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Sep 2026
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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161.4K
Revenue
Sep 26
34K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$350-375
AOV
Sep 26
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced decline of 40%, compared to the preceding three months.

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toolnation.de revenue decline for last six months
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OVERVIEW
toolnation.de operates in the home improvement and maintenance category, performing notably well in September 2026. The site generated $161,000 in online sales, significantly higher than a typical home improvement and maintenance store's revenue of around $35,900. With a conversion rate of 1.00-1.50%, toolnation.de is comfortably within the category's typical range of 0.47% to 2.69%. The average order value (AOV) stands at $350-375, also within the typical range of $74 to $514. Additionally, toolnation.de attracted 34,000 sessions, well above a typical home improvement and maintenance store's 12,000 monthly sessions.
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toolnation.de competitors

toolnation.de trails behind contorion.de significantly, with contorion.de achieving a remarkable revenue of 4.3 million from 12,000 transactions and 823,000 sessions, while toolnation.de reports a revenue of 161,000 from 443 transactions and 34,000 sessions. In September 2026, both stores share an average order value (AOV) of 350-375, but toolnation.de's conversion rate of 1.00-1.50 matches contorion.de's rate. Other competitors like rubart.de and lefeld.de also outperform toolnation.de, with revenues of 492,000 and 714,000 respectively. Both have higher transaction counts and session numbers as well. While toolnation.de's performance is respectable, it ranks sixth in revenue, transactions, and sessions among its peers, indicating room for growth in an increasingly competitive market.

contorion.de screenshot
#1 contorion.de
4.3M
Revenue
822.8K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
212.2K
Revenue
129.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
rubart.de screenshot
#3 rubart.de
492.1K
Revenue
103.8K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
lefeld.de screenshot
#4 lefeld.de
714K
Revenue
128.7K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
mima.de screenshot
#5 mima.de
448.1K
Revenue
55.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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toolnation.de channels

Identify top traffic channels that drive growth for toolnation.deand discover how performance of traffic channels has changed over time.

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toolnation.de Google Ads spend

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toolnation.de devices

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toolnation.de top markets

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toolnation.de country & global rank

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