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Sep 2025
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Home/Insights/Retailers/undercoverwaterwear.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11.8K
Revenue
Sep 25
5.9K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Undercoverwaterwear.com is an online store that specializes in selling modest and fashionable swimwear and activewear for women. The website offers a wide range of products including swim tops, swim skirts, tunics, leggings, and dresses, designed to provide coverage while preserving style and comfort.

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undercoverwaterwear.com Annual Revenue and Growth

undercoverwaterwear.com's annual sales on its online store amounted to $258.6K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$258.6K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
undercoverwaterwear.com revenue by year

undercoverwaterwear.com's monthly revenueOVER TIME
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Over the past three months, undercoverwaterwear.com revenue has experienced growth of 17%, compared to the preceding three months.

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undercoverwaterwear.com revenue growth for last six months
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OVERVIEW
In September 2025, undercoverwaterwear.com generated $11,762 in revenue from online sales, significantly below the FASHION AND APPAREL median of $74,931, with sessions totaling 5,909 compared to the median of 34,221. Its conversion rate of 1.50-2.00% falls short of the industry high of 3.2%, while the average order value (AOV) of $100-125 is below the high AOV benchmark of $382 but above the low of $73, highlighting the brand's challenges in competing with larger players like shein.com, which dominates the sector with revenues exceeding $819 million and 297 million sessions.
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undercoverwaterwear.com competitors

In September 2025, undercoverwaterwear.com had a revenue of $11,762 with 112 transactions and 5,909 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. Compared to its competitors, dressingforhisglory.com had a slightly higher revenue of $14,679 with 111 transactions and 3,981 sessions, boasting a higher AOV of $125-$150 and a conversion rate of 2.50-3.00%. Meanwhile, limericki.com had a revenue of $14,944 with 197 transactions and 18,386 sessions, but had a lower AOV of $75-$100 and a conversion rate of 1.00-1.50%. modefywear.com and daintyjewells.com had lower revenue and sessions than undercoverwaterwear.com, while snogaathletics.com had a higher revenue of $65,980 with 775 transactions and 17,954 sessions, but a significantly higher conversion rate of 4.00-4.50%. Overall, undercoverwaterwear.com falls in the middle in terms of revenue and performance metrics among its competitors.

dressingforhisglory.com screenshot
#1 dressingforhisglory.com
14.7K
Revenue
4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
limericki.com screenshot
#2 limericki.com
14.9K
Revenue
18.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
modefywear.com screenshot
#3 modefywear.com
4.9K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
daintyjewells.com screenshot
#4 daintyjewells.com
337.9K
Revenue
174.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
snogaathletics.com screenshot
#5 snogaathletics.com
66K
Revenue
18K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
undercoverwaterwear.com vs top market performers
undercoverwaterwear.com
top retailers
conversion rate vs average order value for undercoverwaterwear.com and its competitors
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Revenue share by device at undercoverwaterwear.com

In September large majority of sales on undercoverwaterwear.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In September large majority of sales on undercoverwaterwear.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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undercoverwaterwear.com channels

Identify top traffic channels that drive growth for undercoverwaterwear.comand discover how performance of traffic channels has changed over time.

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undercoverwaterwear.com Google Ads spend

Evaluate undercoverwaterwear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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undercoverwaterwear.com devices

Review undercoverwaterwear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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undercoverwaterwear.com top markets

Explore undercoverwaterwear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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undercoverwaterwear.com country & global rank

Assess the ranking of undercoverwaterwear.com among other retailers within its primary country and worldwide.

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