Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/turtlewax.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for turtlewax.comturtlewax.com

Start benchmarking for free
Sign in with GoogleSign up with Google
151.4K
Revenue
Oct 25
124.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
Loading...

Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

turtlewax.com Annual Revenue and Growth

turtlewax.com's annual sales on its online store amounted to $3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
turtlewax.com revenue by year

turtlewax.com's monthly revenueOVER TIME
View real-time data

Over the past three months, turtlewax.com revenue has experienced decline of 21%, compared to the preceding three months.

View real-time data
turtlewax.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, turtlewax.com generated $151,373 in online sales with a conversion rate of 1.00-1.50%, significantly below the industry median of $191,308 and high conversion benchmark of 3.05%. Their average order value (AOV) ranged from $75-100, compared to a high of $868 and a low of $162 in the sector. The site recorded 124,117 sessions, well below the median of 44,540 and far from the top performer, autozone.com, which had 36,130,752 sessions. Overall, turtlewax.com displays moderate performance metrics relative to competitors in the vehicles/automotive industry.
Read more

turtlewax.com competitors

In October 2025, turtlewax.com had a revenue of $151,373 with 1,681 transactions and 124,117 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, torquedetail.com outperformed turtlewax.com with a revenue of $213,511 from 1,893 transactions and 39,731 sessions, along with a higher AOV of $100-125 and a significantly higher conversion rate of 4.50-5.00%. On the other hand, chemicalguys.com excelled with a revenue of $1,831,420 from 15,493 transactions and 855,081 sessions, demonstrating a similar AOV to turtlewax.com but with a higher conversion rate of 1.50-2.00%. While turtlewax.com holds its own in the market, it falls behind in terms of revenue and transactions when compared to its top competitors like chemicalguys.com and torquedetail.com.

torquedetail.com screenshot
#1 torquedetail.com
213.5K
Revenue
39.7K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
fortador-usa.com screenshot
#2 fortador-usa.com
495.9K
Revenue
7.8K
Sessions
9.5-10.0%
Conv. rate
$600-700
AOV
chemicalguys.com screenshot
#3 chemicalguys.com
1.8M
Revenue
855.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
avalonking.com screenshot
#4 avalonking.com
63.6K
Revenue
49.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
autogeek.net screenshot
#5 autogeek.net
340.6K
Revenue
111.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
turtlewax.com vs top market performers
turtlewax.com
top retailers
conversion rate vs average order value for turtlewax.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at turtlewax.com

In October large majority of sales on turtlewax.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on turtlewax.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

turtlewax.com channels

Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

turtlewax.com Google Ads spend

Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

turtlewax.com devices

Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

turtlewax.com top markets

Explore turtlewax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

turtlewax.com country & global rank

Assess the ranking of turtlewax.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard