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Jan 2026
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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350.2K
Revenue
Jan 26
64.7K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced decline of 9.2%, compared to the preceding three months.

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toolnation.de revenue decline for last six months
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OVERVIEW
In January 2026, toolnation.de generated $350,217 in online sales with a conversion rate of 1.00-1.50%, notably higher than the median of $37,434 and lower than the industry-leading lowes.com, which boasts $693,485,839. With an Average Order Value (AOV) of $400-425, toolnation.de's AOV sits between the high of $575 and the low of $69 in its sector. The site attracted 64,699 sessions, significantly above the median of 14,062, yet far behind lowes.com's massive 111,152,338 sessions, reflecting its competitive positioning in the home improvement market.
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toolnation.de competitors

In January 2026, toolnation.de generated a revenue of $350,217 with 826 transactions and 64,699 sessions, resulting in an average order value (AOV) ranging from $400-425 and a conversion rate between 1.00-1.50%. When compared to its competitors, toolnation.de falls behind in terms of revenue with contorion.de leading the pack at $3,469,168. However, toolnation.de performs well in terms of conversion rate, with werkzeugstore24.de and rubart.de having similar rates. In AOV, toolnation.de falls in the middle of the pack, with mima.de having the highest AOV of $475-500. In terms of transactions and sessions, toolnation.de falls behind contorion.de, but is on par with rubart.de and lefeld.de. Overall, while toolnation.de may not lead in revenue, it holds its own in conversion rate and AOV compared to its competitors.

contorion.de screenshot
#1 contorion.de
3.5M
Revenue
710.3K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
637K
Revenue
180.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
rubart.de screenshot
#3 rubart.de
439.6K
Revenue
95.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#4 lefeld.de
480.3K
Revenue
82K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
mima.de screenshot
#5 mima.de
592.7K
Revenue
69.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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Revenue share by device at toolnation.de

In January large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

Evaluate toolnation.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.de top markets

Explore toolnation.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolnation.de country & global rank

Assess the ranking of toolnation.de among other retailers within its primary country and worldwide.

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