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Dec 2025
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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.1M
Revenue
Dec 25
277.6K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $14M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced growth of 39%, compared to the preceding three months.

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trulybeauty.com revenue growth for last six months
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OVERVIEW
In December 2025, trulybeauty.com achieved impressive performance metrics within the lifestyle and beauty sector, generating $1,114,138 in online sales, significantly surpassing the median revenue of $53,444. The site maintained a conversion rate of 2.50-3.00%, below the industry high of 4.87%, and an average order value (AOV) between $125-150, notably lower than the peak AOV of $191. With 277,582 sessions, trulybeauty.com exceeded the median of 23,270 but fell short of industry leader Sephora's staggering 76,213,109 sessions, indicating solid performance amidst a competitive landscape.
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trulybeauty.com competitors

In December 2025, trulybeauty.com generated a revenue of $1,114,138 from 8,032 transactions with 277,582 sessions, boasting an average order value (AOV) range of $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, trulybeauty.com outperformed starpilwax.com, urbanskinrx.com, hapari.com, and bawdybeauty.com. starpilwax.com generated a revenue of $144,205 from 849 transactions with 61,748 sessions, with an AOV range of $150-175 and a conversion rate of 1.00-1.50%. urbanskinrx.com earned $113,731 from 1,208 transactions with 49,486 sessions, offering an AOV of $75-100 and a conversion rate of 2.00-2.50%. hapari.com achieved $49,256 in revenue from 576 transactions with 17,185 sessions, having an AOV range of $75-100 and a conversion rate of 3.00-3.50%. bawdybeauty.com lagged behind with $16,125 revenue from 237 transactions with 11,828 sessions, showcasing an AOV of $50-75 and a conversion rate of 1.50-2.00%.

starpilwax.com screenshot
#1 starpilwax.com
144.2K
Revenue
61.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
113.7K
Revenue
49.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
49.3K
Revenue
17.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
16.1K
Revenue
11.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In December large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In December large majority of sales on trulybeauty.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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