Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jun 2026
All countries
Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for toolnation.detoolnation.de

Start benchmarking for free
Sign in with GoogleSign up with Google
362.6K
Revenue
Jun 26
56.2K
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$350-375
AOV
Jun 26
Loading...

Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.5M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
View real-time data

Over the past three months, toolnation.de revenue has experienced decline of 4.2%, compared to the preceding three months.

View real-time data
toolnation.de revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In June 2026, toolnation.de generated $362,640 in online sales with a conversion rate between 1.50-2.00%, exceeding the median of $45,869 for the home and garden sector, while its average order value (AOV) ranged from $350-375, also above the industry’s low end of $68. The site attracted 56,232 sessions, significantly higher than the sector median of 15,265 but trailing the largest competitor, lowes.com, which boasted $754,640,038 in revenue and 150,318,697 sessions. Overall, toolnation.de's performance reflects strong metrics relative to industry standards, especially in terms of revenue and session volume.
Read more

toolnation.de competitors

In June 2026, toolnation.de reported a revenue of $362,640 with 983 transactions from 56,232 sessions, leading to an Average Order Value (AOV) of $350-375 and a conversion rate between 1.50-2.00%. In contrast, contorion.de significantly outperformed with a revenue of $3,757,919 from 11,461 transactions over 814,699 sessions, yielding a lower AOV of $325-350 but a competitive conversion rate of 1.00-1.50%. Meanwhile, rubart.de achieved a revenue of $471,281 with 1,655 transactions from 86,082 sessions and maintained an AOV of $275-300 alongside a conversion rate matching toolnation.de at 1.50-2.00%. Conversely, lefeld.de had a revenue of $635,418 from 2,258 transactions, with the highest conversion rate of 2.00-2.50%. Overall, while toolnation.de performs respectably, its competitors demonstrate stronger revenue figures and varied conversion rates that indicate a competitive market landscape.

contorion.de screenshot
#1 contorion.de
3.8M
Revenue
814.7K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
219.5K
Revenue
91.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
rubart.de screenshot
#3 rubart.de
471.3K
Revenue
86.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
lefeld.de screenshot
#4 lefeld.de
635.4K
Revenue
111.3K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
mima.de screenshot
#5 mima.de
530.6K
Revenue
56.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at toolnation.de

In June large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

toolnation.de Google Ads spend

Evaluate toolnation.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

toolnation.de top markets

Explore toolnation.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

toolnation.de country & global rank

Assess the ranking of toolnation.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard