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May 2025

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Home/Insights/Retailers/tower28beauty.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

tower28beauty.com

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714.6K

Revenue

370.7K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Tower28beauty.com is a website that offers a range of beauty products. Their inventory includes skincare and cosmetics, carefully curated to cater to different needs and skin types. With a focus on clean beauty, Tower 28 emphasizes ingredients that are safe, gentle, and free from common irritants.

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tower28beauty.com's revenueOVER TIME
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Over the past three months, tower28beauty.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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tower28beauty.com revenue decline for last six months

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OVERVIEW

tower28beauty.com, in the BEAUTY AND COSMETICS industry, had a revenue of $714,597, conversion rate of 3.00-3.50%, AOV of $50-75, and 370,703 sessions in May 2025. The largest online store in the category, ulta.com, had revenue of $96,002,620, while the highest sessions were from sephora.com at 38,510,361. The median revenue in the industry is $46,882, the highest conversion rate is 4.51%, the lowest is 1.17%, the highest AOV is $213, and the lowest is $53, with a median sessions of 19,997.

tower28beauty.com competitors

In May 2025, tower28beauty.com generated $714,597 in revenue from 11,186 transactions with 370,703 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In comparison, Facile Skin earned $74,818 from 235 transactions and 10,988 sessions, with a higher AOV of $300-325 but a lower conversion rate of 2.00-2.50%. Love Kinship lagged behind with $28,191 in revenue from 324 transactions and 24,596 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. Credo Beauty outshined them all with a significant $5,054,542 in revenue from 23,303 transactions and 614,490 sessions, offering an AOV of $200-225 and a competitive conversion rate of 3.50-4.00%. tower28beauty.com falls in the middle range compared to its competitors, with decent revenue and conversion rates but a lower AOV.

#1 facileskin.com

74.8K

Revenue

11K

Sessions

2.0-2.5%

Conv. rate

$300-325

AOV

#2 lovekinship.com

28.2K

Revenue

24.6K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#3 credobeauty.com

5.1M

Revenue

614.5K

Sessions

3.5-4.0%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

tower28beauty.com vs top market performers

tower28beauty.com

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Revenue share by device at tower28beauty.com

In May large majority of sales on tower28beauty.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices.

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tower28beauty.com channels

Identify top traffic channels that drive growth for tower28beauty.comand discover how performance of traffic channels has changed over time.

tower28beauty.com Google Ads spend

Evaluate tower28beauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

tower28beauty.com devices

Review tower28beauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

tower28beauty.com top markets

Explore tower28beauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.