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Dec 2025
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Home/Insights/Retailers/trueleafmarket.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for trueleafmarket.comtrueleafmarket.com

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757.2K
Revenue
Dec 25
323.6K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

TrueLeafMarket.com is a website that offers a wide selection of gardening supplies and products. They specialize in selling high-quality seeds for various plants, including vegetables, fruits, herbs, and flowers. With a focus on organic and non-GMO varieties, the website caters to both amateur and professional gardeners seeking reliable and sustainable gardening solutions.

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trueleafmarket.com Annual Revenue and Growth

trueleafmarket.com's annual sales on its online store amounted to $10.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trueleafmarket.com revenue by year

trueleafmarket.com's monthly revenueOVER TIME
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Over the past three months, trueleafmarket.com revenue has experienced growth of 17%, compared to the preceding three months.

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trueleafmarket.com revenue growth for last six months
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OVERVIEW
In December 2025, trueleafmarket.com, operating in the home and garden sector, generated $757,206 in online sales, significantly surpassing the median revenue of $114,229, while the conversion rate ranged between 2.50-3.00%, below the high of 3.32%. With an average order value (AOV) of $75-100, trueleafmarket.com remained within industry norms, given that high AOV is $667 and low is $88. The site attracted 323,631 sessions, considerably higher than the median of 33,723, yet dwarfed by the leading store, homedepot.com, with 141,891,489 sessions.
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trueleafmarket.com competitors

In December 2025, trueleafmarket.com generated $757,206 in revenue from 8,434 transactions and 323,631 sessions with an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. Compared to its competitors, trueleafmarket.com falls behind in revenue when compared to johnnyseeds.com, which raked in $5,635,762 from 36,114 transactions and 903,814 sessions. However, trueleafmarket.com outperforms sproutpeople.org and parkseed.com in terms of revenue. When looking at AOV, highmowingseeds.com and johnnyseeds.com have a higher average order value compared to trueleafmarket.com. In terms of conversion rates, sproutpeople.org has the highest conversion rate at 4.00-4.50%, followed by highmowingseeds.com and johnnyseeds.com. Overall, while trueleafmarket.com may not be the leader in revenue, it still holds its own against its competitors in various metrics.

sproutpeople.org screenshot
#1 sproutpeople.org
160K
Revenue
22.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
highmowingseeds.com screenshot
#2 highmowingseeds.com
480.6K
Revenue
68.7K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
harrisseeds.com screenshot
#3 harrisseeds.com
335.3K
Revenue
124.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
johnnyseeds.com screenshot
#4 johnnyseeds.com
5.6M
Revenue
903.8K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
parkseed.com screenshot
#5 parkseed.com
291.2K
Revenue
238.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
trueleafmarket.com vs top market performers
trueleafmarket.com
top retailers
conversion rate vs average order value for trueleafmarket.com and its competitors
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Revenue share by device at trueleafmarket.com

In December large majority of sales on trueleafmarket.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on trueleafmarket.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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trueleafmarket.com channels

Identify top traffic channels that drive growth for trueleafmarket.comand discover how performance of traffic channels has changed over time.

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trueleafmarket.com Google Ads spend

Evaluate trueleafmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trueleafmarket.com devices

Review trueleafmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trueleafmarket.com top markets

Explore trueleafmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trueleafmarket.com country & global rank

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