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Dec 2025
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Home/Insights/Retailers/totalbeautyexp.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for totalbeautyexp.comtotalbeautyexp.com

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11.4K
Revenue
Dec 25
6.4K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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TotalBeautyExp.com is a website dedicated to beauty products. It offers a wide range of beauty essentials including skincare, makeup, haircare, and personal care items. The site provides customers with a convenient platform to explore and purchase popular beauty brands, enabling them to enhance and maintain their personal care routines.

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totalbeautyexp.com's monthly revenueOVER TIME
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Over the past three months, totalbeautyexp.com revenue has experienced decline of 41%, compared to the preceding three months.

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totalbeautyexp.com revenue decline for last six months
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OVERVIEW
In December 2025, totalbeautyexp.com generated $11,394 in online sales, significantly below the BEAUTY AND COSMETICS median of $53,444, with sessions totaling 6,401, far behind the median of 23,270 and the highest at 76,213,109 from sephora.com. Its conversion rate of 3.50-4.00% is just shy of the high benchmark of 4.87%, while its average order value (AOV) ranges between $25-50, below the high of $191 and above the low of $45 for the industry, highlighting room for improvement in sales performance and audience engagement compared to leading competitors like ulta.com.
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totalbeautyexp.com competitors

In December 2025, totalbeautyexp.com generated $11,394 in revenue from 243 transactions and 6,401 sessions with an average order value (AOV) between $25-50 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, beautycarechoices.com had a significantly higher revenue of $118,887 from 2,031 transactions and 68,748 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. Similarly, beautybrands.com outperformed totalbeautyexp.com with a revenue of $1,233,929 from 9,844 transactions and 183,487 sessions, boasting an AOV of $125-150 and a conversion rate of 5.00-5.50%. On the other hand, gibsgrooming.com had $14,640 in revenue from 272 transactions and 5,726 sessions, with an AOV of $50-75 and a conversion rate of 4.50-5.00%, while btystore.com generated $9,015 in revenue from 157 transactions and 3,958 sessions, with an AOV of $50-75 and a conversion rate of 3.50-4.00%. Overall, totalbeautyexp.com falls behind its competitors in terms of revenue, transactions, and sessions, but it has a comparable AOV and conversion rate to some of them.

beautycarechoices.com screenshot
#1 beautycarechoices.com
118.9K
Revenue
68.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
philosophy.com screenshot
#2 philosophy.com
2.3M
Revenue
810.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
gibsgrooming.com screenshot
#3 gibsgrooming.com
14.6K
Revenue
5.7K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#4 beautybrands.com
1.2M
Revenue
183.5K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
btystore.com screenshot
#5 btystore.com
9K
Revenue
4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
totalbeautyexp.com vs top market performers
totalbeautyexp.com
top retailers
conversion rate vs average order value for totalbeautyexp.com and its competitors
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Revenue share by device at totalbeautyexp.com

In December large majority of sales on totalbeautyexp.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In December large majority of sales on totalbeautyexp.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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totalbeautyexp.com channels

Identify top traffic channels that drive growth for totalbeautyexp.comand discover how performance of traffic channels has changed over time.

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totalbeautyexp.com Google Ads spend

Evaluate totalbeautyexp.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalbeautyexp.com devices

Review totalbeautyexp.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalbeautyexp.com top markets

Explore totalbeautyexp.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalbeautyexp.com country & global rank

Assess the ranking of totalbeautyexp.com among other retailers within its primary country and worldwide.

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