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Dec 2025
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Home/Insights/Retailers/trueformrunner.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for trueformrunner.comtrueformrunner.com

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95.1K
Revenue
Dec 25
15.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$375-400
AOV
Dec 25
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Trueformrunner.com is a website offering high-quality fitness equipment known as TrueForm Runners. They specialize in selling innovative, non-motorized treadmills designed to promote efficient and natural running techniques. The site features a wide range of models and accessories for individuals aiming to enhance their cardiovascular fitness and overall exercise experience.

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trueformrunner.com Annual Revenue and Growth

trueformrunner.com's annual sales on its online store amounted to $1.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trueformrunner.com revenue by year

trueformrunner.com's monthly revenueOVER TIME
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Over the past three months, trueformrunner.com revenue has experienced growth of 25%, compared to the preceding three months.

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trueformrunner.com revenue growth for last six months
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OVERVIEW
In December 2025, trueformrunner.com generated online sales of $95,147, surpassing the SPORTS median of $90,105, with a conversion rate between 1.50-2.00%, notably below the sector's high of 3.13%. The average order value (AOV) ranged from $375 to $400, also below the high of $535 in the industry. The site recorded 15,586 sessions, significantly lower than the median of 34,350, reflecting challenges in driving traffic compared to industry leader dickssportinggoods.com, which boasted over 64 million sessions. Overall, trueformrunner.com demonstrates strong revenue but opportunities for improvement in conversion and traffic metrics.
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trueformrunner.com competitors

In December 2025, trueformrunner.com reported a revenue of $95,147 with 251 transactions and 15,586 sessions, boasting an average order value (AOV) range of $375-$400 and a conversion rate of 1.50-2.00%. In comparison, its competitor assaultfitness.com recorded a significantly higher revenue of $506,457 from 624 transactions and 84,798 sessions. assaultfitness.com also had a higher AOV range of $800-$825 but a slightly lower conversion rate of 0.50-1.00%. While trueformrunner.com may have a lower revenue and fewer transactions than assaultfitness.com, it outperforms in terms of conversion rate and average order value. This suggests that trueformrunner.com has a more effective marketing strategy and a more loyal customer base despite lower overall sales volume.

assaultfitness.com screenshot
#1 assaultfitness.com
506.5K
Revenue
84.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
trueformrunner.com vs top market performers
trueformrunner.com
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conversion rate vs average order value for trueformrunner.com and its competitors
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Revenue share by device at trueformrunner.com

In December large majority of sales on trueformrunner.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on trueformrunner.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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trueformrunner.com channels

Identify top traffic channels that drive growth for trueformrunner.comand discover how performance of traffic channels has changed over time.

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trueformrunner.com Google Ads spend

Evaluate trueformrunner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trueformrunner.com devices

Review trueformrunner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trueformrunner.com top markets

Explore trueformrunner.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trueformrunner.com country & global rank

Assess the ranking of trueformrunner.com among other retailers within its primary country and worldwide.

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