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May 2026
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Home/Insights/Retailers/toolnation.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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376.1K
Revenue
May 26
59.3K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$350-375
AOV
May 26
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Toolnation.de is a website that sells a wide range of tools and equipment. They offer a diverse selection, including power tools, hand tools, gardening tools, and more. Additionally, Toolnation.de provides efficient delivery services within their operating region. It is a convenient platform for tool enthusiasts and professionals alike.

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toolnation.de Annual Revenue and Growth

toolnation.de's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolnation.de revenue by year

toolnation.de's monthly revenueOVER TIME
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Over the past three months, toolnation.de revenue has experienced growth of 5.8%, compared to the preceding three months.

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toolnation.de revenue growth for last six months
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OVERVIEW
In May 2026, toolnation.de generated online sales revenue of $376,138, significantly surpassing the home and garden industry median of $34,695, though still far from the leading competitor, lowes.com, with $760,139,651. The site achieved a conversion rate between 1.50% and 2.00%, close to the industry high of 2.38%. Its average order value (AOV) ranged from $350 to $375, below the high of $489. With 59,337 sessions, toolnation.de outperformed the median of 14,915 but fell short of lowes.com's remarkable 149,141,951 sessions, highlighting its potential for growth in this competitive market.
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toolnation.de competitors

In May 2026, toolnation.de generated a revenue of $376,138 with 1,012 transactions from 59,337 sessions, yielding an Average Order Value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. In comparison, contorion.de leads with $3,396,597 in revenue and a higher transaction volume of 10,234 from 720,795 sessions, resulting in a lower AOV of $325-350 and a conversion rate of 1.00-1.50%. Conversely, rubart.de's revenue of $473,498 from 1,730 transactions indicates a strong conversion rate of 2.00-2.50%, despite fewer sessions (86,082) and a lower AOV ($250-275). Notably, mima.de showcases the highest AOV at $475-500 but a modest revenue of $530,566. Ultimately, toolnation.de stands competitively among its peers, particularly with its AOV, though it has a much smaller revenue footprint compared to leaders like contorion.de.

contorion.de screenshot
#1 contorion.de
3.4M
Revenue
720.8K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
werkzeugstore24.de screenshot
#2 werkzeugstore24.de
442.7K
Revenue
116.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rubart.de screenshot
#3 rubart.de
473.5K
Revenue
86.1K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#4 lefeld.de
915.4K
Revenue
163.4K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
mima.de screenshot
#5 mima.de
530.6K
Revenue
59.1K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
toolnation.de vs top market performers
toolnation.de
top retailers
conversion rate vs average order value for toolnation.de and its competitors
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Revenue share by device at toolnation.de

In May large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on toolnation.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.de channels

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toolnation.de Google Ads spend

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toolnation.de devices

Review toolnation.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.de top markets

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toolnation.de country & global rank

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