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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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778.5K
Revenue
Aug 25
237.3K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com Annual Revenue and Growth

trulybeauty.com's annual sales on its online store amounted to $14M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trulybeauty.com revenue by year

trulybeauty.com's monthly revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced decline of 14%, compared to the preceding three months.

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trulybeauty.com revenue decline for last six months
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OVERVIEW
trulybeauty.com, a BEAUTY AND COSMETICS website, generated $778,523 in online sales with a conversion rate of 2.00-2.50% and an average order value of $125-150. It recorded 237,318 sessions in August 2025. In comparison, the top online store in the category, themancompany.com, had $109,440,426 in revenue. The highest conversion rate in the industry was 4.33%, while the lowest was 1.0%. The highest average order value was $202, and the lowest was $46. sephora.com led with 44,212,513 sessions, while the median in the industry was 22,297 sessions.
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trulybeauty.com competitors

In August 2025, trulybeauty.com outperformed its competitors in terms of revenue, with a total of $778,523. The site also had the highest number of transactions at 5,756 and sessions at 237,318. With an Average Order Value (AOV) ranging from $125 to $150 and a conversion rate of 2.00-2.50%, trulybeauty.com demonstrated strong performance in both sales and customer engagement. In comparison, starpilwax.com had revenue of $115,285 with 647 transactions and 64,060 sessions, an AOV of $175-$200, and a conversion rate of 1.00-1.50%. urbanskinrx.com and hapari.com also had lower revenues and sessions, with varying AOVs and conversion rates. bawdybeauty.com had the lowest revenue of $2,883 with 41 transactions and 2,680 sessions, reflecting the weakest performance among the competitors in the data set.

starpilwax.com screenshot
#1 starpilwax.com
115.3K
Revenue
64.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
117.4K
Revenue
81.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
188.2K
Revenue
46.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
2.9K
Revenue
2.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In August large majority of sales on trulybeauty.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In August large majority of sales on trulybeauty.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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