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Jul 2025
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Home/Insights/Retailers/trueformrunner.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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73.4K
Revenue
11.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
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Trueformrunner.com is a website offering high-quality fitness equipment known as TrueForm Runners. They specialize in selling innovative, non-motorized treadmills designed to promote efficient and natural running techniques. The site features a wide range of models and accessories for individuals aiming to enhance their cardiovascular fitness and overall exercise experience.

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trueformrunner.com's revenueOVER TIME
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Over the past three months, trueformrunner.com revenue has experienced decline of 13%, compared to the preceding three months.

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trueformrunner.com revenue decline for last six months
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OVERVIEW
In July 2025, trueformrunner.com, an online sports store, generated $73,358 in revenue with a conversion rate of 1.50-2.00% and an AOV of $400-425. This performance falls below the median revenue of $84,485, conversion rate of 2.9%, and AOV of $547 in the SPORTS industry. With 11,547 sessions, trueformrunner.com lags behind the highest session count of 47,307,199 from garmin.com, but exceeds the median session count of 31,360.
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trueformrunner.com competitors

In July 2025, trueformrunner.com reported a revenue of $73,358 with 182 transactions and 11,547 sessions, boasting an average order value (AOV) of $400-$425 and a conversion rate of 1.50-2.00%. In comparison, one of its competitors, assaultfitness.com, generated a significantly higher revenue of $277,576 from 271 transactions and 69,100 sessions. assaultfitness.com also had a much higher AOV of $1025-$1050 but a lower conversion rate of 0.00-0.50%. While trueformrunner.com may have a lower revenue and fewer transactions compared to assaultfitness.com, it excels in conversion rate and offers products at a more affordable AOV. This suggests that trueformrunner.com may have a more loyal customer base with a higher likelihood of making purchases, despite lower overall sales volume.

assaultfitness.com screenshot
#1 assaultfitness.com
277.6K
Revenue
69.1K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
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trueformrunner.com vs top market performers
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conversion rate vs average order value for trueformrunner.com and its competitors
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Revenue share by device at trueformrunner.com

In July large majority of sales on trueformrunner.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on trueformrunner.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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trueformrunner.com channels

Identify top traffic channels that drive growth for trueformrunner.comand discover how performance of traffic channels has changed over time.

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trueformrunner.com Google Ads spend

Evaluate trueformrunner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trueformrunner.com devices

Review trueformrunner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trueformrunner.com top markets

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trueformrunner.com country & global rank

Assess the ranking of trueformrunner.com among other retailers within its primary country and worldwide.

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