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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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918.9K
Revenue
Jun 26
227.8K
Sessions
Jun 26
2.5-3.0%
Conv. rate
Jun 26
$125-150
AOV
Jun 26
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $11.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced decline of 31%, compared to the preceding three months.

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trulybeauty.com revenue decline for last six months
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OVERVIEW
In June 2026, trulybeauty.com generated $918,882 in online sales, significantly surpassing the median of $40,079 in the lifestyle and beauty cosmetics sector, though still distant from ulta.com's leading $147,480,051. The website achieved a conversion rate between 2.50-3.00%, below the high benchmark of 4.53% but above the low of 1.17%. Its average order value (AOV) ranged from $125-150, below the high of $208 in the industry, while total sessions reached 227,842, well above the median of 16,700 but far from the industry leader sephora.com’s impressive 57,073,774 sessions.
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trulybeauty.com competitors

In June 2026, trulybeauty.com outperformed several competitors in key metrics. With a revenue of $918,882 and 6,439 transactions, it significantly surpassed starpilwax.com, which earned $140,707 from 752 transactions, and bawdybeauty.com, with a mere $3,599 from 47 transactions. Though urban skinrx.com reported a revenue of $188,220 from 1,913 transactions and hapari.com reached $247,206 from 3,087 transactions, their lower average order values (AOV) of $75-100 placed them behind trulybeauty.com's higher AOV range of $125-150. Conversion rates varied, with trulybeauty.com at 2.50-3.00%, urban skinrx.com at 3.00-3.50%, hapari.com excelling at 5.00-5.50%, and starpilwax.com lagging at 1.00-1.50%. Overall, trulybeauty.com maintained a robust market presence against its competitors.

starpilwax.com screenshot
#1 starpilwax.com
140.7K
Revenue
59.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
188.2K
Revenue
63.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
247.2K
Revenue
60.6K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
3.6K
Revenue
2.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In June large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In June large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

Industries trulybeauty.com operates in

trulybeauty.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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