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Dec 2025
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Home/Insights/Retailers/umaoils.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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37.4K
Revenue
Dec 25
8K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Umaoils.com is a website that sells a wide variety of essential oils sourced from natural ingredients. They offer a range of essential oils including lavender, eucalyptus, and tea tree oil. Additionally, the website provides information on the benefits and uses of each oil, allowing customers to make informed choices.

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umaoils.com Annual Revenue and Growth

umaoils.com's annual sales on its online store amounted to $388.4K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$388.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
umaoils.com revenue by year

umaoils.com's monthly revenueOVER TIME
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Over the past three months, umaoils.com revenue has experienced growth of 88%, compared to the preceding three months.

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umaoils.com revenue growth for last six months
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OVERVIEW
In December 2025, umaoils.com generated $37,417 in revenue from online sales, below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 3.00-3.50%, slightly under the high benchmark of 4.87%. The average order value (AOV) ranged from $125-150, notably lower than the high of $191, while the site attracted 7,971 sessions, significantly fewer than the median of 23,270. This performance places umaoils.com well behind industry leader ulta.com, which boasts $152,769,917 in revenue and sephora.com, with 76,213,109 sessions, highlighting the competitive challenges faced in this vibrant market.
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umaoils.com competitors

In December 2025, umaoils.com generated a revenue of $37,417 with 260 transactions and 7,971 sessions, resulting in an average order value (AOV) ranging between $125-150 and a conversion rate of 3.00-3.50%. In comparison, murad.com outperformed with a revenue of $1,131,917, 12,591 transactions, and 317,936 sessions, boasting a similar AOV of $75-100 but a higher conversion rate of 3.50-4.00%. On the other hand, shazandkiks.com lagged behind both umaoils.com and murad.com, with a revenue of $17,014, 193 transactions, and 9,832 sessions. Although shazandkiks.com also had an AOV of $75-100, its conversion rate was significantly lower at 1.50-2.00%. Overall, umaoils.com showed competitive performance in terms of revenue and conversion rate, positioning itself between murad.com and shazandkiks.com in terms of overall metrics.

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Revenue
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Sessions
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AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
umaoils.com vs top market performers
umaoils.com
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conversion rate vs average order value for umaoils.com and its competitors
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Revenue share by device at umaoils.com

In December large majority of sales on umaoils.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on umaoils.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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umaoils.com channels

Identify top traffic channels that drive growth for umaoils.comand discover how performance of traffic channels has changed over time.

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umaoils.com Google Ads spend

Evaluate umaoils.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umaoils.com devices

Review umaoils.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umaoils.com top markets

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umaoils.com country & global rank

Assess the ranking of umaoils.com among other retailers within its primary country and worldwide.

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