Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/trueformrunner.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for trueformrunner.comtrueformrunner.com

Start benchmarking for free
Sign in with GoogleSign up with Google
147.4K
Revenue
Jan 26
22.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
Loading...

Trueformrunner.com is a website offering high-quality fitness equipment known as TrueForm Runners. They specialize in selling innovative, non-motorized treadmills designed to promote efficient and natural running techniques. The site features a wide range of models and accessories for individuals aiming to enhance their cardiovascular fitness and overall exercise experience.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

trueformrunner.com Annual Revenue and Growth

trueformrunner.com's annual sales on its online store amounted to $1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
trueformrunner.com revenue by year

trueformrunner.com's monthly revenueOVER TIME
View real-time data

Over the past three months, trueformrunner.com revenue has experienced growth of 34%, compared to the preceding three months.

View real-time data
trueformrunner.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, trueformrunner.com, operating in the sports industry, generated $147,371 in online sales, surpassing the median of $84,141, yet trailing behind the largest competitor, garmin.com, at $201,780,487. The site's conversion rate of 1.50-2.00% falls short of the industry's high of 3.0% but remains above the low of 0.68%. trueformrunner.com achieved an average order value (AOV) of $350-375, below the sports sector's high of $556. With 22,124 sessions, the site also lags the median of 31,579 sessions in the industry, highlighting areas for potential growth and improvement.
Read more

trueformrunner.com competitors

In January 2026, trueformrunner.com generated a revenue of $147,371 with 396 transactions and 22,124 sessions, boasting an average order value (AOV) range of $350-375 and a conversion rate of 1.50-2.00%. In comparison, assaultfitness.com, a competitor, outperformed trueformrunner.com with a revenue of $408,911 from 489 transactions and 86,869 sessions. assaultfitness.com also had a higher AOV range of $825-850 but a lower conversion rate of 0.50-1.00%. While trueformrunner.com had a more favorable conversion rate, assaultfitness.com had higher revenue, transactions, and sessions, indicating a larger market share and potentially more effective marketing strategies. This suggests that trueformrunner.com may need to reevaluate its marketing tactics to compete more effectively in the fitness equipment industry.

assaultfitness.com screenshot
#1 assaultfitness.com
408.9K
Revenue
86.9K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
trueformrunner.com vs top market performers
trueformrunner.com
top retailers
conversion rate vs average order value for trueformrunner.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at trueformrunner.com

In January large majority of sales on trueformrunner.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on trueformrunner.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

trueformrunner.com channels

Identify top traffic channels that drive growth for trueformrunner.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

trueformrunner.com Google Ads spend

Evaluate trueformrunner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

trueformrunner.com devices

Review trueformrunner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

trueformrunner.com top markets

Explore trueformrunner.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

trueformrunner.com country & global rank

Assess the ranking of trueformrunner.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard