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Mar 2026
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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373.5K
Revenue
Mar 26
62.3K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$350-375
AOV
Mar 26
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced growth of 14%, compared to the preceding three months.

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toolnation.de revenue growth for last six months
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OVERVIEW
In March 2026, toolnation.de, operating in the DIY HOME IMPROVEMENT sector, generated $373,483 in revenue, significantly surpassing the median of $48,377, while achieving a conversion rate of 1.50-2.00%, just below the industry high of 2.53%. The average order value (AOV) ranged from $350 to $375, lower than the high of $474 in the sector. With 62,278 sessions, toolnation.de outperformed the median of 16,737, although far behind industry leader lowes.com, which boasts $702,791,631 in revenue and 112,683,429 sessions, highlighting the competitive landscape in this category.
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toolnation.de competitors

In March 2026, toolnation.de generated a revenue of $373,483 with 1,035 transactions and 62,278 sessions, boasting an Average Order Value (AOV) range of $350-375 and a conversion rate of 1.50-2.00%. When compared to its competitors, contorion.de leads the pack with a revenue of $3,718,859, 10,968 transactions, and 721,864 sessions, with an AOV of $325-350 and a similar conversion rate. werkzeugstore24.de follows with $515,561 in revenue, 2,593 transactions, and 148,526 sessions, showcasing a lower AOV range of $175-200. rubart.de and mima.de fall in between, with revenue ranging from $467,305 to $490,565 and AOVs from $250-525. lefeld.de stands out with a higher conversion rate of 2.00-2.50% despite having a slightly lower revenue compared to toolnation.de.

contorion.de screenshot
#1 contorion.de
3.7M
Revenue
721.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
515.6K
Revenue
148.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
rubart.de screenshot
#3 rubart.de
467.3K
Revenue
97.3K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#4 lefeld.de
820.3K
Revenue
138.7K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
mima.de screenshot
#5 mima.de
490.6K
Revenue
57.7K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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Revenue share by device at toolnation.de

In March large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

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toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.de top markets

Explore toolnation.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolnation.de country & global rank

Assess the ranking of toolnation.de among other retailers within its primary country and worldwide.

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