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Jan 2026
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Home/Insights/Retailers/ufcstore.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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542.3K
Revenue
Jan 26
279.3K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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UFCStore.com is an e-commerce website that offers merchandise related to the UFC. The online platform showcases a range of products for fans and enthusiasts, including clothing, accessories, collectibles, and equipment. Visitors can find a diverse selection of UFC-branded items to help support their love of mixed martial arts.

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ufcstore.com Annual Revenue and Growth

ufcstore.com's annual sales on its online store amounted to $7.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ufcstore.com revenue by year

ufcstore.com's monthly revenueOVER TIME
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Over the past three months, ufcstore.com revenue has experienced growth of 30%, compared to the preceding three months.

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ufcstore.com revenue growth for last six months
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OVERVIEW
In January 2026, ufcstore.com generated $542,276 in online sales, significantly exceeding the sports industry median of $84,141, but lagging behind the leading store, garmin.com, at $201,780,487. With a conversion rate of 0.50-1.00%, it falls below the high benchmark of 3.0%, and just above the low of 0.68%. The average order value (AOV) ranged from $200 to $225, while the industry high is $556 and low is $78. The site attracted 279,291 sessions, a considerable figure compared to the sports industry median of 31,579, but far behind dickssportinggoods.com’s 40,123,045 sessions.
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ufcstore.com competitors

In January 2026, ufcstore.com generated $542,276 in revenue from 2,455 transactions and 279,291 sessions with an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, venum.com outperformed ufcstore.com with $4,240,082 in revenue from 28,859 transactions and 1,351,397 sessions, boasting a higher AOV of $125-150 and conversion rate of 2.00-2.50%. mmaoverload.com had lower revenue at $7,620 with 101 transactions and 9,578 sessions, but a slightly higher conversion rate of 1.00-1.50%. engageind.com also outperformed ufcstore.com with $1,008,757 in revenue from 8,439 transactions and 202,156 sessions, a higher AOV of $100-125, and a significantly higher conversion rate of 4.00-4.50%. In comparison, revgear.com and culturekings.com had mixed results, falling within a similar range to ufcstore.com in terms of revenue, AOV, and conversion rate.

venum.com screenshot
#1 venum.com
4.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mmaoverload.com screenshot
#2 mmaoverload.com
7.6K
Revenue
9.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
engageind.com screenshot
#3 engageind.com
1M
Revenue
202.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
revgear.com screenshot
#4 revgear.com
92.7K
Revenue
85.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
culturekings.com screenshot
#5 culturekings.com
4.6M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
ufcstore.com vs top market performers
ufcstore.com
top retailers
conversion rate vs average order value for ufcstore.com and its competitors
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Revenue share by device at ufcstore.com

In January large majority of sales on ufcstore.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In January large majority of sales on ufcstore.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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ufcstore.com channels

Identify top traffic channels that drive growth for ufcstore.comand discover how performance of traffic channels has changed over time.

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ufcstore.com Google Ads spend

Evaluate ufcstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ufcstore.com devices

Review ufcstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ufcstore.com top markets

Explore ufcstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ufcstore.com country & global rank

Assess the ranking of ufcstore.com among other retailers within its primary country and worldwide.

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