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Sep 2026
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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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798.1K
Revenue
Sep 26
183.7K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $11.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced decline of 2.7%, compared to the preceding three months.

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trulybeauty.com revenue decline for last six months
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OVERVIEW
trulybeauty.com achieved impressive revenue of $798,000 for online sales in September 2026, significantly exceeding the average store in the beauty and cosmetics category, which generates around $35,500 monthly. With a conversion rate of 2.50-3.00%, trulybeauty.com remains within the category's typical range of 1.06% to 4.56%. The site's average order value (AOV) of $150-175 also aligns well within the category's typical range of $50 to $214. Additionally, trulybeauty.com attracted 184,000 sessions, far surpassing the average store in the beauty and cosmetics category, which sees around 14,500 sessions monthly. Overall, these metrics highlight trulybeauty.com’s strong performance in its category.
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trulybeauty.com competitors

In September 2026, trulybeauty.com outperforms starpilwax.com in every metric, showcasing its strength in the beauty sector. With a revenue of $798,000 and 5,137 transactions, trulybeauty.com clearly leads compared to starpilwax.com, which records $136,000 and 678 transactions. Both stores boast comparable average order values (AOV), with trulybeauty.com ranging from $150-175, while starpilwax.com sits higher at $200-225. When it comes to conversion rates, trulybeauty.com stands at 2.50-3.00%, surpassing starpilwax.com's 1.00-1.50%. trulybeauty.com also excels with 184,000 sessions, leaving starpilwax.com behind at 49,600 sessions. In comparison to hapari.com, which generates $93,500 in revenue from 988 transactions, trulybeauty.com continues to demonstrate its dominance. Overall, trulybeauty.com consistently leads its competitors in revenue, transactions, and sessions, establishing a formidable presence in the beauty e-commerce landscape.

starpilwax.com screenshot
#1 starpilwax.com
136.3K
Revenue
49.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
62.9K
Revenue
30K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hapari.com screenshot
#3 hapari.com
93.5K
Revenue
34.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
7.6K
Revenue
6.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In September large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In September large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

Industries trulybeauty.com operates in

trulybeauty.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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