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Sep 2025
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Home/Insights/Retailers/totalgymdirect.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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170.5K
Revenue
Sep 25
76.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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Totalgymdirect.com is an online platform that offers a wide range of fitness equipment for purchase. Their product selection includes various models of Total Gym machines, as well as accompanying accessories and workout DVDs. The website provides customers with a convenient avenue for browsing and buying gym equipment from the comfort of their homes.

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totalgymdirect.com Annual Revenue and Growth

totalgymdirect.com's annual sales on its online store amounted to $8.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
totalgymdirect.com revenue by year

totalgymdirect.com's monthly revenueOVER TIME
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Over the past three months, totalgymdirect.com revenue has experienced decline of 38%, compared to the preceding three months.

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totalgymdirect.com revenue decline for last six months
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OVERVIEW
In September 2025, totalgymdirect.com generated $170,529 in online sales, significantly above the sports industry median of $77,565, yet far behind market leader garmin.com, which achieved $183,476,907. With a conversion rate between 0.50-1.00%, totalgymdirect.com falls short of the sports industry high of 3.05%, while its average order value (AOV) of $300-325 is lower than the industry high of $539 but above the low of $73. The site attracted 76,746 sessions, outpacing the industry median of 30,275 but dramatically below garmin.com's 47,231,640 sessions, highlighting room for growth.
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totalgymdirect.com competitors

In September 2025, totalgymdirect.com reported a revenue of $170,529 from 543 transactions with 76,746 sessions, resulting in an average order value (AOV) of $300-325 and a conversion rate of 0.50-1.00. In comparison, marcypro.com, a competitor in the fitness equipment industry, generated $298,707 in revenue from 684 transactions and 42,294 sessions during the same period. marcypro.com had a higher AOV of $425-450 and a conversion rate of 1.50-2.00. While totalgymdirect.com had more sessions, marcypro.com outperformed in terms of revenue, transactions, AOV, and conversion rate. This indicates that marcypro.com was more effective at converting sessions into sales and generating higher revenue per transaction compared to totalgymdirect.com.

marcypro.com screenshot
#1 marcypro.com
298.7K
Revenue
42.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
totalgymdirect.com vs top market performers
totalgymdirect.com
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conversion rate vs average order value for totalgymdirect.com and its competitors
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Revenue share by device at totalgymdirect.com

In September large majority of sales on totalgymdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on totalgymdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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totalgymdirect.com channels

Identify top traffic channels that drive growth for totalgymdirect.comand discover how performance of traffic channels has changed over time.

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totalgymdirect.com Google Ads spend

Evaluate totalgymdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalgymdirect.com devices

Review totalgymdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalgymdirect.com top markets

Explore totalgymdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalgymdirect.com country & global rank

Assess the ranking of totalgymdirect.com among other retailers within its primary country and worldwide.

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