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Apr 2026
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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241.6K
Revenue
Apr 26
39.5K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$350-375
AOV
Apr 26
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced decline of 34%, compared to the preceding three months.

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toolnation.de revenue decline for last six months
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OVERVIEW
In April 2026, toolnation.de achieved online sales revenue of $241,606, significantly surpassing the median of $27,063 in the home and garden industry. Its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 2.51%. The average order value (AOV) stood between $350 and $375, also under the high industry average of $506. With 39,507 sessions, toolnation.de outperformed the median of 15,926 sessions but fell short of lowes.com, the largest competitor, which recorded a staggering 129,277,852 sessions, highlighting both growth potential and competitive challenges in the market.
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toolnation.de competitors

In April 2026, toolnation.de generated $241,606 in revenue from 653 transactions across 39,507 sessions, achieving an Average Order Value (AOV) of $350-375 with a conversion rate of 1.50-2.00%. In comparison, contorion.de significantly outperformed with a revenue of $3,101,871 from 9,565 transactions over 711,799 sessions, but with a lower AOV of $300-325 and a conversion rate of 1.00-1.50%. werkzeugstore24.de recorded $448,582 in revenue from 2,206 transactions and 133,221 sessions, displaying a competitive AOV of $200-225. rubart.de earned $383,411 with an AOV of $275-300 and a stable conversion rate. lefeld.de surpassed toolnation.de at $641,437 with similar AOV metrics, while mima.de led in AOV at $475-500, though with lower total revenue at $568,998. Overall, toolnation.de's performance stands strong against many competitors despite the higher revenues of others.

contorion.de screenshot
#1 contorion.de
3.1M
Revenue
711.8K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
448.6K
Revenue
133.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rubart.de screenshot
#3 rubart.de
383.4K
Revenue
74.3K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
lefeld.de screenshot
#4 lefeld.de
641.4K
Revenue
107.8K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
mima.de screenshot
#5 mima.de
569K
Revenue
64.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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Revenue share by device at toolnation.de

In April large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

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toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.de top markets

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toolnation.de country & global rank

Assess the ranking of toolnation.de among other retailers within its primary country and worldwide.

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