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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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427.1K
Revenue
Aug 25
85.1K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$375-400
AOV
Aug 25
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced growth of 7.6%, compared to the preceding three months.

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toolnation.de revenue growth for last six months
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OVERVIEW
In August 2025, toolnation.de in the DIY HOME IMPROVEMENT industry had a revenue of $427,066 with a median of $47,171, while lowes.com was the top store with $640,086,831. The conversion rate for toolnation.de was 1.00-1.50%, below the high of 2.39% and above the low of 0.45%. The AOV for toolnation.de was $375-400, with a high of $565 and a low of $60. They had 85,059 sessions, falling between the median of 23,512 and the highest of 123,844,884 from lowes.com.
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toolnation.de competitors

In August 2025, toolnation.de, with a revenue of €427,066 from 1,106 transactions and 85,059 sessions, boasted an average order value (AOV) of €375-400 and a conversion rate of 1.00-1.50%. When compared to its competitors, contorion.de stood out with a revenue of €3,147,743 from 10,146 transactions and 729,121 sessions, with an AOV of €300-325 and a similar conversion rate. werkzeugstore24.de had lower numbers, with revenue of €235,644 from 1,267 transactions and 180,025 sessions, a lower AOV of €175-200, and a conversion rate of 0.50-1.00%. rubart.de, lefeld.de, and mima.de also showcased competitive performances in terms of revenue, transactions, sessions, AOV, and conversion rates, each demonstrating strengths in different areas compared to toolnation.de in the German tool marketplace.

contorion.de screenshot
#1 contorion.de
3.1M
Revenue
729.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
235.6K
Revenue
180K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
rubart.de screenshot
#3 rubart.de
413.3K
Revenue
96.2K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#4 lefeld.de
747.3K
Revenue
128.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
mima.de screenshot
#5 mima.de
568.7K
Revenue
55.6K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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Revenue share by device at toolnation.de

In August large majority of sales on toolnation.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on toolnation.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

Evaluate toolnation.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.de top markets

Explore toolnation.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolnation.de country & global rank

Assess the ranking of toolnation.de among other retailers within its primary country and worldwide.

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