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Nov 2025
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Home/Insights/Retailers/totalgymdirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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272K
Revenue
Nov 25
87.7K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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Totalgymdirect.com is an online platform that offers a wide range of fitness equipment for purchase. Their product selection includes various models of Total Gym machines, as well as accompanying accessories and workout DVDs. The website provides customers with a convenient avenue for browsing and buying gym equipment from the comfort of their homes.

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totalgymdirect.com Annual Revenue and Growth

totalgymdirect.com's annual sales on its online store amounted to $8.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
totalgymdirect.com revenue by year

totalgymdirect.com's monthly revenueOVER TIME
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Over the past three months, totalgymdirect.com revenue has experienced decline of 33%, compared to the preceding three months.

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totalgymdirect.com revenue decline for last six months
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OVERVIEW
In November 2025, totalgymdirect.com generated $272,021 in online sales, significantly outperforming the sports industry median of $89,556, while maintaining a conversion rate of 0.50-1.00%, below the industry high of 3.31%. With an average order value (AOV) between $300-325, it is above the lower industry benchmark of $76 but still below the high of $552. The site attracted 87,748 sessions, surpassing the median of 31,405, yet far behind the leading competitor, dickssportinggoods.com, which saw 57,640,222 sessions, reflecting its substantial market presence in the sports category.
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totalgymdirect.com competitors

In November 2025, totalgymdirect.com reported a revenue of $272,021 from 870 transactions and 87,748 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate between 0.50% and 1.00%. In comparison, marcypro.com, one of its competitors, generated a higher revenue of $575,641 from 1,389 transactions and 55,993 sessions. marcypro.com also boasted a higher AOV range of $400 to $425 and a superior conversion rate of 2.00% to 2.50%. While totalgymdirect.com has a decent performance in terms of revenue and conversion rate, it lags behind marcypro.com in transactions, sessions, and AOV. This indicates that totalgymdirect.com may need to focus on increasing its traffic and improving the average value of its orders to better compete with its rival.

marcypro.com screenshot
#1 marcypro.com
575.6K
Revenue
56K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
totalgymdirect.com vs top market performers
totalgymdirect.com
top retailers
conversion rate vs average order value for totalgymdirect.com and its competitors
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Revenue share by device at totalgymdirect.com

In November large majority of sales on totalgymdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on totalgymdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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totalgymdirect.com channels

Identify top traffic channels that drive growth for totalgymdirect.comand discover how performance of traffic channels has changed over time.

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totalgymdirect.com Google Ads spend

Evaluate totalgymdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalgymdirect.com devices

Review totalgymdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalgymdirect.com top markets

Explore totalgymdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalgymdirect.com country & global rank

Assess the ranking of totalgymdirect.com among other retailers within its primary country and worldwide.

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