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Jul 2025
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Home/Insights/Retailers/trulybeauty.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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806.1K
Revenue
232.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Trulybeauty.com is a website that offers various beauty products. Their inventory includes skincare, hair care, and body care items. The range consists of cleansers, serums, masks, oils, and cosmetics. They provide a user-friendly platform to browse and purchase these items directly from their site.

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trulybeauty.com's revenueOVER TIME
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Over the past three months, trulybeauty.com revenue has experienced decline of 14%, compared to the preceding three months.

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trulybeauty.com revenue decline for last six months
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OVERVIEW
trulybeauty.com, an online BEAUTY AND COSMETICS retailer, recorded $806,149 in revenue for online sales in July 2025, with a conversion rate of 2.00-2.50% and an AOV of $125-150. In comparison, the highest revenue in the industry was $113,233,299 from themancompany.com, while the highest conversion rate was 4.31% and the highest AOV was $211. trulybeauty.com attracted 232,465 sessions during the month, with the highest sessions at 41,064,568 coming from sephora.com, and a median of 20,909 sessions for BEAUTY AND COSMETICS retailers.
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trulybeauty.com competitors

In July 2025, trulybeauty.com generated $806,149 in revenue from 5,607 transactions and 232,465 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, starpilwax.com brought in $139,306 revenue from 714 transactions and 69,261 sessions, with an AOV of $175-200 and a conversion rate of 1.00-1.50%. urbanskinrx.com made $153,449 revenue from 1,574 transactions and 94,780 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. hapari.com recorded $200,001 revenue from 2,176 transactions and 49,631 sessions, with an AOV of $75-100 and a high conversion rate of 4.00-4.50%. bawdybeauty.com had $9,069 revenue from 120 transactions and 6,526 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. Overall, trulybeauty.com stands out with its higher revenue, sessions, and AOV, along with a competitive conversion rate compared to its competitors in July 2025.

starpilwax.com screenshot
#1 starpilwax.com
139.3K
Revenue
69.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
urbanskinrx.com screenshot
#2 urbanskinrx.com
153.4K
Revenue
94.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hapari.com screenshot
#3 hapari.com
200K
Revenue
49.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
bawdybeauty.com screenshot
#4 bawdybeauty.com
9.1K
Revenue
6.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
trulybeauty.com vs top market performers
trulybeauty.com
top retailers
conversion rate vs average order value for trulybeauty.com and its competitors
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Revenue share by device at trulybeauty.com

In July large majority of sales on trulybeauty.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In July large majority of sales on trulybeauty.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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trulybeauty.com channels

Identify top traffic channels that drive growth for trulybeauty.comand discover how performance of traffic channels has changed over time.

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trulybeauty.com Google Ads spend

Evaluate trulybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trulybeauty.com devices

Review trulybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trulybeauty.com top markets

Explore trulybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trulybeauty.com country & global rank

Assess the ranking of trulybeauty.com among other retailers within its primary country and worldwide.

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