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Home/Insights/Retailers/tower28beauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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440.8K
Revenue
Sep 25
387.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Tower28beauty.com is a website that offers a range of beauty products. Their inventory includes skincare and cosmetics, carefully curated to cater to different needs and skin types. With a focus on clean beauty, Tower 28 emphasizes ingredients that are safe, gentle, and free from common irritants.

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tower28beauty.com Annual Revenue and Growth

tower28beauty.com's annual sales on its online store amounted to $9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tower28beauty.com revenue by year

tower28beauty.com's monthly revenueOVER TIME
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Over the past three months, tower28beauty.com revenue has experienced decline of 37%, compared to the preceding three months.

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tower28beauty.com revenue decline for last six months
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OVERVIEW
In September 2025, tower28beauty.com achieved remarkable online sales of $440,763, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, despite Ulta leading the category with $93,223,020. The site maintained a conversion rate of 1.50-2.00%, below the category's high of 4.54% but above the low of 1.08%. With an average order value (AOV) ranging from $50 to $75, it sits near the low end of the industry standard, where high AOV reaches $203. tower28beauty.com garnered 387,519 sessions, far exceeding the median of 18,928 but dwarfed by Sephora's impressive 45,764,193 sessions.
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tower28beauty.com competitors

In September 2025, tower28beauty.com outperformed its competitors in terms of revenue with $440,763, higher than facileskin.com ($125,035), lovekinship.com ($24,169), and credobeauty.com ($3,006,538). tower28beauty.com also had the highest number of transactions with 7,072, compared to facileskin.com (427), lovekinship.com (304), and credobeauty.com (14,378). However, tower28beauty.com had a lower average order value (AOV) ranging from $50-$75, while facileskin.com had an AOV of $275-$300, lovekinship.com had an AOV of $75-$100, and credobeauty.com had an AOV of $200-$225. In terms of conversion rate, tower28beauty.com fell behind credobeauty.com with a rate of 1.50-2.00, while facileskin.com had a rate of 2.00-2.50 and lovekinship.com had a rate of 1.00-1.50.

facileskin.com screenshot
#1 facileskin.com
125K
Revenue
21K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
lovekinship.com screenshot
#2 lovekinship.com
24.2K
Revenue
21.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
credobeauty.com screenshot
#3 credobeauty.com
3M
Revenue
380.8K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
tower28beauty.com vs top market performers
tower28beauty.com
top retailers
conversion rate vs average order value for tower28beauty.com and its competitors
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Revenue share by device at tower28beauty.com

In September large majority of sales on tower28beauty.com, 92% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tower28beauty.com, 92% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tower28beauty.com channels

Identify top traffic channels that drive growth for tower28beauty.comand discover how performance of traffic channels has changed over time.

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tower28beauty.com Google Ads spend

Evaluate tower28beauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tower28beauty.com devices

Review tower28beauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tower28beauty.com top markets

Explore tower28beauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tower28beauty.com country & global rank

Assess the ranking of tower28beauty.com among other retailers within its primary country and worldwide.

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