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Nov 2025
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Home/Insights/Retailers/umaoils.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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38.8K
Revenue
Nov 25
7.5K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Umaoils.com is a website that sells a wide variety of essential oils sourced from natural ingredients. They offer a range of essential oils including lavender, eucalyptus, and tea tree oil. Additionally, the website provides information on the benefits and uses of each oil, allowing customers to make informed choices.

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umaoils.com Annual Revenue and Growth

umaoils.com's annual sales on its online store amounted to $388.4K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$388.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
umaoils.com revenue by year

umaoils.com's monthly revenueOVER TIME
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Over the past three months, umaoils.com revenue has experienced growth of 81%, compared to the preceding three months.

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umaoils.com revenue growth for last six months
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OVERVIEW
In November 2025, umaoils.com generated $38,816 in revenue from online sales, below the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 3.00-3.50%, notably lower than the industry high of 5.32% and above the low of 1.38%. The average order value (AOV) ranged between $150-175, compared to the category high of $204 and a low of $48. Additionally, umaoils.com attracted 7,456 sessions, significantly less than the lifestyle median of 19,748 and far below the leading site, sephora.com, which had 76,114,809 sessions.
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umaoils.com competitors

In November 2025, umaoils.com generated a revenue of $38,816 from 242 transactions and 7,456 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 3.00-3.50%. In comparison, murad.com, a competitor, had a significantly higher revenue of $1,749,820 from 16,635 transactions and 341,815 sessions, with a lower AOV of $100-125 but a higher conversion rate of 4.50-5.00%. On the other hand, shazandkiks.com, another competitor, had a revenue of $32,881 from 392 transactions and 14,526 sessions, with a lower AOV of $75-100 and a conversion rate of 2.50-3.00%. Overall, while umaoils.com has a lower revenue compared to murad.com, it has a competitive AOV and conversion rate when compared to shazandkiks.com.

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Sessions
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umaoils.com vs top market performers
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conversion rate vs average order value for umaoils.com and its competitors
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Revenue share by device at umaoils.com

In November large majority of sales on umaoils.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on umaoils.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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umaoils.com channels

Identify top traffic channels that drive growth for umaoils.comand discover how performance of traffic channels has changed over time.

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umaoils.com Google Ads spend

Evaluate umaoils.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umaoils.com devices

Review umaoils.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umaoils.com top markets

Explore umaoils.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umaoils.com country & global rank

Assess the ranking of umaoils.com among other retailers within its primary country and worldwide.

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