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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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800.7K
Revenue
Mar 26
308K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $11.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced growth of 16%, compared to the preceding three months.

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trulybeauty.com revenue growth for last six months
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OVERVIEW
In March 2026, trulybeauty.com generated $800,664 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $47,335, though far behind the category leader, ulta.com, at $100,589,534. Its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 4.7% but above the low of 1.2%. The average order value (AOV) was between $125 and $150, under the high of $190 but above the low of $45. With 308,038 sessions, trulybeauty.com exceeded the median of 20,520, yet was dwarfed by sephora.com’s staggering 60,417,169 sessions.
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trulybeauty.com competitors

In March 2026, trulybeauty.com outperformed its competitors in terms of revenue, with $800,664, compared to starpilwax.com at $118,285, urbanskinrx.com at $182,288, hapari.com at $132,820, and bawdybeauty.com at $4,989. trulybeauty.com also had the highest number of transactions at 5,987, followed by urbanskinrx.com at 1,906. However, in terms of sessions, trulybeauty.com had the highest at 308,038, followed closely by urbanskinrx.com at 92,307. trulybeauty.com and bawdybeauty.com both had the same conversion rate at 1.50-2.00%, while hapari.com had the highest conversion rate at 5.50-6.00%. Overall, trulybeauty.com stands out among its competitors for its high revenue, number of transactions, and sessions, making it a strong player in the beauty industry.

starpilwax.com screenshot
#1 starpilwax.com
118.3K
Revenue
54.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
182.3K
Revenue
92.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
132.8K
Revenue
30.1K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
5K
Revenue
4.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In March large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In March large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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