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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.1M
Revenue
Nov 25
249.8K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $14M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced growth of 16%, compared to the preceding three months.

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trulybeauty.com revenue growth for last six months
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OVERVIEW
In November 2025, trulybeauty.com generated impressive online sales of $1,137,206, significantly exceeding the median of $52,547 in the BEAUTY AND COSMETICS industry. With a conversion rate of 3.00-3.50%, it remains competitive, although below the industry's high of 5.32%. The average order value (AOV) ranged from $125-150, again strong but shy of the industry peak of $204. Sessions totaled 249,767, vastly outperforming the median of 19,748, yet still trailing behind the leading sephora.com, which attracted 76,114,809 sessions. Overall, trulybeauty.com demonstrates solid performance in a competitive landscape.
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trulybeauty.com competitors

When comparing trulybeauty.com to its competitors in November 2025, trulybeauty.com stands out with a revenue of $1,137,206 generated from 8,315 transactions and 249,767 sessions. The average order value (AOV) for trulybeauty.com falls between $125-150 with a conversion rate of 3.00-3.50%. In contrast, starpilwax.com has a revenue of $154,031 from 852 transactions and 40,515 sessions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. urbanskinrx.com follows with $135,009 in revenue from 1,475 transactions and 45,159 sessions, boasting an AOV of $75-100 and a conversion rate of 3.00-3.50%. hapari.com and bawdybeauty.com lag behind with significantly lower revenues, transactions, sessions, AOVs, and conversion rates. Overall, trulybeauty.com demonstrates strong performance in terms of revenue, transactions, AOV, and conversion rate compared to its competitors.

starpilwax.com screenshot
#1 starpilwax.com
154K
Revenue
40.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
135K
Revenue
45.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
14.8K
Revenue
13.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
7K
Revenue
6.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In November large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In November large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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