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Nov 2025
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Home/Insights/Retailers/totalbeautyexp.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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12.1K
Revenue
Nov 25
5.9K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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TotalBeautyExp.com is a website dedicated to beauty products. It offers a wide range of beauty essentials including skincare, makeup, haircare, and personal care items. The site provides customers with a convenient platform to explore and purchase popular beauty brands, enabling them to enhance and maintain their personal care routines.

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totalbeautyexp.com's monthly revenueOVER TIME
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Over the past three months, totalbeautyexp.com revenue has experienced decline of 25%, compared to the preceding three months.

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totalbeautyexp.com revenue decline for last six months
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OVERVIEW
In November 2025, totalbeautyexp.com generated $12,083 in online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, while its conversion rate of 3.50-4.00% trails the high benchmark of 5.32%. With an average order value (AOV) between $50-75, it also falls short of the category's high AOV of $204. The website recorded 5,856 sessions, compared to the median of 19,748 and a market leader like sephora.com, which achieved an astounding 76,114,809 sessions. Overall, totalbeautyexp.com shows room for improvement to compete effectively in the thriving beauty industry.
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totalbeautyexp.com competitors

totalbeautyexp.com lags behind its competitors in terms of revenue, with only $12,083 in November 2025 compared to Beauty Brands' $1,412,043. Similarly, totalbeautyexp.com falls short in the number of transactions and sessions, with 233 transactions and 5,856 sessions, while Beauty Brands boasts 11,242 transactions and 194,268 sessions. However, totalbeautyexp.com is on par with its competitors in terms of average order value (AOV) and conversion rate. Gibs Grooming, one of totalbeautyexp.com's competitors, has a similar revenue and transactions count, but a higher conversion rate of 4.50-5.00%. Despite its lower metrics in revenue, transactions, and sessions, totalbeautyexp.com maintains a competitive AOV and conversion rate compared to its industry counterparts.

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88.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
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#2 philosophy.com
1.2M
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1.5-2.0%
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#3 gibsgrooming.com
15.3K
Revenue
6K
Sessions
4.5-5.0%
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AOV
beautybrands.com screenshot
#4 beautybrands.com
1.4M
Revenue
194.3K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
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#5 btystore.com
4.2K
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1.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
totalbeautyexp.com vs top market performers
totalbeautyexp.com
top retailers
conversion rate vs average order value for totalbeautyexp.com and its competitors
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Revenue share by device at totalbeautyexp.com

In November large majority of sales on totalbeautyexp.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on totalbeautyexp.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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totalbeautyexp.com channels

Identify top traffic channels that drive growth for totalbeautyexp.comand discover how performance of traffic channels has changed over time.

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totalbeautyexp.com Google Ads spend

Evaluate totalbeautyexp.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalbeautyexp.com devices

Review totalbeautyexp.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalbeautyexp.com top markets

Explore totalbeautyexp.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalbeautyexp.com country & global rank

Assess the ranking of totalbeautyexp.com among other retailers within its primary country and worldwide.

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