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Dec 2025
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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287K
Revenue
Dec 25
59K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced decline of 30%, compared to the preceding three months.

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toolnation.de revenue decline for last six months
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OVERVIEW
In December 2025, toolnation.de, operating in the DIY HOME IMPROVEMENT sector, generated online sales revenue of $286,975, significantly above the median of $46,993, though far below the leading competitor, lowes.com, with $695,249,799. The site's conversion rate ranged from 1.00% to 1.50%, just below the high of 2.35% and above the low of 0.58%. Its average order value (AOV) stood between $400 and $425, compared to a high of $567 and a low of $67 in the industry. toolnation.de recorded 59,013 sessions, exceeding the median of 17,092 but far from lowes.com's staggering 115,285,376 sessions.
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toolnation.de competitors

In December 2025, toolnation.de generated $286,975 in revenue from 682 transactions and 59,013 sessions, with an average order value (AOV) ranging from $400 to $425 and a conversion rate of 1.00% to 1.50%. Compared to its competitors, toolnation.de falls behind in revenue when looking at contorion.de, which earned $3,535,500 from 10,603 transactions and 707,434 sessions. However, toolnation.de has a higher AOV range compared to werkzeugstore24.de, rubart.de, and lefeld.de, but falls short when compared to mima.de, which has an AOV range of $475 to $500. In terms of conversion rate, toolnation.de is on par with most competitors, except for lefeld.de, which boasts a conversion rate of 2.00% to 2.50%. Overall, toolnation.de performs competitively in some areas but may need to increase revenue and sessions to match up to top competitors in the market.

contorion.de screenshot
#1 contorion.de
3.5M
Revenue
707.4K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
522.4K
Revenue
147.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
rubart.de screenshot
#3 rubart.de
446.6K
Revenue
95K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#4 lefeld.de
715.6K
Revenue
119.9K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
mima.de screenshot
#5 mima.de
642.3K
Revenue
71.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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Revenue share by device at toolnation.de

In December large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

Evaluate toolnation.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.de top markets

Explore toolnation.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolnation.de country & global rank

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