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Jul 2025
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Home/Insights/Retailers/turtlewax.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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191K
Revenue
193.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.

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turtlewax.com's revenueOVER TIME
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Over the past three months, turtlewax.com revenue has experienced growth of 3.6%, compared to the preceding three months.

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turtlewax.com revenue growth for last six months
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OVERVIEW
In July 2025, turtlewax.com's revenue for online sales in the VEHICLES was $191,039, with a median revenue of $203,786. The conversion rate ranged from 0.50-1.00%, with a high of 2.86% and a low of 0.52%. The average order value (AOV) was between $100-125, while the industry saw a high AOV of $910 and a low of $169. The site had 193,357 sessions, compared to the industry's median of 51,835, with autozone.com leading at 31,543,441 sessions.
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turtlewax.com competitors

In July 2025, turtlewax.com lagged behind its competitors in terms of revenue and transactions. torquedetail.com generated $270,091 in revenue with 2,258 transactions from 68,124 sessions, showcasing a high conversion rate of 3.00-3.50%. fortador-usa.com had even higher revenue at $651,985 with 993 transactions from 13,837 sessions, boasting a conversion rate of 7.00-7.50%. chemicalguys.com led the pack with a whopping $2,282,766 in revenue from 18,410 transactions and 853,011 sessions, indicating a conversion rate of 2.00-2.50%. turtlewax.com, on the other hand, only brought in $191,039 in revenue with 1,692 transactions from 193,357 sessions and a modest conversion rate of 0.50-1.00%. Overall, turtlewax.com has room for improvement in revenue generation and conversion rate compared to its competitors in the car care products market.

torquedetail.com screenshot
#1 torquedetail.com
270.1K
Revenue
68.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fortador-usa.com screenshot
#2 fortador-usa.com
652K
Revenue
13.8K
Sessions
7.0-7.5%
Conv. rate
$600-700
AOV
chemicalguys.com screenshot
#3 chemicalguys.com
2.3M
Revenue
853K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
avalonking.com screenshot
#4 avalonking.com
86.4K
Revenue
64.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
autogeek.net screenshot
#5 autogeek.net
309K
Revenue
88.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
turtlewax.com vs top market performers
turtlewax.com
top retailers
conversion rate vs average order value for turtlewax.com and its competitors
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Revenue share by device at turtlewax.com

In July large majority of sales on turtlewax.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on turtlewax.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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turtlewax.com channels

Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.

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turtlewax.com Google Ads spend

Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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turtlewax.com devices

Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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turtlewax.com top markets

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turtlewax.com country & global rank

Assess the ranking of turtlewax.com among other retailers within its primary country and worldwide.

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