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May 2026
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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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972K
Revenue
May 26
253.3K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$125-150
AOV
May 26
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $11.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced decline of 40%, compared to the preceding three months.

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trulybeauty.com revenue decline for last six months
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OVERVIEW
In May 2026, trulybeauty.com reported impressive performance metrics in the BEAUTY AND COSMETICS industry, generating $971,979 in online sales, far exceeding the median of $41,533; with a conversion rate of 2.50-3.00%, it remains competitive against a high of 4.55%; its average order value (AOV) of $125-150 is notable, though below the high of $205; with 253,267 sessions, trulybeauty.com significantly outperforms the median of 16,416, showcasing a robust market presence compared to industry giant ulta.com's revenue of $131,310,258 and sephora.com's sessions at 60,095,887.
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trulybeauty.com competitors

As of May 2026, trulybeauty.com significantly outperforms its competitors in several key metrics. With a revenue of $971,979, it leads the market, achieving 6,829 transactions from 253,267 sessions and an Average Order Value (AOV) ranging from $125-150, resulting in a conversion rate of 2.50-3.00%. In comparison, starpilwax.com generated $174,539 in revenue with 948 transactions, maintaining a conversion rate of 1.00-1.50% despite a higher AOV of $175-200. urbanskinrx.com and hapari.com follow, with revenues of $117,521 and $184,950, respectively, yet both lag in transactions and conversion efficiency; hapari.com notably has the highest conversion rate at 6.00-6.50% but a much lower revenue overall. bawdybeauty.com, with just $4,905 in revenue, clearly falls short of all competitors, demonstrating the diverse competitive landscape within the beauty industry.

starpilwax.com screenshot
#1 starpilwax.com
174.5K
Revenue
66.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
117.5K
Revenue
42.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
184.9K
Revenue
35.7K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
4.9K
Revenue
3.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In May large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In May large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

Industries trulybeauty.com operates in

trulybeauty.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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