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Apr 2026
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Home/Insights/Retailers/turtlewax.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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212.3K
Revenue
Apr 26
257K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.

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turtlewax.com Annual Revenue and Growth

turtlewax.com's annual sales on its online store amounted to $1.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
turtlewax.com revenue by year

turtlewax.com's monthly revenueOVER TIME
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Over the past three months, turtlewax.com revenue has experienced growth of 28%, compared to the preceding three months.

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turtlewax.com revenue growth for last six months
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OVERVIEW
In April 2026, turtlewax.com generated online sales of $212,271, surpassing the automotive industry's median of $188,145, while its conversion rate ranged from 0.50% to 1.00%, below the high of 2.79% in the sector. The site's average order value (AOV) stood between $75 and $100, significantly lower than the industry high of $883, and it recorded 256,957 sessions, which is notably above the median of 51,978 but dwarfed by autozone.com’s 34,716,813 sessions, reflecting a strong but still competitive performance in the automotive e-commerce landscape.
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turtlewax.com competitors

In April 2026, turtlewax.com generated $212,271 in revenue from 2,410 transactions across 256,957 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. In comparison, chemicalguys.com led the market significantly with a revenue of $3,368,696 from 29,853 transactions over 952,217 sessions, boasting a higher AOV of $100-125 and a conversion rate of 3.00-3.50%. fortador-usa.com also outperformed turtlewax.com, with a revenue of $484,890 and a conversion rate of 4.50-5.00%, despite fewer sessions. In contrast, torquedetail.com reported $33,956 in revenue from 292 transactions, while autogeek.net closely followed with $201,311 from 2,097 transactions. avalonking.com, while not far behind, posted a revenue of $58,765, showcasing a competitive AOV yet lower transactions. turtlewax.com remains competitive but trails behind top players in overall performance metrics.

torquedetail.com screenshot
#1 torquedetail.com
34K
Revenue
18.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fortador-usa.com screenshot
#2 fortador-usa.com
484.9K
Revenue
9.6K
Sessions
4.5-5.0%
Conv. rate
$1000-1100
AOV
chemicalguys.com screenshot
#3 chemicalguys.com
3.4M
Revenue
952.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
avalonking.com screenshot
#4 avalonking.com
58.8K
Revenue
42K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
autogeek.net screenshot
#5 autogeek.net
201.3K
Revenue
96K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
turtlewax.com vs top market performers
turtlewax.com
top retailers
conversion rate vs average order value for turtlewax.com and its competitors
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Revenue share by device at turtlewax.com

In April large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries turtlewax.com operates in

turtlewax.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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turtlewax.com channels

Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.

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turtlewax.com Google Ads spend

Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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turtlewax.com devices

Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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turtlewax.com top markets

Explore turtlewax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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turtlewax.com country & global rank

Assess the ranking of turtlewax.com among other retailers within its primary country and worldwide.

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