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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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709.2K
Revenue
159.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
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Undone.com is an online platform that offers a wide range of customizable watches. The website allows customers to design and personalize their timepieces by selecting various watch components such as dials, hands, straps, and bezels. Additionally, customers can choose from different styles and materials to suit their preferences.

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undone.com's revenueOVER TIME
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Over the past three months, undone.com revenue has experienced decline of 27%, compared to the preceding three months.

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undone.com revenue decline for last six months
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OVERVIEW
For the month of May 2025, undone.com, an online store in the LUXURY industry, achieved a revenue of $709,209, conversion rate between 0.50-1.00%, and an Average Order Value (AOV) of $475-500. With 159,573 sessions, the performance metrics at undone.com outperformed the median in the industry, but lagged behind the largest store in revenue and sessions. The conversion rate and AOV also fell within the industry averages, with potential for improvement to match the highest metrics seen in the LUXURY category.
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undone.com competitors

In May 2025, undone.com faces tough competition from its rivals in the online watch industry. nixon.com leads in revenue with $787,446, followed by watches.com with $360,691. However, undone.com boasts the highest average order value (AOV) ranging from $475 to $500, while swisspl.com commands the highest AOV of $1075 to $1100. In terms of transactions, nixon.com leads with 3,590 transactions, while undone.com follows closely with 1,449 transactions. When it comes to conversion rates, treeringpens.com and egardwatches.com are the top performers at 1.50-2.00, whereas undone.com, nixon.com, and swisspl.com all fall within the 0.50-1.50 range. undone.com stands out for its high revenue and strong transaction numbers, but could benefit from improving its conversion rate to compete more effectively with its counterparts.

egardwatches.com screenshot
#1 egardwatches.com
81.3K
Revenue
8.8K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
swisspl.com screenshot
#2 swisspl.com
37.6K
Revenue
2.4K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
treeringpens.com screenshot
#3 treeringpens.com
6.6K
Revenue
1.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
nixon.com screenshot
#4 nixon.com
787.4K
Revenue
421.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
watches.com screenshot
#5 watches.com
360.7K
Revenue
246K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
undone.com vs top market performers
undone.com
top retailers
conversion rate vs average order value for undone.com and its competitors
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Revenue share by device at undone.com

In May large majority of sales on undone.com, 77% was finalized on mobile devices, with 23% of sales coming from desktop devices.

In May large majority of sales on undone.com, 77% was finalized on mobile devices, with 23% of sales coming from desktop devices.
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undone.com channels

Identify top traffic channels that drive growth for undone.comand discover how performance of traffic channels has changed over time.

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undone.com Google Ads spend

Evaluate undone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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undone.com devices

Review undone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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undone.com top markets

Explore undone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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undone.com country & global rank

Assess the ranking of undone.com among other retailers within its primary country and worldwide.

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