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May 2025
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Home/Insights/Retailers/townsends.us
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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146.5K
Revenue
64.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Townsends.us is a website that offers historical education through the exploration of 18th-century living, cooking, and fashion. They provide an array of products related to the American Colonial era, including books, cooking utensils, apparel, and personal care items. The website also offers educational videos and resources for those interested in learning more about this historical time period.

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townsends.us's revenueOVER TIME
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Over the past three months, townsends.us revenue has experienced decline of 29%, compared to the preceding three months.

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townsends.us revenue decline for last six months
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OVERVIEW
In May 2025, townsends.us in the FOOD AND DRINK industry generated a revenue of $146,474, with a median revenue of $45,976. The conversion rate was between 1.50-2.00%, while a very high conversion rate reached 4.7% and a very low was at 0.97%. The Average Order Value (AOV) ranged from $125-$150, with a high of $354 and a low of $51. The website had 64,895 sessions, with the highest being 14,222,539 for nespresso.com, and a median of 16,818 sessions within the FOOD AND DRINK category.
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townsends.us competitors

In May 2025, townsends.us outperformed its competitors in terms of revenue, transactions, and conversion rate. townsends.us generated a revenue of $146,474 from 1,035 transactions and 64,895 sessions, with an average order value (AOV) ranging between $125-$150 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, burnleyandtrowbridge.com had a revenue of $51,925 from 528 transactions and 21,970 sessions, with an AOV of $75-$100 and a conversion rate of 2.00-2.50%. hatchetsandaxes.com trailed behind with $11,197 revenue from 84 transactions and 6,525 sessions, while americanduchess.com and historicalemporium.com had higher revenues but similar conversion rates. townsends.us stood out for its strong revenue generation and healthy conversion rate among its competitors in the historical reenactment market.

burnleyandtrowbridge.com screenshot
#1 burnleyandtrowbridge.com
51.9K
Revenue
22K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
americanduchess.com screenshot
#2 americanduchess.com
265.5K
Revenue
106.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
historicalemporium.com screenshot
#3 historicalemporium.com
210.6K
Revenue
157.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
hatchetsandaxes.com screenshot
#4 hatchetsandaxes.com
11.2K
Revenue
6.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
townsends.us vs top market performers
townsends.us
top retailers
conversion rate vs average order value for townsends.us and its competitors
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Revenue share by device at townsends.us

In May large majority of sales on townsends.us, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on townsends.us, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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townsends.us channels

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townsends.us Google Ads spend

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townsends.us devices

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townsends.us top markets

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townsends.us country & global rank

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