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Apr 2026
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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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634.1K
Revenue
Apr 26
269.6K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $11.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced decline of 20%, compared to the preceding three months.

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trulybeauty.com revenue decline for last six months
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OVERVIEW
In April 2026, trulybeauty.com, a player in the lifestyle and beauty cosmetics industry, achieved online sales revenue of $634,084, significantly outpacing the median of $40,161. With a conversion rate ranging between 1.50-2.00%, it falls short of the industry high of 4.38% but remains above the low of 1.08%. The average order value (AOV) is between $125-150, lower than the industry high of $195 yet above the low of $45. Additionally, the site garnered 269,638 sessions, far exceeding the median of 20,819 but still behind market leader Sephora's 84,653,344 sessions.
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trulybeauty.com competitors

In April 2026, trulybeauty.com outperformed its competitors with a revenue of $634,084 from 4,587 transactions across 269,638 sessions, achieving an average order value (AOV) between $125-150 and a conversion rate of 1.50-2.00%. In contrast, starpilwax.com generated $88,228 with 476 transactions, showing a higher AOV of $175-200 but a lower conversion rate of 0.50-1.00%. urbanskinrx.com earned $82,164 from 1,027 transactions and maintained an AOV of $75-100, mirroring trulybeauty.com's conversion rate. hapari.com, despite a revenue of $103,896 from 1,359 transactions, had a lower AOV and a higher conversion rate of 3.50-4.00%. Finally, bawdybeauty.com lagged significantly, generating only $8,600 from 116 transactions, with an AOV of $50-75 and a conversion rate of 1.50-2.00%. Overall, trulybeauty.com leads the pack in revenue and transaction volume.

starpilwax.com screenshot
#1 starpilwax.com
88.2K
Revenue
49.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
82.2K
Revenue
57.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
103.9K
Revenue
35.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
8.6K
Revenue
6.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In April large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In April large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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