tonal.com
Tonal.com is an online platform offering fitness enthusiasts a range of high-tech exercise equipment. The website sells a variety of AI-powered home gym systems incorporating large video screens, adjustable weights, and personalized coaching, aimed at providing users with an immersive and effective workout experience in the comfort of their homes.
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tonal.com Annual Revenue and Growth
tonal.com's annual sales on its online store amounted to $14.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
tonal.com's monthly revenueOVER TIME
Over the past three months, tonal.com revenue has experienced decline of 21%, compared to the preceding three months.
tonal.com competitors
The competitive set includes tonal.com, lifefitness.com, marcypro.com, prxperformance.com, and legionathletics.com. As of July 2026, tonal.com generated $1.6 million in revenue from 7,915 transactions, with sessions totaling 604,000 and an average order value (AOV) ranging from $175 to $200. It ranks second in revenue and transactions, trailing lifefitness.com by $1.3 million and 179 transactions. In terms of website traffic, tonal.com ranks third, behind legionathletics.com, which has 119,000 more sessions. Competitors like marcypro.com and prxperformance.com lag significantly in revenue, with $598,000 and $483,000 respectively, while their conversion rates are also competitive, with marcypro.com at 1.50-2.00% and prxperformance.com at 0.50-1.00%. Overall, tonal.com maintains a solid position but has room to grow against stronger competitors like lifefitness.com.
Revenue share by device at tonal.com
In July large majority of sales on tonal.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries tonal.com operates in
tonal.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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tonal.com channels
Identify top traffic channels that drive growth for tonal.comand discover how performance of traffic channels has changed over time.
tonal.com Google Ads spend
Evaluate tonal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tonal.com devices
Review tonal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
