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Nov 2025
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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299.5K
Revenue
Nov 25
57.7K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced decline of 31%, compared to the preceding three months.

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toolnation.de revenue decline for last six months
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OVERVIEW
In November 2025, toolnation.de, operating in the home and garden/home improvement and maintenance sector, generated $299,463 in online sales, significantly surpassing the median of $49,206, though still far behind industry leader lowes.com at $721,375,880; its conversion rate of 1.00-1.50% is slightly below the high of 2.58%, while its average order value (AOV) of $400-425 remains lower than the high of $587, with 57,710 sessions, which, while higher than the median of 13,920, is drastically overshadowed by lowes.com's impressive 121,891,852 sessions.
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toolnation.de competitors

In November 2025, toolnation.de had a revenue of 299,463 with 743 transactions and 57,710 sessions, resulting in an average order value (AOV) of 400-425 and a conversion rate of 1.00-1.50. Comparatively, contorion.de led the pack with a revenue of 4,001,837, 12,195 transactions, and 647,823 sessions. Their AOV ranged from 325-350, and the conversion rate was between 1.50-2.00. werkzeugstore24.de followed with a revenue of 224,601, 1,174 transactions, and 162,997 sessions, with an AOV of 175-200 and a conversion rate of 0.50-1.00. rubart.de, lefeld.de, and mima.de also presented strong performances, showcasing varying levels of revenue, transactions, sessions, AOV, and conversion rates. Overall, while toolnation.de held its own in the market, competitors like contorion.de demonstrated significantly higher revenue, transactions, and sessions, indicating a more robust performance in November 2025.

contorion.de screenshot
#1 contorion.de
4M
Revenue
647.8K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
224.6K
Revenue
163K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
rubart.de screenshot
#3 rubart.de
469.8K
Revenue
103.7K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#4 lefeld.de
731.2K
Revenue
127.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
mima.de screenshot
#5 mima.de
605.5K
Revenue
70.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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Revenue share by device at toolnation.de

In November large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

Evaluate toolnation.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.de top markets

Explore toolnation.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolnation.de country & global rank

Assess the ranking of toolnation.de among other retailers within its primary country and worldwide.

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