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Jan 2026
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Home/Insights/Retailers/turtlewax.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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141.6K
Revenue
Jan 26
114.6K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.

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turtlewax.com Annual Revenue and Growth

turtlewax.com's annual sales on its online store amounted to $1.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
turtlewax.com revenue by year

turtlewax.com's monthly revenueOVER TIME
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Over the past three months, turtlewax.com revenue has experienced decline of 9.3%, compared to the preceding three months.

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turtlewax.com revenue decline for last six months
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OVERVIEW
In January 2026, turtlewax.com reported online sales revenue of $141,615, below the vehicles/automotive industry's median of $230,740, with a conversion rate of 1.00-1.50%, lagging behind the industry high of 2.87%. The site's average order value (AOV) ranged between $75-100, significantly lower than the industry high of $873, while its sessions totaled 114,641, far fewer than autozone.com's 35,228,540, but above the industry median of 52,782, highlighting both challenges and opportunities for growth in the competitive automotive e-commerce landscape.
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turtlewax.com competitors

When comparing turtlewax.com to its competitors in January 2026, turtlewax.com falls in the middle of the pack in terms of revenue with $141,615. Its number of transactions is 1,543, sessions are 114,641, average order value (AOV) is $75-100, and conversion rate is 1.00-1.50%. In contrast, chemicalguys.com leads the pack with a significantly higher revenue of $4,502,588, 37,607 transactions, 767,031 sessions, AOV of $100-125, and a conversion rate of 4.50-5.00%. Other competitors like autogeek.net and fortador-usa.com also outperform turtlewax.com in terms of revenue, transactions, sessions, AOV, and conversion rate. However, turtlewax.com is performing better than torquedetail.com in terms of revenue, transactions, sessions, and AOV, although torquedetail.com has a slightly higher conversion rate. Overall, turtlewax.com has room for improvement in various metrics compared to its competitors in the automotive detailing industry.

torquedetail.com screenshot
#1 torquedetail.com
57.3K
Revenue
28.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fortador-usa.com screenshot
#2 fortador-usa.com
219.5K
Revenue
7.4K
Sessions
4.5-5.0%
Conv. rate
$500-600
AOV
chemicalguys.com screenshot
#3 chemicalguys.com
4.5M
Revenue
767K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
avalonking.com screenshot
#4 avalonking.com
73.9K
Revenue
48.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
autogeek.net screenshot
#5 autogeek.net
293.5K
Revenue
61.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
turtlewax.com vs top market performers
turtlewax.com
top retailers
conversion rate vs average order value for turtlewax.com and its competitors
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Revenue share by device at turtlewax.com

In January large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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turtlewax.com channels

Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.

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turtlewax.com Google Ads spend

Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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turtlewax.com devices

Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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turtlewax.com top markets

Explore turtlewax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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turtlewax.com country & global rank

Assess the ranking of turtlewax.com among other retailers within its primary country and worldwide.

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