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Jul 2026
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Home/Insights/Retailers/trueformrunner.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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92.9K
Revenue
Jul 26
16.2K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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Trueformrunner.com is a website offering high-quality fitness equipment known as TrueForm Runners. They specialize in selling innovative, non-motorized treadmills designed to promote efficient and natural running techniques. The site features a wide range of models and accessories for individuals aiming to enhance their cardiovascular fitness and overall exercise experience.

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trueformrunner.com Annual Revenue and Growth

trueformrunner.com's annual sales on its online store amounted to $1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
trueformrunner.com revenue by year

trueformrunner.com's monthly revenueOVER TIME
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Over the past three months, trueformrunner.com revenue has experienced decline of 18%, compared to the preceding three months.

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trueformrunner.com revenue decline for last six months
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OVERVIEW
In July 2026, trueformrunner.com generated $92,900 in revenue from online sales, which is above the typical sports store's $77,200. Its conversion rate of 1.00-1.50% falls within the typical sports store range of 0.64% to 3.02%. The average order value (AOV) of $400-425 is also within the typical sports store range of $82 to $571. However, trueformrunner.com had 16,200 sessions, which is below a typical sports store's 28,500 sessions.
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trueformrunner.com competitors

In July 2026, assaultfitness.com generated $129,000 in revenue from 151 transactions across 38,700 sessions, showcasing a conversion rate of 0.00-0.50%. In comparison, trueformrunner.com achieved $92,900 in revenue with 225 transactions from 16,200 sessions, leading its competitors in transactions but trailing assaultfitness.com by $36,100 in revenue and by 22,500 sessions. trueformrunner.com’s average order value (AOV) falls between $400-425, which is lower than trueform.io’s AOV of $500-525, although it outperforms trueform.io with 206 more transactions. While trueformrunner.com boasts a conversion rate of 1.00-1.50%, it still lags behind trueform.io’s 2.50-3.00%. Overall, trueformrunner.com maintains a strong transaction volume but faces challenges in revenue and session traffic relative to its competitors.

trueform.io screenshot
#1 trueform.io
10K
Revenue
728.8
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
assaultfitness.com screenshot
#2 assaultfitness.com
128.9K
Revenue
38.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
trueformrunner.com vs top market performers
trueformrunner.com
top retailers
conversion rate vs average order value for trueformrunner.com and its competitors
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Revenue share by device at trueformrunner.com

In July large majority of sales on trueformrunner.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on trueformrunner.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries trueformrunner.com operates in

trueformrunner.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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trueformrunner.com channels

Identify top traffic channels that drive growth for trueformrunner.comand discover how performance of traffic channels has changed over time.

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trueformrunner.com Google Ads spend

Evaluate trueformrunner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trueformrunner.com devices

Review trueformrunner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trueformrunner.com top markets

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trueformrunner.com country & global rank

Assess the ranking of trueformrunner.com among other retailers within its primary country and worldwide.

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