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Oct 2025
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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313.5K
Revenue
Oct 25
59.4K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced decline of 23%, compared to the preceding three months.

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toolnation.de revenue decline for last six months
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OVERVIEW
In October 2025, toolnation.de generated $313,457 in online sales, significantly surpassing the DIY HOME IMPROVEMENT median of $44,382, while the leading competitor, lowes.com, earned $611,467,470. With a conversion rate of 1.00-1.50%, toolnation.de is above the industry low of 0.64% but below the high of 2.44%. The average order value (AOV) ranged from $400 to $425, compared to a high of $574 and a low of $65 in the industry. The site recorded 59,390 sessions, considerably exceeding the median of 13,380 but falling short of lowes.com's 107,912,051 sessions.
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toolnation.de competitors

In October 2025, toolnation.de lagged behind its competitors in terms of revenue, with only €313,457 compared to contorion.de's €3,755,264 and rubart.de's €605,460. Despite having a high average order value (AOV) of €400-€425, toolnation.de had the lowest number of transactions at 769, while mima.de had 1,099 transactions with an even higher AOV of €475-€500. However, toolnation.de did have a decent conversion rate of 1.00-1.50%, falling in line with the industry standard. In terms of sessions, toolnation.de had 59,390, which was lower than contorion.de's 723,035 but higher than mima.de's 61,838. Overall, while toolnation.de may not have had the highest revenue or transaction numbers among its competitors, it did demonstrate a solid conversion rate and AOV.

contorion.de screenshot
#1 contorion.de
3.8M
Revenue
723K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
189.8K
Revenue
143.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
rubart.de screenshot
#3 rubart.de
605.5K
Revenue
120.7K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#4 lefeld.de
598.4K
Revenue
103.2K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
mima.de screenshot
#5 mima.de
541.6K
Revenue
61.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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Revenue share by device at toolnation.de

In October large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

Evaluate toolnation.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.de top markets

Explore toolnation.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolnation.de country & global rank

Assess the ranking of toolnation.de among other retailers within its primary country and worldwide.

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