Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for toolnation.detoolnation.de

Start benchmarking for free
Sign in with GoogleSign up with Google
291.4K
Revenue
Sep 25
57.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
Loading...

Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
View real-time data

Over the past three months, toolnation.de revenue has experienced growth of 5.4%, compared to the preceding three months.

View real-time data
toolnation.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, toolnation.de, operating in the DIY HOME IMPROVEMENT sector, generated $291,385 in online sales, significantly outperforming the median of $38,545. With a conversion rate of 1.00-1.50%, it is above the low end of the industry spectrum but below the high of 2.53%. The average order value (AOV) ranged from $400 to $425, also falling short of the high of $580. The site attracted 57,653 sessions, markedly higher than the median of 16,486 but dwarfed by lowes.com's impressive 106,877,821 sessions, highlighting room for growth in visibility and sales.
Read more

toolnation.de competitors

In September 2025, toolnation.de performed solidly with a revenue of €291,385 from 707 transactions and 57,653 sessions, boasting an average order value (AOV) of €400-425 and a conversion rate of 1.00-1.50%. Comparing it to its competitors, contorion.de leads the pack with a significantly higher revenue of €3,357,082 from 10,221 transactions and 701,921 sessions, with a similar AOV and conversion rate range. On the other hand, werkzeugstore24.de lags behind with lower revenue, transactions, and sessions, along with a lower AOV and conversion rate. rubart.de and lefeld.de both have higher revenues and conversion rates than toolnation.de, with similar AOVs but slightly fewer transactions and sessions. mima.de performs comparably in terms of revenue and conversion rate but stands out with a higher AOV compared to toolnation.de.

contorion.de screenshot
#1 contorion.de
3.4M
Revenue
701.9K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
155.5K
Revenue
117K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
rubart.de screenshot
#3 rubart.de
557.7K
Revenue
120.6K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#4 lefeld.de
565.9K
Revenue
100K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
mima.de screenshot
#5 mima.de
494.3K
Revenue
57.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at toolnation.de

In September large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

toolnation.de Google Ads spend

Evaluate toolnation.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

toolnation.de top markets

Explore toolnation.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

toolnation.de country & global rank

Assess the ranking of toolnation.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard