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Nov 2025
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Home/Insights/Retailers/trueleafmarket.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for trueleafmarket.comtrueleafmarket.com

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681.4K
Revenue
Nov 25
370.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

TrueLeafMarket.com is a website that offers a wide selection of gardening supplies and products. They specialize in selling high-quality seeds for various plants, including vegetables, fruits, herbs, and flowers. With a focus on organic and non-GMO varieties, the website caters to both amateur and professional gardeners seeking reliable and sustainable gardening solutions.

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trueleafmarket.com Annual Revenue and Growth

trueleafmarket.com's annual sales on its online store amounted to $10.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trueleafmarket.com revenue by year

trueleafmarket.com's monthly revenueOVER TIME
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Over the past three months, trueleafmarket.com revenue has experienced growth of 9.3%, compared to the preceding three months.

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trueleafmarket.com revenue growth for last six months
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OVERVIEW
In November 2025, trueleafmarket.com generated $681,425 in online sales, significantly surpassing the home and garden median of $122,040, while maintaining a conversion rate of 2.00-2.50%, below the category high of 3.53%. Their average order value (AOV) ranged from $75-100, well below the high of $672 but above the low of $95. With 370,935 sessions, trueleafmarket.com also outperformed the median of 32,500 sessions, yet fell short of industry leader homedepot.com, which boasts an astounding 171,906,089 sessions. Overall, trueleafmarket.com shows strong performance within its niche, though there's room for growth.
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trueleafmarket.com competitors

When comparing trueleafmarket.com to its competitors in November 2025, it is evident that trueleafmarket.com falls in the middle in terms of revenue. trueleafmarket.com generated $681,425 in revenue with 7,454 transactions and 370,935 sessions. The average order value (AOV) for trueleafmarket.com falls in the range of $75-$100 with a conversion rate of 2.00-2.50%. In contrast, johnnyseeds.com leads the pack with $4,433,639 in revenue, 29,794 transactions, and 787,986 sessions. The AOV for johnnyseeds.com is in the range of $125-$150 with a conversion rate of 3.50-4.00%. Other competitors like sproutpeople.org, highmowingseeds.com, harrisseeds.com, and parkseed.com also show varying performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rate, with some outperforming trueleafmarket.com in certain aspects.

sproutpeople.org screenshot
#1 sproutpeople.org
166.8K
Revenue
24.6K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
highmowingseeds.com screenshot
#2 highmowingseeds.com
280.3K
Revenue
58.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
harrisseeds.com screenshot
#3 harrisseeds.com
277.8K
Revenue
72.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
johnnyseeds.com screenshot
#4 johnnyseeds.com
4.4M
Revenue
788K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
parkseed.com screenshot
#5 parkseed.com
287.9K
Revenue
229.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
trueleafmarket.com vs top market performers
trueleafmarket.com
top retailers
conversion rate vs average order value for trueleafmarket.com and its competitors
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Revenue share by device at trueleafmarket.com

In November large majority of sales on trueleafmarket.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on trueleafmarket.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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trueleafmarket.com channels

Identify top traffic channels that drive growth for trueleafmarket.comand discover how performance of traffic channels has changed over time.

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trueleafmarket.com Google Ads spend

Evaluate trueleafmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trueleafmarket.com devices

Review trueleafmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trueleafmarket.com top markets

Explore trueleafmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trueleafmarket.com country & global rank

Assess the ranking of trueleafmarket.com among other retailers within its primary country and worldwide.

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