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Nov 2025
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Home/Insights/Retailers/turtlewax.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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126.7K
Revenue
Nov 25
98.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.

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turtlewax.com Annual Revenue and Growth

turtlewax.com's annual sales on its online store amounted to $3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
turtlewax.com revenue by year

turtlewax.com's monthly revenueOVER TIME
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Over the past three months, turtlewax.com revenue has experienced decline of 16%, compared to the preceding three months.

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turtlewax.com revenue decline for last six months
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OVERVIEW
In November 2025, turtlewax.com generated $126,739 in online sales, significantly below the industry median of $205,014, while its conversion rate ranged from 1.00-1.50%, trailing behind the high of 2.91%. The average order value (AOV) fell between $75-100, far lower than the industry high of $873. With 98,266 sessions, turtlewax.com outperformed the median of 48,106 sessions but remained distant from the leading competitor, autozone.com, which recorded 36,267,064 sessions. Overall, turtlewax.com demonstrates potential for growth in a competitive vehicles/automotive industry landscape.
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turtlewax.com competitors

In November 2025, turtlewax.com generated a revenue of $126,739 from 1,409 transactions with 98,266 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. When compared to its competitors, torquedetail.com stands out with a revenue of $158,261 from 1,248 transactions and 27,749 sessions, showcasing a higher AOV of $125-150 and a significantly higher conversion rate of 4.00-4.50%. fortador-usa.com leads the pack with a revenue of $770,456 from 1,303 transactions and 9,422 sessions, boasting an AOV of $575-600 and a conversion rate of 13.50-14.00%. While turtlewax.com may not have the highest revenue or conversion rate, it holds its own in the market with a competitive AOV and solid transaction numbers.

torquedetail.com screenshot
#1 torquedetail.com
158.3K
Revenue
27.7K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
fortador-usa.com screenshot
#2 fortador-usa.com
770.5K
Revenue
9.4K
Sessions
13.5-14.0%
Conv. rate
$500-600
AOV
chemicalguys.com screenshot
#3 chemicalguys.com
2M
Revenue
868.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
avalonking.com screenshot
#4 avalonking.com
70.1K
Revenue
51.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
autogeek.net screenshot
#5 autogeek.net
333.7K
Revenue
89.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
turtlewax.com vs top market performers
turtlewax.com
top retailers
conversion rate vs average order value for turtlewax.com and its competitors
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Revenue share by device at turtlewax.com

In November large majority of sales on turtlewax.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on turtlewax.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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turtlewax.com channels

Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.

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turtlewax.com Google Ads spend

Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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turtlewax.com devices

Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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turtlewax.com top markets

Explore turtlewax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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turtlewax.com country & global rank

Assess the ranking of turtlewax.com among other retailers within its primary country and worldwide.

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