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Aug 2026
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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189.9K
Revenue
Aug 26
39.1K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$350-375
AOV
Aug 26
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced decline of 21%, compared to the preceding three months.

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toolnation.de revenue decline for last six months
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OVERVIEW
toolnation.de operates within the home improvement and maintenance category and has shown promising performance metrics for August 2026. The domain generated $190,000 in online sales, significantly above a typical home improvement and maintenance store's revenue of around $48,300. With a conversion rate of 1.00-1.50%, toolnation.de is within the typical range of 0.52% to 2.42%. Its average order value (AOV) of $350-375 also falls within the category's typical range of $75 to $571. Additionally, toolnation.de attracted 39,100 sessions, surpassing a typical home improvement and maintenance store's approximately 15,700 sessions monthly.
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toolnation.de competitors

In stark contrast to contorion.de, which boasts a revenue of $3.6 million, toolnation.de trails significantly with a revenue of $190,000. The metrics from August 2026 reveal that contorion.de also outperforms toolnation.de in transactions, achieving 10,100 compared to toolnation.de’s 522. Additionally, contorion.de leads in sessions with a remarkable 813,000, while toolnation.de has 39,100 sessions. Other competitors like rubart.de and lefeld.de also surpass toolnation.de, generating revenues of $404,000 and $748,000 respectively, with higher transaction counts as well. Though toolnation.de's average order value aligns with the market at $350-375, its overall performance ranks it 6th among its peers, illustrating a clear gap in scale and reach compared to the leading competitor.

contorion.de screenshot
#1 contorion.de
3.6M
Revenue
812.8K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
246.3K
Revenue
156.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
rubart.de screenshot
#3 rubart.de
404.3K
Revenue
84.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
lefeld.de screenshot
#4 lefeld.de
748.4K
Revenue
143.4K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
mima.de screenshot
#5 mima.de
437.6K
Revenue
53.7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

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toolnation.de devices

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toolnation.de top markets

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toolnation.de country & global rank

Assess the ranking of toolnation.de among other retailers within its primary country and worldwide.

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