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Sep 2026
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Home/Insights/Retailers/turtlewax.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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82.1K
Revenue
Sep 26
81.2K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Turtlewax.com is an online platform that offers a range of automotive care products. They sell items such as car wax, polish, and cleaning solutions. The website provides detailed product information, usage guidelines, and customer reviews. Additionally, it offers tips and tutorials for car owners to efficiently maintain and enhance their vehicles appearance.

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turtlewax.com Annual Revenue and Growth

turtlewax.com's annual sales on its online store amounted to $1.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
turtlewax.com revenue by year

turtlewax.com's monthly revenueOVER TIME
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Over the past three months, turtlewax.com revenue has experienced decline of 45%, compared to the preceding three months.

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turtlewax.com revenue decline for last six months
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OVERVIEW
turtlewax.com operates within the automotive industry, ranking as a notable player. In September 2026, it generated $82,100 in online sales, compared to the typical automotive industry retailer, which sees around $186,000 monthly. Its conversion rate stands at 1.00-1.50%, falling within the typical range of 0.52% to 2.92%. The average order value (AOV) is $75-100, below the typical automotive industry retailer's AOV range of $171 to $920. With 81,200 sessions, turtlewax.com significantly exceeds the typical automotive industry retailer's 41,700 sessions per month, highlighting its engagement within the category.
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turtlewax.com competitors

In September 2026, chemicalguys.com outperformed its competitors significantly, generating a revenue of $2.1 million from 14,400 transactions over 670,000 sessions. turtlewax.com, with revenue of $82,100 from 853 transactions and 81,200 sessions, ranks fourth in revenue among its peers. autogeek.net, at $269,000 in revenue from 2,517 transactions, follows turtlewax.com in transaction volume but leads in revenue and conversion rates, achieving a conversion rate of 3.00-3.50%. Additionally, torquedetail.com and fortador-usa.com both surpassed turtlewax.com in conversion rates as well. fortador-usa.com stands out with an exceptionally high conversion rate of 7.50-8.00%, despite its lower revenue. Overall, turtlewax.com trails its main competitors in revenue and transactions while holding steady with a conversion rate of 1.00-1.50%.

torquedetail.com screenshot
#1 torquedetail.com
74.1K
Revenue
16.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
fortador-usa.com screenshot
#2 fortador-usa.com
83.9K
Revenue
1.7K
Sessions
7.5-8.0%
Conv. rate
$600-700
AOV
chemicalguys.com screenshot
#3 chemicalguys.com
2.1M
Revenue
669.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
avalonking.com screenshot
#4 avalonking.com
50K
Revenue
29.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
autogeek.net screenshot
#5 autogeek.net
269K
Revenue
79.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
turtlewax.com vs top market performers
turtlewax.com
top retailers
conversion rate vs average order value for turtlewax.com and its competitors
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Revenue share by device at turtlewax.com

In September large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on turtlewax.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries turtlewax.com operates in

turtlewax.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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turtlewax.com channels

Identify top traffic channels that drive growth for turtlewax.comand discover how performance of traffic channels has changed over time.

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turtlewax.com Google Ads spend

Evaluate turtlewax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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turtlewax.com devices

Review turtlewax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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turtlewax.com top markets

Explore turtlewax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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turtlewax.com country & global rank

Assess the ranking of turtlewax.com among other retailers within its primary country and worldwide.

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