turtlewax.com
Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.
GRIPS CUSTOMERS & RESEARCH PARTNERS
turtlewax.com Annual Revenue and Growth
turtlewax.com's annual sales on its online store amounted to $3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
turtlewax.com's monthly revenueOVER TIME
Over the past three months, turtlewax.com revenue has experienced decline of 16%, compared to the preceding three months.
turtlewax.com competitors
In September 2025, turtlewax.com generated $132,149 in revenue from 1,373 transactions and 130,688 sessions with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, Torque Detail had higher revenue at $206,311 from 1,867 transactions and 66,578 sessions, with a higher AOV of $100-125 and a conversion rate of 2.50-3.00%. Fortador USA had the highest revenue at $415,715, but with only 614 transactions and 7,997 sessions, showcasing a much higher AOV of $675-700 and a conversion rate of 7.50-8.00%. Chemical Guys dominated with revenue of $1,745,770 from 14,745 transactions and 766,395 sessions, maintaining a steady AOV of $100-125 and a conversion rate of 1.50-2.00%. Autogeek also performed well with $316,609 in revenue from 2,962 transactions and 113,622 sessions, similar AOV and conversion rate to the top competitors. Overall, turtlewax.com falls behind its competitors in terms of revenue and sessions but holds its own in AOV and conversion rate metrics.
Revenue share by device at turtlewax.com
In September large majority of sales on turtlewax.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
turtlewax.com channels
Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.
turtlewax.com Google Ads spend
Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
turtlewax.com devices
Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
