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Mar 2026
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Home/Insights/Retailers/turtlewax.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for turtlewax.comturtlewax.com

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152.5K
Revenue
Mar 26
179.8K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.

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turtlewax.com Annual Revenue and Growth

turtlewax.com's annual sales on its online store amounted to $1.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
turtlewax.com revenue by year

turtlewax.com's monthly revenueOVER TIME
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Over the past three months, turtlewax.com revenue has experienced growth of 6.8%, compared to the preceding three months.

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turtlewax.com revenue growth for last six months
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OVERVIEW
In March 2026, turtlewax.com generated $152,509 in online sales, falling short of the industry median of $207,816, while its conversion rate ranged from 0.50-1.00%, lower than the industry high of 2.9%. The average order value (AOV) was between $75-100, significantly below the industry's high of $864, with total sessions reaching 179,832, well below the median of 50,643 sessions in the vehicles/automotive industry, and dwarfed by the top performer discounttire.com with $69,586,579 in revenue.
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turtlewax.com competitors

When comparing turtlewax.com to its competitors in the car care industry as of March 2026, we can see that turtlewax.com generated $152,509 in revenue from 1,797 transactions and 179,832 sessions with a conversion rate of 0.50-1.00%. In contrast, Torque Detail had $45,064 in revenue from 420 transactions and 25,379 sessions with a higher conversion rate of 1.50-2.00%. Fortador USA performed well with $144,444 in revenue from only 150 transactions and 2,731 sessions, boasting a high AOV of 950-975 and a conversion rate of 5.00-5.50%. Chemical Guys led the pack with $3,516,654 in revenue from 29,977 transactions and 992,982 sessions, showcasing a high conversion rate of 3.00-3.50%. While turtlewax.com holds its own, there is room for improvement in terms of revenue and conversion rate when compared to some of its competitors.

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turtlewax.com vs top market performers
turtlewax.com
top retailers
conversion rate vs average order value for turtlewax.com and its competitors
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Revenue share by device at turtlewax.com

In March large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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turtlewax.com channels

Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.

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turtlewax.com Google Ads spend

Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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turtlewax.com devices

Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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turtlewax.com top markets

Explore turtlewax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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turtlewax.com country & global rank

Assess the ranking of turtlewax.com among other retailers within its primary country and worldwide.

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