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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.4M
Revenue
Jan 26
304.1K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $11.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced growth of 53%, compared to the preceding three months.

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trulybeauty.com revenue growth for last six months
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OVERVIEW
In January 2026, trulybeauty.com, a player in the BEAUTY AND COSMETICS sector, generated $1,397,533 in online sales, significantly outperforming the median revenue of $51,477, though still trailing ulta.com’s $104,496,353. With a conversion rate of 3.00-3.50%, trulybeauty.com falls short of the high benchmark of 4.7% but remains above the low of 1.19%. Its average order value (AOV) ranged between $125-150, below the high of $194 and above the low of $45. The site recorded 304,078 sessions, markedly higher than the median of 22,631, yet dwarfed by ulta.com’s impressive 47,691,438 sessions.
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trulybeauty.com competitors

In January 2026, trulybeauty.com outperformed its competitors in terms of revenue, with a total of $1,397,533. In comparison, starpilwax.com generated $202,012, urbanskinrx.com brought in $115,843, hapari.com made $71,525, and bawdybeauty.com only had $13,274 in revenue. trulybeauty.com also had the highest number of transactions at 10,232, followed by urbanskinrx.com with 1,253 transactions. trulybeauty.com had the highest number of sessions at 304,078, while bawdybeauty.com had the lowest at 10,431. In terms of Average Order Value (AOV), starpilwax.com had the highest range at $175-200, while bawdybeauty.com had the lowest range at $50-75. The conversion rate for trulybeauty.com fell within the competitive range at 3.00-3.50%, tying with hapari.com for the highest rate. Overall, trulybeauty.com demonstrated strong performance in revenue, transactions, sessions, and conversion rate compared to its competitors.

starpilwax.com screenshot
#1 starpilwax.com
202K
Revenue
61.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
115.8K
Revenue
61.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
71.5K
Revenue
25.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
13.3K
Revenue
10.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In January large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In January large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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