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Aug 2025
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Home/Insights/Retailers/trueleafmarket.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for trueleafmarket.comtrueleafmarket.com

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602.4K
Revenue
Aug 25
439.9K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

TrueLeafMarket.com is a website that offers a wide selection of gardening supplies and products. They specialize in selling high-quality seeds for various plants, including vegetables, fruits, herbs, and flowers. With a focus on organic and non-GMO varieties, the website caters to both amateur and professional gardeners seeking reliable and sustainable gardening solutions.

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trueleafmarket.com Annual Revenue and Growth

trueleafmarket.com's annual sales on its online store amounted to $10.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trueleafmarket.com revenue by year

trueleafmarket.com's monthly revenueOVER TIME
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Over the past three months, trueleafmarket.com revenue has experienced decline of 37%, compared to the preceding three months.

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trueleafmarket.com revenue decline for last six months
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OVERVIEW
In August 2025, trueleafmarket.com, in the HOME AND GARDEN industry, generated $602,374 in online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The site had 439,881 sessions, significantly lower than homedepot.com's 175,975,033 sessions. The highest conversion rate in the industry was 3.29%, while the highest AOV was $672 and the lowest was $91. Despite not being the top performer in all metrics, trueleafmarket.com maintains a solid presence within the home and garden market.
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trueleafmarket.com competitors

In August 2025, trueleafmarket.com reported a revenue of $602,374 with 6,969 transactions and 439,881 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison to its competitors, sproutpeople.org generated $115,914 in revenue with 795 transactions and 27,075 sessions, boasting a higher AOV of $125-150 and a conversion rate of 2.50-3.00%. highmowingseeds.com and harrisseeds.com both fell within the same revenue range as trueleafmarket.com but had slightly higher conversion rates. johnnyseeds.com was the top performer with a revenue of $3,981,404, 28,533 transactions, 878,038 sessions, an AOV of $125-150, and a conversion rate of 3.00-3.50%. parkseed.com lagged behind with $270,481 in revenue, 3,325 transactions, 304,268 sessions, a lower AOV of $75-100, and a conversion rate of 1.00-1.50%.

sproutpeople.org screenshot
#1 sproutpeople.org
115.9K
Revenue
27.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
highmowingseeds.com screenshot
#2 highmowingseeds.com
180.5K
Revenue
69.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
harrisseeds.com screenshot
#3 harrisseeds.com
148.4K
Revenue
72.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
johnnyseeds.com screenshot
#4 johnnyseeds.com
4M
Revenue
878K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
parkseed.com screenshot
#5 parkseed.com
270.5K
Revenue
304.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
trueleafmarket.com vs top market performers
trueleafmarket.com
top retailers
conversion rate vs average order value for trueleafmarket.com and its competitors
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Revenue share by device at trueleafmarket.com

In August large majority of sales on trueleafmarket.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on trueleafmarket.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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trueleafmarket.com channels

Identify top traffic channels that drive growth for trueleafmarket.comand discover how performance of traffic channels has changed over time.

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trueleafmarket.com Google Ads spend

Evaluate trueleafmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trueleafmarket.com devices

Review trueleafmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trueleafmarket.com top markets

Explore trueleafmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trueleafmarket.com country & global rank

Assess the ranking of trueleafmarket.com among other retailers within its primary country and worldwide.

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