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Nov 2025
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Home/Insights/Retailers/townsends.us
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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313.6K
Revenue
Nov 25
72K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Townsends.us is a website that offers historical education through the exploration of 18th-century living, cooking, and fashion. They provide an array of products related to the American Colonial era, including books, cooking utensils, apparel, and personal care items. The website also offers educational videos and resources for those interested in learning more about this historical time period.

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townsends.us Annual Revenue and Growth

townsends.us's annual sales on its online store amounted to $2.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
townsends.us revenue by year

townsends.us's monthly revenueOVER TIME
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Over the past three months, townsends.us revenue has experienced growth of 31%, compared to the preceding three months.

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townsends.us revenue growth for last six months
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OVERVIEW
In November 2025, townsends.us achieved online sales revenue of $313,636, significantly outperforming the food_and_drink industry median of $57,949, while also surpassing its conversion rate of 2.50-3.00% against the industry high of 5.64%. With an average order value (AOV) ranging from $125-150, it remains competitive yet below the high AOV of $321 in the sector. The site attracted 72,046 sessions, markedly higher than the median of 17,290 but still a fraction of the leading nespresso.com’s 20,240,545 sessions, indicating room for growth in audience engagement.
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townsends.us competitors

In November 2025, townsends.us outperformed its competitors in terms of revenue, with a total of $313,636 compared to burnleyandtrowbridge.com's $49,491, americanduchess.com's $545,499, historicalemporium.com's $279,990, and hatchetsandaxes.com's $45,703. In terms of transactions, townsends.us also led the pack with 2,144 transactions, surpassing burnleyandtrowbridge.com's 511, americanduchess.com's 3,353, historicalemporium.com's 1,361, and hatchetsandaxes.com's 372. Additionally, townsends.us had a higher number of sessions at 72,046, compared to burnleyandtrowbridge.com's 26,686, americanduchess.com's 211,700, historicalemporium.com's 211,159, and hatchetsandaxes.com's 29,116. With an average order value (AOV) ranging from $125-$150 and a conversion rate of 2.50-3.00, townsends.us demonstrated strong performance across these key metrics when compared to its competitors in the historical reenactment niche.

burnleyandtrowbridge.com screenshot
#1 burnleyandtrowbridge.com
49.5K
Revenue
26.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
americanduchess.com screenshot
#2 americanduchess.com
545.5K
Revenue
211.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
historicalemporium.com screenshot
#3 historicalemporium.com
280K
Revenue
211.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
hatchetsandaxes.com screenshot
#4 hatchetsandaxes.com
45.7K
Revenue
29.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
townsends.us vs top market performers
townsends.us
top retailers
conversion rate vs average order value for townsends.us and its competitors
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Revenue share by device at townsends.us

In November large majority of sales on townsends.us, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on townsends.us, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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townsends.us channels

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townsends.us Google Ads spend

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townsends.us devices

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townsends.us top markets

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townsends.us country & global rank

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