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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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301.9K
Revenue
Sep 26
58.1K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$500-600
AOV
Sep 26
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Undone.com is an online platform that offers a wide range of customizable watches. The website allows customers to design and personalize their timepieces by selecting various watch components such as dials, hands, straps, and bezels. Additionally, customers can choose from different styles and materials to suit their preferences.

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undone.com Annual Revenue and Growth

undone.com's annual sales on its online store amounted to $8.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$8.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
undone.com revenue by year

undone.com's monthly revenueOVER TIME
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Over the past three months, undone.com revenue has experienced decline of 24%, compared to the preceding three months.

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undone.com revenue decline for last six months
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OVERVIEW
undone.com recorded 58,100 sessions in September 2026, significantly higher than the average store in the jewelry and luxury products category, which sees around 26,500 sessions monthly. The domain generated $302,000 in revenue for online sales, far exceeding the average store in the jewelry and luxury products category’s $84,900. Its conversion rate stands between 0.50-1.00%, which falls within the category's typical range of 0.35% to 2.7%. The average order value (AOV) for undone.com is between $525-550, also within the jewelry and luxury products category's typical range of $81 to $1,012.
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undone.com competitors

undone.com stands out notably against egardwatches.com, which has significantly lower figures with revenue at $95,300 and transactions totaling 163. In September 2026, undone.com achieved a revenue of $302,000 from 573 transactions, indicating its superior market performance. While egardwatches.com has an average order value (AOV) range of $575-600, undone.com’s AOV is slightly lower at $525-550. Additionally, in terms of conversion rates, egardwatches.com leads with a rate between 1.50-2.00%, whereas undone.com’s conversion rate ranges from 0.50-1.00%. When compared to nixon.com, undone.com ranks second in both revenue and transactions, as nixon.com generates $633,000 from 2,865 transactions, but both have identical conversion rates. Meanwhile, in the realm of traffic, undone.com is third with 58,100 sessions, trailing nixon.com’s 377,000 sessions, while outperforming other competitors like watches.com, swisspl.com, and treeringpens.com. Overall, undone.com maintains a competitive edge within its niche.

egardwatches.com screenshot
#1 egardwatches.com
95.3K
Revenue
9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
swisspl.com screenshot
#2 swisspl.com
15.1K
Revenue
969.4
Sessions
1.5-2.0%
Conv. rate
$900-1000
AOV
treeringpens.com screenshot
#3 treeringpens.com
15.9K
Revenue
3.5K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
nixon.com screenshot
#4 nixon.com
632.7K
Revenue
376.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
watches.com screenshot
#5 watches.com
192.1K
Revenue
135.8K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
undone.com vs top market performers
undone.com
top retailers
conversion rate vs average order value for undone.com and its competitors
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Revenue share by device at undone.com

In September large majority of sales on undone.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In September large majority of sales on undone.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

Industries undone.com operates in

undone.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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undone.com channels

Identify top traffic channels that drive growth for undone.comand discover how performance of traffic channels has changed over time.

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undone.com Google Ads spend

Evaluate undone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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undone.com devices

Review undone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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undone.com top markets

Explore undone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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undone.com country & global rank

Assess the ranking of undone.com among other retailers within its primary country and worldwide.

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