 570,216. tonal.com's average order value (AOV) fell in the mid-range at $200-225, while lifefitness.com had the highest AOV at $275-300. tonal.com's conversion rate was on par with lifefitness.com at 1.00-1.50, but lower than prxperformance.com's 2.00-2.50. Overall, tonal.com's performance metrics show strong revenue and transaction numbers but lower session counts compared to its competitors in the fitness equipment industry.
Revenue share by device at tonal.com
In November large majority of sales on tonal.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
tonal.com channels
Identify top traffic channels that drive growth for tonal.comand discover how performance of traffic channels has changed over time.
tonal.com Google Ads spend
Evaluate tonal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tonal.com devices
Review tonal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
