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Oct 2025
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Home/Insights/Retailers/trueleafmarket.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for trueleafmarket.comtrueleafmarket.com

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709.8K
Revenue
Oct 25
380.4K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

TrueLeafMarket.com is a website that offers a wide selection of gardening supplies and products. They specialize in selling high-quality seeds for various plants, including vegetables, fruits, herbs, and flowers. With a focus on organic and non-GMO varieties, the website caters to both amateur and professional gardeners seeking reliable and sustainable gardening solutions.

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trueleafmarket.com Annual Revenue and Growth

trueleafmarket.com's annual sales on its online store amounted to $10.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trueleafmarket.com revenue by year

trueleafmarket.com's monthly revenueOVER TIME
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Over the past three months, trueleafmarket.com revenue has experienced decline of 5.1%, compared to the preceding three months.

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trueleafmarket.com revenue decline for last six months
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OVERVIEW
In October 2025, trueleafmarket.com achieved $709,808 in online sales, significantly outperforming the home_and_garden median of $117,921, yet trailing behind the category leader, homedepot.com, at $1,418,970,899. The site recorded a conversion rate of 2.00-2.50%, falling short of the category high of 3.47%, while its average order value (AOV) ranged from $75-100, notably lower than the high of $676. trueleafmarket.com had 380,352 sessions, substantially surpassing the median of 30,856 but remaining distant from homedepot.com’s 152,722,965 sessions, highlighting a robust but competitive market presence.
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trueleafmarket.com competitors

In October 2025, trueleafmarket.com had a revenue of $709,808 with 7,794 transactions and 380,352 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, trueleafmarket.com falls behind in terms of revenue when compared to johnnyseeds.com, which generated $4,392,383 in revenue with 28,833 transactions and 705,515 sessions. However, trueleafmarket.com outperforms sproutpeople.org in terms of conversion rate, as trueleafmarket.com has a conversion rate of 2.00-2.50% compared to sproutpeople.org's 3.00-3.50%. Additionally, highmowingseeds.com has a higher AOV of $125-150 compared to trueleafmarket.com's $75-100. Overall, trueleafmarket.com faces tough competition in the online seed market, but it holds its own with a respectable conversion rate and revenue numbers.

sproutpeople.org screenshot
#1 sproutpeople.org
136.1K
Revenue
29.2K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
highmowingseeds.com screenshot
#2 highmowingseeds.com
254.7K
Revenue
49.3K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
harrisseeds.com screenshot
#3 harrisseeds.com
267.2K
Revenue
71.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
johnnyseeds.com screenshot
#4 johnnyseeds.com
4.4M
Revenue
705.5K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
parkseed.com screenshot
#5 parkseed.com
317.8K
Revenue
238.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
trueleafmarket.com vs top market performers
trueleafmarket.com
top retailers
conversion rate vs average order value for trueleafmarket.com and its competitors
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Revenue share by device at trueleafmarket.com

In October large majority of sales on trueleafmarket.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on trueleafmarket.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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trueleafmarket.com channels

Identify top traffic channels that drive growth for trueleafmarket.comand discover how performance of traffic channels has changed over time.

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trueleafmarket.com Google Ads spend

Evaluate trueleafmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trueleafmarket.com devices

Review trueleafmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trueleafmarket.com top markets

Explore trueleafmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trueleafmarket.com country & global rank

Assess the ranking of trueleafmarket.com among other retailers within its primary country and worldwide.

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