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Jul 2026
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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234.8K
Revenue
Jul 26
47.7K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced growth of 6.4%, compared to the preceding three months.

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toolnation.de revenue growth for last six months
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OVERVIEW
toolnation.de operates in the home improvement and maintenance category, performing strongly in July 2026 with a revenue of $235,000, well above a typical home improvement and maintenance store's $52,600. Its conversion rate ranges from 1.00-1.50%, which is within the typical range of 0.49% to 2.4%. Additionally, toolnation.de's average order value (AOV) of $350-375 falls within the typical range of $68 to $491. With 47,700 sessions, the site significantly outperforms a typical home improvement and maintenance store's 16,800 sessions, reflecting its robust presence in the market.
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toolnation.de competitors

The most significant gap is seen between toolnation.de and contorion.de, with toolnation.de trailing by $3.6 million in revenue. In July 2026, toolnation.de generated $235,000 from 636 transactions, resulting in an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. In contrast, contorion.de reported an impressive $3.8 million in revenue with 10,700 transactions and 765,000 sessions, maintaining a similar AOV but significantly outperforming in total transactions and sessions. toolnation.de also falls behind its other competitors, such as rubart.de and lefeld.de, which achieved revenues of $388,000 and $567,000, respectively. Notably, both competitors enjoy higher transaction volumes and conversion rates, with lefeld.de achieving a conversion rate of 2.00-2.50%. Overall, toolnation.de faces substantial challenges in catching up to its more successful competitors in the market.

contorion.de screenshot
#1 contorion.de
3.8M
Revenue
765.1K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
159.7K
Revenue
103.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
rubart.de screenshot
#3 rubart.de
388.1K
Revenue
84.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
lefeld.de screenshot
#4 lefeld.de
566.5K
Revenue
102.7K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
mima.de screenshot
#5 mima.de
510.9K
Revenue
55.7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

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toolnation.de devices

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toolnation.de top markets

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toolnation.de country & global rank

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