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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for trulybeauty.comtrulybeauty.com

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889.5K
Revenue
Jul 26
270.2K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $11.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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trulybeauty.com revenue decline for last six months
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OVERVIEW
trulybeauty.com generated $890,000 in revenue from online sales in July 2026, significantly higher than the average store in the beauty and cosmetics category, which typically generates around $39,200 a month. With a conversion rate of 2.00-2.50%, trulybeauty.com falls within the average store in the beauty and cosmetics category's range of 1.1% to 4.37%. The average order value (AOV) is also within the typical range, sitting between $125-150, compared to the category's AOV of $52 to $207. The site attracted 270,000 sessions, far exceeding the average store in the beauty and cosmetics category, which sees about 17,100 sessions monthly.
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trulybeauty.com competitors

trulybeauty.com outperforms hapari.com by an impressive $711,000 in revenue, highlighting its dominance in the beauty e-commerce sector. As of July 2026, trulybeauty.com generated $890,000 from 6,517 transactions, boasting a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. In contrast, hapari.com achieved only $179,000 in revenue with 2,118 transactions and an AOV of $75-100, while also lagging in conversion at 4.50-5.00%. Additionally, trulybeauty.com recorded 270,000 sessions, significantly outpacing starpilwax.com, which only had 69,500 sessions, illustrating its stronger customer engagement. In the realm of transactions, trulybeauty.com clearly leads hapari.com by 4,399, reinforcing its market position. Overall, trulybeauty.com sets a high standard, while its competitors struggle to match its performance metrics across revenue, transactions, and sessions.

starpilwax.com screenshot
#1 starpilwax.com
159.8K
Revenue
69.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
70.7K
Revenue
42.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hapari.com screenshot
#3 hapari.com
179K
Revenue
44.5K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
4.8K
Revenue
4.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In July large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In July large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

Industries trulybeauty.com operates in

trulybeauty.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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