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Jul 2026
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Home/Insights/Retailers/turtlewax.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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165.2K
Revenue
Jul 26
157.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.

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turtlewax.com Annual Revenue and Growth

turtlewax.com's annual sales on its online store amounted to $1.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
turtlewax.com revenue by year

turtlewax.com's monthly revenueOVER TIME
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Over the past three months, turtlewax.com revenue has experienced growth of 32%, compared to the preceding three months.

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turtlewax.com revenue growth for last six months
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OVERVIEW
turtlewax.com operates within the automotive industry, positioning itself as a notable player. In July 2026, the site generated $165,000 in revenue from online sales, compared to the typical automotive industry retailer's $212,000. Its conversion rate ranged from 0.50-1.00%, which is within the typical automotive industry retailer's range of 0.54% to 3.14%. The average order value (AOV) was $100-125, below the typical automotive industry retailer's range of $176 to $890. With 157,000 sessions, turtlewax.com significantly exceeds the typical automotive industry retailer's 50,400 sessions, showcasing its reach within the category.
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turtlewax.com competitors

In July 2026, chemicalguys.com leads the pack with impressive figures, generating $3.3 million in revenue from 23,700 transactions over 1.1 million sessions, boasting an AOV of $125-150 and a conversion rate of 2.00-2.50%. turtlewax.com ranks third among competitors, with a revenue of $165,000 from 1,375 transactions during 157,000 sessions, yielding an AOV of $100-125 and a conversion rate of 0.50-1.00%. While turtlewax.com performs well in sessions, trailing chemicalguys.com by 943,000, it falls short in revenue, trailing by $3.1 million, and transactions, lagging behind by 22,300. Other competitors like autogeek.net also demonstrate strength with $391,000 in revenue, but turtlewax.com maintains a solid position within the market landscape.

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18.7K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
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#2 fortador-usa.com
91.4K
Revenue
1.6K
Sessions
7.0-7.5%
Conv. rate
$700-800
AOV
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#3 chemicalguys.com
3.3M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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#4 avalonking.com
96.7K
Revenue
55.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
autogeek.net screenshot
#5 autogeek.net
390.8K
Revenue
94.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
turtlewax.com vs top market performers
turtlewax.com
top retailers
conversion rate vs average order value for turtlewax.com and its competitors
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Revenue share by device at turtlewax.com

In July large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries turtlewax.com operates in

turtlewax.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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turtlewax.com channels

Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.

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turtlewax.com Google Ads spend

Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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turtlewax.com devices

Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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turtlewax.com top markets

Explore turtlewax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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turtlewax.com country & global rank

Assess the ranking of turtlewax.com among other retailers within its primary country and worldwide.

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