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May 2026
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Home/Insights/Retailers/turtlewax.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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339.8K
Revenue
May 26
208.7K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.

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turtlewax.com Annual Revenue and Growth

turtlewax.com's annual sales on its online store amounted to $1.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
turtlewax.com revenue by year

turtlewax.com's monthly revenueOVER TIME
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Over the past three months, turtlewax.com revenue has experienced growth of 86%, compared to the preceding three months.

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turtlewax.com revenue growth for last six months
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OVERVIEW
In May 2026, turtlewax.com generated $339,770 in online sales, surpassing the automotive industry's median of $204,972, with a conversion rate between 1.00-1.50%, below the industry's high of 2.86%. Their average order value (AOV) ranged from $100-125, significantly lower than the industry high of $892, while the site attracted 208,712 sessions, far fewer than the leading store, autozone.com, which recorded 40,112,209 sessions, and below the industry median of 51,121 sessions, indicating potential for growth in both traffic and conversion efficiency.
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turtlewax.com competitors

As of May 2026, turtlewax.com generated a revenue of $339,770 from 3,006 transactions and 208,712 sessions, with a conversion rate between 1.00-1.50%. In comparison, competitors such as chemicalguys.com led with significantly higher revenue of $3,254,419 from 27,976 transactions and 958,380 sessions, boasting a conversion rate of 2.50-3.00%. Similarly, autogeek.net reported revenue of $450,359 with a better conversion rate of 3.50-4.00%. Meanwhile, fortador-usa.com, although generating a lower total revenue of $365,970, had a remarkable conversion rate of 5.50-6.00%, indicating a more effective sales strategy despite fewer sessions. Conversely, torquedetail.com and avalonking.com struggled with revenues of $38,117 and $46,096, respectively, both having similar conversion rates to turtlewax.com. Overall, turtlewax.com maintains a competitive position but has room to grow, especially against industry leaders.

torquedetail.com screenshot
#1 torquedetail.com
38.1K
Revenue
22.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
fortador-usa.com screenshot
#2 fortador-usa.com
366K
Revenue
8.2K
Sessions
5.5-6.0%
Conv. rate
$700-800
AOV
chemicalguys.com screenshot
#3 chemicalguys.com
3.3M
Revenue
958.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
avalonking.com screenshot
#4 avalonking.com
46.1K
Revenue
36.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
autogeek.net screenshot
#5 autogeek.net
450.4K
Revenue
115.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
turtlewax.com vs top market performers
turtlewax.com
top retailers
conversion rate vs average order value for turtlewax.com and its competitors
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Revenue share by device at turtlewax.com

In May large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries turtlewax.com operates in

turtlewax.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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turtlewax.com channels

Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.

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turtlewax.com Google Ads spend

Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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turtlewax.com devices

Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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turtlewax.com top markets

Explore turtlewax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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turtlewax.com country & global rank

Assess the ranking of turtlewax.com among other retailers within its primary country and worldwide.

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