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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for trulybeauty.comtrulybeauty.com

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768.2K
Revenue
Aug 26
228.4K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $11.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced growth of 7.1%, compared to the preceding three months.

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trulybeauty.com revenue growth for last six months
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OVERVIEW
trulybeauty.com generated $768,000 in revenue from online sales in August 2026, significantly outperforming the average store in the beauty and cosmetics category, which generates around $46,500 monthly. The site achieved a conversion rate of 2.00-2.50%, comfortably within the category's typical range of 1.08% to 4.58%. Its average order value (AOV) fell between $125 and $150, also within the beauty and cosmetics category's typical range of $52 to $207. Additionally, trulybeauty.com recorded 228,000 sessions, far exceeding the average store in the beauty and cosmetics category, which sees approximately 20,600 sessions monthly, highlighting its strong market presence.
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trulybeauty.com competitors

trulybeauty.com stands out significantly from its competitor starpilwax.com, boasting a remarkable revenue of $768,000 compared to starpilwax.com’s $99,800. In August 2026, trulybeauty.com achieved 5,509 transactions while starpilwax.com had 540, highlighting a clear lead in both financial performance and customer engagement. trulybeauty.com also attracted 228,000 sessions, substantially surpassing starpilwax.com’s 40,600 sessions. Additionally, while trulybeauty.com’s average order value (AOV) ranges between $125-150, starpilwax.com’s AOV is higher at $175-200, although it trails in overall revenue generation. When examining hapari.com, another competitor, trulybeauty.com still outperforms, generating $768,000 in revenue against hapari.com’s $103,000, while hapari.com achieves a higher conversion rate of 3.00-3.50% compared to trulybeauty.com’s 2.00-2.50%. Urban skin rx.com and bawdybeauty.com follow similar trends, with trulybeauty.com leading in all essential metrics, showcasing its dominance in the beauty e-commerce sector.

starpilwax.com screenshot
#1 starpilwax.com
99.8K
Revenue
40.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
70.6K
Revenue
44.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
102.7K
Revenue
34.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
4.1K
Revenue
3.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In August large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In August large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

Industries trulybeauty.com operates in

trulybeauty.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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