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Nov 2025
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Home/Insights/Retailers/undercoverwaterwear.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.2K
Revenue
Nov 25
3.4K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Undercoverwaterwear.com is an online store that specializes in selling modest and fashionable swimwear and activewear for women. The website offers a wide range of products including swim tops, swim skirts, tunics, leggings, and dresses, designed to provide coverage while preserving style and comfort.

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undercoverwaterwear.com Annual Revenue and Growth

undercoverwaterwear.com's annual sales on its online store amounted to $258.6K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$258.6K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
undercoverwaterwear.com revenue by year

undercoverwaterwear.com's monthly revenueOVER TIME
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Over the past three months, undercoverwaterwear.com revenue has experienced decline of 71%, compared to the preceding three months.

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undercoverwaterwear.com revenue decline for last six months
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OVERVIEW
In November 2025, undercoverwaterwear.com generated $8,243 in online sales with a conversion rate of 2.00-2.50%, slightly below the industry average of 3.37%. Its average order value (AOV) ranged from $100 to $125, while sessions totaled 3,432, significantly lower than the median of 36,492 in the FASHION AND APPAREL sector. This performance contrasts starkly with leading competitor shein.com, which boasts $916,157,774 in revenue and 342,497,064 sessions, highlighting the challenges undercoverwaterwear.com faces in capturing a larger market share. Overall, these metrics indicate areas for improvement in revenue generation and customer engagement strategies.
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undercoverwaterwear.com competitors

In November 2025, when comparing undercoverwaterwear.com to its competitors, some clear trends emerge. For revenue, Dainty Jewells leads the pack with $214,413, followed by Snoga Athletics with $93,858, while Undercover Waterwear comes in at $8,243. In terms of transactions, Dainty Jewells again takes the lead with 1,742, followed by Snoga Athletics with 1,051, and Undercover Waterwear with 72 transactions. When looking at conversion rates, Snoga Athletics stands out with a high rate of 5.50-6.00, followed by Modefy Wear at 3.00-3.50, while Undercover Waterwear falls in the middle with a rate of 2.00-2.50. Overall, Undercover Waterwear competes well in some areas, but has room for improvement in revenue and transaction numbers compared to its competitors in the modest fashion industry.

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Sessions
2.5-3.0%
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AOV
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#2 limericki.com
28.7K
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16.5K
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2.0-2.5%
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#3 modefywear.com
8.1K
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2.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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#4 daintyjewells.com
214.4K
Revenue
96.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
snogaathletics.com screenshot
#5 snogaathletics.com
93.9K
Revenue
17.7K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
undercoverwaterwear.com vs top market performers
undercoverwaterwear.com
top retailers
conversion rate vs average order value for undercoverwaterwear.com and its competitors
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Revenue share by device at undercoverwaterwear.com

In November large majority of sales on undercoverwaterwear.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on undercoverwaterwear.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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undercoverwaterwear.com channels

Identify top traffic channels that drive growth for undercoverwaterwear.comand discover how performance of traffic channels has changed over time.

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undercoverwaterwear.com Google Ads spend

Evaluate undercoverwaterwear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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undercoverwaterwear.com devices

Review undercoverwaterwear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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undercoverwaterwear.com top markets

Explore undercoverwaterwear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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undercoverwaterwear.com country & global rank

Assess the ranking of undercoverwaterwear.com among other retailers within its primary country and worldwide.

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